Metal Roofing Alliance Adds Two New Members

The metal roofing industry is growing rapidly, and so is the Metal Roofing Alliance (MRA) — MRA announced that it recently added two new members, including:

PermaLock Aluminum Shingles Company, MRA Manufacturer Member

Headquartered in Utah, PermaLock has offered exceptional aluminum roofing products since 1948 for residential and commercial customers. Designed to last a lifetime, PermaLock aluminum shingles are lightweight yet extremely strong, making them a highly-durable and sustainable choice. For more information about PermaLock Aluminum Shingles, visit www.permalockroofing.com.

Foundation Finance Company, MRA Ancillary Member

Foundational Finance Company offers dealers and home improvement contractors a solid finance program foundation on which to build their sales. Headquartered in Schofield, Wisconsin, Foundation Finance Company can be found online at foundationfinance.com.

“Our members help strengthen the metal roofing industry by offering great resources, expertise and knowledge to homeowners,” said Renee Ramey, executive director of MRA. “It’s exciting to see market adoption for metal roofing continuing to grow in the United States and Canada thanks to their support.”

Since 1998, MRA has served as a leading voice in driving market adoption of metal roofing and raising awareness for its exceptional durability, environmental benefits and all-season protection in any climate. MRA members benefit from increased marketing support, online lead generation and increased awareness through consumer and contractor information and educational initiatives.

For more information, visit www.metalroofing.com.

MRA Predicts Major Demand for U.S. Metal Roofing Installers this Spring

With a hot U.S. housing market and still-favorable interest rates, the Metal Roofing Alliance (MRA) is predicting a heavier than usual demand for qualified metal roofing installers and contractors for spring 2018.

For homeowners planning improvement projects this season, that means the time to swing into action is now, says MRA’s Executive Director Renee Ramey. That’s especially true for metal roofing, which is booming in popularity thanks to its durability and exceptional performance in severe weather.

“Not only are we seeing greater demand in general, we’re also coming off a tough winter which leads to the need for more qualified re-roofing contractors,” said Ramey. “In many cases, homeowners should be aware that these factors can significantly increase the competition and the timeframe for being able to complete re-roofing projects.”

Even with the flurry of activity predicted for this spring, MRA is cautioning homeowners to take their time and do their homework to vet contractors thoroughly before embarking on any re-roofing job. Inexperienced installers may prey on homeowners’ impatience and the high market demand, using it as a means to overcharge or push sub-quality services and materials. Inadvertently or not, rushed contractors under pressure or anxious to get to their next job may cut corners or overlook key details, so it’s up to homeowners to make sure the job is done to their satisfaction each step of the way.

“No matter what the material, a new roof is a major investment, so homeowners will want to take the necessary steps now to ensure their home is protected, comfortable and will perform reliably for many years to come,” said Ramey.

MRA is reinforcing these tips for homeowners seeking quality metal roofing installers this year:

  1. Don’t assume all roofers are equally skilled

Some contractors push homeowners towards a certain roofing material, not because it’s the best or most appropriate for their home, but because it may simply be the option the installer is most familiar with.  Make sure your installer is properly trained, experienced and skilled in installing metal roofing. Ideally, look for a roofer that has been in business for at least five years; roofers who don’t do quality work usually don’t last that long.

  1. Get referrals

Reputable installers are typically involved in the industry and are committed to keeping abreast of the latest trends and techniques. Check to see if the prospective installer is a member of MRA and other reputable trade alliances. Be sure to ask for and contact recent references. When contacting references, ask if they were satisfied with the work, if the process went smoothly, if the installers were careful and courteous and they did what they promised, including sticking to the estimate and change orders.  Also, ask the installer to provide you with a few recent job locations so you can drive by and check out the work. While pictures may be helpful, there’s nothing like seeing how a roof looks first-hand.

  1. Do your own homework

With metal roofing alone, there are hundreds of different options, material types, finishes and installation techniques. Request the highest-rated, longest lasting material you can afford and always do your own research for whatever product recommendation your installer suggests, verifying it’s what you want for your home. For resources about metal roofing materials, styles and options, check out www.metalroofing.com or visit the manufacturer’s website directly.

