Sign Up for IRE’s Virtual Event Kicking Off March 2

The International Roofing Expo’s (IRE) first virtual event is kicking on March 2 at 10:00 a.m. EST and will run through March 4 at 6:00 p.m. EST. The virtual platform will remain open through April 2 to allow attendees and exhibitors to get the most out of the event.

Registration is open for the IRE Virtual Edition event and includes a two-for-one deal. Those who purchase a pass to the virtual event will automatically receive an Expo Pass for the live edition. The live event is taking place August 10-12 in Las Vegas at the Mandalay Bay Convention Center.

The IRE Virtual Edition features both live and on-demand educational sessions, an exhibitor directory, a product directory, and a networking platform where attendees and exhibitors can engage with each other via video chat and more.

“This is not just another webinar,” said Ray Giovine, group director for International Roofing Expo / Informa Markets. “It’s a way for attendees to access bonus education and virtually meet with vendors.”
Each day runs from 10:00 a.m. to 6:00 p.m. EST. During this time, attendees have several options: taking their pre-scheduled meetings with vendors, exploring the live and on-demand education, booking drop-in meetings or poking around the product directory. There are also special events for attendees to participate in, including a poker night sponsored by National Women in Roofing and a whiskey and cigar pairing event sponsored by SRS Distribution and Versico.

Event highlights include:  

  • Virtual Exhibitor Directory: Attendees can meet the manufacturers, suppliers, and technology vendors that can propel their business forward.
  • Live and On-demand Education: Sessions will cover a variety of topics organized by tracks that include Business, Technical, Legal/HR, Workplace Safety, Windows & Siding, and Exhibitor Presented Seminars.
  • Products: Attendees may find the latest products and services for the roofing, window, and siding industries. They can browse the full directory or search by product categories.
  • Matchmaking: Attendees can get matched to exhibitors who have the products they need. 
  • Windows & Siding Community: Attendees currently involved in or looking to expand into windows and siding segments can find education, exhibitors, and products for these categories located all in one place on the platform.

“Each year, we are inspired and impressed by our attendees, who leave the event and apply lessons learned and new tools discovered at the event,” said Giovine. “Although we aren’t meeting in person until later in the year, attendees will still have the resources to move through 2021 with the newest resources. And this being a virtual event, it’s possible during the event to devour the education, have some meetings, and still go into the field on the same day.”

Registration for the IRE Virtual Edition is now open and includes:

  • Access to the IRE Virtual Edition online platform
  • Access to the IRE virtual conference live and on-demand sessions
  • Access to the virtual exhibitor profiles
  • Access to the virtual product directory
  • Access to the matchmaking technology
  • Video chat meetings & business card drop options
  • Online access to the platform for on-demand viewing until April 2
  • Free Expo Hall Pass to IRE 2021 Live in Las Vegas on August 10-12 ($65 value)

The live, in-person version of IRE will adapt Informa AllSecure, an approach to ensuring the highest standards of safety, hygiene, cleanliness, and quality for operating events. In addition to AllSecure, the show will follow all local government guidelines and the Mandalay Bay Convention Center guidelines. 

The International Roofing Expo is sponsored by NRCA. GAF is the title sponsor of the IRE Virtual Edition.

For more information about the International Roofing Expo and the events, visit www.theroofingexpo.com

To register for the IRE Virtual Edition, visit www.theroofingexpo.com/register.

For more information about exhibiting with International Roofing Expo, visit  www.theroofingexpo.com/exhibit.

Registration Is Open for the IRE Virtual Edition

The International Roofing Expo (IRE) will provide the industry with two events in 2021. This year the IRE is launching a complementary virtual event taking place March 2-4 in addition to the live event, scheduled for August 10-12 in Las Vegas. Registration is now open for the virtual event.

The IRE Virtual Edition will feature both live and on-demand educational sessions, an exhibitor directory, a product showcase, and a networking platform where attendees and exhibitors can engage with each other via chat, video call, and more.

“This is not just another webinar,” said Ray Giovine, group director for International Roofing Expo / Informa Markets. “We are thrilled to provide the industry with more of the education and content they look forward to every year.”

