What’s New?

Photo: International Roofing Expo

There’s a running joke I have with a couple of other trade journalists about how the most common sentence uttered at industry trade shows is “What’s new?” The joke isn’t that funny, but it is true. I found myself asking that question a lot at the recent International Roofing Expo (IRE) in Dallas, and I saw a lot of people brighten up as they started to show me their company’s latest offerings.

For me, the sheer number of new products being introduced at the show was the most striking thing about this year’s IRE. The event set records for attendance and the size of the show floor, but it was the new products I will remember most.

Almost every asphalt shingle manufacturer has introduced new developments in the past year, including new polymers that increase strength, hail resistance and flexibility, even in cold weather. New features also include larger and more durable nailing zones. Roof membrane manufacturers have continued to develop new features designed to make their products easier and more efficient to install. Underlayments are more durable, less prone to tearing, and offer better traction. Tools and equipment are being updated to make them simpler and easier to use.

The manufacturers are clearly aiming to address roofing contractors’ key pain points, which include the current labor shortage. In fact, at the IRE the term “labor shortage” might have been uttered almost as often as “What’s new?”

Products that are easier to install mean that there is less likelihood of making mistakes. The learning curve is also reduced, so a new employee in the field can be trained and brought up to speed more quickly. In an era marked by tight labor, promoting someone from field laborer to installer more quickly can be crucial.

We’ll continue to update readers on new product developments in the pages of Roofing as the year goes on. At press time, the COVID-19 coronavirus is currently making headlines, and it is possible a pandemic will be the next force to affect the economy. Right now, the future is uncertain.

Sometimes there isn’t a clear answer to the question, “What’s new?”

Carlisle’s WIP GRIP Wins Best New Residential Product at the 2020 International Roofing Expo

Carlisle WIP Products’ WIP GRIP Premium Shingle Underlayment was recently named Best New Residential Product at the 2020 International Roofing Expo in Dallas, Texas. WIP GRIP features a slip-resistant top film that improves roofers’ safety on wet and dry installations. 

According to the manufacturer, WIP GRIP Premium Shingle Underlayment is a flexible, 55-mil-thick, rubberized asphalt, fiberglass-reinforced membrane. It can be used on critical roof areas such as eaves, ridges, valleys, dormers, and skylights; it may also be used as covering for the entire roof to prevent moisture or water entry. Once installed, WIP GRIP protects the roof structure and interior spaces from water seepage caused by ice dams and wind-driven rain. Additionally, at the time of eventual re-roof, WIP GRIP’s top film has a proprietary embossment that helps to prevent the embedding of shingles to the underlayment, providing for easier tear-off. 

Attendees at the 2020 International Roofing Expo voted online for their favorite new products on the show floor in three categories: residential roofing, commercial roofing, and tools and equipment. 

For more information, visit www.carlislewipproducts.com.

2020 International Roofing Expo Breaks Attendance Record

The 2020 International Roofing Expo (IRE), held February 4-6 at the Kay Bailey Hutchison Convention Center in Dallas, Texas, finished with record-breaking attendance in the largest expo hall on record.

Sponsored by the National Roofing Contractors Association (NRCA), the IRE is the premiere roofing construction and maintenance event. Roofing professionals from across the globe gathered to explore new products and services, participate in educational sessions, and network face-to-face with their industry peers.

The IRE returned to Dallas for the first time since 1988 and had another record-breaking year with 17,060 in attendance. The exhibit hall continued to expand with 170,980 square feet of booth space featuring over 541 companies displaying thousands of products and services. Booth space sales for 2021 also opened on-site at the show and next year’s event is already 80 percent sold out. “Cutting-edge education, influential show-floor demos, and emerging technology helped to drive record numbers at IRE 2020,” said Ray Giovine, Group Director for IRE.

“The 2020 IRE has once again exceeded attendees’ expectations. With a record crowd, record number of exhibitors and record attendance at the education classes, the IRE has become the must attend event of the year! Plan now to attend the 2021 IRE in Las Vegas,” said Reid Ribble, NRCA’s CEO.

