What’s New?

Photo: International Roofing Expo

There’s a running joke I have with a couple of other trade journalists about how the most common sentence uttered at industry trade shows is “What’s new?” The joke isn’t that funny, but it is true. I found myself asking that question a lot at the recent International Roofing Expo (IRE) in Dallas, and I saw a lot of people brighten up as they started to show me their company’s latest offerings.

For me, the sheer number of new products being introduced at the show was the most striking thing about this year’s IRE. The event set records for attendance and the size of the show floor, but it was the new products I will remember most.

Almost every asphalt shingle manufacturer has introduced new developments in the past year, including new polymers that increase strength, hail resistance and flexibility, even in cold weather. New features also include larger and more durable nailing zones. Roof membrane manufacturers have continued to develop new features designed to make their products easier and more efficient to install. Underlayments are more durable, less prone to tearing, and offer better traction. Tools and equipment are being updated to make them simpler and easier to use.

The manufacturers are clearly aiming to address roofing contractors’ key pain points, which include the current labor shortage. In fact, at the IRE the term “labor shortage” might have been uttered almost as often as “What’s new?”

Products that are easier to install mean that there is less likelihood of making mistakes. The learning curve is also reduced, so a new employee in the field can be trained and brought up to speed more quickly. In an era marked by tight labor, promoting someone from field laborer to installer more quickly can be crucial.

We’ll continue to update readers on new product developments in the pages of Roofing as the year goes on. At press time, the COVID-19 coronavirus is currently making headlines, and it is possible a pandemic will be the next force to affect the economy. Right now, the future is uncertain.

Sometimes there isn’t a clear answer to the question, “What’s new?”

GAF Names Winner of IRE 2020 Truck Raffle

GAF announced that John Hackbarth of Arvada, Colorado, is the grand prize winner of the GAF Timberline Shingles by the Truckload Sweepstakes held during the 2020 International Roofing Expo. As the grand prize winner, John will take home a brand new 2020 Ford F-150 XLT truck loaded with 40 squares of Timberline HDZ Shingles.

He will be presented with the truck through a celebration event in his hometown in the coming weeks. 

For more information, visit www.GAF.com

Carlisle’s WIP GRIP Wins Best New Residential Product at the 2020 International Roofing Expo

Carlisle WIP Products’ WIP GRIP Premium Shingle Underlayment was recently named Best New Residential Product at the 2020 International Roofing Expo in Dallas, Texas. WIP GRIP features a slip-resistant top film that improves roofers’ safety on wet and dry installations. 

According to the manufacturer, WIP GRIP Premium Shingle Underlayment is a flexible, 55-mil-thick, rubberized asphalt, fiberglass-reinforced membrane. It can be used on critical roof areas such as eaves, ridges, valleys, dormers, and skylights; it may also be used as covering for the entire roof to prevent moisture or water entry. Once installed, WIP GRIP protects the roof structure and interior spaces from water seepage caused by ice dams and wind-driven rain. Additionally, at the time of eventual re-roof, WIP GRIP’s top film has a proprietary embossment that helps to prevent the embedding of shingles to the underlayment, providing for easier tear-off. 

Attendees at the 2020 International Roofing Expo voted online for their favorite new products on the show floor in three categories: residential roofing, commercial roofing, and tools and equipment. 

For more information, visit www.carlislewipproducts.com.

2020 International Roofing Expo Breaks Attendance Record

The 2020 International Roofing Expo (IRE), held February 4-6 at the Kay Bailey Hutchison Convention Center in Dallas, Texas, finished with record-breaking attendance in the largest expo hall on record.

Sponsored by the National Roofing Contractors Association (NRCA), the IRE is the premiere roofing construction and maintenance event. Roofing professionals from across the globe gathered to explore new products and services, participate in educational sessions, and network face-to-face with their industry peers.

The IRE returned to Dallas for the first time since 1988 and had another record-breaking year with 17,060 in attendance. The exhibit hall continued to expand with 170,980 square feet of booth space featuring over 541 companies displaying thousands of products and services. Booth space sales for 2021 also opened on-site at the show and next year’s event is already 80 percent sold out. “Cutting-edge education, influential show-floor demos, and emerging technology helped to drive record numbers at IRE 2020,” said Ray Giovine, Group Director for IRE.