“The virtual IRE event features a variety of worthwhile offerings for industry professionals, including live educational sessions and exhibitor networking opportunities,” said Reid Ribble, NRCA’s CEO. “I encourage you to take advantage of these opportunities to learn and engage.” Each day runs from 10 a.m. to 6 p.m. EST. During this time, attendees have several options: taking their pre-scheduled meetings with vendors, exploring the on-demand education, booking drop-in meetings or poking around the product showcase.

 “By transitioning our live event to August and launching our virtual event in March, we’re able to create an opportunity to connect our audiences across multiple channels throughout the year,” said Giovine.

Event highlights include:  

  • Virtual Exhibitor Directory: Attendees can meet the manufacturers, suppliers and technology vendors that can propel their businesses forward.
  • Live and On-demand Education: Sessions will cover a variety of topics organized by tracks that include Business, Technical, Legal/HR, Workplace Safety, Windows & Siding and Exhibitor Presented Seminars.
  • Products: Attendees can find the latest products and services for the roofing, window and siding industries. Browse the full directory or search by product categories.
  • Matchmaking: Attendees can get matched to exhibitors who have the products they need.
  • Windows & Siding Community: Attendees who currently are involved in or looking to expand into windows and siding segments can find education, exhibitors and products for these categories located all in one place on the platform.

“Each year, we are inspired and impressed by our attendees, who leave the event and apply lessons learned and new tools discovered at the event,” said Giovine. “Although we aren’t meeting in person until later in the year, attendees will still have the resources to move through 2021 with new education and content,” continued Giovine.“And this being a virtual event, it’s possible during the event to devour the education, have some meetings and still go into the field on the same day.”

Registration for the IRE Virtual Edition is now open. For only $55 attendees will receive:

  • Access to the IRE Virtual Edition online platform
  • Access to the IRE virtual conference live and on-demand sessions
  • Access to the virtual exhibitor profiles
  • Access to the virtual product directory
  • Access to the matchmaking technology
  • Video chat meetings & business card drop options
  • Online access to the platform for on-demand viewing until April 2
  • Free Expo Hall Pass to IRE 2021 Live in Las Vegas on August 10-12 ($65 value)

The live, in-person version of IRE will adapt Informa AllSecure, an approach to ensuring the highest standards of safety, hygiene, cleanliness and quality for operating events. In addition to AllSecure, the show will follow all local government guidelines, as well as the Mandalay Bay Convention Center guidelines. Registration for the live event will open in April.

The International Roofing Expo is sponsored by NRCA, and Roofing Contractor is the official show publication. GAF is the title sponsor of the IRE Virtual Edition.

Additionally, NRCA will offer virtual educational sessions during the IRE Virtual Edition, including Roofing Industry Fall Protection from A to Z March 1 and Foreman Leadership Training, Level 1 March 4. Registration for these events is separate from IRE Virtual Event registration, and they will be hosted on separate platforms.

For more information about the International Roofing Expo and the events, visit www.theroofingexpo.com

To register for the IRE Virtual Edition, visit www.theroofingexpo.com/register.

For more information, visit www.theroofingexpo.com.

The International Roofing Expo Launches a Virtual Event, Announces New Show Dates for 2021

The International Roofing Expo, with the full support of the NRCA, is excited to launch a virtual conference and expo in 2021 in addition to their physical event. The virtual event will be held on March 2-4, and the in-person event is rescheduled from April to August 10-12 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

“We are thrilled about the addition of a complementary virtual event and being able to provide the industry with more of the education and content they look forward to every year,” said Ray Giovine, Group Director for the International Roofing Expo / Informa Markets. “By transitioning our live event to August and launching our virtual event in March, we’re able to create an opportunity to connect our audiences across multiple channels throughout the year.” 

The IRE 2021 Virtual Conference and Expo will allow the industry to share best practices for today’s market, discuss the latest trends, and see the newest products and technology hitting the market. The virtual conference and expo will feature both live and on-demand educational sessions, a virtual exhibit directory, a product showcase, and a networking platform where attendees and exhibitors can engage with each other via chat, video call, and more. 

The in-person event, to be held August 10-12, 2021, will continue to include a large exhibition hall featuring the industry’s top manufacturers and suppliers, a robust conference program, and unparalleled networking events for attendees and exhibitors.  

