OMG Adds Two Members to Marketing Group

OMG Roofing Products announced that the company has hired two members for its marketing group. Patrick O’Connor is the new product manager for OMG EdgeSystems, and Shaun Jennings is the new digital marketing specialist.

According to the company, O’Connor will manage daily product management activities for the OMG Edge business, including new product development and voice-of-customer feedback, as well as work with the marketing team to develop growth strategies for the edge business. He is based in Agawam, Mass., and reports to Web Shaffer, vice president of marketing.

O’Connor joins OMG Roofing from Tyco SimplexGrinnell, a building safety systems business where he served as senior manager, portfolio and offer management, responsible for after-sales service. Earlier he ran his own marketing consultant business. He holds a bachelor’s degree in industrial distribution and an MBA in marketing, both from Clarkson University.

Jennings is responsible for all digital marketing activities for OMG Roofing Products, including company websites, social media and mobile marketing activities. He is also based in Agawam and reports to Sam Everett, director of marketing communications.

Jennings joins OMG Roofing from SABIC, a manufacturer of high-performance plastics, where he led digital platform development for the Specialties business unit in the Americas region, based in Houston. He holds a bachelor’s degree in interactive media advertising from Marist College, Poughkeepsie, N.Y.

OMG Ships FM-Approved Edge Fascia System Within Three Business Days

OMG EdgeSystems FM-approved TerminEdgeOMG EdgeSystems has updated and expanded it’s Express Edge Program. Standard FM-approved TerminEdge Fascia in the most popular nine colors and finishes will now ship within three business days.

“We believe contractors will like the speed and convenience of getting fascia products, including Factory Mutual-approved products, quickly and also the speed and potential labor savings benefits associated with installing factory engineered edge products,” said Web Shaffer, vice president of marketing for OMG Roofing Products.

TerminEdge is an easy-to-install edge fascia system designed for use with most commercial roofing assemblies. The system includes a Kynar-coated, snap-on, fascia cover and matching splice plates, and either an extruded aluminum or formed galvanized steel rail, depending on the specific product selected. The retainer is self-locating and made with pre-punched slotted holes 12-inches on center for installation efficiency. All TerminEdge Fascia is supplied with OMG Universal Fasteners, which can be used in wood, steel or concrete.

All TerminEdge Fascia is FM-approved, supplied in convenient 10-foot lengths, and available in sizes ranging from 3.5- and 13-inches to accommodate most building requirements. The program includes a full assortment of accessories including metal-lock miters, offset miters, end-caps, end-terms, sumps and spill-outs.

Under the ExpressEdge program, contractors have a choice of OMG’s nine most popular colors and finishes, as well as a choice of .040- or .050-in. aluminum or 24-gauge galvanized steel. Colors and finishes include Bone White, Statuary Bronze, Shale Gray, Medium Bronze, Dove Gray, Sandstone, Concord Cream, Sierra Tan as well as a mill finish. Orders must be received complete in Asheville, N.C., by 1 p.m.

Contractors interested in obtaining a written estimate for TerminEdge Fascia should contact their local OMG EdgeSystems sales representative, call OMG EdgeSystems customer service at (800) 892-9173, or visit www.OMGEdgeSystems.com.

OMG Roofing Products Introduces a Rapid Ship Program for Edge Fascia Systems

OMG EdgeSystems has introduced a rapid ship program called ExpressEdge under which two sizes and colors of FM-approved TerminEdge Fascia will ship within 24 hours of receiving an order, or the next business day.

TerminEdge is an easy-to-install edge fascia system that is compatible with most commercial roofing assemblies. The fascia system includes a 20-gauge formed galvanized steel rail, a 24-gauge Kynar-coated snap-on fascia cover, as well as matching splice plates. The rails are self-locating and pre-punched 12 inches on center for installation efficiency and shipped complete with OMG Universal Fasteners.

Under the ExpressEdge program, contractors have a choice of two Kynar finishes, Bone White or Statuary Bronze, as well as two fascia sizes, 5.25 inches to cover two nailers, or 6.75 inches to cover three nailers.

“The program is intended to provide roofing contractors with something they’ve never had, Factory Mutual fascia products that are shipped immediately and delivered quickly to the job site,” says Web Shaffer, vice president of marketing for OMG Roofing Products. “We are very excited about this program and believe that it will be a great success for the roofing community.”

Contractors interested in obtaining a written estimate for TerminEdge should visit the ExpressEdge page on the OMG website and follow the link on the “Ordering Information” tab. They will be asked to provide four pieces of information: the color, the size, the total linear footage needed and the number of inside and outside corners. Based on this information, OMG will provide an estimate for the project.