“The 2020 IRE has once again exceeded attendees’ expectations. With a record crowd, record number of exhibitors and record attendance at the education classes, the IRE has become the must attend event of the year! Plan now to attend the 2021 IRE in Las Vegas,” said Reid Ribble, NRCA’s CEO.

This year’s event included over 44 educational sessions as part of the conference program. Attendees could select from sessions that covered technical skills, business management, industry trends, legal, safety, sales, marketing and more. The NRCA hosted some of their popular sessions including CERTA Train-the-Trainer, Fall Protection from A to Z, and Foreman Leadership Training classes.

In addition to a strong core conference program, those in attendance participated in over 35 free sessions on the show floor. Areas like the GAF Education Center, The Roofing Institute sponsored by Johns Manville, and exhibitor-presented seminar classroom provided solution-based sessions to help roofing professionals learn new ways to tackle everyday problems. The show floor was also packed with live product demonstrations. 

During expo hall hours, attendees could head to the parking lot and experience special events outdoors. SRS Distribution hosted the SRS Extreme Tailgate Party, where attendees could enjoy a beverage and cigar with their senior management team. Lifting Equipment Solutions conducted live crane demos, while Duro-Last demonstrated some of their top products. You could also watch as roof system installers took their hands-on NRCA ProCertification exams.

The IRE was excited to host the event’s first ever female keynote speaker, sponsored by Malarkey Roofing Products. Charlotte Jones, the Dallas Cowboys Executive Vice President and Chief Brand Officer, shared strategies about setting high expectations and continuing to raise the bar. 

The National Women in Roofing (NWIR) hosted their third annual one-day conference program designed for multidisciplinary women professionals in the roofing industry to learn about the latest business strategies and tactics and share their secrets to success. “With a sold out third annual NWIR Day, we are so pleased to be able to use the resources of our sponsors, the interest of our members, and the passion of our board of directors to empower women in the roofing industry,” said Ellen Thorp, NWIR Executive Director, and Jennifer Stone, Johns Manville; NWIR Co-Chair. 

On Sunday, February 2, the IRE in conjunction with Rebuilding Together, hosted the 11th Annual Community Service Day, sponsored by Sika Sarnafil. “The International Roofing Expo Community Service day was a huge success! Over 65 volunteers across the country came together to repair two homes and perform improvement projects at a nearby elementary school. The school staff and students were watching out the windows all day and ecstatic to see their new outdoor classroom, stage, garden shed, and new coop for their chickens. Mr. and Mrs. Collins were so relieved to have a new roof and the interior ceilings repaired from damage from the old leaking roof. Mrs. Trevino could not be happier to have her home sealed and secured with the exterior siding of her home replaced and repaired. It was a big day with a lot of moving parts and the volunteers jumped in and worked incredibly hard to get everything done. The last part of our mission statement is that we are rebuilding lives and that’s exactly what was accomplished during the service day. Lives were changed that day and there will be a lasting impact of the work completed during the service day. It was a beautiful day,” said Garrett Jones, Executive Director, Rebuilding Together, North Texas. In addition to materials being donated by many manufacturers, K-Post Roofing & Waterproofing and CertainTeed donated materials and labor to install a new roof on one of the homes. Sika Sarnafil provided Rebuilding Together North Texas with a donation of $15,000.

During the IRE there was no shortage of networking events. First-time attendees gathered together for the opportunity to connect at the First-Time Attendee reception on Monday, February 3. On opening night of the show, February 4, the IRE hosted its annual Welcome Party sponsored by Tremco. Held at the Bomb Factory in Deep Ellum, the lively party featured music from local Hall & Oates cover band, The Rich Girls. The NRCA also hosted its annual Industry Awards Ceremony and Cocktail Reception and NRCA ROOFPAC partnered with NWIR to present “An Evening in the Lone Star State,” a three-hour reception featuring a live auction and comedy show.