“We were fortunate to secure the same exhibit halls for our new dates to make the transition easy for our exhibitors, speakers, and attendees,” said Giovine. “We are really excited about our digital offering, but equally excited to return to the show floor this August.”

The International Roofing Expo will adapt Informa AllSecure, which is Informa’s approach to ensuring the highest standards of safety, hygiene, cleanliness, and quality for operating events. In addition to AllSecure, the show will follow all local government guidelines, as well as the Mandalay Bay Convention Center guidelines.

Additional information on the virtual event will be available in the coming weeks. Those with questions regarding Informa AllSecure are encouraged to reach out to Meggan Spehar, Senior Marketing Manager for the IRE, at meggan.spehar@informa.com

For more information, visit www.theroofingexpo.com.    

NRCA Reschedules 134th Annual Convention to Coincide With 2021 IRE

The National Roofing Contractors Association (NRCA) has rescheduled its 134th annual convention to coincide with Irving, Texas-based Informa’s 2021 International Roofing Expo, which was rescheduled from February to April amid the COVID-19 crisis. NRCA’s convention will be held April 12-16, 2021, in conjunction with the 2021 IRE at the Mandalay Bay Convention Center in Las Vegas. 

NRCA expressed its full support as Informa decided to reschedule the 2021 IRE. Informa and NRCA believe rescheduling the dates was the right choice to ensure a safe, productive and relaxed environment for attendees. Informa has announced exhibiting companies and attendees do not need to take any action regarding the new dates; everything automatically will transfer to April. 

For more information about NRCA’s 134th Annual Convention, visit nrca.net/convention, or contact Bennett Judson, NRCA’s vice president of meeting services, at (847) 493-7513 or bjudson@nrca.net.

International Roofing Expo Is Rescheduled for April 2021

After ongoing discussions with key stakeholders, and with full support from the NRCA, the International Roofing Expo (IRE) team made the proactive decision to reschedule the event from February to April 2021. The IRE will now take place April 14-16 in the same location – the Mandalay Bay Convention Center.

According to show management, the decision to move the dates of IRE was not reached easily, however, the change was made to ensure a productive and relaxed environment for everyoneinvolved. Attendees don’t need to take any action with the new dates, and registration is now scheduled to open in late fall.

“We understand how important the International Roofing Expo is to the industry and the need to stay informed and connected,” said Ray Giovine, Group Director for Informa Markets and the International Roofing Expo. “There is a lot of effort that goes into preparation of events, so we wanted to provide our exhibitors, speakers, attendees and partners with ample notice to adjust plans.”

According to Informa, the IRE will adapt Informa AllSecure at the April 2021 event. AllSecure is Informa’s approach to ensuring the highest standards of safety, hygiene, cleanliness, and quality for operating events.

For more information, visit www.theroofingexpo.com.

What’s New?

Photo: International Roofing Expo

There’s a running joke I have with a couple of other trade journalists about how the most common sentence uttered at industry trade shows is “What’s new?” The joke isn’t that funny, but it is true. I found myself asking that question a lot at the recent International Roofing Expo (IRE) in Dallas, and I saw a lot of people brighten up as they started to show me their company’s latest offerings.

For me, the sheer number of new products being introduced at the show was the most striking thing about this year’s IRE. The event set records for attendance and the size of the show floor, but it was the new products I will remember most.

Almost every asphalt shingle manufacturer has introduced new developments in the past year, including new polymers that increase strength, hail resistance and flexibility, even in cold weather. New features also include larger and more durable nailing zones. Roof membrane manufacturers have continued to develop new features designed to make their products easier and more efficient to install. Underlayments are more durable, less prone to tearing, and offer better traction. Tools and equipment are being updated to make them simpler and easier to use.

The manufacturers are clearly aiming to address roofing contractors’ key pain points, which include the current labor shortage. In fact, at the IRE the term “labor shortage” might have been uttered almost as often as “What’s new?”

Products that are easier to install mean that there is less likelihood of making mistakes. The learning curve is also reduced, so a new employee in the field can be trained and brought up to speed more quickly. In an era marked by tight labor, promoting someone from field laborer to installer more quickly can be crucial.

We’ll continue to update readers on new product developments in the pages of Roofing as the year goes on. At press time, the COVID-19 coronavirus is currently making headlines, and it is possible a pandemic will be the next force to affect the economy. Right now, the future is uncertain.

