SBS System Delivers Roof Design for the Brewery District

Brewery District Building 3, New Westminster, B.C., Canada

Owner Wesgroup Properties wanted an aesthetically pleasing pattern for their roof design as well as the option to expand and add additional stories.

Owner Wesgroup Properties wanted an aesthetically pleasing pattern for their roof design as well as the option to expand and add additional stories.

The Brewery District is a dynamic, progressive area in in Metro Vancouver offering a mix of residential high-rises, shops and office buildings. The Brewery District provides quick access to the area and is connected via a SkyTrain to public
plazas, greenways, view decks, cycling paths, and a central community green gathering place. This master-planned community includes groceries, pharmacies, restaurants and other mixed-use retail outlets.

Roof Report

The project included roof areas of varying heights totaling approximately 21,320 square feet. Owner Wesgroup Properties wanted an aesthetically pleasing pattern for their roof design as well as the option to expand and add additional stories. IKO was able to meet their expectations with an SBS system using IKO TP 180 Granular Cap in a pattern of multiple colors. The IKO SBS Roofing System was recommended by GRC Columbia Roofing Inc., based on the specific client requirements to create a colorful rooftop pattern.

Team

Client/Owner: Wesgroup Properties
Architect/Designer:
Henrizquez & Partners Architects
Roofing Contractor: GRC Columbia Roofing Inc.
The Roof System:
IKO MVP Vapour Barrier
IKO MF 95 SF (Poly/Sand) Vapour
Barrier
IKO Therm III Insulation
IKO 3/16-inch Protectoboard
IKO TP 180 FF Base Sheet
IKO TP 180 SF Base Sheet
IKO TP 180 Granular Cap Sheet

Engage With Potential Customers on the Social Media Platform They Use Most

Social media can be an exciting territory for contractors looking to promote their businesses in a relatively inexpensive, but impactful, way. But it can be equally overwhelming with the abundance of social platforms available, as well as the nuances involved for marketing on each one.

If you’re new to marketing your business socially, Facebook is a great place to start. It’s an easy-to-use platform that provides several features for connecting with potential customers locally and nationally. Or, if your business is already active on the platform but not seeing much return, there are simple ways to begin improving your activity today.

Read on to learn simple tips and advice on how to effectively promote your roofing business on Facebook.

Why Focus on Facebook?

It’s important to note why it is relevant to establish and maintain a presence for your business on Facebook.

First and foremost, your customers are already active on the platform. Facebook continues to be the most popular social media platform, as cited by the Pew Research Center, where 79 percent of online adults have a profile. In fact, the number of Facebook users is more than double the number of people who use other social platforms, such as Instagram (32 percent), LinkedIn (29 percent), Twitter (24 percent) or Pinterest (31 percent).

Plus, establishing and maintaining a Facebook page can also be beneficial in driving visitors to your website. In fact, search engines tend to reward businesses with a strong social following through higher organic rankings. In other words, the more people who are engaged with your company on Facebook, the better odds your business will show up sooner in a potential customer’s search results for a local roofing contractor.

Further, the platform is also a great way to create a sense of connection with your internal team. For instance, Facebook can be used to showcase your company culture, share news and engage with your own employees—especially if you’re a large contractor with multiple locations.

Useful Strategies to Grow Your Page

Profile setup: Building a solid foundation of followers begins with setting up your profile correctly. Be sure to set up a Business Page instead of a personal Facebook page. This way, current and future customers can “like” your page, or become a fan, and keep up-to-date on the latest news from your company.

Also, it’s important to have a profile image and cover art (the large image at the top of the page), as well as complete details about your business on the “About” page, including a description of your business, location, contact information, services offered, hours, website and more.

Tip:

If you already have an existing account that was set up as a personal profile, you can convert it into a business page at facebook.com/business.

Content sharing: Once your page is set up, it’s time to start sharing content. Begin with one or two posts per week, and then gradually start increasing your posting schedule as you gain a more established following.
Think of Facebook as an extension of your website to tell customers more about your business in an inviting and personal, but still professional, atmosphere.

Looking for content ideas? Think about sharing your knowledge and expertise: your project work! Take before-and-after photos of projects that showcase a new roof installation or repair. Or if it’s a long-term project, document it each day with photos or videos that explain the installation process you’re undergoing, the products you’re using and more. Make sure you have your customer’s consent before posting details or pictures about any project.

Also, do you have a company blog on your website? If so, share out individual posts with a “teaser” on the details the article contains, along with a link back to the specific post. This helps to establish your credibility as a knowledgeable professional, but can also help to drive potential customers back to your website to learn more. If you’re still working to set up your company blog, another option is to publish a “Note” from the left sidebar of your Facebook business page. This long-form Facebook post is a great alternative while you work toward setting up your blog online.