The IRE debuted a new interactive feature, Regina the Roofer, the show’s chatbot. She was available on the IRE website and through SMS text messaging. This feature allowed IRE participants with the ability to send her questions about the event and receive an instant response. “We are beyond thrilled with the level of interaction Regina received pre-show and onsite,” said Shelby Snelson, IRE Show Manager. “Providing attendees and exhibitors with instant access to show details was a great way for us to improve our level of service we provide them.”

The show will return to the Mandalay Bay Convention Center in Las Vegas February 24-26, 2021. As the show and the industry continues to grow, the IRE is expanding the areas on the show floor for next year. A new Siding and Window Pavilion will include manufacturers and suppliers showcasing products that service these segments. This new pavilion will allow the IRE to better serve the exterior contractor market.

Attendee registration for the 2021 International Roofing Expo will open this fall. Attendees interested in attending the 2021 IRE can sign up for the IRE newsletter at www.theroofingexpo.com. Exhibitors interested in booking a booth at the event can contact the IRE account executive team at sales@theroofingexpo.com.

International Roofing Expo Invites Attendees to Participate in Community Service Day

The International Roofing Expo invites attendees to roll up their sleeves and give back to the local community at IRE by taking part in the 11th Annual Community Service Day. 

Make plans to join the team a day early to participate in the 11th Annual Community Service Day sponsored primarily by Sika Sarnafil in conjunction with: Carlisle Construction Materials, CentiMark, Innovative Roofing and Flooring Solutions, ICP Building Solutions Group, KPost Roofing & Waterproofing and OMG Roofing products. Volunteers of all skill levels are encouraged to sign up as well as all those looking for the opportunity to give back to the local community.

The International Roofing Expo will take place February 4-6, 2020 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. 

To sign up for Community Service Day, visit http://bit.ly/39JbhOl

For more information or to register, visit www.theroofingexpo.com

2019-2020 Most Valuable Player (MVP) Award Winners Announced

The Roofing Alliance, the foundation of the National Roofing Contractors Association (NRCA), announces the winners of the 2019-2020 Most Valuable Player (MVP) Awards. The winners are invited to the 2020 International Roofing Expo (IRE) in Dallas, Texas, where they will be recognized at the NRCA’s Industry Awards Ceremony and Cocktail Reception, February 5, 2019, 5:00 p.m. to 7:00 p.m.

Celebrating its 20th year, the MVP Awards program honors leadership in the field. Contractors nominate field workers including roofing crew workers, foremen or superintendents.  Distributors and supplier firms may nominate warehouse employees, warehouse foremen, drivers or equipment operators. Individuals can be nominated for their outstanding on-the-job performance and workmanship or their philanthropic contributions outside the workplace.   Since the program’s inception 20 years ago, 674 employees have been nominated and 255 winners and finalists have been recognized.

2019-2020 Most Valuable Player (MVP) Award Winners include:

Chris Bower – Outstanding On-the-Job Performance and Workmanship Superintendent Exterior Solutions of Georgia, dba Bone Dry Roofing Company Bogart, GA

Jimmy “Lefty” Cobb – Outstanding On-the-Job Performance and Workmanship Superintendent Graham Roofing Incorporated West Point, MS

Todd Dunlap – Outstanding On-the-Job Performance and Workmanship; Other Noteworthy Contributions Outside the Workplace Superintendent, Warehouse Foreman, Equipment Operator Frost Roofing, Inc. Wapakoneta, OH

Piotr Lis – Outstanding On-the-Job Performance and Workmanship Superintendent KPost Company Dallas, TX

Corey Morris – Outstanding On-the-Job Performance and Workmanship Foreman Spann Roofing and Sheet Metal Conway, SC

Heriberto Rodriguez – Outstanding On-the-Job Performance and Workmanship Superintendent Exterior Solutions of Georgia, dba Bone Dry Roofing Company Bogart, GA

Michael Ryan – Outstanding On-the-Job Performance and Workmanship Equipment Operator OMG, Inc. Agawam, MA

On Wednesday, February 5, during NRCA’s Industry Awards Ceremony, one winner will be announced as Professional Roofing‘s Best of the Best, a recognition co-sponsored by OMG Roofing Products, Agawam, Mass. and Professional Roofing magazine.  Josh Kelly, Roofing Alliance President and Vice President of Product Development & Innovation at OMG stated, “The Roofing Alliance’s MVP Task Force determines the Best of the Best Award winner after a thorough evaluation of MVP winners using criteria such as on-the-job safety, on-the-job performance, recruiting new workers, community service and other noteworthy contributions to determine the Best of the Best.  We are very proud of all the winners and especially the past and future Best of the Best Award winners.”

