IMETCO Redesigns Website to Improve Navigation and Functionality

IMETCO redesigned its website, improving navigation and functionality throughout and creating a more user-friendly interface.

IMETCO redesigns website to improve navigation and functionality throughout and create a more user-friendly interface.

Innovative Metals Co. Inc. (IMETCO) redesigns website to improve navigation and functionality throughout and create a more user-friendly interface so customers can quickly and easily access technical product information and architectural details.

The sleek new design features a scrolling homepage with links to specifications and details, warranty and product literature requests as well as a growing library of project photos illustrating IMETCO’s wide range of capabilities as a building envelope solutions provider. There is also a navigation bar across the top of the website with links detailing IMETCO’s expansive line of products, services and additional resources.

“During the design process, we were determined to come up with a layout that highlights the beauty and versatility of metal. Additionally, we improved the functionality of the site so that we can continuously evolve this marketing tool moving forward,” explains Josh Younger, marketing specialist at IMETCO.