DECRA Roofing Systems Celebrates 60 Years

DECRA Roofing Systems Inc., the company that invented the stone-coated steel roofing category, is celebrating 60 years of protecting residential and light commercial projects.

Since 1957, DECRA roofing products have combined durability with classic style and design versatility to withstand some of the harshest climates worldwide. DECRA panels feature an interlocking design to withstand high winds and to add strength.

“We’re proud to celebrate six decades since the first DECRA panel was installed on a roof,” says Bobby Bloom, president of DECRA Roofing Systems Americas. “In those 60 years, DECRA has delivered advancements in manufacturing and production to provide a product that meets the standard for sustainability, quality and innovative product design.”

2017 Brings Slew of Programs and Promotions

DECRA kicked off its 60th year with a focus on the roofing contractor. For example, the company’s JUMPSTART program gives contractors who are new to using DECRA up to $5,000 over three installations, just for trying the product.

DECRA recently hosted a group of contractors and distributors at the company’s Corona-based manufacturing facility to gather feedback directly from those on the front line.

“Customers are very clear with the subjects that concern them for the future and we want to provide solutions that sell more DECRA products, help them create more brand equity in the market and give them training for their crews,” says Chad Colton, vice president of Sales. “While the DECRA sales team has doubled in the past year, we wouldn’t have the growth we are experiencing without the assistance of distribution partners. We intend to provide them with better service, marketing and solutions.”

DECRA Roofing Systems is owned by Fletcher Building Products. DECRA products are manufactured in Corona “by a dedicated team of workers who take pride in their quality and know that each panel manufactured is being installed to protect homes and buildings of customers throughout North and South America,” Bloom states.

S-5! Brings Back Hogan as Business Development Director

Frank Hogan is the new Business Development Director for S-5!.

Frank Hogan is the new Business Development Director for S-5!.

S-5! has brought back Frank Hogan to fill the newly created position of Business Development Director, focusing on deepening relationships with the company’s OEM market to maintain market share and capture additional sales opportunities.

Hogan, who served as a national sales representative and field support manager for S-5! in the United States and Canada from 2007-2012, has held a variety of sales and management positions with several metal roofing manufacturers.

Customize Underlayment with Your Company Logo

The Synthetic Guard Plus Underlayment can be customized with a contractor’s company logo and phone number.

The Synthetic Guard Plus Underlayment can be customized with a contractor’s company logo and phone number.

TAMKO Building Products Inc. has made available Synthetic Guard Plus Underlayment, which can be used underneath metal roofing, mechanically fastened tile, wood shake, asphalt, slate and composite roofing. Made of plastic fibers, spun-bonded to make non-woven mat, the underlayment is printed with lay lines and cap nail locations for easy installation. It also has cap nail locations for high-wind and Florida applications. The underlayment can be customized with a contractor’s company logo and phone number.

Metal Roofing Line Adds New Colors

EDCO Products introduces five additional colors to its Infiniti Roofing line, metal roofing that features multi-tone layering, permanent thermal-fused texture and Whisper Quiet technology.

EDCO Products introduces five additional colors to its Infiniti Roofing line, metal roofing that features multi-tone layering, permanent thermal-fused texture and Whisper Quiet technology.

EDCO Products has introduced five additional colors to its Infiniti Roofing line, metal roofing that features multi-tone layering, permanent thermal-fused texture and Whisper Quiet technology. The new solid colors include Granite Gray and Chestnut Brown. The new enhanced colors are Aged Bronze Enhanced, Granite Gray Enhanced and Chestnut Brown Enhanced. The colors are supported with a full line of color-coordinated accessories.

