ATAS International Inc. Program Expands Knowledge of Manufacturing, Career Opportunities

In celebration of Manufacturing Day 2016, ATAS International Inc. opened their doors on to area students to expand their knowledge of manufacturing.  Schools that were represented are Lehigh Career and Technical Institute, Schnecksville; Sacred Heart School, Allentown; Parkland School District, Allentown; and Career Institute of Technology, Easton.
 
This program was designed to expand knowledge of manufacturing and improve public perception of today’s manufacturing career opportunities.  Students were able to tour the ATAS facility to experience first-hand the processes in which metal components for the building envelope are manufactured.  They also viewed a panel discussion consisting of several ATAS employees, who spoke about their positions in departments that include production, marketing, sales, technical services and human resources. Students learned that every person within a manufacturing company must work together to produce a product and provide service to their customers.
 
Manufacturing Day is an annual national event executed at the local level supported by thousands of manufacturers as they host students, teachers, parents, job seekers and other local community members at open houses, plant tours and presentations designed to showcase modern manufacturing technology and careers.  Studies show that almost 80 percent of Americans believe manufacturing is important to our economic prosperity, standard of living, and national security.  Yet only 30 percent of those surveyed would encourage their children to go into manufacturing careers.  This is a trend that must be reversed and which Manufacturing Day seeks to address by giving people an opportunity to discover what modern manufacturing environments are really like.
 
“There is a demand for skilled professionals in the manufacturing sector who can design, program and operate technology”, says Jim Bus, executive vice president of ATAS International.  “The average age of a manufacturing employee is 56, and between now and 2020 there will be a shortage of skilled workers who will need to be replaced.”
 
Manufacturing Day is co-produced by the Fabricators & Manufacturers Association International (FMA), the National Association of Manufacturers (NAM), the Manufacturing Institute (MI), and the National Institute of Standards and Technology’s (NIST) Hollings Manufacturing Extension Partnership (MEP).  Partners include Edge Factor and the Science Channel and guest producer, Industrial Strength Marketing.

Nothing Boosts Lead Generation Like a Strong SEO Plan and Solid Rankings

What better way to attract potential customers for your roofing business than to rank at the top of Google, Bing and Yahoo for your products and services! Ranking organically in “search” is the ultimate form of inbound lead generation.

However, common laments heard in business circles are that SEO, or search engine optimization, is dead, it no longer works or it just costs too much to get results. All three statements couldn’t be further from the truth. Business people know that paid ads are a quick way to show up at the top of the search engine results pages, which are commonly called SERPs. But research shows that most savvy searchers bypass these paid ads at the top and opt to click on the first few organic results.

Many so-called SEO experts have given up on the tried-and-true SEO tactics in favor of other avenues, like social media, to direct relevant traffic. Although social media has its place in an online marketing strategy, nothing truly helps boost lead generation like a strong SEO plan and solid rankings. Every business needs to take advantage of the potential results SEO may achieve by doing what it takes to compete and start collecting that low-hanging fruit of new customers on the web.

Unfortunately, hundreds of thousands of websites are created every single year, making it more difficult to rank well—in the top 10 spots on page one of a SERP. Getting those coveted, top spots on search engines for related searches may seem inaccessible, but there are some SEO strategies that can help.

Because the original algorithms to rank websites on SERPs was easily manipulated, constant changes were made to increase the complexity of the algorithms and weed out SPAM websites that deliver little to no value to users. The constant evolution of these algorithms has made it a real necessity for every business to have a serious, ongoing SEO strategy. As business owners, we all know that worthy achievements rarely come without deliberate and concerted efforts. The good news is there are some basic on-page SEO tactics that can deliver real results in today’s competitive internet landscape.

Focus Keywords

The foundation of ranking well with a website should center around a list of words or phrases that are targeted. These keywords should be relevant to the business, brand or service. It helps to have a specific keyword or phrase in mind for each and every web page that is created. For instance, a roofing company may have a separate page for “roof repairs”, “new roof” and “replacement roof”. By focusing the keywords in each page around each specific topic, the chances of ranking for searches that include those words increases.

Be sure to include information about your service area, naming the towns in which you work. The keywords or phrases that are targeted will ultimately determine the focus of the content, meta tags and the entire architecture of a website. Start with the keywords you hope to rank for and build content around them.