This year’s event included over 44 educational sessions as part of the conference program. Attendees could select from sessions that covered technical skills, business management, industry trends, legal, safety, sales, marketing and more. The NRCA hosted some of their popular sessions including CERTA Train-the-Trainer, Fall Protection from A to Z, and Foreman Leadership Training classes.

In addition to a strong core conference program, those in attendance participated in over 35 free sessions on the show floor. Areas like the GAF Education Center, The Roofing Institute sponsored by Johns Manville, and exhibitor-presented seminar classroom provided solution-based sessions to help roofing professionals learn new ways to tackle everyday problems. The show floor was also packed with live product demonstrations. 

During expo hall hours, attendees could head to the parking lot and experience special events outdoors. SRS Distribution hosted the SRS Extreme Tailgate Party, where attendees could enjoy a beverage and cigar with their senior management team. Lifting Equipment Solutions conducted live crane demos, while Duro-Last demonstrated some of their top products. You could also watch as roof system installers took their hands-on NRCA ProCertification exams.

The IRE was excited to host the event’s first ever female keynote speaker, sponsored by Malarkey Roofing Products. Charlotte Jones, the Dallas Cowboys Executive Vice President and Chief Brand Officer, shared strategies about setting high expectations and continuing to raise the bar. 

The National Women in Roofing (NWIR) hosted their third annual one-day conference program designed for multidisciplinary women professionals in the roofing industry to learn about the latest business strategies and tactics and share their secrets to success. “With a sold out third annual NWIR Day, we are so pleased to be able to use the resources of our sponsors, the interest of our members, and the passion of our board of directors to empower women in the roofing industry,” said Ellen Thorp, NWIR Executive Director, and Jennifer Stone, Johns Manville; NWIR Co-Chair. 

On Sunday, February 2, the IRE in conjunction with Rebuilding Together, hosted the 11th Annual Community Service Day, sponsored by Sika Sarnafil. “The International Roofing Expo Community Service day was a huge success! Over 65 volunteers across the country came together to repair two homes and perform improvement projects at a nearby elementary school. The school staff and students were watching out the windows all day and ecstatic to see their new outdoor classroom, stage, garden shed, and new coop for their chickens. Mr. and Mrs. Collins were so relieved to have a new roof and the interior ceilings repaired from damage from the old leaking roof. Mrs. Trevino could not be happier to have her home sealed and secured with the exterior siding of her home replaced and repaired. It was a big day with a lot of moving parts and the volunteers jumped in and worked incredibly hard to get everything done. The last part of our mission statement is that we are rebuilding lives and that’s exactly what was accomplished during the service day. Lives were changed that day and there will be a lasting impact of the work completed during the service day. It was a beautiful day,” said Garrett Jones, Executive Director, Rebuilding Together, North Texas. In addition to materials being donated by many manufacturers, K-Post Roofing & Waterproofing and CertainTeed donated materials and labor to install a new roof on one of the homes. Sika Sarnafil provided Rebuilding Together North Texas with a donation of $15,000.

During the IRE there was no shortage of networking events. First-time attendees gathered together for the opportunity to connect at the First-Time Attendee reception on Monday, February 3. On opening night of the show, February 4, the IRE hosted its annual Welcome Party sponsored by Tremco. Held at the Bomb Factory in Deep Ellum, the lively party featured music from local Hall & Oates cover band, The Rich Girls. The NRCA also hosted its annual Industry Awards Ceremony and Cocktail Reception and NRCA ROOFPAC partnered with NWIR to present “An Evening in the Lone Star State,” a three-hour reception featuring a live auction and comedy show.

The IRE debuted a new interactive feature, Regina the Roofer, the show’s chatbot. She was available on the IRE website and through SMS text messaging. This feature allowed IRE participants with the ability to send her questions about the event and receive an instant response. “We are beyond thrilled with the level of interaction Regina received pre-show and onsite,” said Shelby Snelson, IRE Show Manager. “Providing attendees and exhibitors with instant access to show details was a great way for us to improve our level of service we provide them.”