  1. Protect yourself

Make sure that installers are licensed, insured and carry workers’ compensation coverage. Don’t be afraid to ask for proof-of-insurance certificates and the insurance agent’s name. A reputable installer won’t hesitate to provide you with that information. Don’t pay the full amount of a job upfront; ideally, pay one-third upfront for materials, and the remainder when roofing and clean up are completed to your satisfaction. It goes without saying that evaluating warranties is essential: make sure it covers not only materials and finishes, but leaks, flashing failures and other labor-related defects.

  1. Be thorough

Putting on a new roof is only part of the equation. Replacing eaves flashing, pipe boots and roof jacks is less complicated when reroofing, so consider having it done at the same time if needed. Be sure to have your contractor or HVAC provider verify proper attic ventilation. Poor ventilation can cause significant damage, high utility bills and worse case, can lead to serious safety issues.

“Metal roofs are one of the best and most reliable ways to protect a home for the long run,” said Ramey. “We’re encouraging homeowners to invest some time and effort upfront before their re-roofing project begins, and it will pay off with many years of loving their home’s roof.”

For more information, visit www.metalroofing.com.

 

New MRA Website Helps Installers, Contractors Capitalize on Booming Metal Roofing Market

Contractors now have a powerful new tool to capitalize on the skyrocketing growth of the metal roofing installation business.

The Metal Roofing Alliance (MRA) has launched a revamped website that offers member contractors real-time quality lead retrieval, sophisticated marketing benefits and greater membership opportunities all in a mobile-friendly, streamlined and easy-to-use platform.

The metal roofing industry has captured 14 percent of the overall U.S. re-roofing market, and adoption is continuing to grow rapidly. To help contractors and installers take advantage of the opportunity to increase business, MRA’s new site gives members the ability to showcase their company with detailed profile information, a customizable project portfolio and contact resources. A new, simplified reporting system allows members to find, filter and access leads from anywhere, while a built-in system tracks project status, details and notes about prospective customers. The new site is at www.metalroofing.com.

With the demand for skilled metal roof installers on the rise, the MRA also is emphasizing online education and training resources for the trade. The MRA website’s popular Ask the Experts forum offers personalized guidance and information to help address some of the most technical questions from highly experienced experts. A growing number of training videos and resources, including answers to frequently-asked customer questions, also are available to members via a simple, mobile-friendly platform. Installers and contractors interested in becoming an MRA member can contact MRA’s Member Liaison at dottie@metalroofing.com to find out more information.

“Our top priority is to help contractors take better advantage of the tremendous opportunities that the metal roofing industry has to offer,” said Renee Ramey, executive director of the Metal Roofing Alliance. “This new site is built with the busy installer in mind, providing business-building tools and making it easy for them to find the resources and information they need.”

Powerful resource for homeowners

For consumers considering metal roofing, the new image-rich site features an interactive metal roofing visualizer that allows homeowners to “try on” different styles and colors of metal roofs to see how they might look on their own homes. A robust image gallery now provides convenient search filters for different metal roof styles, colors and designs. The search to find a local contractor has also been streamlined, giving consumers quick access to reputable metal roofing installers and the ability to review their experience and work. A handy roofing material comparison tool provides homeowners with detailed information for how an investment in a metal roof stands up to other options on the market.

“The new site is really built to benefit both sides of the equation—installers and homeowners,” said Ramey. “Homeowners are definitely interested in learning more about metal roofing, and the site is designed to make it easy for them to not only get their questions answered, but get in touch with a qualified installer to take the next step.”

For more information, visit www.metalroofing.com.

MRA Predicts Bold Colors Will Be Popular in 2018

According to the Metal Roofing Alliance (MRA), homeowners will look to bold colors in an effort to stand out from the crowd in 2018.

The MRA predicts the most popular shades this year will include bright reds, brilliant whites and moody deep blues. Multi-tones and raw organic hues such as copper, titanium and bright stainless steel also are attracting homeowners for their one-of-a-kind appeal.

With Ultra Violet being Pantone’s Color of the Year for 2018, dramatic color influences are all the rage for homeowners. Although MRA does not predict many homeowners will choose to install purple roofs, intriguing tones and bold color options including cardinal red, deep sea blue and copper penny are captivating imaginations.

