OMG Roofing Products Launches New Website

OMG Roofing Products has launched a newly reimagined online destination at www.OMGRoofing.com. According to the company, the new website is easier to navigate, includes an improved search function, provides a closer link between OMG field sales and distributors and offers detailed product information, as well as product calculators, specifications and a video library.  

“Using feedback we gathered from users, we redesigned the website to make it much more intuitive and easier for roofing contractors and specifiers to find the right solution,” said Sam Everett, director of marketing communications for OMG Roofing Products. “Now they are never more than a few clicks away from whatever they need, whether it’s specific product information, detail drawings or locating their nearest OMG representative or distributor.”

The new responsive site adapts the user’s experience regardless of the type of equipment – desktop, laptop, tablet or phone – they are using to view the site. In addition, the site has been translated into Spanish, German, Dutch, and Chinese to support OMG sales efforts in Europe and Asia.

For more information, visit www.omgroofing.com.

OMG Roofing Products Names Two to Product Management Roles

OMG Roofing Products has hired Jim Lavallee as product manager for the Adhesives Business Unit, reporting to Adam Cincotta, director of the business unit. In his new role, Lavallee will manage daily product management activities for OMG’s line of OlyBond Insulation Adhesives, including new product development, voice-of-customer feedback as well as work with the marketing team to develop growth strategies for the adhesives business.

Lavallee comes to OMG Roofing from LoyaltyEdge, an American Express divestiture, where he led strategy, created a new product development process and implemented various process improvements that resulted in significant revenue growth and cost reductions. He holds a Bachelor’s degree in chemical engineering from Pennsylvania State University and an MBA from New York University.

In addition, Pat O’Connor, who joined OMG Roofing Products in 2017 as the Edge Metal Product Manager for the company’s Metal Accessories Business Unit, has been named as RhinoBond Product Manager in the company’s Fastener Business Unit. He will report to Peter Coyne, senior vice president and general manager for the OMG Roofing Products Division.

In this role, O’Connor will develop and execute marketing and sales strategies for the RhinoBond product line including product development, and product life cycle management. 

Prior to joining OMG in 2017, O’Connor worked in various roles for Tyco Simplex Grinnell. O’Connor holds a Bachelor’s degree in industrial distribution and an MBA in marketing, both from Clarkson University.

For more information, visit www.omgroofing.com.

Insulation Adhesive Canisters Enhance Rooftop Productivity

Each OlyBond500 canister set is self-contained, and comes with a 25-foot application hose, gun assembly, six mix tips, three extension tubes as well as a disposable wrench for securing the hoses to the canisters. The unique applicator “gun” includes a locking trigger designed to prevent accidental adhesive discharges on the roof. The 17-inch long extension tubes enable contractors to stand upright during application for better ergonomics and less fatigue.

“On almost a daily basis we’re hearing from contractors from across the country that OlyBond500 Canisters provide a highly labor efficient method of installing insulation adhesives,” said Adam Cincotta, adhesives business unit leader for OMG Roofing Products. “They love the fact that these systems do not require any extra or specialized equipment, rooftop power or highly skilled labor. Just connect the hoses and go!”

When compared to other canister based low-rise foaming adhesives, OlyBond500 Canisters can provide up to 20 percent more coverage and up to 35 squares per set, depending on the conditions and insulation used, according to the manufacturer. In addition, OlyBond500 Canisters enable users to spatter the adhesive for use with fleece backed membranes.

“In addition to productivity gains, canisters do not require highly skilled applicators, so contractors can assign skilled labors to work on other things rather than applying adhesive,” said Cincotta. “I expect to see more contractors adopt this strategy as the labor shortage continues.”

For more information, visit www.OMGRoofing.com.

Living Roof Helps Orcas Island Home Blend into the Landscape

This residence on Orcas Island is crowned with an extensive green roof from XeroFlor.
Photos: Terra Firma NW LLC

Orcas Island is a horseshoe-shaped island in the northwest corner of the state of Washington. With an area of 57 square miles, it’s the largest of the San Juan Islands, and accessible only by ferry. When a client approached him about building a custom home on the island, Justin Paulsen jumped at the chance. Paulsen is the owner of Terra Firma NW LLC, a general contractor located in nearby Eastsound, Washington. “We were hired directly by the owners to build the project from the ground up,” Paulsen notes.

The 3,400-square-foot home features 3,850 square feet of roof area, which is crowned with a living roof. The system specified for the project was a XeroFlor extensive green roof, which was installed on top of a PVC membrane roof manufactured by Versico.

The green roof system consists of a root barrier with a drainage composite, 1-1/4 inches of growing medium, and pre-vegetated sedum mats. The system was installed in the late fall in 2018, so many of the plants were dormant. Photos: Terra Firma NW LLC

“The roof system works well for the home, which is designed in the style of the Bauhaus school of design,” notes Paulsen. “The home features many linear design elements, and the green roof gives it a sense of blending in with the natural surroundings.”

