Owens Corning Roofing Introduces ‘Imagine.Style.Win.’ Contest

The Imagine.Style.Win. contest sponsored by Owens Corning Roofing is helping consumers reimagine how an Owens Corning Duration Seriesroof can inspire their home’s exterior. Through August 15, 2019, consumers can enter to win an all-expense paid trip for two to Indianapolis for a color consultation with home renovation and design experts, Karen E. Laine and Mina Starsiak of Two Chicks and a Hammer and HGTV design series, “Good Bones.”

Contest entrants must create and submit online mood boards expressing their personal style through their home’s exterior. One mood board will receive the Grand Prize package, including a one-hour exterior color consultation with Laine and Starsiak at their Indianapolis headquarters. The mother-daughterremodelers and owners of Two Chicks and a Hammer are renowned for their use of exterior color on HGTV’s “Good Bones.” Along with the color consultation, the grand prize includes a behind-the-scenes tour of the Indianapolis Bates-Hendricks neighborhood, featured in many of the Good Bones remodels. 

As contest entrants develop their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization tools to explore shingle colors, combine shingles with other exterior accents and express their personal styles. An online video featuring Laine and Starsiak offers practical tips consumers can use to build a mood board and inspire their homes’ exteriors.

In addition to the Grand Prize, Owens Corning will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. One hundred Second Prizewinners will receive an exclusive Owens Corning tote filled with Two Chicks and a Hammer swag.

According to Sue Burkett, strategic marketing manager at Owens Corning Roofing, the goal of the contest is to entice homeowners to complete a style board — an exercise that helps homeowners visualize their home’s exterior plan prior to a re-roofing project. “Since color is very personal, it’s difficult for a contractor to successfully dictate roofing colors to their clients.  Having the homeowner complete a style board is a useful tool — not so the contractor can judge it — but because it can help speed the color selection process along,” Burkett said. “This contest helps show homeowners how easy it is to create a style board, and they could win some cool prizes, too. Owens Corning feels this is yet another tool to help contractors sell,” Burkett said. 

Partnering with Two Chicks and a Hammer to offer the Grand Prize color consult was a natural choice, according to Burkett. “Karen and Mina use color as a defining element throughout the neighborhoods they remodel,” she said. Laine and Starsiak previously partnered with Owens Corning to announce the 2018 Shingle Color of the Year, Sand Dune, and the recently introduced 2019 Shingle Color of the Year, Black Sable. 

For more information about the contest, visit www.imaginestylewin.com