Atlas Roofing Announces Schedule for 2018 Roadshow and Truck Giveaway

Atlas Roofing announces the launch of its 2018 Asphalt Life Roadshow season, which kicked off January 17 in Omaha, Nebraska, and travels to nine major cities across the country, along with 15 mini events in targeted markets.

Highlights of this year’s Roadshow, themed “All Roads Lead To Atlas,” include the company’s newest product innovation — shingles built with HP42” Technology. Atlas invites roofing professionls to come to the show and learn how HP42” Technology saves contractors time and money, and makes installation more efficient. In addition, attendees can learn about the difference Atlas shingles featuring Scotchgard™ Protector can make for a company’s close rate, margins, and differentiation in the market.

“We’re excited to meet new contractors and show them how they can outshine their competition and close more sales with our great products and marketing partnerships,” said Stan Bastek, Director of Marketing and Sales Development for Atlas Roofing. “Come on out and experience one of our Roadshows for yourself!”

Roadshow events also feature these breakout sessions:

  • GreenSky Financing
  • Handling Nature’s Worst — Hail/Wind
  • Boost Your Website and Social Media Presence

At each event, Atlas is giving away more than $5,000 worth of prizes, including Yeti coolers, nail guns, Costa sunglasses, HD action cameras, Apple watches and Duckett rod and reel combos.

To top it off, Atlas Roofing is hosting a yearlong contest with a 1951 Chevrolet 3100 pickup truck as the grand prize. This classic beauty is painted in factory Swift Red and features a five-window cab, whitewall tires with a side-mount spare, all of the optional chrome and stainless trim, and a solid steel frame — and its fully rebuilt engine purrs like new.

The contest, which is open exclusively to Atlas Pro Plus contractors, begins February 6 at the International Roofing Expo (IRE) in New Orleans and continues throughout 2018. To qualify for a chance to win the truck, Atlas Pro Plus contractors will earn points through a variety of ways including utilizing the tools available through the Atlas Pro Plus control panel and installing Atlas Signature Select Roofing Systems. As part of the promotion, 10 contractors will receive an all-expenses paid trip to the 2019 IRE in Nashville, where one lucky winner will drive off in style in the Asphalt Life truck.

Confirmed cities for the 2018 Asphalt Life Roadshow are:

  • Omaha, Nebraska
  • Dallas, Texas
  • Milwaukee, Wisconsin
  • New York, New York
  • Denver, Colorado
  • Kansas City, Missouri
  • Charlotte, North Carolina
  • Memphis, Tennessee
  • Orlando, Florida

Dates and additional cities will be announced soon.

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New Shingles Speed Up Installation Process in First Test in the Field

This residence in the Atlanta area

This residence in the Atlanta area is the first house in the country to have Atlas shingles with HP42” technology installed on its roof. Photos: Atlas Roofing

Atlas shingles with HP42” technology, a new format introduced in July, were recently installed on a home in the Atlanta area. It is the first roof in the country to be installed with the new shingles, and the homeowner, contractor and manufacturer are all pleased with the results.

Larger than any shingle currently made in the United States, the HP42” shingle format results in a faster installation, as well as significant savings in labor and materials for contractors, according to the manufacturer. HP42” format shingles are the new standard for the Atlas StormMaster Shake, Pinnacle Pristine and ProLam shingle lines.

“These new high-performance HP42” format shingles are larger and better engineered, which makes them easier and faster to install,” says Paul Casseri, product manager of Atlas Roofing Shingles and Underlayment Division. “As a result, contractors and crew can expect a drastically improved installation experience.”

Faster on The Roof

Contractor Dirk Gowder of Ryno Roof in Atlanta says the HP42” shingle format made the project a breeze. “The larger shingle sped up installation time by about 10 percent because there’s less waste, more courses per run, and there’s less cutting of the shingles,” Gowder explains.

With the benefit of using fewer shingles and experiencing less waste, this particular job was easily completed in one day, giving Gowder’s guys plenty of time to do the finishing touches and clean up around the home.

The Ryno Roof crew also installed Summit 60 Synthetic Underlayment, Atlas Pro-Cut 10X Starter Shingles and Pro-Cut Hip & Ridge Shingles featuring Scotchgard Protector, which helps a home maintain its appearance by resisting ugly black streaks caused by algae. The project used Atlas Pinnacle Pristine shingles in Pristine Hearthstone, seamlessly mixing both HP and HP42” format shingles on the roof.

Mix and Match

“The install process, even with the mixed shingles, couldn’t have been simpler,” Gowder says. “It was an easy transition from the standard-sized shingles to the 42-inch shingles. The new HP42” format shingle fits the pallet perfectly, so all of the shingles were nice and straight and flat when we opened every single bundle. My guys moved through the install just like they would have if this were a standard roof job with only one type of shingle. The Atlas quick start guide had clear, easy-to-follow instructions that made the job go smoothly.”

The shingle is a full 42 inches wide and 14 inches high

The shingle is a full 42 inches wide and 14 inches high, with a 6-inch exposure. It features an enhanced 1½-inch nailing area. Photos: Atlas Roofing

The old format of the Atlas HP shingles and new HP42” format shingles both have the same 6-inch exposure, which allows them to be mixed on a roof—as long as the products come from the same plant. Shingles made in different plant locations may contain a different granule blend and can vary in color.

For any roof installation, contractors should follow the manufacturer’s printed installation instructions, which include keeping the shingle seams outside 5 inches of each other in relation to the shingles in the previous and proceeding course when mixing the shingle sizes.

“After using HP42” format shingles on the test house, I’m going to start using them on all of my jobs because they make installation easier and faster and save me money because I don’t have to order as many bundles since they produce less waste,” Gowder states.

The roof qualifies for the Atlas Signature Select Roofing System warranty, which comes with a built-in extended protection period.

“The quality Atlas products, backed up by the Signature Select coverage, will protect this home for a long time,” Gowder says.