Modernize Surpasses 2 Million Milestone Helping Homeowners With Home Energy-Saving Projects

For the 2019 calendar year, Modernize, a provider of home improvement contractor lead generation services, helped more than two million homeowners across the United States search for the contractors they need. This is the first time Modernize had two million inquiries, each being a separate project where Modernize was asked to connect homeowners with qualified local contractors for major energy-saving home improvements. Since most homeowners seek multiple quotes, this resulted in over three million leads to contractors, according to the company.

“We’ve grown our business through both online and offline sources,” said Jim Ziminski, CEO of Mr. Roof/Able Roof. “But over the past decade, we’ve seen a big shift to homeowners coming from online sources. With Modernize’s place in the market, it’s no wonder they’re garnering so many of those requests.”

According to the company, Modernize has achieved this milestone through innovation and continuous optimization in creating connections between homeowners and contractors for residential solar, roofing, windows, doors, siding, heating, and air conditioning services. 

“At Modernize, we’re constantly tuning and tweaking how we create value in the process of connecting homeowners with our contractor partners,” said Jason Polka, Modernize CEO.  “We’re proud to now be serving over two million homeowners per year, initiating projects that generate over a billion dollars of revenue for our contractor partners, and creating long-lasting energy savings for homeowners from coast to coast.”

Headquartered in Austin, Texas, Modernize is a privately-owned lead generation company. For 15 years, Modernize has connected homeowners with contractors within energy-efficient trades such as roofing, solar, windows, air conditioning, and siding. 

For more information, visit www.modernize.com

The Roofers Show Podcast Talks Leads, Conversions and Margins With Owens Corning Roofing

Owens Corning Roofing stepped into the podcast-space on August 23, as National Training Leader Jon Gardner joined Dave Sullivan, host of The Roofer Show, for a podcast conversation about critical challenges contractors face, including generating more leads, converting leads into sales, and achieving margins.

In Edpisode 125 of The Roofer Show, “Why You Should Develop Strategic Partnerships With Your Suppliers,” Sullivan discuss topics includingdifferentiate their business in a highly competitive marketplace through on-demand education, field training and networking with other contractors across the country. 

For more information or to listen to the episode, click here

Nothing Boosts Lead Generation Like a Strong SEO Plan and Solid Rankings

What better way to attract potential customers for your roofing business than to rank at the top of Google, Bing and Yahoo for your products and services! Ranking organically in “search” is the ultimate form of inbound lead generation.

However, common laments heard in business circles are that SEO, or search engine optimization, is dead, it no longer works or it just costs too much to get results. All three statements couldn’t be further from the truth. Business people know that paid ads are a quick way to show up at the top of the search engine results pages, which are commonly called SERPs. But research shows that most savvy searchers bypass these paid ads at the top and opt to click on the first few organic results.

Many so-called SEO experts have given up on the tried-and-true SEO tactics in favor of other avenues, like social media, to direct relevant traffic. Although social media has its place in an online marketing strategy, nothing truly helps boost lead generation like a strong SEO plan and solid rankings. Every business needs to take advantage of the potential results SEO may achieve by doing what it takes to compete and start collecting that low-hanging fruit of new customers on the web.

Unfortunately, hundreds of thousands of websites are created every single year, making it more difficult to rank well—in the top 10 spots on page one of a SERP. Getting those coveted, top spots on search engines for related searches may seem inaccessible, but there are some SEO strategies that can help.

Because the original algorithms to rank websites on SERPs was easily manipulated, constant changes were made to increase the complexity of the algorithms and weed out SPAM websites that deliver little to no value to users. The constant evolution of these algorithms has made it a real necessity for every business to have a serious, ongoing SEO strategy. As business owners, we all know that worthy achievements rarely come without deliberate and concerted efforts. The good news is there are some basic on-page SEO tactics that can deliver real results in today’s competitive internet landscape.

Focus Keywords

The foundation of ranking well with a website should center around a list of words or phrases that are targeted. These keywords should be relevant to the business, brand or service. It helps to have a specific keyword or phrase in mind for each and every web page that is created. For instance, a roofing company may have a separate page for “roof repairs”, “new roof” and “replacement roof”. By focusing the keywords in each page around each specific topic, the chances of ranking for searches that include those words increases.

Be sure to include information about your service area, naming the towns in which you work. The keywords or phrases that are targeted will ultimately determine the focus of the content, meta tags and the entire architecture of a website. Start with the keywords you hope to rank for and build content around them.

Instead of trying to rank for generic terms, like “roofer” or “roofing”, which have lots of competition, try ranking for long-tail keyword phrases, like “new roof in Stockbridge Massachusetts” or “roofing repair contractor near Chicago” for more achievable results. Long-tail keyword phrases should be highly valued because they give businesses a better chance at reaching customers that are close to the point-of-purchase. Being more specific with keyword phrases will yield less competition and higher results for the pages. Remember, potential customers who use these more specific terms in their search are more likely to convert into paying customers.

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