You can also consider sharing links to blog posts from a manufacturer whose products you use. They often provide helpful blog articles with tips and advice for both contractors and homeowners—so you may even find something of value to you in the process!

Lastly, you can use your page as a way to share positive customer testimonials in the form of photos and videos. Again, it’s important to ensure you first have your customer’s consent before sharing their testimonials. Be sure to also encourage your satisfied customers to submit their own Facebook reviews for a job well done. These reviews allow them to share their experiences and rate your performance directly on your Facebook page, which can help facilitate future business and leads.

Tip:

Facebook can also be used as a means to share company promotions, special holiday or seasonal incentives, and events you may be hosting or attending.

Page promotion: As you start to proactively post useful content, you’ll begin to establish a following on your page. However, there are also several paid promotion tactics you can use to increase your page’s reach and engagement.
One popular paid tactic is a pay-per-click (PPC) campaign, which is a form of advertising where you pay a set amount each time someone clicks on an ad you’ve produced. Determine what you would ultimately like users to do, and create a post or simple ad that prompts them to take that action. For example, you can drive homeowners to visit your company website, provide their contact information for a free quote, like your Facebook page, download a coupon and more.

If you have a particularly interesting post that has been performing well on your page (maybe it has received a lot of positive comments, for example) and you’d like it to reach even more people, consider “boosting” or sponsoring that post. This means putting a set amount of money behind promoting a post, say $100, to expand its reach. Geo-targeting, or selecting a specific audience and geography you’d like to reach, helps amplify your message to the right people—your targeted customers.

Tip:

Avoid using text in your images for paid posts or campaigns. Facebook guidelines reduce the reach of these images as the system considers them too “spammy” or ad-centric and cluttered. In many cases, image text could prevent your promotion from running entirely.

Highlighted Contractor Examples

Wondering how to apply some of these strategies? Learn more from a couple of roofing contractors who are part of IKO’s ShieldPRO plus+ Contractor Program and are already successfully using them on Facebook:

Chad’s Roofing, Gilroy, Calif.:

  • Frequently posts project testimonials and before-and-after photos, along with job site videos that explain roofing processes to homeowners.
  • Consistently responds to questions/comments posted on the page.
  • Uses Facebook (and linked Instagram account) to promote business rather than a traditional website.

Able Roofing, Columbus, Ohio:

  • Collects and displays several homeowner reviews on its Facebook page (more than 50 at the time of writing).
  • Shares links to blog posts on the Able Roofing website, which include helpful tips for homeowners related to home improvement, trends and renovation projects.
  • Promotes company news and local events, as well as national holidays.

If you’re looking to grow your leads and engage with future customers, using these strategies on Facebook is a great place to start. Also, be sure to check out the IKO blog for even more helpful business tips and advice!

Self-Adhering Vapour Permeable Membrane Is Mold Resistant

The self-adhering vapour permeable membrane can be applied to common substrates such as gypsum, oriented strand board (OSB), block, concrete, concrete masonry unit (CMU) and plywood.

The self-adhering vapour permeable membrane can be applied to common substrates such as gypsum, oriented strand board (OSB), block, concrete, concrete masonry unit (CMU) and plywood.

IKO AquaBarrier VP Self-Adhering Vapour Permeable Membrane provides a primerless vapour permeable membrane solution with mold resistance for a variety of building envelope applications.

Self-Adhering, Versatile Applications
A self-adhering, primerless membrane, AquaBarrier VP, provides superior performance in wall assemblies where a vapour permeable, weather-resistive air barrier is required.

Thanks to the vapour permeable matrix of AquaBarrier VP, it is compatible and can be applied to common substrates such as gypsum, oriented strand board (OSB), block, concrete, concrete masonry unit (CMU) and plywood. The membrane is also designed for various applications, including masonry cavity walls, metal cladding systems, renovations and retrofits, siding, curtain walls and parapets.

The design of the AquaBarrier VP membrane allows for installation ease, with no mechanical attachments or primer required for standard application. Coated with a proprietary acrylic adhesive on the back surface, AquaBarrier VP offers performance for common wall applications and features a polypropylene release film to aid in removing the membrane.

AquaBarrier VP is an effective vapour permeable membrane when installed according to IKO specifications.

AquaBarrier VP is constructed of a polyolefin synthetic polymer (fibre) membrane with low water retention capacity and is therefore mold and mildew resistant.