Previous Best of the Best Award winners include:

2008: Rodney Griffith, foreman, Centimark Corp., Pelham, Ala., and Teri Stallion, field superintendent, Innovative Roofing Group, Atlanta, Ga.
2009: Eugena Madeley, yard/receiving/truck driver, Gooding, Simpson & Mackes Inc., Ephrata, Pa.
2010: Richard Heilinger, service specialist, Gooding, Simpson & Mackes Inc., Ephrata, Pa.
2011: George Denton, superintendent, Supreme Roofing Systems Inc., Dallas, Texas
2012: David Baytosh, superintendent, Advanced Roofing Inc., Fort Lauderdale, Fla.
2013: Dan Pastore, superintendent, Upstate Roofing and Painting Inc., Rochester, N.Y.
2014: Ryan Watts, foreman for Jurin Roofing Services Inc., Quakertown, Pa.
2015: Scott Luck, foreman at CentiMark Corp., Canonsburg, Pa.
2016: Curtis Purvis, superintendent for Chamberlin Roofing & Waterproofing, Farmers Branch, Texas 2017: Narcisco Alarcon, superintendent, Antis Roofing + Waterproofing, Irvine, Calif. 2018: Alan Baird, foreman for Core Contractors Inc., Denver, Colo. 2019: Brandon Reese, foreman at Korellis Roofing, Hammond, Ind.

For more information, visit www.theroofingexpo.com.

Owens Corning Invites Attendees to Catch a Wave at IRE

Mention Texas and thoughts typically turn to cowboys and rodeos. But during the International Roofing Expo (IRE) February 4-6 in Dallas, Texas, Owens Corning will bring the spectacle of surfing to its booth (2604). Whether IRE attendees “hang loose” or “hang 10,” they can register to win a custom surfboard designed by Owens Corning and crafted in California.

Why surf in a land of turf? The one-of-a-kind pink surfboard pays homage to the Pacific surf culture as well as the relaxed, refreshing and unexpected vibe of Owens Corning 2020 Shingle Color of the Year Pacific Wave — a shingle color that looks equally at home on a coastal beach house, modern farm house or stately colonial.

No ocean? No problem! The surfboard makes a great conversation piece in any “man cave” or office showroom. Or strap it atop a van and take it on your next beach vacay. The color Pacific Wave and the surfboard help reset conventional notions of blue hues on a home by offering a fun way to “catch a wave” in land-locked Dallas, Texas. The surfboard giveaway is open to all who attend the IRE and the winner will be announced after the show closes. Visitors to the Owens Corning Booth can snap a photo with the Pink Panther and surfboard, then share it with the “surfer lingo” hashtags #OwensCorningRoofing #ShingleColoroftheYear. 

For more information, visit https://www.owenscorning.com/roofing.

CEO of S-5! Attachment Solutions to Present Metal Roofing Seminar at IRE

At the International Roofing Expo (IRE) in Dallas, S-5!’s Founder and CEO, Rob Haddock, will present the educational session titled “Understanding Metal Roofing: Part I and II,” providing the opportunity for attendees to earn continuing education credits.

On Wednesday, Feb. 5 beginning at 7:45 a.m., Haddock will present an introduction to Understanding Metal Roofing: Part I. Often billed as “Metal Roofing 101,” the course includes technical information presented in a common-sense fashion that makes the art and science of metal roofing clear, concise and understandable. Topics include the history of metal roofing, metals and metallic coatings, metallurgy, galvanic weathering and material selection criteria. Also covered: fabrication and manufacturing techniques, various seam types and panel profiles in addition to underlayments, the use and misuse of sealants, seam technologies and the principles of thermal cycling and panel anchorage.  