The show will return to the Mandalay Bay Convention Center in Las Vegas February 24-26, 2021. As the show and the industry continues to grow, the IRE is expanding the areas on the show floor for next year. A new Siding and Window Pavilion will include manufacturers and suppliers showcasing products that service these segments. This new pavilion will allow the IRE to better serve the exterior contractor market.

Attendee registration for the 2021 International Roofing Expo will open this fall. Attendees interested in attending the 2021 IRE can sign up for the IRE newsletter at www.theroofingexpo.com. Exhibitors interested in booking a booth at the event can contact the IRE account executive team at sales@theroofingexpo.com.

International Roofing Expo Names First Ever Female Keynote Speaker

The International Roofing Expo announced that the 2020 keynote speaker will be Charlotte Jones, the Executive Vice President and Chief Brand Officer of the Dallas Cowboys. 

Stanford University graduate Charlotte Jones, daughter of the Dallas Cowboy’s owner Jerry Jones, oversees all business operations including strategies as they relate to the team’s brand. 

She will be making history as the IRE’s first-ever female keynote speaker and will share insight on building a successful brand. The keynote address will take place February 4 at 9:30 a.m. at the Kay Bailey Hutchison Convention Center in Dallas. 

‘We are gearing up for another incredible IRE next month in Dallas and are thrilled to host Charlotte Jones as the keynote speaker,” said Shelby Snelson, Show Manager. “Jones’ message will resonate with everyone in the audience, and it’s an exciting milestone for the show.”

In addition to a history-making keynote speaker, the IRE is providing multiple opportunities for attendees and exhibitors to grow their businesses, network throughout the industry and give back to the local community. Make plans to join the team a day early to participate in the 11th Annual Community Service Day sponsored primarily by Sika Sarnafil in conjunction with: Carlisle Construction Materials, CentiMark, Innovative Roofing and Flooring Solutions, ICP Building Solutions Group, KPost Roofing & Waterproofing and OMG Roofing products. Volunteers of all skill levels are encouraged to sign up as well as all those looking for the opportunity to give back to the local community.

With education being a top priority at the IRE, there is no shortage of options this year. The IRE conference program features more than 40 sessions covering a large range of topics, including industry trends, best practices, and sales and management skills. NRCA will also present a variety of educational sessions this year including the ProCertification Exams, the Roofing Alliance Construction Management Student Competition, and more. The Student Competition promotes careers in roofing industry management by challenging students’ roofing knowledge, construction management skills, time management, and organizational and presentation skills.

You will also find tons of free education on the show floor at IRE. GAF will host sessions in their sponsored Education Center that focus helping the entire team build skills, think critically and work smarter. Johns Manville sponsors The Roofing Institute that features small group business training to help you increase profits and streamline processes. You can also experience live product demos and exhibitor presented seminars on the expo hall floor. 

In an effort to continually invest back into the roofing community, National Women in Roofing Day is providing the opportunity to be a part of the discussion focused on the unique challenges and opportunities that women in the roofing industry face. NWiR Day has adapted itself to support women who are just starting out their career all the way to the seasoned roofing professionals. The sessions are designed to bridge the gap between women at all levels by offering the chance to meet, network and gain valuable insight from hundreds of roofing professionals (including technical experts as well as leading marketing and technology providers). 

The International Roofing Expo will take place February 4-6, 2020 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. For more information or to register visit www.theroofingexpo.com.

The Roofing Alliance Announces 2020 Gold Circle Finalists

The Roofing Alliance announced the finalists of the prestigious Gold Circle Awards honoring outstanding contributions and unique roofing-related jobs and services. Award winners will be recognized at NRCA’s Industry Awards Ceremony and Cocktail Reception, Wednesday, Feb. 5, 2020, during the 2020 International Roofing Expo (IRE) in Dallas.

The Roofing Alliance and NRCA members are encouraged every year to submit their best work in the following categories: Outstanding Workmanship; Innovative Solutions; and Safety Preparedness and Performance. More than 100 winning companies have been recognized for their achievements since the award’s inception. 