The IKO AquaBarrier line includes a full range of membrane and accessory products that provide protection in wall assemblies with air and vapour barrier systems. Engineered to meet or exceed industry standards, the line includes self-adhering and torch-on wall membranes, through-wall flashing membrane, foundation protection and flashing tapes.

For more information on AquaBarrier VP and details on IKO’s commercial wall and roofing system solutions and accessories, visit the IKO website.

Shingle Line Adds to Color Portfolio

IKO Dynasty shingles with ArmourZone adds three colors to its color portfolio.

IKO Dynasty shingles with ArmourZone adds three colors to its color portfolio.

The IKO Dynasty shingles with ArmourZone color portfolio provides three additional colors: Driftshake, Brownstone and Frostone Grey.

Contractors can enjoy eleven color blends offered in the IKO Dynasty shingle line, along with ease-of-installation and wind-resistance benefits thanks to the ArmourZone technology.

The three colors are engineered using a color blend technology process that enhances any roofscape.

Coordinating IKO Hip and Ridge Cap Shingles, both standard and high profile (in limited markets), are also available to help protect vulnerable roof areas and to accentuate the roofline. Complementary colors for the three Dynasty swatches include Driftwood (for Driftshake), Dual Brown (for Brownstone) and Dual Grey (for Frostone Grey).

Ease of Installation & Wind Resistance

IKO Dynasty shingles also offer ease of installation thanks to ArmourZone, an enlarged nailing area that makes project installation more accurate.

Two nailing lines that are 1-1/4-inches apart identify the ArmourZone, which is 40 percent wider than IKO’s standard 7/8-inch roofing shingle nailing zones and also guides installers for correct nail placement. Plus, Dynasty shingles require only four nails per shingle for installation compared with the typical six nails for most traditional shingles. Be sure to check your local building code for specific nailing requirements in your area.

Additionally, the reinforced woven band within the ArmourZone helps provide resistance to high winds and carry a 130 miles-per-hour wind limited warranty. The ArmourZone also provides fastening strength over a large surface area of the shingle, helping to resist nail heads from pulling through the shingle in high winds.

For more information about IKO’s Dynasty shingles with ArmourZone and the limited warranty, and its complete portfolio of roofing products and accessories, visit the IKO website.

Laminated Cover Board Features Foam Insulation

ShieldBase 180 Laminated Cover Board provides a 2-in-1 composite layer cover board solution for commercial roofing applications.

ShieldBase 180 Laminated Cover Board provides a 2-in-1 composite layer cover board solution for commercial roofing applications.

IKO ShieldBase 180 Laminated Cover Board provides a 2-in-1 composite layer cover board solution offering versatility for commercial roofing applications.

ShieldBase 180 is a composite of 1/2-inch high compressive IKOTherm CoverShield polyiso insulation that is factory laminated to a 180-gram polyester reinforced SBS modified bitumen base sheet.

The CoverShield layer of the product features a foam insulation with thermal properties, which offers insulation protection and an R-value of 2.5.

The dual selvage, self-adhering edges of the product allow for easy joining of the base to the adjacent ShieldBase 180 boards.

It can be applied as a mechanically fastened system, offering a fastening pattern of 18-inch on-center to reduce material and labor. Additionally, ShieldBase 180 Cover Board may be adhered with IKO Millennium Adhesive or fully adhered with hot asphalt.

IKO provides a full suite of asphalt low slope roofing systems and accessories, including built-up roofing (BUR), cold applied, heat welded, self adhered and more. In addition, IKO offers building envelope and bridge deck and waterproofing membrane systems and accessories, along with wall insulation and air/vapor barrier systems.

For more information on ShieldBase 180 and details on IKO’s commercial roofing system solutions, visit the website.

IKO PRO4 Plus Roofing Components System Promotion Awards New Truck

Idaho-based contractor KD Roofing is the recipient of a Dodge RAM 1500 Tradesman pickup truck as well as $22,500 in cash bonuses, thanks to its performance in the IKO PRO4 Plus Roofing Components System Promotion.

The initial PRO4 promotion was first introduced to encourage contractors to experience the benefits of working with a roofing system by offering rebate incentives. It was upgraded to the PRO4 Plus Promotion in 2016 to include per-square rebates for contractors, along with cash bonuses and the chance to earn a brand-new pickup truck for their fleet — which will continue in 2017.

For example, participating contractors have the opportunity to earn up to an $8.00 rebate per square when installed with any three components from the PRO4 Roofing Components System — in addition to up to $22,500 in cash bonuses and a top-tier incentive of a new truck.