Instead of trying to rank for generic terms, like “roofer” or “roofing”, which have lots of competition, try ranking for long-tail keyword phrases, like “new roof in Stockbridge Massachusetts” or “roofing repair contractor near Chicago” for more achievable results. Long-tail keyword phrases should be highly valued because they give businesses a better chance at reaching customers that are close to the point-of-purchase. Being more specific with keyword phrases will yield less competition and higher results for the pages. Remember, potential customers who use these more specific terms in their search are more likely to convert into paying customers.

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OMG Roofing Products Promotes Two Executives to Manage Sales and Marketing

Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market.

Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market.

With the goal of accelerating growth in international markets, OMG Roofing Products creates market manager positions for both Asia and Europe. Two executives receive promotions into these roles. Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market. Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market. Both are responsible for all OMG sales and marketing activities in their regions including developing products and services tailored to local market needs.

Kingbill Zhao joined OMG in 2009 as a roofing specialist and was promoted to China sales manager in 2011, where he was responsible for launching the OMG Roofing Products line in China. Since then, Kingbill has built a sales and customer service organization in China to support the company’s rapidly growing business. Prior to joining OMG, Kingbill was the international department manager for the China Waterproofing Association (CWA) where he worked with other international counterparts like National Roofing Contractors Association (NRCA), Germany Roofing Contractors Association (GRCA) to market China Roofing & Waterproofing Show internationally. In addition he organized Chinese company visits in US and Europe, and worked with organizations like FM Global and FLL to introduce approvals and standards to China.

Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market.

Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market.

“Lennard Spirig joined OMG in 2014 as Europe product marketing manager, responsible for marketing OMG products throughout Europe. Since then, Lennard has been a resource for helping to expand OMG’s footprint in Europe by assisting system manufacturer partners and by developing distribution in various European countries. Prior to joining OMG Roofing Products, Lennard spent 10 years as product manager for mechanical attachment with SFS Intec. Earlier he had been an international key account manager based in Mexico.

“OMG’s products are designed to enhance rooftop productivity and improve roof system performance,” said Web Shaffer, vice president of marketing. “Lennard and Kingbill will be focused on developing value-added products and services that meet local market needs in order to accelerate our growth in Europe and Asia respectively. I look forward to continuing to work with these two outstanding individuals.”

Headquartered in Agawam, Massachusetts, U.S.A., OMG Roofing Products is a supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, emergency repair tape as well as productivity tools such as the RhinoBond induction welding system. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance.

Catalog’s Products Protect Asphalt Roofs against Water Infiltration

Union Corrugating’s “Drip Edge and Flashing Catalog” is a comprehensive look at the products the company offers to protect asphalt roofs against water infiltration.

Union Corrugating’s “Drip Edge and Flashing Catalog” is a comprehensive look at the products the company offers to protect asphalt roofs against water infiltration.

Union Corrugating’s “Drip Edge and Flashing Catalog” is a comprehensive look at the products the company offers to protect asphalt roofs against water infiltration. Union Corrugating’s large selection of drip edges, roll flashing, step flashing and other components are available in various colors and materials, including aluminum, steel, vinyl, copper and lead. The catalog provides information about sizes, colors and more. Ask a Union Corrugating sales representative for a copy of the catalog or download it from the company’s website under the Literature section.

NRCA Roofing Contractor Members Receive Free Consulting Services

The National Roofing Contractors Association (NRCA) announces it is now providing consulting services at no charge to its roofing contractor members.

NRCA’s Consulting Services is a benefit of membership that enables contractors to get tips and advice on current business issues, discuss business strategies or issues with consultants in the following areas.

•Legal— Roofing contractor members can obtain information about general legal issues encountered in daily business.

•Marketing— Assistance with current marketing plans is provided, as well as strategies for increasing homeowner and business owner sales and profitability.

•Information Technology— IT strategies for improving and streamlining operations for maximum business performance.

•Human Resources— Solutions to human resources related issues including federal or state employment law, employee relations and human resource management.

•Enterprise Risk Management— Advice about health, safety, insurance, legislative and regulatory issues, or learn more about loss control and regulatory compliance responsibilities.

•Technical— Solutions to technical questions including proper installation, maintenance or repair of various roof systems, or advice on a specific project.

MiaSolé and Upland Corp. Enter into Sales Agreement to Sell Thin-film Lightweight Solar Modules

Upland Corp., a manufacturers’ representative firm that provides building material solutions to the commercial construction industries, and MiaSolé have entered into a sales agreement. Upland Corp. will sell MiaSolé FLEX modules in New Mexico and El Paso, Texas, territories. Since 1984, Upland Corp. has helped architects, building owners and contractors by providing quality building solutions to these valued construction partners.