Sometimes there isn’t a clear answer to the question, “What’s new?”

GAF Names Winner of IRE 2020 Truck Raffle

GAF announced that John Hackbarth of Arvada, Colorado, is the grand prize winner of the GAF Timberline Shingles by the Truckload Sweepstakes held during the 2020 International Roofing Expo. As the grand prize winner, John will take home a brand new 2020 Ford F-150 XLT truck loaded with 40 squares of Timberline HDZ Shingles.

He will be presented with the truck through a celebration event in his hometown in the coming weeks. 

For more information, visit www.GAF.com

Carlisle’s WIP GRIP Wins Best New Residential Product at the 2020 International Roofing Expo

Carlisle WIP Products’ WIP GRIP Premium Shingle Underlayment was recently named Best New Residential Product at the 2020 International Roofing Expo in Dallas, Texas. WIP GRIP features a slip-resistant top film that improves roofers’ safety on wet and dry installations. 

According to the manufacturer, WIP GRIP Premium Shingle Underlayment is a flexible, 55-mil-thick, rubberized asphalt, fiberglass-reinforced membrane. It can be used on critical roof areas such as eaves, ridges, valleys, dormers, and skylights; it may also be used as covering for the entire roof to prevent moisture or water entry. Once installed, WIP GRIP protects the roof structure and interior spaces from water seepage caused by ice dams and wind-driven rain. Additionally, at the time of eventual re-roof, WIP GRIP’s top film has a proprietary embossment that helps to prevent the embedding of shingles to the underlayment, providing for easier tear-off. 

Attendees at the 2020 International Roofing Expo voted online for their favorite new products on the show floor in three categories: residential roofing, commercial roofing, and tools and equipment. 

For more information, visit www.carlislewipproducts.com.

2020 International Roofing Expo Breaks Attendance Record

The 2020 International Roofing Expo (IRE), held February 4-6 at the Kay Bailey Hutchison Convention Center in Dallas, Texas, finished with record-breaking attendance in the largest expo hall on record.

Sponsored by the National Roofing Contractors Association (NRCA), the IRE is the premiere roofing construction and maintenance event. Roofing professionals from across the globe gathered to explore new products and services, participate in educational sessions, and network face-to-face with their industry peers.

The IRE returned to Dallas for the first time since 1988 and had another record-breaking year with 17,060 in attendance. The exhibit hall continued to expand with 170,980 square feet of booth space featuring over 541 companies displaying thousands of products and services. Booth space sales for 2021 also opened on-site at the show and next year’s event is already 80 percent sold out. “Cutting-edge education, influential show-floor demos, and emerging technology helped to drive record numbers at IRE 2020,” said Ray Giovine, Group Director for IRE.

“The 2020 IRE has once again exceeded attendees’ expectations. With a record crowd, record number of exhibitors and record attendance at the education classes, the IRE has become the must attend event of the year! Plan now to attend the 2021 IRE in Las Vegas,” said Reid Ribble, NRCA’s CEO.

This year’s event included over 44 educational sessions as part of the conference program. Attendees could select from sessions that covered technical skills, business management, industry trends, legal, safety, sales, marketing and more. The NRCA hosted some of their popular sessions including CERTA Train-the-Trainer, Fall Protection from A to Z, and Foreman Leadership Training classes.

In addition to a strong core conference program, those in attendance participated in over 35 free sessions on the show floor. Areas like the GAF Education Center, The Roofing Institute sponsored by Johns Manville, and exhibitor-presented seminar classroom provided solution-based sessions to help roofing professionals learn new ways to tackle everyday problems. The show floor was also packed with live product demonstrations. 

During expo hall hours, attendees could head to the parking lot and experience special events outdoors. SRS Distribution hosted the SRS Extreme Tailgate Party, where attendees could enjoy a beverage and cigar with their senior management team. Lifting Equipment Solutions conducted live crane demos, while Duro-Last demonstrated some of their top products. You could also watch as roof system installers took their hands-on NRCA ProCertification exams.

The IRE was excited to host the event’s first ever female keynote speaker, sponsored by Malarkey Roofing Products. Charlotte Jones, the Dallas Cowboys Executive Vice President and Chief Brand Officer, shared strategies about setting high expectations and continuing to raise the bar. 

