IRE Trade Show Floor Is Sold Out

The 2017 International Roofing Expo (IRE) trade show floor has completely sold out, topping out over 131,000 square feet and 465 exhibitors.
 
Taking place March 1-3, 2017, at the Mandalay Bay Convention Center in Las Vegas, the International Roofing Expo is a roofing construction and maintenance event where roofing professionals gather to experience face-to-face interaction, product review, education and networking.
 
“The commitment from so many industry manufacturers and suppliers demonstrates trust in the International Roofing Expo brand and its ability to deliver qualified buyers from every segment of the industry,” says Tracy Garcia, CEM, IRE show director. “The IRE has experienced a 41.6 percent growth in net square feet since 2012.”
 
Exhibiting companies will feature products and services spanning 40 categories, including adhesives, built-up roofing, coatings, fasteners, gutters, metal roofing, modified bitumen, roof/ decking materials, roof pavers, shingles, skylights, slate, spray polyurethane foam, tile, vapor retarders, ventilation, walkways/ballast, waterproofing, and much more.
 
“The U.S. roofing industry is in a strong position this year, and that’s reflected in the banner support we see for the IRE in terms of attendance and exhibit space sold,” says Reid Ribble, NRCA’s CEO. “NRCA is excited to again hold its annual convention in conjunction with the IRE.”
 
The trade show floor is just one aspect of the three-day event. Other highlights include an educational conference program consisting of 122 education hours and 44 sessions, a variety of special events and show floor education, as well as networking opportunities and more.
 
The show was founded in 1955 by the National Roofing Contractors Association as the NRCA Convention and Trade Show. On May 18, 2004, Hanley Wood Exhibitions acquired the show and rebranded it as the International Roofing Expo [IRE]. The IRE is now owned and produced by Informa Global Exhibitions, who acquired Hanley Wood Exhibitions in December 2014. 

Presentation Proposals Sought for 2015 IRE

Hanley Wood Exhibitions has issued a call for presentation proposals for the 2015 International Roofing Expo (IRE). Researchers, educators, consultants, technical experts and industry leaders are encouraged to share their knowledge and business expertise as presenters for IRE the educational conference program.

The International Roofing Expo is the must-attend event for commercial and residential roofing professionals to stay abreast of market directions, trends and cutting-edge technology. Formerly owned by NRCA, the show was sold to Hanley Wood Exhibitions in May 2004. The official show sponsor is NRCA; the official show publication is Roofing Contractor; and the digital destination and official residential publication is Replacement Contractor.

The 2015 event will take place Feb. 24-26 at the Morial Convention Center in New Orleans. The educational conference historically presents the latest trends in the roofing industry to help attendees expand their technical knowledge and grow their businesses.

“We are seeking top-tier industry innovators well-versed in the most relevant topics and issues facing roofing professionals today,” says Brandi McElhaney, Senior Conference Manager. “To make a significant contribution to the industry, we encourage you to submit a proposal.”

Experienced speakers with proven, dynamic presentation skills and in-depth knowledge are encouraged to submit proposals. Sessions are 90 minutes in length and should contain timely, practical information that can be immediately utilized in the workplace. Submissions should focus on applications-oriented, real world, problem-solving content, and must not include commercial or promotional messages or content.

    The multi-track educational program includes:
    • technical training
    • workplace safety training
    • leadership and management strategies
    • green building trends
    • legal and human resources issues
    • financial management training
    • sales and service best practices

    The primary audience of the educational conference includes:
    • commercial and residential roofing contractors
    • architects and designers
    • building owners and facility managers
    • manufacturers and suppliers
    • owners, general managers, and CEOs of roofing businesses
    • sales professionals and estimators
    • superintendents and foremen
    • industry consultants

“The conference offers speakers the opportunity to establish their position as industry experts to a broad range of roofing professionals,” said Bill Good, Executive Vice President of NRCA, the show’s official sponsor. “We encourage members, associate members and others involved with the industry to submit their proposals as soon as possible.”

The deadline for submitting Call for Presentations proposals is April 15, 2014. Session proposals should be submitted via the automated submission form. Questions should be directed to Brandi McElhaney, Senior Conference Manager, via email or by calling (972) 536-6392.

2014 IRE Achieves Highest Attendance in the History of the Show

Hanley Wood Exhibitions has announced that the 2014 International Roofing Expo (IRE) welcomed a record-setting audience to Las Vegas’ Mandalay Bay Convention Center, Feb. 26-28, reinforcing its position as the industry’s largest and most innovative roofing construction and maintenance trade show.

As the IRE returned to the glitz and glamour of its longtime host city, Las Vegas, the annual trade show and conference drew a total attendance of 9,568, a 13 percent increase over the 2013 show in San Antonio, and a staggering 20 percent increase in verified attendees over 2013.

“With a fresh sense of optimism and excitement, the 2014 International Roofing Expo drew the largest attendance in the show’s history,” says Tracy Garcia, CEM, IRE show director. “In addition, the trade-show floor was the largest since 2008.”

Participants came from all segments of the roofing industry, including commercial and residential contractors, builders, remodelers, building owners, facility managers, manufacturers, architects, engineers and other related industry professionals.

In attendance were representatives from the industry’s leading roofing and construction companies, including CentiMark, Tecta America, Baker Roofing, Best Contracting Services, Nations Roof, Kalkreuth Roofing & Sheet Metal, Douglass Colony Group, United States Roofing, Interstate Roofing, Insulated Roofing Contractors, Collis Roofing, Lon Smith Roofing & Construction, KPost and Target Corp.