Upland Corp. will engage in the sales and marketing of MiaSolé FLEX modules, efficient thin-film lightweight flexible modules that offer an efficiency rating of more than 16 percent. MiaSolé FLEX modules bond directly to the roof surface with a simple peel-and-stick adhesive. The low-profile FLEX module provides wind resistance and a seismic advantage providing huge benefits over traditional rack-and-panel solar systems.

The FLEX-02 Series module is available in two formats. The FLEX-02W module is 39.3 by 102.3 inches and is rated at 360 watts, and designed for low-slope commercial single-ply roof systems. The FLEX-02N module is 14.6 by 102.3 inches and is rated at 120 watts, and designed specifically for standing-seam metal roofs. The FLEX-02 Series module is IEC 61646 and IEC 61730 and UL 1703 certified.

The FLEX-02 module provides Upland Corp. customers other significant benefits. The low weight of the module (less than 0.7 pounds per square foot) allows installation on roofs that cannot support the weight of traditional glass solar panels. Because the FLEX-02 panels adhere directly to the roof surface, there are no penetrations, eliminating the worry of leakage and damage to valuable contents within the building. The FLEX-02 also is aesthetically pleasing, blending into metal and TPO roofs and preserving the original look of the roof.

Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.

Metl-Span Appoints New President

Metl-Span announced that Steven R. Zirkel has joined the company as the new president. Metl-Span provides insulated metal panel products for increasing usage in institutional, commercial, industrial and cold-storage markets.

“I’m looking forward to building on a heritage of customer focus and innovation to serve our customers and grow the demand of insulated metal panels,” Zirkel says.

Zirkel comes to Metl-Span with more than 20 years of global leadership experience. Prior to joining Metl-Span, Zirkel was vice president of marketing, sales and commercial excellence at William Scotsman, leading strong customer focus and growth. Prior to that, Zirkel worked at Owens Corning as the director of market and business development, where he led strategy and growth plans for the rigid extruded polystyrene foam insulation business unit. Additionally, while at Owens Corning he was general manager of the global thermoplastics business and managing director of Asia Pacific. He has lived and worked on three continents and conducted business in more than 30 countries.

Union Corrugating Realigns Sales Management Structure

Union Corrugating has aggressively penetrated new markets in the past year, and as a result, has realigned its sales management structure, adding experienced sales resources in several key markets.

Reporting to Jason Thornton, vice president of sales and marketing, are two new sales directors that are responsible for territory reps and for driving growth. Thornton is thrilled at the wealth of market knowledge these two bring to Union Corrugating and is confident in the role they will play in building customer relationships.

  • Paul Delellis, sales director for the Northern Region, came to Union from Fabral where he was Regional Manager of Sales. Paul has 20 years of experience in the metal roofing market.
  • Randall Pritchett, sales director for the Southern Region, came to Union from Central States where he was general manager of sales for its Mt. Airy, N.C., facility. Randall had eight years of experience at Central States.

In addition, Union has added three key territory sales representatives to the sales organization, all of which have extensive knowledge of the metal roofing industry and the geographical markets they will cover.

  • Aaron Ash, commercial sales representative, is focused on growing commercial and architectural business serviced out of the Fayetteville, N.C., facility. Aaron had previous experience with Triad and Metal Sales.
  • Jim Lowe, New York sales representative, has had prior experience with Fabral and most recently with Weatheredge Building Components.
  • Rick Wright, sales representative for portions of the Ohio and Indiana markets, has had prior sales experience with Fabral and Wheeling Corrugating.

“I’m confident that the efforts we’re putting into building a great sales organization will benefit our customers, help drive sales and continue our company’s dramatic growth pattern,” says Keith Medick, Union’s CEO. “The expertise and knowledge these people bring to Union is second to none”.

Plyco Hires Marketing Manager

Plyco Corp. announces that Kyler Pope has joined the Plyco team as the marketing manager for Plyco and East Coast Fasteners. He will be responsible for managing and implementing Plyco and East Coast Fasteners marketing initiatives. Pope began his career at Krause Publications in 1994 with Agri-View, a Wisconsin-based farm newspaper. In 1995 he joined the staff of Rural Builder and Frame Building News. Pope brings more than 20 years of marketing and sales experience in the post frame, agricultural, metal building and metal roofing industries with him.

For more than 50 years Plyco has been a supplier of products to the post-frame, metal clad building and commercial construction industries. Plyco manufacturers and/or distributes a wide variety of products including metal doors, windows, horse stall systems, ventilation products, reflective insulation, fasteners and closures.