“In years past, the tendency has been towards earth tones and subtle colors that blend in. This year, homeowners are seeking out bolder shades that draw attention and make their home distinctive,” said Renee Ramey, executive director of the MRA. “People are getting creative and they are finding that the latest shades of metal roofing options allow them to do just that.”

Whatever the latest trends, experts remind homeowners to take extra care when it comes to selecting a roofing color that may be beautifully unique, but that they could tire of after a few years. As the longest-lasting roofing material on the market, the fact is that homeowners will be living with their metal roofing color choice for 50-plus years, notes the MRA.

“While there are plenty of beautiful, new colors out there, many homeowners find that traditional colors that stand the test of time are more prudent, especially if they plan to stay in their house for the long run,” said Ramey. “It’s also very important to pay attention to performance factors and what might work best with a home’s overall style and design.”

Tips for Homeowners

To help homeowners make the right choice from the dizzying array of colors available, MRA offers 5 key tips:

  1. View it in all lights. Recognize that colors will look different on cloudy days versus bright sunshine, in the morning and as the evening turns dark.
  2. Make sure pretty is practical. A white metal roof is considered a “cool roof” and can be 50 to 60 degrees cooler than a dark color asphalt shingle roof. Choose a lighter shade if you live in a sunny, hot climate region for maximum energy efficiency.
  3. Consider your surroundings. Paint colors tend to change, but metal roofs will last for more than a half century. The best bet is to ensure the color you choose fits with the style of your home and neighborhood.
  4. Stand up to the test of time. Homeowners who want to ensure their roof’s color stays the same tomorrow as it is today should select material with high quality paint finishes, such as PVDF coatings. For those who prefer natural variances, some bare metals like copper will patina and naturally change color over time.
  5. Try it on. The MRA offers a free online visualizer on its website where homeowners can upload a photo and see how their home might look with different types of roofing color and style options—a good way to try before buying.

For more information, visit https://www.metalroofing.com.

MRA Adds Two New Manufacturer Members

The Metal Roofing Alliance (MRA) has announced the addition of two new manufacturer members to the organization.  CertainTeed joins the MRA to promote a line of architectural metal roofing products.  Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.

After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled the roofing market share, from three percent in 1998 to 11 percent today.

“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” says Dale Walton, product manager for CertainTeed Roofing.  “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal roofing sector.”

The MRA was formed to educate both homeowners and roofing contractors on the many benefits of metal roofing.  For the past 18 years, the MRA has been able to more than triple metal roofing’s market share by offering investment grade product that provides decades of protection for homes

“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” states Bobby Bloom, president, DECRA Americas.

 “The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two manufacturers of building and roofing materials to our organization,” states Bill Hippard, executive director of the Metal Roofing Alliance.  “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone.  All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”

As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns. In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

Drexel Metals Signs on as a Member of the Metal Roofing Alliance

Drexel Metals has joined marketing forces with other metal roofing manufacturers by signing on as a member of the Metal Roofing Alliance.

The MRA was formed with the goal of educating residential consumers about the styles and benefits of metal roofing. The membership is made up of metal roofing manufacturers and installers who are eligible to receive customer leads from MRA website.

“The Metal Roofing Alliance has done great work, getting the word out about metal roofing for residential applications,” says Brian Partyka, executive vice president of business development at Drexel Metals. “The MRA marketing plan has been very effective in helping metal become a more acceptable choice for homeowners when they need to replace their failing asphalt shingles. When people are educated on the benefits, it’s easy for them to see that metal is the better choice.”

Partyka, who was also voted to the MRA board of directors, says Drexel Metals’ DM-ARM (Drexel Metals Association of Regional Manufacturers) members will benefit from the MRA lead program.

“We’re excited Drexel Metals has joined the Metal Roofing Alliance,” says Bill Hippard, MRA’s executive director. “The MRA can certainly benefit from the input of the experts at Drexel Metals in guiding the MRA moving forward. Drexel Metals is now a part of our multi-million dollar campaign to increase the residential metal roofing market in 2015 and beyond. We currently have 15 manufacturer members and I hope to bring that to 20 by the end of the year.”