Attendees represented all 50 states with the bulk of attendees hailing from California, Texas, Illinois, Colorado, Ohio, Georgia, Oklahoma, Pennsylvania, Nevada, and Michigan. The largest number of international attendees came from Canada, Mexico, Japan, Denmark, Australia, Columbia, China, United Kingdom, Belgium, Ecuador, France and Trinidad and Tobago.

First-time registrants made up 35 percent of all attendees. “I thought the overall quality of the show and the courses offered were very good, while the exhibitors were very helpful and informative,” says Phillip M. Conroy, project manager at Kalkreuth Roofing and Sheet Metal. “This was my first year attending the show and the trip was definitely worth my while.”

Exhibit Hall
The trade-show floor was comprised of 1,045 booths, a 6 percent increase over the 2013 show. New, value-added services and innovative ideas in roofing materials and related products were displayed on the show floor, including shingles, gutters, insulation, coatings/adhesives, fasteners, and much more.

Exhibitors were pleased with the number of leads and inquiries generated during the show. “The 2014 IRE offered the perfect venue for us to reconnect with existing customers and engage with new ones,” says Karen Edwards, marketing director at EagleView Technologies. “Our booth was busy from show open to close and the attendees were the decision-makers that we wanted to reach.”

“This was an outstanding show,” adds Nicholas Bryditzki of Sentinel Solar Roof Pumps. “For a small manufacturing company it gave us great exposure and we were able to make some significant contacts.”

“We were very happy to be a part of the 2014 IRE,” notes Karyn Slifka, marketing coordinator at Novagard Solutions. “The number of attendees surpassed our expectations and we made some great contacts.”

Of the 426 exhibiting companies, 84 companies were first-time exhibitors, including Certex USA, CUPA USA, Epilay, Kemper System America, National Gypsum Company and VELUX America, just to name a few.

“This was our first year exhibiting at the IRE and it exceeded our expectations,” says Brett D. Steinberg, national sales manager, Kemper System America. “The foot traffic and the attendees were the right people we wanted to connect with.”

“The 2014 IRE was the busiest and most successful show in recent history,” adds Bill Good, executive vice president of the National Roofing Contractors Association, the show’s official sponsor, who had an 800-square-foot booth at the event. “The roofing industry continues on its path of economic recovery with a positive buzz in the air like hasn’t been felt in several years.”

Educational Conference
In addition to the show floor’s buying and selling activity, the show’s educational conference offered 42 educational sessions addressing a variety of industry issues. A total of 5,807 sessions were sold over the three-day conference, a 45% increase over the 2013 show.

Educational tracks included technical and workplace safety classes, as well as business-related sessions including leadership/management, green building, legal/HR, money matters, sales/service and general business.

“I thought this year’s event was outstanding and especially found the educational offerings to be strong in content,” notes Chad Collins, president at Bone Dry Roofing Company. “The attendance alone in the educational sessions spoke volumes towards the overall participation at this years’ show.”

“All of the classes I attended were very informative and we have already started implementing some of the information that we learned in class,” adds Brian Moore, residential project manager at Roofmasters Roofing and Sheet Metal. “In my opinion this show surpassed my expectation.”

Show-floor Highlights and Special Events
On the show floor, attendees found new products and ideas at the Metal Marketplace that featured 83 booths, the Technology & Business Services Pavilion with 44 booths, the Live Demonstrations with five sessions from FCS Control, Kemper System America and NRCA, and Exhibitor Product Clinics from OMG and Equipter.

At the Product Showcase, attendees were able to see, try and compare the latest products in the following categories: new, sustainable, safety and Made in the USA. Based on innovation, productivity and cost-effectiveness, a panel of industry experts awarded Carlisle SynTec Systems “Best New Product” for its Sure-Flex KEE HP PVC Membrane, while ERSystems & Elastek were awarded “Best Sustainable Product” for its ER OneStep.

“The 2014 IRE was successful,” says Ryan Blad, technical service and support for ERSystems and Elastek. “The biggest highlight would be OneStep winning the Best Sustainable Product award.”

New in 2014, attendees had the opportunity to find new products and meet new exhibitors by participating in the Treasure Quest game. Participants followed a treasure map to each of the participating treasured exhibitors to collect a stamp or a code to plug in the mobile app. Dora Fong of Honolulu Roofing Co., was the winner of $3,500 cash for visiting all seven exhibitors.

Giving back to the Las Vegas community, a pre-show Community Service Day took place on Tuesday, February 25, where 65 attendees and exhibitors enthusiastically volunteered to help renovate the homes of three families in need.

The show’s opening day featured an inspirational Keynote Address by Frank Abagnale, subject of the blockbuster book and movie, “Catch Me if You Can,” to a standing-room only audience of more than 1,300. After recounting tales from his incredible youth as a master forger and imposter, Abagnale said becoming a father and husband is what really changed his life. While he now works with the FBI, he maintains that family is the driving force behind his success.

Attendees and exhibitors networked while enjoying complimentary hors d’oeuvres and drinks at the opening night Welcome Party on Wednesday, February 26, at LIGHT Nightclub at the Mandalay Bay Hotel & Casino.

Save the Date for 2015
The 2015 International Roofing Expo will be held Feb. 24-26, at the Morial Convention Center in New Orleans. Online housing reservations can be made immediately and online registration will open in September.