IKO Announces 2020 Dates for ROOFPRO Profit Power Workshop Series

IKO released the 2020 dates for its ROOFPRO Profit Power Workshops, events designed to provide critical insights that attendees can immediately put to work to elevate their company’s profitability and industry knowledge. The workshops will feature Scott Siegal, president of the Certified Contractors Network, who will share insights on how to use customer behavior and neuroscience to develop a company elevator pitch that represents its brand and engages customers.

The events will also cover IKO’s ROOFPRO Contractor Loyalty Program, tips for mastering homeowner meetings, comprehensive business knowledge, and third-party vendor tools and services.

The upcoming ROOFPRO Profit Power Workshops include:

  • February 25: Calgary, Alberta
  • March 3: Anaheim, California 
  • March 27: Dartmouth, Nova Scotia
  • April 7: Dallas, Texas
  • April 21: Detroit, Michigan
  • October 6: Charlotte, North Carolina

 “IKO’s Profit Power Workshops empower construction professionals with some of the tools they need to not only provide the highest-quality roof services, but also help meet their financial growth goals in 2020,” said Nicole Gray, loyalty program manager at IKO. “For professionals in the roofing industry, it’s absolutely critical to be equipped with the highest quality products on the market and have the business know-how to boost their bottom lines. IKO is eager to continue providing this essential support through Profit Power Workshops to selected contractors in 2020.”

Available to members of IKO’s ROOFPRO Loyalty Program or contractors interested in applying, Profit Power Workshops feature a curriculum developed and presented by accomplished roofing professionals and subject-matter experts. Each workshop covers tips ranging from plugging leaks in business profitability to connecting contractors to third-party vendors for business support. 

ROOFPRO Profit Power Workshops were established as a means for roofers to glean expert knowledge from industry and business leaders. In addition to technical roofing resources, contractors learn the ins and outs of running a financially successful business. 

For more information, visit www.iko.com

Polyisocyanurate Foam Insulation Board

IKO offers Ener-Air, an energy efficient, vapor-permeable, noise-reducing wall insulation board with outstanding R-value. Ener-Air is constructed from closed cell polyisocyanurate foam core bonded on each side to coated fiberglass facers during the manufacturing process. The product is lightweight and easy to cut, thus reducing labor costs on site. Plus, stud and fastener line indicators improve accuracy of installation. Ener-Air serves as a superior building envelope insulation product to meet a wide variety of commercial building needs. IKO Ener-Air has a high thermal R-value of R6 per inch (RSI 1.05 per 25 mm), providing superior insulation protection, which helps to reduce energy costs and increase efficiency.

For more information, visit www.iko.com.

Shingle Line Available in Six New Cool Colors

IKO expands its Cambridge Cool Colors shingle line with six new colors that have an increased Solar Reflectance Index (SRI) of 20-plus, exceeding California’s Title 24 minimum standard by 25 percent. The four darker-toned color selections are a first for the industry – a heavily demanded option for the homeowners of California. 

The expansion of this line offers three distinct color blends ranging from COOL PLUS, COOL and Natural COOL. The COOL PLUS color selection includes the darker options of Weatherwood, Harvard Slate, Dual Brown and Graphite Black. COOL shingles are available in SRI 20-plus in the medium color blends Canyon Oak and Sand Dune. With the new spread of color ranges, IKO’s Cool Colors now totals to nine color blend options. The original color range, NATURAL COOL, has an SRI of 16-plus with an added benefit of Dual Grey also being algae resistant and Arctic White having the highest SRI of 23-plus. 

“As the city and county of Los Angeles have increased their Solar Reflectance Index (SRI) requirements from the state’s required 16 to 20, we saw an opportunity to be proactive for our customers and develop a product that meets the new requirement,” stated Mark Okland, product development manager, North America. “To achieve an SRI rating of 20-plus, IKO embedded granules with infrared-reflective pigments. This transmits less of the sun’s solar energy into the attic. Six of our nine color options, including the highly anticipated medium and darker-toned color options, will meet or exceed the new SRI 20 standard.” 

Over the past two years, IKO, along with its third-party pigment supplier, has developed proprietary reflective colored granules for the COOL and COOL PLUS shingles so that they meet advanced standards while giving the homeowner a wide range of options to fit their specific tastes and desired curb appeal. 

In addition to energy efficiency, three Cambridge Cool Colors bundles cover precisely 100 square feet, according to the company, which means accurate measurements and an exact number of shingles in every package, every time. Cool Colors have the same “advantage” size benefit as other popular Cambridge shingles — 12 percent larger exposure than most competitors’ comparable products, according to the manufacturer. Because of their bigger profile, installation of Cambridge shingles is not only faster and easier for contractors, but it also creates a dramatic finished appearance and lowers job costs associated with excess materials and labor. Matching or complementary IKO UltraHP High Profile Ridge Cap Shingles are available to protect vulnerable roof areas and to create a truly stunning roofline.