Prefabricated Edge Metal Helps Shape Unique Roofs on a Georgia Hospital

To expand its services and make it easier for patients and visitors to navigate its facility, Gordon Hospital, Calhoun, Ga., underwent a $37 million expansion. The project added 59,000 square feet of hospital space, renovated 11,500 square feet of space, and created a new patient tower entrance to separate inpatient and outpatient service entrances. The various aspects of the project included 11 different roof areas, so the project’s general contractor, the Atlanta office of Birmingham, Ala.-based Brasfield & Gorrie, brought Atlanta’s Diamond Roofing Co. into the project during concept design.

The architects designed all the curves and unique walls to make the campus beyond ordinary and give the hospital a certain appeal.

The architects designed all the curves and unique walls to make the campus beyond ordinary and give the hospital a certain appeal.

“The hospital addition and renovation was still just a sketch and a narrative, and we worked together to understand the owner’s needs and architect’s intent,” says Dave Mossige, Diamond Roofing’s president. “Roofing systems have be- come very complex over the years and it really does take a roofing specialist to navigate the numerous options and decide the best roofing systems for the project.”

Having the roofing contractor onboard from inception also helped with staging. When it became apparent that two canopies between the new and existing buildings would pose significant challenges with materials’ access, the team was able to plan ahead and stock-pile materials near the area months pri- or to needing them.

GETTING THINGS LEVEL

Because this was a fast-track project, 10 to 15 crew members worked across multiple roof areas. “All the other trades come in behind us once we have the roof ready, so getting the roof area dried-in was key to the schedule,” Mossige says. “That’s why we chose a more durable two-ply modified bitumen rather than a single-ply system for the roofing. Disturbances that happened to the base while the trades were working off the roofs could be quickly and easily repaired before we applied the cap sheet.”

The roofing areas added up to 25,400 square feet of space, including the main roof, penthouse and various other canopies. The main roof on the new addition was unique because it was divided into two portions: one with a steel deck and another with a concrete deck for future vertical expansion. The concrete deck was 5-inches higher than the steel deck.

To make the steel deck meet the thickness of the adjacent concrete deck for a level roof, Diamond Roofing’s team mechanically fastened 5 inches of polyisocyanurate insulation on the steel and then installed a 1/4-inch-per-foot-total tapered ISO system. The team then applied a cover board to increase the system’s wind rating and provide better adhesion of the base ply. The tapered system and cover board were set in ribbons of low-rise foam adhesive. The next layer was an SBS modified bitumen as a cold-process adhesive and then a fire-rated granular cap sheet, also set in a cold-process adhesive.

Although Diamond Roofing has a sheet-metal shop in which team members fabricate edge metal, it worked with a supplier to source prefabricated edge metal that had been formally tested to meet or exceed the hospital's required FM 1-105 criterion.

Although Diamond Roofing has a sheet-metal shop in which team members fabricate edge metal, it worked with a supplier to source prefabricated edge metal that had been formally tested to meet or exceed the hospital’s required FM 1-105 criterion.

PRECISE EDGE METAL

Although Diamond Roofing has a sheet-metal shop in which team members fabricate edge metal, most of the roofing firm’s product is equivalent to a wind rating of FM 1-60 and FM 1-90. FM approval ratings apply to uplift pressures in pounds per square foot. Hospitals are constructed to stricter standards, however, and officials at Gordon Hospital wanted to ensure an FM 1-105 approval rating. Diamond Roofing worked with a supplier to source prefabricated edge metal that had been formally tested to meet or exceed the FM 1-105 criterion.

The ability to order the sheer volume of edge metal needed also saved time on the project. “We had over 2,500 lineal feet of edge metal on this project. That would’ve taken us three weeks to fabricate,” Mossige explains. “In addition, the highly unique specifications of the edge metal needed for the project made it more cost-effective for us to outsource it.”

The edge metal needed to be a heavy gauge of 0.063 prefinished aluminum with a protective Kynar 500 resin-based coating. The architects also wanted welded mitered corners. In certain places on the roofs, unusual radiuses and slopes—occasionally joining with straight coping at offset angles—meant some inside and outside miters had to be exactingly produced for odd angles like 104 and 140 degrees.

For example, on one parapet, two different elevations come together at a corner, making precision critical for the manufacturer and installer. “When you are dealing with preformed metal, you have to be precise,” Mossige notes, “but when you’re doing a raised, offset miter, you have to be perfect.”

PHOTOS: OMG EDGESYSTEMS

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