Then, later on Wednesday morning beginning at 9.30 a.m., Haddock will present an advanced course building on the metal roofing essentials. This extended course, Understanding Metal Roofing: Part II, will cover the coil coating process, common and popular steep slope construction and critical details of low slope installation, in addition to curved applications and wind issues. Finally, the program delves into system design, drainage principles and system selection criteria, including the principles of water-shedding and hydrostatic designs. 

Contractors, architects, specifiers, roof consultants, engineers, building owners, maintenance staff and sales professionals will benefit from these sessions.  

The course instructor, Rob Haddock, is a well-known expert in the field and has worked in various aspects of metal roofing for almost five decades ― beginning as a laborer, then contractor, then forensic consultant, technical author, educator, innovator and Founder and CEO of S-5! attachment technologies. His writings and lectures (which number in the hundreds) have been translated into at least 10 languages, and he has won awards from MCA, CSI, ASTM, MBMA. His innovations have received more than 50 patents. For 27 years he has been a featured speaker at industry tradeshows, METALCON and IRE. Rob’s practical experience, colorful background and world travel add flavor to his technical expertise resulting in a “must-attend” course that is as poignant as it is entertaining for every educational or experience level in metal roofing trades and practices.

“Rob leads you down the path to understanding with such humor and simple clarity, you not only go away understanding, but remembering,” said former course participant, Darrell T. Blair.

S-5! Will also introduce its new GripperFix technology at the International Roofing Expo. Attendees are invited to stop by S-5! Booth #2622 to see first-hand its new universal GripperFix system, which is designed to make mounting almost anything on standing seam and exposed-fastener roof profiles simple and easy.

For more information about S-5!, visit www.S-5.com.

For more information about the educational sessions at IRE, visit https://explore.theroofingexpo.com/Attendee/conference/sessions.

The Roofing Alliance Announces 2020 Student Competition Finalists

The Roofing Alliance, the foundation of the National Roofing Contractors Association (NRCA), announced the five finalist teams in the 2020 Construction Management Student Competition. Celebrating its sixth year, the competition had eight schools participate. Based on their written proposals, five finalist teams were selected and will compete on February 5 at the 2020 International Roofing Expo (IRE) in Dallas, Texas. 

The five finalist schools who will be presenting in Dallas are:

  • Auburn University, The McWhorter School of Building Science, Auburn, Alabama, with Rachel Nemecek (team captain), Samuel Short, Oliver Reinwald, Davis Hambrick and Walker Lott (alternate).  Faculty advisor is Lauren Redden.  Team Mentor is Kyle Thomas, Thomas Roofing Co. Inc., Mobile, Alabama.
  • Clemson University, Clemson, South Carolina, with Brad Smith (team captain), David Compton, Patrick McLeod (alternate), Hallie Bowers and Hendrix Smith.  Faculty advisor is Dr. Dhaval Gajjar. Team mentor is Nicholas Hotze, Guy Roofing Inc., Spartanburg, South Carolina.
  • Colorado State University, Department of Construction Management, Fort Collins, Colorado, with Brendan Phelan (team captain), Paul Cheever, Christopher Vargas and Jake Peckham.  Faculty advisor is Nick Rubino. Team mentor is Kent Nelson, Front Range Roofing Systems LLC, Greeley, Colorado.
  • Texas A&M University, College Station, Texas, with Tyler Stivers (team captain), Austin Davis (alternate), Erbey Hernandez, Collin Rosser and Kyler Hardison.  Faculty advisor is Lance Simms. Team Mentor is Mark Standifer, King of Texas Roofing Company, LP, Grand Prairie, Texas.
  • University of Florida, M.E. Rinker, Sr. School of Building Construction, Gainesville, Florida, with Tony Centro (team captain), Ricardo Madero, Eric Biggs, Palmer Collins and Collin Galinas (alternate).  Faculty advisor is Jim Sullivan. Team Mentor is Rob Springer of Springer-Peterson Roofing + Sheet Metal Inc., Eaton Park, Florida.