For more information, visit www.iko.com

A Durable Solution

Photo: IKO

Located the heart of Halifax’s Spring Garden Road district, City Centre Atlantic features a mix of urban retail, office and residential space totaling 31,600 square feet. The site has 194 underground parking spaces servicing the office and retail components of the property.

Multiple challenges came with the City Centre Atlantic project for installing roofing contractor IC Roofing and Sheet Metal of Bedford, Nova Scotia. I.C. Roofing and Sheet Metal Limited is a Maritime-based company servicing Nova Scotia, Prince Edward Island, New Brunswick, Newfoundland, and Southwestern Ontario. The site offered limited street access and rooftop storage space was limited, necessitating extra movement of materials up on the roof.

The building owner was looking for a durable system with a proven track record, so a heat-welded modified bitumen system manufactured by IKO was selected. After the concrete deck on the 2,936-square-foot City Centre Atlantic roof was covered with Modiflex MP-95-FS vapor barrier, IKOTherm and IKOTherm Tapered insulation were installed using Millennium adhesive. After the cover board was installed. I.C. Roofing crews then heat welded the Torchflex TP-180-FF base sheet and light gray Torchflex TP-250 cap sheet. They also fabricated and installed the edge metal on the project.

Everything on the job went smoothly, according to Mike Croft, Atlantic Regional Manager, I.C. Roofing. The key to success on projects like this? “It’s experience,” Croft says. “I.C. Roofing ensures a quality installation through project management and employing journeyman roofers that are great tradesmen. The guys we have undertake these jobs are great journeyman roofers who do two things: they understand the tasks they are doing, and they take a lot of pride in what they are doing. You can have journeyman roofers that can install most things, but it takes a special journeyman roofer to make it look worthy. That’s stuff you can’t teach. A guy has to have that. Our guys take personal pride in their work.”

TEAM

Roofing Contractor: I.C. Roofing and Sheet Metal Limited, Bedford, Nova Scotia, www.icroofing.ca

MATERIALS

Vapor Barrier: Modiflex MP-95-FS, IKO, www.iko.com

Insulation: IKOTherm and IKOTherm Tapered, IKO

Cover Board: Protectoboard, IKO

Base Sheet: Torchflex TP-180-FF-Base

Cap Sheet: Torchflex TP-250-Cap

IKO Roles Out New In-Store Displays

In a digital world, physical displays still carry weight in helping both distributors and their customers learn more about the benefits of a product. That’s why IKO is rolling out new in-store displays that are already in stores across the United State. With Nordic, Dynasty, Armourshake and Royal Estate product options, these displays quickly showcase the uniqueness and benefits of each product type.

According to the company, stores have the options of pull-up banners, in-bay signage, “Sold Here” signs and in-store flags to add instant client attraction for contractors looking for businesses that carry IKO products. More than 100 displays showcasing IKO’s Premium and Performance products have begun shipment to qualified distributors across the United States.These displays are designed to give distributors an advantage by attracting new clients, with the ease of a simpler point-of-sale setup. Distributors who qualify can receive these new displays through IKO product purchases, rather than at an additional cost. 

For more information, visit www.iko.com

IKO Announces Atlantic Blue Is the Winner of 2019 Voter’s Choice Poll

IKO gave customers and contractors the power to voice their opinions in the 2019 IKO Voter’s Choice Poll for IKO’s shingle color of the year. Of the four color options, Atlantic Blue, Shadow Brown, Monaco Red and Emerald Green, Atlantic Blue was voted as the best shingle color for 2019 with 41.6 percent of votes. Shadow Brown landed in second place with almost 30 percent.

Roofing industry insiders and consumers had the opportunity to vote in IKO’s poll. The submissions were an accumulation of a weeklong poll on Twitter, Facebook and Instagram. Votes were also submitted on site at the International Roofing Expo (IRE) in Nashville, Tennessee, this past February. 

“Increasingly, homeowners are becoming more involved in each aspect of their home’s design, and contractors are providing their customers with more options,” said Mark Okland, product development manager, North America. “IKO is committed to continually optimizing our product lines based on consumer demands and industry needs. With the addition of these four new colors, the Dynasty line now provides 15 color choices, and we’re excited to see how well received these new colors — particularly Atlantic Blue — are by our contractors and customers.” 

According to the manufacturer, Dynasty’s 15 high-definition color blends provide homeowners with superior shingle performance wrapped in a mainstream design. The full line features a tear-resistant band that helps resist nail heads from pulling through the shingle in high winds and Fastlock sealant strips formulated to create a strong bond to the shingles below. With concern over the rising frequency of severe weather, the importance placed on the home’s first line of defense, the roof, is growing. Shingles need to look good and stand up to the elements. 

As homeowners and future homeowners desire to increase curb appeal and stand out from their neighbors, contractors can never provide too many color options to choose from. Homeowners can sample these roofing colors using IKO’s RoofViewer online or by downloading the RoofViewer app. When it’s time for a roof upgrade or restoration, IKO’s contractor locator can be used to find a local certified roofing contractor. 

For more information, visit www.iko.com.