The National Women in Roofing (NWIR) hosted their third annual one-day conference program designed for multidisciplinary women professionals in the roofing industry to learn about the latest business strategies and tactics and share their secrets to success. “With a sold out third annual NWIR Day, we are so pleased to be able to use the resources of our sponsors, the interest of our members, and the passion of our board of directors to empower women in the roofing industry,” said Ellen Thorp, NWIR Executive Director, and Jennifer Stone, Johns Manville; NWIR Co-Chair. 

On Sunday, February 2, the IRE in conjunction with Rebuilding Together, hosted the 11th Annual Community Service Day, sponsored by Sika Sarnafil. “The International Roofing Expo Community Service day was a huge success! Over 65 volunteers across the country came together to repair two homes and perform improvement projects at a nearby elementary school. The school staff and students were watching out the windows all day and ecstatic to see their new outdoor classroom, stage, garden shed, and new coop for their chickens. Mr. and Mrs. Collins were so relieved to have a new roof and the interior ceilings repaired from damage from the old leaking roof. Mrs. Trevino could not be happier to have her home sealed and secured with the exterior siding of her home replaced and repaired. It was a big day with a lot of moving parts and the volunteers jumped in and worked incredibly hard to get everything done. The last part of our mission statement is that we are rebuilding lives and that’s exactly what was accomplished during the service day. Lives were changed that day and there will be a lasting impact of the work completed during the service day. It was a beautiful day,” said Garrett Jones, Executive Director, Rebuilding Together, North Texas. In addition to materials being donated by many manufacturers, K-Post Roofing & Waterproofing and CertainTeed donated materials and labor to install a new roof on one of the homes. Sika Sarnafil provided Rebuilding Together North Texas with a donation of $15,000.

During the IRE there was no shortage of networking events. First-time attendees gathered together for the opportunity to connect at the First-Time Attendee reception on Monday, February 3. On opening night of the show, February 4, the IRE hosted its annual Welcome Party sponsored by Tremco. Held at the Bomb Factory in Deep Ellum, the lively party featured music from local Hall & Oates cover band, The Rich Girls. The NRCA also hosted its annual Industry Awards Ceremony and Cocktail Reception and NRCA ROOFPAC partnered with NWIR to present “An Evening in the Lone Star State,” a three-hour reception featuring a live auction and comedy show.

The IRE debuted a new interactive feature, Regina the Roofer, the show’s chatbot. She was available on the IRE website and through SMS text messaging. This feature allowed IRE participants with the ability to send her questions about the event and receive an instant response. “We are beyond thrilled with the level of interaction Regina received pre-show and onsite,” said Shelby Snelson, IRE Show Manager. “Providing attendees and exhibitors with instant access to show details was a great way for us to improve our level of service we provide them.”

The show will return to the Mandalay Bay Convention Center in Las Vegas February 24-26, 2021. As the show and the industry continues to grow, the IRE is expanding the areas on the show floor for next year. A new Siding and Window Pavilion will include manufacturers and suppliers showcasing products that service these segments. This new pavilion will allow the IRE to better serve the exterior contractor market.

Attendee registration for the 2021 International Roofing Expo will open this fall. Attendees interested in attending the 2021 IRE can sign up for the IRE newsletter at www.theroofingexpo.com. Exhibitors interested in booking a booth at the event can contact the IRE account executive team at sales@theroofingexpo.com.

International Roofing Expo Invites Attendees to Participate in Community Service Day

The International Roofing Expo invites attendees to roll up their sleeves and give back to the local community at IRE by taking part in the 11th Annual Community Service Day. 

Make plans to join the team a day early to participate in the 11th Annual Community Service Day sponsored primarily by Sika Sarnafil in conjunction with: Carlisle Construction Materials, CentiMark, Innovative Roofing and Flooring Solutions, ICP Building Solutions Group, KPost Roofing & Waterproofing and OMG Roofing products. Volunteers of all skill levels are encouraged to sign up as well as all those looking for the opportunity to give back to the local community.

The International Roofing Expo will take place February 4-6, 2020 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. 

To sign up for Community Service Day, visit http://bit.ly/39JbhOl

For more information or to register, visit www.theroofingexpo.com