It was only the second green roof Paulsen had been involved with, so he made sure to do his homework. He knew from experience that work on the island would pose logistical challenges, so he tapped a talented to team to help design and execute the project.

The Roofing Contractor

Paulsen wanted a skilled roofing contractor to install the waterproof layer beneath the green roof system. The Versico rep in the area, Ken Stillwell, recommended All Weather Rooftop Solutions, headquartered in Everett, Washington. The company, owned by partners Todd Severson and Greg O’Neill, typically focuses on commercial work, but this project was right in their wheelhouse. Severson knew the company had to plan ahead to ensure the everything went smoothly.

Crews from Terra Firma NW installed the green roof system. The sedum mats arrived on a pallet and were unrolled on top of the growing medium. Photos: Terra Firma NW LLC

“Working on the island was the biggest challenge of the whole project,” Severson notes. “We wanted to complete the project in one week, so we had to make sure we had everything ready to go. Everything had to be transported by ferry, so we had to schedule all of the trucks and make sure all of the material landed at one time. We just had to make sure we had all of the material and manpower on that ferry.”

The PVC roof system was installed over a plywood deck. Crews first installed two layers of 3.3-inch insulation to achieve an R-value of 38. Tapered insulation system was then added to ensure proper drainage. The insulation was topped with half-inch DensDeck Prime cover board, which was mechanically attached. A gray 60-mil PVC membrane from Versico was then fully adhered over the entire assembly.

All Weather crews also installed OMG SpeedTite roof drains with Vortex-breaker technology, as well as Solatube light tubes. The large skylight was installed by the manufacturer, CrystaLite.

All Weather Rooftop Solutions installed the PVC membrane to provide a waterproof barrier beneath the green roof. Photos: Terra Firma NW LLC

The sheet metal work was completed by All Weather on a second trip, with a smaller crew returning to complete the flashing and edge metal. The roofing portion of the project went smoothly. “Justin from Terra Firma was great work with, and our superintendent, Jeff Gale, did a great job quarterbacking it on our end,” Severson notes. “Everything went off without a hitch. It’s a pretty unique little structure.”

Paulsen agrees. “They did a great job installing the insulation and the membrane,” he notes. “The biggest thing we had to deal with after that was protecting the membrane from other trades. Our stonemason had to go back up on the roof and complete the chimneys.”

To preserve the integrity of the membrane after it was installed, Terra Firma crews cut a 20-mil pond liner pond liner into sections that were used to protect areas of the roof that had to be accessed by other trades.

Installing the Green Roof

After all the other work was completed on the rooftop, crews from Terra Firma installed the green roof system in the late fall of 2018. Paulsen had heard about XeroFlor from another contractor and did some research. He then contacted Clayton Rugh, director of XeroFlor America, to design and specify the system.

“I thought it was really top-notch system,” Paulsen notes. “I went to Clayton to document some other examples that had been installed in the area, and I pitched it to our client. Clayton did all of the functional engineering work on the green roof system and determined the soil requirements. The plantings by XeroFlor were sourced very close to the project site, which helps to ensure successful future growth.”

Photos: Terra Firma NW LLC

The extensive green roof system consists of a root barrier with a drainage composite, which is an open-flow zone of polymer coils with a bonded fleece fabric sheet. The drainage material was topped with 1-1/4 inches of growing medium, followed by 1-inch-thick pre-vegetated mats, which contained a mix of sedum succulents.

The pre-vegetated mats are installed just like sod. “They arrive rolled up on a pallet,” Rugh notes. “You just align the roll adjacent to the previously installed roll, abutting it tightly, and roll it into place.”

Terra Firma also installed the edge metal and rock ballast around the perimeter. “I was amazed at how simple it was to accommodate the green roof portion of the project,” Paulsen says. “Once the membrane was down, we knew we were rock solid and the house was well protected. The green roof portion was easy to install. I’d definitely do one again.”

Paulsen is proud to have this project under his belt. He can’t wait to see it in the spring, when the green roof is in its full glory.

“Terra Firma NW thrives on jobs that have complex and unusual requirements,” Paulsen says. “This job, from foundation all the way through the roof, presented numerous design challenges. We have a $2 million-dollar house under this roof. If I had to give advice to anyone doing a green roof, my advice would be: Don’t cut corners.”

TEAM

Architect:  Harlan Pedersen AIA, Orcas, Washington

General Contractor: Terra Firma NW LLC, Eastsound, Washington, www.tfnwllc.com

Roofing Contractor: All Weather Rooftop Solutions, Everett, Washington, www.allweatherroof.net

MATERIALS

Extensive Green Roof System: XeroFlor XF + GM Assembly, XeroFlor North America, www.xeroflornorthamerica.com

Roof Membrane: 60-mil PVC, Versico Roofing Systems, www.versico.com

Cover Board: DensDeck Prime, Georgia-Pacific, www.densdeck.com

Skylight: CrystaLite, www.crystaliteinc.com

Daylighting: Solatube, www.solatube.com

Roof Drains: SpeedTite roof drains, OMG Roofing Products, www.omgroofing.com

OMG Roofing Products Relaunches Pick Six Promotion for the 2018 Football Season

OMG Roofing Products has announced that it will again sponsor the innovative marketing promotion called OMG Pick Six tied to the upcoming National Football League season. It’s free to play and participants compete for $175 in weekly prizes, and the top three season winners split more than $5,000.