Following are the 2020 Gold Circle Award finalists for Outstanding Workmanship and Innovative Solutions and Safety Preparedness and Performance:

Company: Beldon Roofing Co., San Antonio Project: Temple Beth-El Tile Dome, San Antonio Nominated by: Temple Beth-El

Company: CFE Inc., Elmira, N.Y. Project: Kellogg’s Florence, Phase I, Florence, Ky. Nominated by: Gilchrist Safety Solutions LLC 

Company: Chadwick Technology Pty. Ltd., Killarney Heights, NSW, Australia Project: Abu Dhabi International Airport Midfield Terminal, United Arab Emirates. Nominated by: NSW Government Australia, Commissioner—Middle East

Company: F.J.A Christiansen Roofing, a Tecta America Company, Milwaukee Project: Hammes Block Office Building and Parking Structure, Milwaukee Nominated by: Lockton Companies Inc.

Company: The Durable Slate Co., Columbus, Ohio Project: Steeple Square, Dubuque, Iowa Nominated by: Gronen Restoration

Company: Metalcrafts, a Tecta America Company LLC, Savannah, Ga. Project: Kehoe Iron Works Rehabilitation Center, Savannah, Ga. Nominated by: Lominack Kolman Smith Architects

Company: Scalo Companies, Pittsburgh Project: Allegheny County Courthouse, Phase 1, Pittsburgh . Nominated by: Allegheny County

All entries were evaluated by a panel of judges within the roofing industry. The 2020 Gold Circle Award winners were the projects with the highest-ranking scores. Along with receiving formal recognition at the NRCA Awards Ceremony, Gold Circle Award winners will also receive a Gold Circle trophy, recognition in Professional Roofing magazine, press releases notifying industry trade press and local media and the honor of serving as inspiration to fellow Roofing Alliance members, NRCA members and overall roofing professionals striving for excellence.

For more information, visit www.roofingalliance.net.

Roofing Technology Think Tank (RT3) Plans Activities Around the 2020 International Roofing Expo

Roofing Technology Think Tank (RT3) announced activities scheduled for the International Roofing Expo (IRE) 2020.

Dallas, Texas-based RT3 member KPost Roofing & Waterproofing will host members of RT3 at their corporate headquarters. The meetup will allow members to tour the facility of the official roofing partner of the Dallas Cowboys where they will learn about the types of technology that KPost uses in their operations.

RT3 will also host an educational panel on Tuesday, February 4 at 7:45 a.m. The session is titled Contractor to Contractor: Technology Innovation Panel and features five contractors sharing their successes and challenges with implementing technology into sales and marketing, operations, back office, health and safety and recruiting.

The panel will be moderated by RT3 member Heidi Ellsworth, Partner at RoofersCoffeeShop® and attendees will be able to:

  • Evaluate what technologies progressive contractors are using to help their business.
  • Identify what challenges came with implementation of technology and how they overcame it.
  • Evaluate how technology can make their business more efficient, streamlined and more profitable.
  • Meet other contractors who you can reach out to after the presentation for support and guidance in selecting technologies to implement in your business.

The panel participants include RT3 contractor members Steve Little, President of KPOST Roofing and Waterproofing; Ken Kelly, President of Kelly Roofing; Gregg Wallick, Best Roofing; Michelle Boykin, COO of Rackley Roofing; and Josey Parks, CEO of J Wales Enterprises.

“The contractors on the panel are completely honest and open about how technology has impacted their businesses and what it took to get where they are today,” stated Karen Edwards, RT3 Director. “They are leading the way in using technology and want to educate and encourage other contractors to join them for the overall advancement of the roofing industry. They will discuss augmented reality, robotics, artificial intelligence, software stacks and more – all technologies that they are using daily in their own businesses.”

For more information, visit www.rt3thinktank.com

Winner of CertainTeed’s Oh Hail No Sweepstakes Wins Trip to Florida Resort

At the 2019 International Roofing Expo, CertainTeed held its Get Me The Hail Outta Here!contractor contest. The contest helped promote CertainTeed’s NorthGate shingles, a line of SBS (styrene-butadiene-styrene)-modified shingles that offer Class 4 impact resistance and enhanced weatherability. Tyler Seipp of Seipp Construction & Remodeling from Manchester, Maryland, was the lucky winner. Seipp and a guest received a weekend getaway to the famous Margaritaville Beach Resort in Hollywood Beach, Florida, as well as round-trip airfare and a $500 gift card for expenses.