IKO Announces Plans to Add Production Facility in Maryland

IKO announced that it will be constructing a new production facility in Hagerstown, Maryland. The 500,000-square-foot manufacturing and warehouse site will mark IKO’s first new location in the northeast since it began its U.S. operations in Wilmington, Delaware ,in 1981.  The new plant represents a $70 million investment for the company, which anticipates starting production in mid-2020, and will create 40 jobs locally by the end of that year.

“Hagerstown is another example of IKO’s commitment to building the strongest and most state-of-the-art production network in our industry,” stated Guy Tremblay, IKO’s Vice President of North American Operations.  “No one in the industry has made the kind of investments in their manufacturing capabilities in the marketplace in the past 15 years that matches IKO.  We’re tremendously proud to be announcing this project and equally as proud to be able to become a member of the business community in Hagerstown.”

The new IKO site is located at 100 Tandy Drive in Hagerstown, which was the former home of Radio Shack’s facilities.  

For more information, visit www.iko.com

IKO Launches New North American Residential Roofing Website

IKO announced the launch of its new North American website for residential roofing. Designed with both contractors and homeowners in mind, the easy-to-navigate new site elevates the user experience for those researching roofing options, products and best practices.

Homeowners can “Find a Contractor,” review product and accessory overviews, peruse the design center, access a roof inspection checklist and more. Contractors can “Find a Distributor,” learn more about the new ROOFPRO loyalty program and take advantage of professional tools and support that can help business efficiency and efficacy.

“We’re excited to launch our new residential website,” said Jeff Williams, brand director, North America. “More and more research is being done online and this new site provides a valuable, easy user experience for homeowners and contractors alike.” 

Contractors and customers will also benefit from IKO’s Roofviewer app. The app is a tool to create a mock-up of a home and test a fresh and vibrant selection of roofing colors. Experiment with new colors from IKO’s performance product lines — Dynasty™ and Nordic™ — and see how they complement shutter, railing, door, window and trim colors. IKO consults with roofing design specialists in emerging color trends every year to ensure the colors reflect today’s styles. IKO’s residential website will be continually updated with new product announcements, blog posts, project profiles and more. To learn more, visit https://www.iko.com/na/.

New Architectural Shingles Feature Impact Resistance, Reinforced Nail Zone

IKO introduces the new Nordic performance shingle line. Available in nine high-definition colors for maximum curb appeal, these heavy-duty laminated performance architectural shingles are specially constructed with a unique combination of superior wind- and impact-resistant features, making them one of the top performing asphalt shingles on the market.

According to the manufacturer, Nordic derives its impact resistance from a coating of polymer-modified asphalt, which acts as a shock absorber to cushion the roof from impacts from hail. This superior protection against wind uplift and water penetration qualifies the shingle for a Class 4 impact resistance rating.

“An extension of our ArmourZone performance platform, Nordic shingles not only feature the rare combination of a reinforced nail zone and impact resistance, but they also achieve a high-definition appearance through IKO’s color-blending technology,” said Mark Okland, product development manager, North America. “Now, customers can have the high-end look they desire with the performance features they need to keep their homes safe.”

IKO Nordic shingles feature IKO’s innovative ArmourZone 1-1/4-inch-wide, reinforced nailing surface. Nails applied in this area are optimally positioned to help resist nail pull-through and shingle blow-off. According to the company, shingles with the ArmourZone have been designed to help resist winds of up to 130 mph. The Nordic shingle construction also includes Fastlock sealant strips, formulated to be thick and aggressive while creating a strong bond to the shingles below. This helps ensure maximum protection against wind uplift, blow-off and water penetration. Available in nine high-definition colors, Nordic shingles combine the same advanced color-blending technology used for IKO’s Dynasty performance product line, with deep shadow bands for added dimension and the high-end look and visual texture of genuine wood shakes or slate tiles.

For more information, visit www.iko.com.

IKO Launches ROOFPRO Loyalty Program

IKO introduced its new loyalty program designed to help contractors increase their business and boost their bottom line. The fully integrated program connects contractors with potential customers as they begin the research process and guides the contractor customer relationship throughout the buying journey. Online resources shine a spotlight on IKO’s ROOFPRO contractors through agency-managed advertising and program vendor programs. The ROOFPRO GO! app delivers leads from multiple input sources directly to member’s smartphones. And, the robust Salesforce customer relationship management (CRM) program is customized for roofing contractors and allows for real-time alerts and responsive communications — from initial interest through installation.

“We’re proud of this program and are excited to launch it for 2019,” said Jeff Williams, brand director, North America, IKO. “ROOFPRO contractors will not only benefit from comprehensive business support tools designed for their businesses — a game changer for their bottom line — but they’ll also benefit from educational resources, expert community programming, extended warranties and much, much more.”

“We’ve taken loyalty programs to the next level with ROOFPRO,” says Nicole Gray, IKO loyalty program manager. “We say that ‘IKO is roofing elevated’ and this program delivers on that promise in a big way for our contractors.”

Current IKO loyalty program (Shield and ShieldPRO plus) members began transitioning to the new program in January. Contractors interested in becoming an IKO ROOFPRO member can apply at www.ikoroofpro.com.