The Roofing Alliance construction management student competition is designed to test the students on their roofing knowledge, project management capabilities and presentation skills. This year, the teams are tasked with submitting a qualified bid package for a new roof system on the Ford Center, the indoor practice facility of the Dallas Cowboys. The Ford Center is part of the Dallas Cowboys World Headquarters in Frisco, Texas, and was originally roofed by KPost Roofing and Waterproofing of Dallas, Texas.  The teams researched the project, reviewed the plans and specifications, and assembled a full estimate and qualified bid package proposal that was submitted to a board of Roofing Alliance judges.

The five finalist teams will travel to the IRE in Dallas, where they will present their proposals as if they were presenting to the general contractor for the project on Wednesday, February 5, 2020 starting at 7:45 a.m.  The winning teams will be announced later Wednesday evening at the NRCA Industry Awards Ceremony.

The Roofing Alliance invites IRE attendees to view these exciting events and support the youth of our industry.

Roofing Alliance Construction Management Student Competition

Wednesday, February 5, 2020 | 7:45 am – 11:15 am – Kay Bailey Hutchison Convention Center, Dallas, TX

NRCA Industry Awards Ceremony and Cocktail Reception

Wednesday, February 5, 2020 | 5:00 pm – 7:00 pm – Kay Bailey Hutchison Convention Center, Dallas, TX

To learn more about the Roofing Alliance Construction Management Student Competition , visit www.roofingalliance.net or contact Bennett Judson, the Roofing Alliance’s executive director, at bjudson@roofingalliance.net.

International Roofing Expo Names First Ever Female Keynote Speaker

The International Roofing Expo announced that the 2020 keynote speaker will be Charlotte Jones, the Executive Vice President and Chief Brand Officer of the Dallas Cowboys. 

Stanford University graduate Charlotte Jones, daughter of the Dallas Cowboy’s owner Jerry Jones, oversees all business operations including strategies as they relate to the team’s brand. 

She will be making history as the IRE’s first-ever female keynote speaker and will share insight on building a successful brand. The keynote address will take place February 4 at 9:30 a.m. at the Kay Bailey Hutchison Convention Center in Dallas. 

‘We are gearing up for another incredible IRE next month in Dallas and are thrilled to host Charlotte Jones as the keynote speaker,” said Shelby Snelson, Show Manager. “Jones’ message will resonate with everyone in the audience, and it’s an exciting milestone for the show.”

In addition to a history-making keynote speaker, the IRE is providing multiple opportunities for attendees and exhibitors to grow their businesses, network throughout the industry and give back to the local community. Make plans to join the team a day early to participate in the 11th Annual Community Service Day sponsored primarily by Sika Sarnafil in conjunction with: Carlisle Construction Materials, CentiMark, Innovative Roofing and Flooring Solutions, ICP Building Solutions Group, KPost Roofing & Waterproofing and OMG Roofing products. Volunteers of all skill levels are encouraged to sign up as well as all those looking for the opportunity to give back to the local community.

With education being a top priority at the IRE, there is no shortage of options this year. The IRE conference program features more than 40 sessions covering a large range of topics, including industry trends, best practices, and sales and management skills. NRCA will also present a variety of educational sessions this year including the ProCertification Exams, the Roofing Alliance Construction Management Student Competition, and more. The Student Competition promotes careers in roofing industry management by challenging students’ roofing knowledge, construction management skills, time management, and organizational and presentation skills.

You will also find tons of free education on the show floor at IRE. GAF will host sessions in their sponsored Education Center that focus helping the entire team build skills, think critically and work smarter. Johns Manville sponsors The Roofing Institute that features small group business training to help you increase profits and streamline processes. You can also experience live product demos and exhibitor presented seminars on the expo hall floor. 

In an effort to continually invest back into the roofing community, National Women in Roofing Day is providing the opportunity to be a part of the discussion focused on the unique challenges and opportunities that women in the roofing industry face. NWiR Day has adapted itself to support women who are just starting out their career all the way to the seasoned roofing professionals. The sessions are designed to bridge the gap between women at all levels by offering the chance to meet, network and gain valuable insight from hundreds of roofing professionals (including technical experts as well as leading marketing and technology providers). 

The International Roofing Expo will take place February 4-6, 2020 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. For more information or to register visit www.theroofingexpo.com.