MFM Building Products Names New Vice President and General Manager

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, announced that the firm has promoted Tony Reis to the position of vice president and general manager. The announcement was made by Robert S. Simpson, president of MFAM Building Products.

According to the company, Reis started his relationship with MFM as an independent sales representative in 1999, covering the New England area. He was then promoted to the position of sales and marketing director in 2008. In this position, Reis oversaw all sales and marketing activities for the company. Since his hire, MFM has experienced tremendous growth each and every year, noted Simpson.

As vice president and general manager, Reis will retain his current sales and marketing responsibilities, and take on the added duties of overseeing the company’s day-to-day operations. Reis will work closely with all MFM departments to synchronize the efforts of each.

“Tony is a tireless worker who gives 110 percent effort for the company,” Simpson said. “The growth MFM has experienced has been truly remarkable. I can attribute much of the credit to the leadership Tony has shown over the years. We look forward to having him in this newly formed position.”

MFM Building Products’ Roofing Underlayment Is CSA Compliant

MFM Building Products has announced that the Ultra HT Wind & Water Seal high temperature roofing underlayment complies with CSA 123.22-08 “Self-Adhering Polymer Modified Bituminous Sheet Materials Used as Steep Roofing Underlayment for Ice Dam Protection.” The evaluation was completed by Canada Construction Materials Centre (CCMC) Evaluation Listing 14048-L.

This self-adhering roofing underlayment is composed of a white, non-slip, cross-laminated, high density polyethylene film laminated to a high temperature rubberized asphalt adhesive system. This product is durable, and offers a 90-day UV exposure rating.

Ultra HT is engineered as a whole roof underlayment for use under all roofing systems, including metal where high heat is generated. Product rolls out smooth and lays flat while offering the contractor foot traction. Ultra HT comes with a split release liner for use in valleys, ridges, around chimneys and at eaves for protection against ice dams, wind-driven rain and water penetration. Ultra HT adheres directly to the roof deck and self-seals around roofing fasteners. The product is rated to 121C maximum service range.

Ultra HT has a thickness of 45 mils and is available in a 91 centimeter by 20.4 meter roll. Ultra HT comes with a 10-year limited warranty.

For technical data, installation instructions or to request a free product sample, visit the company’s website.

Brochure Outlines Exterior, Self-adhering Waterproofing Products

MFM Building Products has issued its 2016 “Weatherproofing & Sealing Systems” brochure, which outlines the company’s full line of exterior, self-adhering waterproofing products.

MFM Building Products has issued its 2016 “Weatherproofing & Sealing Systems” brochure, which outlines the company’s full line of exterior, self-adhering waterproofing products.

MFM Building Products has issued its 2016 “Weatherproofing & Sealing Systems” brochure, which outlines the company’s full line of exterior, self-adhering waterproofing products. The eight-page brochure highlights each of MFM’s product categories: Roofing Membranes, Roofing Underlayments, Window Tapes & Flashing, Waterproofing Membranes and Construction Tapes. Each of the 27 brands features a color photograph of the product roll and overview description. The brochure back cover has a product comparison chart that details each product’s roll width and length, color availability, thickness, application temperature range and warranty information.

MFM Building Products Releases Underlayment Brochure

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, recently issued a Roofing Underlayment Systems brochure which outlines the company’s full complement of steep-slope, self-adhering underlayment products.

The brochure highlights each of MFM’s underlayment categories which include granulated, polymer film, high temperature and shingle starter products. Each MFM underlayment is self-adhering and self-sealing around fasteners, come with a split release liner for easy valley application, and can be used as a flashing material around exterior penetrations. Complete technical information, product specifications and roll photos are included in the brochure.

To request a FREE copy of the brochure or any product sample, visit the company’s website.

Underlayment Co-Branding Program Gives Roofers Better Visibility

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, recently announced an Underlayment Co-Branding Program to help customers gain better market visibility. Customers who have helped launch the program have seen increased brand awareness with contractors, builders, sub-contractors and the general public.