At IRE 2019, attendees could enter the contest by coming to the CertainTeed booth, watching the new animated Oh Hail No! NorthGate video and receiving a special contest shirt. Any attendees who came back to the booth wearing the shirt were entered into a random drawing for the Florida getaway.

“The contest was a great draw to our booth and gave us plenty of opportunity to talk with folks about NorthGate. We feel that it’s the best-looking and highest-performing impact resistant shingle in the industry, and installers love it because it handles so well in cold temperatures,” said Jay Butch, director of contractor programs for CertainTeed Roofing. “It is important to have major industry events like IRE because they allow us to meet face to face with contractors like Tyler, talk about the latest products, topics and trends, and show them appreciation for their hard work and support.”

For more information, visit www.certainteed.com/roofing.

Deadline for IRE Presentation Submissions is Friday, April 26

The 2020 International Roofing Expo is now seeking presentation topics from educators, consultants, technical experts, researchers, and industry leaders to share their knowledge and business expertise at the largest gathering of roofing professionals.

Sessions are 90 minutes and should contain timely, practical information that can be immediately implemented in the workplace and solve challenges that roofing professionals face in their day-to-day work life.

Product pitches or promotional presentations will not be accepted. The deadline to submit a presentation is April 26, 2019.

For more information, visit www.theroofingexpo.com/en/home.html.

2018-2019 Most Valuable Player Award Winners Announced

The Roofing Alliance, the foundation of the National Roofing Contractors Association (NRCA), proudly announces the winners of the 2018-2019 Most Valuable Player (MVP) Awards who have been invited to the International Roofing Expo (IRE) where they will be recognizedat the NRCA’s Industry Awards Ceremony and Cocktail Reception, February 12, 2019, 5:00 p.m. to 7:00 p.m. during the 2019 International Roofing Expo (IRE) in Nashville, Tennessee. 

In its 19th year, the MVP Program honors leadership in the field. Roofing contracting firms nominate any field roofing worker, foreman or superintendent. Distributors and supplier firms may nominate warehouse employees, warehouse foremen, drivers or equipment operators. Individuals can be nominated for their outstanding on-the-job performance and/or workmanship or their philanthropic contributions outside the workplace.   Since the program’s inception 19 years ago, 660 employees have been nominated and 242 winners and finalists have been recognized.

2018-2019 Most Valuable Player (MVP) Award Winners include:

  • Bobby Ainsworth – Other Noteworthy Contributions Outside the Work Place
  • Field worker
  • Venture Construction Group of Florida, Inc.
  • Stuart, Fla.
  • Miguel Lopez – Outstanding On-the-Job Performance and Workmanship
  • Superintendent
  • Chamberlin Roofing & Waterproofing
  • Houston, Texas
  • Brandon Reese – Other Noteworthy Contributions Outside the Work Place – Outstanding On-the-Job Performance and Workmanship
  • Foreman
  • Korellis Roofing Inc.
  • Hammond, Ind.
  • Drew Thomas – Outstanding On-the-Job Performance and Workmanship
  • Superintendent
  • Reliant Roofing, Inc.
  • Jacksonville, Fla.
  • Jose de Jesus Zermeno – Outstanding On-the-Job Performance and Workmanship
  • Field Supervisor
  • Antis Roofing & Waterproofing
  • Irvine, Ca.

During NRCA’s Industry Awards Ceremony, one winner will be chosen as Professional Roofing‘s Best of the Best, an honor co-sponsored by OMG Roofing Products, Agawam, Mass. and Professional Roofingmagazine.  “The award recognizes a Most Valuable Player (MVP) Award winner who makes extraordinary contributions to the roofing industry and community,” stated Josh Kelly, incoming president of the Roofing Alliance and Vice President of Product Development & Innovation of OMG.  “The Roofing Alliance’s MVP Task Force evaluates each MVP award winner and tallies points based on MVP award’s criteria, including on-the-job safety, on-the-job performance, recruiting new workers, community service and other noteworthy contributions to determine the Best of the Best.  We are very proud of all the winners and especially the past and future Best of the Best Award winners.”