Metal Construction Industry Exhibitors Showcase Products

Exhibitors at the international event for the metal construction industry tout success for this year’s METALCON tradeshow and conference in Baltimore. Donnie Snow, Southern Region account manager at Akzo Nobel says, “METALCON is the one place we like to be. In this business, you have to have a presence. You have to be here. Our competition is here, so you’ve got to be here. We network with existing and new customers, as well as introduce new products. Every year you need to try to keep it fresh and introduce new products, and Baltimore offers the right set up for us.” Ireland’s Gearoid Hogan, vice president of sales & marketing with Combilift, a specialist forklift & straddle carrier manufacturer, says, “This show provides the opportunity to meet with customers and showcase our machinery. It is one of the shows we attend each year. It attracts attendees who are here with a purpose.” Newcomer to METALCON this year was Accurate Perforating, a manufacturer of custom and standard perforated metals. Michael Beck of Accurate Perforating states, “The show has been good for us because it brings us closer to our customer, to the end-user. I really didn’t know what to expect. With other shows, the people are more generic. Here, the exhibitors are our customers. Baltimore is a nice venue, and it changed my opinion of the area. The location attracts the international attendance we are seeing.” Also new to the show this year was Acculign Framing. Company president Bridget Saladino says, “A lot of our target customers/partners are here, and we love the city. METALCON has exceeded our expectations, and we are impressed with the attendees and exhibitors. I think we’ll look back in a year and point a number of successes to the relationships made at METALCON, which we believe will really help to grow our business.”

The guys at D. I. Roof Seamers were fired up about this year’s show. Jonathan Rider, chief administrative officer, says, “This year was fantastic. Baltimore is a good location. We have more leads. People are coming to see the vendors all in one place at one time. The Metal Construction Association’s (MCA) metal roofing championship games are a big draw, as well as the MCA Triumph Awards.” Sales Manager, Kevin Thomas says, “From a builder’s standpoint, we could travel for half the year and still wouldn’t see more people than we would here. This year we doubled our booth size to a 20 x 20. We are seeing the value in it, and it is paying off. More people are ready to buy.” Speaking of the roofing games, this event awarded a total of $5,800 to its winners. Ten teams of two competed in five battles, inspired by this year’s theme “Battle Stars Over Baltimore” in honor of our Star-Spangled Banner birthplace. Top awards each day included a grand prize award and a best quality award. The winner on Wednesday for both categories was Joe Arnold and Paul Kulb of Thomas Phoenix Int., and on Thursday, the same was awarded to Dennis Duce and Gonzolo Tellez of Intermountain Roof Advisors. “It was an honor to be part of this event, and we look forward to competing next year,” says Duce. Next year’s teams will be able to pre-register for the Las Vegas games beginning in February 2017. Robyn Ommen, Marketing Representative with Valspar was happy to report her outcome. She says, “We’ve had a lot of traffic and conversations with customers. We are a global company so it’s great to connect with people from all over. Each year, we introduce new products and continue relationships with existing customers. We do a lot of networking before, during and after the show. We keep busy with breakfast, lunch and dinner meetings, sometimes doubling up on meetings.” Miguel Pena of GSSI Sealants, a family-owned manufacturer of sealant tapes, says, “I come every year. I think it’s a great show and the metal construction industry needs a show. My customers are exhibiting here also, so it is good to be able to see all of my customers in one place. I get to finally meet people I have been in contact with for years over the phone or by email. It is great to see things like AMIE. This technology really adds to the show.” As part of its focus on technology this year, METALCON featured a large scale 3-D printing technology project developed by the Department of Energy’s Oak Ridge National Laboratory (ORNL) and industry partners known as the Additive Manufacturing Integrated Energy (AMIE) project. AMIE demonstrated rapid innovation through additive manufacturing, or 3-D printing, addressing electricity supply and reliability challenges via an integrated approach to power generation, storage and consumption. Dr. Roderick Jackson, the technical lead for AMIE and the building envelope systems research group leader at ORNL, drew a crowd as a keynote speaker on the “Future of Design and Technology Trends in Construction” followed by a guided tour of AMIE in the exhibit hall. “I enjoyed engaging in a dialogue on innovations in construction with industry professionals at METALCON,” said Jackson.