Family Success

Located just outside of Boise in Meridian, Idaho, KD Roofing provides a variety of residential and commercial roofing services with a specialty in new construction. Following in the footsteps of their father and KD Roofing’s founder, Kendall Doty, brothers Justin and Jared Doty, office manager and general manager at KD Roofing, helped to drive the company’s success in the promotion.

“We feel blessed to have earned this recognition and are pleased to put the cash bonus and truck back into use for the company,” Justin says.

Additionally, Jared noted that KD Roofing’s Production Manager, David Allen, who has been a long-time employee and friend of the company, also played a role in the success thanks to his continued support in the growth of the company.

“It goes without saying that we have the entire KD Roofing team to thank for this accomplishment,” Jared says.

Distributor and Manufacturer Support

The Doty brothers also noted that support from their distributor, Roofline Supply and Delivery (a division of SRS Distribution), was an element to their success. In fact, the branch manager for Roofline’s Boise location, James Phillips, first introduced the promotion to the KD Roofing team.

“I’ve had a relationship with the KD team almost my entire career in the roofing industry, so when I learned of the PRO4 Plus Promotion, I knew it was a good fit for them,” Phillips says. “But things like this don’t happen overnight; it takes a lot of work and dedication to achieve what the KD Roofing team did. They’ve also built a reputation and trust among their customers by delivering service for more than 20 years.”

IKO Territory Sales Representative, Andrew Buehner, also worked closely with Phillips and the KD Roofing team during the promotion. He helped provide product knowledge and expertise, as well as local service and support to keep the promotion running smoothly for KD Roofing, Phillips added.

“We were onboard with the promotion after discussion with Roofline, but once they introduced us to our IKO rep, Andrew, we knew it was going to be great working with IKO,” Jared says. “IKO is a family-owned business like ours and shares similar valuesplus.”

Coordinating Roofing Components

A roofing components system is engineered to provide more performance than installing just shingles alone.

As such, IKO has developed the PRO4 roofing components system, which includes four multi-layered roofing accessories that protect vulnerable areas of the roof, including eave protection (ice and water protectors), underlayment (for deck protection), roof starters (starter strips to save installation time) and ridge cap shingles (provide protection along a roof’s high-stress areas and accentuate the roof line).

“Our favorite part of working with the PRO4 system is offering our clients a shingle and coordinating components from a single manufacturer,” Jared says. “It’s a benefit for our customers when we assure them it’s one system that’s intended to work together.”

To see a video interview featuring the KD Roofing team and additional details on the IKO PRO4 Plus Promotion, please visit the IKO TV YouTube channel. For more information about IKO’s complete portfolio of residential roofing products and accessories, visit the website.

Protect the Roofline with Ridge Cap Shingles

IKO Ultra HP High Profile Ridge Cap Shingles provide enhanced aesthetics, roofline protection and ease of installation.

IKO Ultra HP High Profile Ridge Cap Shingles provide enhanced aesthetics, roofline protection and ease of installation.

IKO Ultra HP High Profile Ridge Cap Shingles provide enhanced aesthetics, roofline protection and ease of installation to pair with IKO’s popular premium designer and performance shingles. The ridge cap shingles are engineered with multi-layer construction for high tear-strength values, including additional protection from a polymer-modified asphalt coating. Ultra HP Ridge Cap Shingles also provide a high-quality alternative to using cut-up roof shingles to protect the roofline. They are easy to install thanks to their preformed, rolled design, which features a curved edge that doesn’t require additional cutting or folding on the roof. With an 8 1/4-inch exposure, Ultra HP Ridge Cap Shingles offer nearly 30 percent more coverage than a traditional ridge cap shingle.

Asphalt Roofing Solution Provides Cedar Shake Alternative

IKO offers an asphalt roofing solution as an alternative to wood shakes.

IKO offers an asphalt roofing solution as an alternative to wood shakes.

As an alternative to traditional cedar shakes, IKO offers an asphalt roofing solution, IKO Armourshake premium shingles.

Dimensional Wood Shake Look

Premium roofing shingles are continuing to gain popularity with building owners and roofing professionals for many reasons, namely for their durability and affordability compared with traditional wood shakes.

Manufactured with color-blending technology, Armourshake shingles feature a dimensional profile with a contoured design. The Armourshake profile also rivals the look of hand-hewn, random-cut cedar shakes without the added upkeep and expense.

Also, with cedar and other woods used to construct natural wood shakes, the finished look may take a few years to fully develop. However, with Armourshake shingles, building owners can choose the weathered shake look they desire in one of five rich color blends, including Chalet Wood, Greystone, Shadow Black, Western Redwood and Weathered Stone.

The roofing shingles also offer weather resistance thanks to their construction.

