Heidi J. Ellsworth and Karen L. Edwards Launch Second Marketing Book for Roofing Contractors

Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the pair have teamed up again to publish the next book in the series, Building a Marketing Plan for Roofing Contractors.

The book serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline and other useful tools.

“I think one of the biggest things I took away is the importance of having a plan,” stated Lynne Marie H. Rosado, Marketing Director of Houston, Texas-based R. B. Hash Roofing and Waterproofing. “I was able to work towards the items I felt were most important for R. B. Hash this year, which included re-branding with a new logo and launching a new website. These things take time and you want to do it right the first time, so having a plan with marketing items to focus on this year helped us prevent wasted time and money.”

Both books can be purchased on Amazon or the NRCA bookstore.

Ellsworth and Edwards are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC, respectively. They both also work with several industry manufacturers, service providers and roofing contractors throughout the country. Ellsworth and Edwards are available to speak to contractor audiences as part of training and educational programs.

For more information, visit their RoofersCoffeeShop Directory.

National Women in Roofing Announces Association Staff

National Women in Roofing (NWIR), a national organization focused on the empowerment of women within the roofing industry, announced that is now fully staffed to handle all management functions of the organization.

“This is a significant milestone for our organization,” stated Heidi J. Ellsworth, NWIR chair. “It’s only been 18 months since the organization began, and we’ve grown to over 600 members and now have the support of a team of contracted staffers to ensure the success of the organization.”

NWIR has put together a talented team of consulting contractors that includes:
• Ellen Thorp, principal of Meridian Consulting, as executive director
• Sarah Harwerth‐De Marco, owner of 6 Sides Marketing, as graphic designer and
communications consultant
• Julie Massaro, owner of JBM Business Solutions, as member services consultant
• Michelle Schulp, owner of Marktime Media, as web designer
• Jessica Schaller, principal, The Accounting Resource, LLC, as bookkeeper
• Barb Ilyes, president, Go Figure Inc., as accountant
• Hilary Morgan, senior associate, Trent Cotney Construction Law Group, as general counsel

“We’ve been successful getting started because of the amazing support provided by our volunteer members, who serve on various committees and give their time to keep the organization moving and growing,” explained Ellsworth. “We will continue to have working committees who contribute to the growth and success of NWIR and should see even more positive traction now that we have this strong team of staff members to support us.”

For more information, visit www.nationalwomeninroofing.com.