Other exhibitors including the folks at ACE Clamps, manufacturers of roof mounting innovations, were excited about the show this year too. Bob Mercier of ACE Clamps says, “Day one of METALCON started with a bang! We’re showcasing a new product, a video and have a good location. We’re using METALCON to launch our new product, which is drawing a lot of traffic to our booth. METALCON is key for networking with other industry leaders.” Tamas Kovacs, an engineer with ACE Clamps says, “We’re receiving some nice feedback on how to improve future products.” Brad Wasley, Ace Clamp sales manager states, “As far as attendance, this is the best attendance at our booth in the past five years. Our larger booth size, the position of our booth across from the roofing games and the advertising dollars spent all contribute to this year’s success.” Baltimore resident Bill Funk and coil business development manager of Duracoat Products says, “We’re generating leads. Being positioned right by the front, showcasing new products and our friend, NASCAR race car driver Jeff Gordon all contribute to our success. Also, we have our entire sales force here. We’re combining our presence at the show with our sales meeting. Sales meetings are a good idea to tag onto METALCON, and Baltimore is a good venue because there’s area to walk around, and you can stay for the weekend to explore.” “Baltimore was a great show with an upbeat vibe, and the location was good for us once again,” says Claire Kilcoyne, METALCON show director. “We saw an increase in international attendance, successfully raised $7,500 for the America’s Fund, enjoyed a packed ballroom for the MCA Triumph Awards, witnessed a sell-out for the roofing games, and kicked off a roofing certification program to repeat in 2017. We look forward to continuing and building upon this year’s success in Las Vegas next year.”

MCA Announces Metal Roofing Championship Game Winners

The Metal Construction Association (MCA) has sponsored its 3rd annual Metal Roofing Championship Games at the Metalcon International tradeshow in Baltimore, Md. The event was sponsored by Triangle Fastener Corp., Roof Hugger LLC, D.I. Roof Seamers, S-5!, Drexel Metals Inc. and New Tech Machinery. Award sponsors were Akzo Nobel Coatings Inc., ATAS International Inc., Atlas Bolt & Screw Co., The Bradbury Group, Chicago Metal Supply and Fabrication Inc., Designandbuildwithmetal.com, Englert Inc., Modern Trade Communications Inc., Novagard Solutions, PAC-CLAD Petersen Aluminum Corp., SFS intec and Valspar.

Each day had five battles, inspired by this year’s theme ‘Battle Stars Over Baltimore’ in honor of the birthplace of our star-spangled banner. The battles were appropriately named the Triangle Fastener “Screwgun Challenge”, Roof Hugger’s “Hug-A-Roof”, New Tech Machinery/Drexel Metals’ “Install-A-SSR Roof”, D.I. Roof Seamers’ “Seam-it-Up” and the S-5! “Let-It-Snow”.

Ten teams of two contestants each pre-registered to compete during the two-day event. The contestants represented construction companies; Thomas Phoenix International of Easthampton, N.J.; DYMI Construction Inc. of Morrisville, Pa.; Hardin Construction LLC of Union Bridge, Md.; Intermountain Roof Advisors of Salt Lake City, Utah; Rosselli Roofing and Siding of Wantage, N.J.; William Molnar Roofing Inc. of Riverview, Mich.; ARCON of Vanceboro, N.C.; Mad Metal LLC of Arden, N.C.

A total of $5,800 was awarded to the battle winners this year. The top awards for each day were a grand prize and a best quality. The first winner for both the grand prize and best quality awards was Joe Allen and Paul Kulb of Thomas Phoenix International and on the second day the same was awarded to Dennis Duce and Gonzolo Tellez of Intermountain Roof Advisors. Dennis Duce states “It was an honor to be part of this event and we are looking forward to competing next year again”.

Next year, the event will be held in Las Vegas on Oct. 18-20. The MCA Roofing Games Committee plans to make this event a hallmark to the Metalcon International Tradeshow by awarding a National Metal Roofing Championship. To present this award, the overall winner of each of the two days will return on the third day of the show for a competition to compete for the title of National Metal Roofing Champion. Next year’s teams will be able to pre-register for the event beginning in February 2017.