The MFM Co-Branding Program includes the company’s two lines of High Temperature Underlayments: MFM Wind & Water Seal and Ultra HT Wind & Water Seal. The Program consists of a custom print die with the customer’s logo and contact information, customized Technical Data Sheet and special carton stickers. Since it is a Co-Branded Program, MFM carries the warranty and all product is shipped in MFM cartons.

MFM Wind & Water Seal and Ultra HT Wind & Water Seal are self-adhering, polymer film surface underlayments laminated to a high temperature adhesive system rated to 250°F. Each is designed for use under most roofing systems, including metal roofing panels where high heat is generated. Roll size is 36” x 67’ (2 Sq.). MFM Wind & Water Seal is 40 mils and Ultra HT is 45 mils thickness.

According to Tony Reis, MFM Sales & Marketing Director, “There is a commitment needed from the customer, but does not include a premium on the product price. This is a great opportunity for the distributor to explore a new marketing vehicle with their customers. We have been pleased with the response so far.”

Ultra HT Wind & Water Seal Underlayment Formally Approved by Miami-Dade

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, has announced that its Ultra HT Wind & Water Seal high temperature roofing underlayment has been formally approved by Miami-Dade to comply with the Florida Building Code including the High Velocity Hurricane Zone. A copy of the NOA No. 13-1125.06 can be found on Miami-Dade’s website.

This self-adhering “self-stick” roofing underlayment is composed of a cool white, non-slip, cross-laminated, high density polyethylene film laminated to a high temperature rubberized asphalt adhesive system. This premium product is extremely tough and durable, and offers a 90-day UV exposure rating.

Ultra HT is engineered as a whole roof underlayment for use under asphalt shingle and metal roofing systems. Product rolls out smooth and lays flat while offering the contractor excellent foot traction. Ultra HT comes with a split release liner for use in valleys, ridges, around chimneys and at eaves for protection against ice dams, wind-driven rain and water penetration. Ultra HT aggressively adheres directly to the roof deck and self-seals around roofing fasteners. Product is rated to 250°F maximum.

Ultra HT has a thickness of 45 mils nominal and is available in a 36-inch width by 67-foot length (2 square) roll. Product meets ASTM D 1970, Florida Building Code FL16562, Miami-Dade County NOA 13-1125.06 and comes with a 10-Year Limited Warranty.

MFM Building Products Receives U.S. Patent Approval for Adhesive

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, is pleased to announce that the company’s PowerBond adhesive system has received US patent approval (Patent No. 8,603,629).

The patented PowerBond technology was developed to allow select MFM waterproofing membranes to be applied in temperatures as low as 25 F (3.9 C), while remaining stable at elevated temperatures. The dual layer/two-component PowerBond system has been incorporated into several of the company’s premium Peel & Seal, WindowWrap and underlayment products. PowerBond offers savings over other cold weather adhesive systems such as butyl and acrylic formulas.

PowerBond products adhere aggressively to the building substrate, provide self-sealing capabilities around fasteners, and will not crack or dry out for excellent waterproofing protection. The temperature range can be lowered further when using MFM Spray Adhesive during installation. MFM PowerBond products also offer an extended warranty of 12 years.

According to Tony Reis, MFM Sales & Marketing director, “We have seen tremendous growth with our PowerBond products, particularly WindowWrap PowerBond and Peel & Seal PowerBond White 250. Sales for these products have increased in both cold and warm weather markets.” Reis added that the PowerBond adhesive system can be applied to other MFM products as a special order item.

High-temperature Underlayment

MFM Building Products' Ultra HT Wind & Water Seal

MFM Building Products’ Ultra HT Wind & Water Seal

MFM Building Products has released a high-temperature underlayment: Ultra HT Wind & Water Seal. The self-adhering product is composed of a cool white, non-slip, cross-laminated, high density polyethylene film laminated to a rubberized asphalt adhesive system. The underlayment, which offers a 90-day UV exposure rating, is engineered for use under asphalt shingle and metal roofing systems. It comes with a split release liner for use in valleys, ridges, around chimneys and at eaves for protection against ice dams, wind-driven rain and water penetration.

(800) 882-7663