Owens Corning Roofing’s Imagine.Style.Win. Contest Helps Consumers Get Inspired With Shingle Color

Some roofing conversations are more challenging than others. Color is a good example. While roof warranties, wind resistance and ventilation are topics most contractors can talk about with ease, few roofing contractors look forward to venturing into the color selection discussion. After all, color is personal. Thus, it can become easy for roofing contractors to “play it safe” and suggest a neutral shingle color when a homeowner asks for a color recommendation, missing out on the opportunity to utilize shingle color as a design element.

In 2016, Owens Corning Roofing launched the Shingle Color of the Year initiative, highlighting shingle color as a way to express a homeowner’s personal style. The Toledo-based manufacturer also introduced online inspiration and visualization tools to help homeowners virtually experiment with different colors on their home’s roof. 

Now, Owens Corning Roofing is encouraging homeowners to share their color inspirations in the Imagine.Style.Win. contest. Through August 15, 2019, consumers can submit a mood board and enter to win an all-expense paid trip for two to Indianapolis that includes a color consultation with home renovation and design experts, Karen E Laine and Mina Starsiak of the HGTV series, “Good Bones” and owners of Two Chicks and a Hammer. Along with the color consultation, the grand prize winner will receive a behind-the-scenes tour of the historic Indianapolis Bates-Hendricks neighborhood conducted by a member of the Two Chicks and a Hammer team. The neighborhood is featured in many of the Good Bones episodes. Karen and Mina previously teamed up with Owens Corning Roofing to help promote roofing color and developed an online videooffering practical tips for building mood boards.

As contest entrants create their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization toolsto explore shingle colors, coordinate shingles with other exterior accents and express their personal style. In addition to the Grand Prize trip to Indianapolis, Owens Corning Roofing will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. Owens Corning Roofing will award 100 Second Prizewinners an exclusive tote filled with Two Chicks and a Hammer swag. 

Owens Corning online design tools help consumers coordinate their home’s exteriors.

“We developed the Shingle Color of the Year initiative to inspire homeowners to think about roof color as way to tie a home’s exterior together,” said Sue Burkett, strategic marketing manager at Owens Corning. She notes the initiative is particularly targeted toward women. “We know that women are key influencers when it comes to color and style inside and outside the home,” says Burkett. “We are particularly honored to have received the Women’s Choice Award for Most Recommended Roofing Products for the second consecutive year. We are the #1 choice in America for roofing products by women—and that’s really saying something with a design savvy audience.”

The Imagine. Style. Win. Competition is open through August 15. Contest details and information on entering are available at www.imaginestylewin.com.

Owens Corning Roofing Introduces ‘Imagine.Style.Win.’ Contest

The Imagine.Style.Win. contest sponsored by Owens Corning Roofing is helping consumers reimagine how an Owens Corning Duration Seriesroof can inspire their home’s exterior. Through August 15, 2019, consumers can enter to win an all-expense paid trip for two to Indianapolis for a color consultation with home renovation and design experts, Karen E. Laine and Mina Starsiak of Two Chicks and a Hammer and HGTV design series, “Good Bones.”

Contest entrants must create and submit online mood boards expressing their personal style through their home’s exterior. One mood board will receive the Grand Prize package, including a one-hour exterior color consultation with Laine and Starsiak at their Indianapolis headquarters. The mother-daughterremodelers and owners of Two Chicks and a Hammer are renowned for their use of exterior color on HGTV’s “Good Bones.” Along with the color consultation, the grand prize includes a behind-the-scenes tour of the Indianapolis Bates-Hendricks neighborhood, featured in many of the Good Bones remodels. 

As contest entrants develop their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization tools to explore shingle colors, combine shingles with other exterior accents and express their personal styles. An online video featuring Laine and Starsiak offers practical tips consumers can use to build a mood board and inspire their homes’ exteriors.

In addition to the Grand Prize, Owens Corning will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. One hundred Second Prizewinners will receive an exclusive Owens Corning tote filled with Two Chicks and a Hammer swag.

According to Sue Burkett, strategic marketing manager at Owens Corning Roofing, the goal of the contest is to entice homeowners to complete a style board — an exercise that helps homeowners visualize their home’s exterior plan prior to a re-roofing project. “Since color is very personal, it’s difficult for a contractor to successfully dictate roofing colors to their clients.  Having the homeowner complete a style board is a useful tool — not so the contractor can judge it — but because it can help speed the color selection process along,” Burkett said. “This contest helps show homeowners how easy it is to create a style board, and they could win some cool prizes, too. Owens Corning feels this is yet another tool to help contractors sell,” Burkett said. 

Partnering with Two Chicks and a Hammer to offer the Grand Prize color consult was a natural choice, according to Burkett. “Karen and Mina use color as a defining element throughout the neighborhoods they remodel,” she said. Laine and Starsiak previously partnered with Owens Corning to announce the 2018 Shingle Color of the Year, Sand Dune, and the recently introduced 2019 Shingle Color of the Year, Black Sable. 

For more information about the contest, visit www.imaginestylewin.com