Unlike real wood shakes that are flammable, Armourshake shingles have earned the Class A Fire Resistance rating tested against ASTM E108 (by FM). Plus, they resist the type of fading, warping and breakage that can occur over time with natural wood shake shingles.

Premium Accessories for a Finishing Touch

When installing the shingle, it is ideal to pair it with a ridge cap shingle to complete the look in both aesthetic and performance qualities.

An addition to the IKO PRO4 roofing component system, IKO’s Ultra HP High Profile Ridge Cap Shingles have been designed to complement the aesthetics and performance attributes of IKO’s premium shingle offerings, including IKO Armourshake, as well as IKO Crowne Slate and IKO Royal Estate shingles.

For more information on Armourshake premium shingles and IKO’s full line of roofing products and solutions, visit the website.

IKO Launches Redesigned Commercial Roofing Website

IKO recently launched a redesigned commercial website to provide digital access to its full suite of commercial roofing, building envelope, and bridge, deck and waterproofing systems. The site, hosted at www.iko.com/comm, is specifically designed around the needs of architects, specifiers and roofing consultants. To learn what these industry professionals desired in a site layout, IKO surveyed them about website usability and accessibility. Participants shared that they wanted product and technical information that could easily be found in just a few clicks. They also wanted the ability to access the site across multiple devices, including desktop, tablet or mobile.

“Commercial roofing professionals and consultants need to be able to find information on roofing systems quickly — whether on the job site or at the office,” says Jeff Williams, brand director, IKO North America. “We know their time is valuable, and we wanted to create a design that would not only be visually appealing, but also easy to navigate and function to fit their needs.”

The revamped commercial website serves as a hub for all of IKO’s asphalt low slope roofing systems and accessories, including built-up roofing (BUR), cold applied, heat welded, self adhered and more. Users can also find information on IKO’s building envelope and bridge deck and waterproofing membrane systems and accessories, along with wall insulation and air/vapour barrier systems.

“One of the differentiating qualities of IKO’s commercial roofing program is that we provide a systems solution with a full suite of roofing and building envelope products engineered to work together, not just individual components,” says Akif Amin, VP of Commercial Division, IKO North America. “We have architects, consultants and specifiers covered with site design that makes it easy to find, navigate and spec commercial roof system and building envelope solutions.”

In addition to details on all IKO commercial systems, website visitors can also access technical information like application guides, draft specifications and product data sheets, as well as training and education opportunities, among others.

For more information and to see the new commercial website, visit www.iko.com/comm.

OMG Roofing Products Demonstrates Induction Welding System

OMG Roofing Products demonstrated its new RhinoBond Foil Tool, an induction welding system for securing single-ply commercial roofing membranes, at the BAU show in Munich.

OMG’s RhinoBond Foil Tool is specifically designed for use over foil face PIR insulation. The welding tool includes plate sensor technology to help users locate RhinoBond Plates installed under the roofing membrane, and assists with tool alignment for optimum bonding. A tone and a visual indicator light lets operators know when the weld cycle is complete.

The RhinoBond System is induction based technology used for installing commercial roofing systems. To date, more than 170 million m2 of commercial roofing membranes have been installed around the globe with RhinoBond, including more than 125 projects in Europe accounting for more than 3,200,000 m2.

The company was also looking for new distribution partners in targeted geographies throughout Europe during the show.

“As more roofing contractors have seen the labor savings and roof performance benefits that the RhinoBond System can offer, we have had tremendous growth,” says Lennard Spirig, Europe market manager. ”With updated technology and expanded distribution, we expect acceptance of the RhinoBond System across the region.”

RhinoBond is a method for installing thermoplastic and soon will be available for certain clean EPDM membrane. The system consists of a stand-up induction welding tool and magnetic cooling clamps. Contractors install roofing insulation using fasteners and specially coated plates designed specifically for the type of membrane being installed – PVC, TPO or Clean EPDM. Each plate is then bonded to the roof membrane installed over the top with the RhinoBond plate welding tool. The result is a roofing system that can provide enhanced wind performance with fewer fasteners, fewer membrane seams and zero penetrations of the new membrane.

Currently the RhinoBond System conforms with CE requirements and is approved for use in Europe by many roof system providers, including Bauder, Carlisle/Hertalan, Danosa, Fatra, FDT, Firestone, GAF, IcoPal, IKO, Renolit, Sika, Siplast, and Soprema/Flag.

Headquartered in Agawam, Mass., OMG Roofing Products is a supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, roof repair tape as well as productivity tools such as RhinoBond. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance. For additional information, please contact OMG Roofing Products at (413)789-0252 or visit the website.