Following is a list of previous Best of the Best Award winners:

2008: Rodney Griffith, foreman, Centimark Corp., Pelham, Ala., and Teri Stallion, field superintendent Innovative Roofing  Group, Atlanta, Ga.
2009: Eugena Madeley, yard/receiving/truck driver, Gooding, Simpson & Mackes Inc., Ephrata, Pa.
2010: Richard Heilinger, service specialist, Gooding, Simpson & Mackes Inc., Ephrata, Pa.
2011: George Denton, superintendent, Supreme Roofing Systems Inc., Dallas, Texas
2012: David Baytosh, superintendent, Advanced Roofing Inc., Fort Lauderdale, Fla.
2013: Dan Pastore, superintendent, Upstate Roofing and Painting Inc., Rochester, N.Y.
2014: Ryan Watts, foreman for Jurin Roofing Services Inc., Quakertown, Pa.
2015: Scott Luck, foreman at CentiMark Corp., Canonsburg, Pa.
2016: Curtis Purvis, superintendent for Chamberlin Roofing & Waterproofing, Farmers Branch, Texas 2017: Narcisco Alarcon, superintendent, Antis Roofing + Waterproofing, Irvine, Calif.
2018: Alan Baird, foreman for Core Contractors Inc., Denver, Colo.

To learn more about the Most Valuable Player (MVP) Awards and how to attend NRCA’s Industry Awards Ceremony to see the Best of the Best Award presentation, visit www.roofingalliance.net or contact Bennett Judson, the Roofing Alliance’s executive director, at bjudson@nrca.net.

For more information, visit www.roofingalliance.net

The 2019 IRE Contributes to Nashville with 10th Annual Community Service Day

Roofing professionals participating in the 2019 International Roofing Expo (IRE) are given the opportunity to give back to the Nashville community by participating in Community Service Day, the show’s home repair and revitalization project. 

The 10thAnnual Community Service Day will take place on Sunday, February 10, from 7:30 am – 3:00 pm. Volunteers and sponsors will work together to help rebuild the homes of families that are elderly, disabled or financially unable to support the renovation. This year the group will also perform work on a local Boys and Girls Club. 

“We are going into our 10thyear of the Community Service Day and I can definitely say that this is my favorite part of my job. I love giving back to others and it’s clear that the Roofing Industry feels the same way. I am proud to be part of this industry. Our homeowners are always so grateful for the assistance they receive. We are very thankful for our supporters who make this day possible” said Brandi McElhaney, Senior Conference Manager.

Skilled and unskilled volunteers are needed to help with the renovations. Skilled volunteers, made up of construction professionals, perform a variety of construction disciplines including roofing, interior/exterior painting, flooring, and minor carpentry. Unskilled volunteers help with set up, cleanup, and other miscellaneous projects. The International Roofing Expo is partnering with Rebuilding Together Nashville, a non-profit, volunteer-based program that repairs and rehabilitates homes and non-profit community facilities.

Community Service Day is made possible by the support of our sponsors. Sika Sarnafil has been the primary sponsor for ten years. 

Additional sponsors include:

  • Safety Equipment: Carlisle Construction Materials
  • Breakfast: ICP Building Solutions Group 
  • Lunch: OMG Roofing Products
  • Shuttle: Damato Enterprises 
  • Roofing Labor and Material: Don Kennedy Roofing Co.
  • Tool Sponsor: Centimark 

Participants can register for this event at the same time they register to attend the show. There is a $25 fee that includes transportation, beverages and snacks. Tax-deductible monetary donations can also be made during registration. 

The 2019 International Roofing Expo will be held February 11-13, at the Music City Center in Nashville, Tennessee USA, offering roofing contractors of all sizes and specialties a comprehensive preview of the entire roofing construction and maintenance industry.

Online registration is available at www.TheRoofingExpo.com/en/register. Companies looking to exhibit should contact sales@theroofingexpo.com