ATAS International Hosts Architects During Anniversary Conference

ATAS International hosted members of the Society of American Registered Architects during their 60th anniversary conference in Arizona.  Over 35 SARA members attended an educational presentation and toured ATAS’ manufacturing facility in Mesa, earning learning units for both activities.  David Srokose, architectural business development manager at ATAS, presented on sustainable building envelopes, and Dick Bus, president of ATAS, led the plant tour, which was followed by lunch for the guests.
 
During the educational presentation, attendees learned how metal cladding on roofs and walls can contribute to green building objectives, and how metal walls can use sunlight to provide a building with solar air heating.  Cool roof technologies, including UV reflective pigments and above sheathing ventilation, were discussed, as well as how metal roofing can provide a solar ready platform for photovoltaic systems.
 
Dick Bus states, “We were pleased to welcome the SARA members to our Mesa, Ariz., facility while they were in the area for their annual conference.  The plant tour allowed our guests to view the equipment and processes used to fabricate metal components for the building envelope.  All attendees were invited to visit our Allentown, Pa., headquarters, if they are ever in the area.”

ATAS National Sales Manager Receives Award

Mark Bus, national sales manager of ATAS International, received a Metal Construction Association Triumph Award at METALCON in Baltimore.  He was recognized as being someone who demonstrates excellence, creativity and initiative in his or her business or profession.
 
Jim Bush, vice president of Sales and Marketing states, “I have had the pleasure of watching Mark mature over the years to a young and emerging professional; not only within ATAS but also in the industry.  He has earned the respect of the ATAS sales team, as well as peers and management, through hard work and a sound decision making process.  Mark is also aware of industry initiatives and association activities and brings those into daily communications with staff and customers.”
 
An ATAS distributor, Allan Brock of Brock Associates, says, “During my forty year tenure in the commercial metal roofing and siding industry, I have rarely crossed paths with a young professional like Mark Bus.  I have seen Mark evolve from an inside technical sales person, to a regional product representative, to management.  At each level, he radiated professionalism along with product and technical knowledge.  It’s been a pleasure dealing with an individual as capable as Mark.”
 
Robert J. Bailey, AIA, CSI, CCS, LEED AP, specifications and constructability specialist with IKM Inc., also recommended Mark Bus for this award.  “Mark makes it a point to understand the people who are specifying and purchasing ATAS products.  As a new product rep in western Pennsylvania, he became involved in various CSI (Construction Specifications Institute) chapters.  It was clear to me that Mark knew in order to be prepared for a leadership role in ATAS, he first needed to understand the industry itself and establish important contacts and relationships there.  Mark is an example for other young sales professionals.”

MRA Adds Two New Manufacturer Members

The Metal Roofing Alliance (MRA) has announced the addition of two new manufacturer members to the organization.  CertainTeed joins the MRA to promote a line of architectural metal roofing products.  Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.

After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled the roofing market share, from three percent in 1998 to 11 percent today.

“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” says Dale Walton, product manager for CertainTeed Roofing.  “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal roofing sector.”

The MRA was formed to educate both homeowners and roofing contractors on the many benefits of metal roofing.  For the past 18 years, the MRA has been able to more than triple metal roofing’s market share by offering investment grade product that provides decades of protection for homes

“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” states Bobby Bloom, president, DECRA Americas.

 “The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two manufacturers of building and roofing materials to our organization,” states Bill Hippard, executive director of the Metal Roofing Alliance.  “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone.  All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”

As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns. In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

McElroy Metal Publishes White Paper about Hangar Re-cover

McElroy Metal has put together a white paper about a successful hangar re-cover for Southwest Airlines. McElroy Metal headed the team that developed, engineered, manufactured and installed the solution for the roof, which was damaged by 30 years of tropical storms, including Hurricane Charley in 2004. The 238T Symmetrical Standing Seam roofing system from McElroy Metal was installed on sub-purlins from Roof Hugger. The 238T met the wind-uplift requirements, and installation without a tear-off offered the best chance for success with minimal interruption to the daily operation. Download the white paper.