The game is easy to play. Participants earn points by correctly picking the winners of six NFL games each week during the regular, 17 week, NFL season. In addition, players also have an opportunity to earn weekly bonus points for answering questions about various new products from OMG Roofing Products, including RhinoBond Hand Welder and Plate Marking Tool, OlyBond500 Canisters, PermaSnap Coping, Hercules Plus Drains and PowerGrip Universal.

There is no cost to play, and the promotion is open to commercial roofing contractors, distributors, roof consultants, specifiers, sales representatives, manufacturers, and building owners.

Participants can sign-up for this year’s season beginning on Wednesday, August 15th by completing the short registration form at www.OMGPickSix.com. Participants can jump into the game at any time during the season, but have better chances to win the overall prizes if they start at the beginning of the season. The regular NFL season begins on Thursday, September 6th, and Pick Six participants can make their first selections of the season beginning on Tuesday, September 4th.

For more information, visit www.omgroof.com/picksix.

OMG Roofing Products Announces Winner of Hoops Madness Tournament

The top three winners of the OMG Roofing Products Hoops Madness College Basketball Tournament promotion were announced. In first place, with a total of 348 points was Ryan Kuxhausen of Tecta America. In second place with 339 points was Andy Reda of Ryan Supply, and in third overall with 322 points, was Michael Collier of Bloxsom Roofing & Siding. Prizes were $1,000 for first place, $750 for second and $500 for third.

For the tournament, more than 650 participants joined OMG Hoops Madness. Participants earned points by picking winning teams throughout the 63-game NCAA tournament. Players also earned weekly bonus points for answering questions about several new products from OMG Roofing Products.

The competition was open to OMG’s commercial roofing customers, contacts and friends, including contractors, distributors, roof consultants, specifiers, sales representatives, manufacturers, and building owners. There was no cost to participate.

“This promotion, including our Football Pick Six program last fall, was a big success. The feedback from the market has been terrific and the participants really enjoyed the competition,” said Web Shaffer, vice president of marketing. “We are thrilled to be hosting the Football Pick Six program again, beginning this Fall.”

Sign-ups for the Pick Six program, which runs for the entire regular 17-week NFL season, will begin in August. It’s free to play, and OMG will again offer weekly prizes as well as a full season prize.

For more information, visit www.omgroofing.com.

OMG Inc. Names Two New Business Unit Directors

As part of the previously announced organizational change to position the company for future growth, OMG Inc. has promoted two individuals into new business unit leadership positions for the Roofing Products Division. Each will oversee all facets of their respective business unit, including strategic sales and marketing activities, planning, forecasting, and manufacturing as well as business unit profit and loss.

Kevin Bramlett was named Director of the Metal Accessories Business Unit, which is predominantly OMG EdgeSystems, the company’s line of fascia, coping and water control products. OMG EdgeSystems is based in Arden, North Carolina. Bramlett has been with the company since July 2012, most recently as the manufacturing manager for the OMG edge business. Before joining OMG, Bramlett was a mechanical engineer with Thermo-Fisher Scientific. He holds a bachelor’s degree in mechanical engineering from the University of North Carolina at Charlotte.

Adam Cincotta was named Director of the Adhesives/Solar Business Unit, which includes OlyBond Adhesives the industry’s popular line of insulation and fleece membrane adhesive, as well as its OMG PowerGrip line of solar anchors. Cincotta joined OMG Roofing Products as a product manager in 2014 and was promoted to Group Product Manager in 2017. Before joining OMG, Cincotta was with Lenox Tools/Newell Rubbermaid, where he worked as a senior product manager. Adam holds a bachelor’s degree in applied economics and management from Cornell University and an MBA from the University of Massachusetts.

Cincotta and Bramlett will join Web Shaffer as the three business unit leaders for OMG Roofing Products. Shaffer is the vice president of the Fastener Business Unit – which includes roofing fasteners, drains as well as the RhinoBond and AccuTrac Systems. The three business unit leaders report to Hubert McGovern, president and CEO, as the company continues to search for a general manager for the OMG Roofing Products Division.

“These promotions are very important to the success of our new organizational model, and significant steps towards improving the way we conduct business,” said McGovern. “We’re confident that we have the best team possible to create long-term value for our customers and the company.”

For more information, visit www.OMGInc.com.

OMG Roofing Products Opens a New Warehouse in Charlotte

To accommodate continued market growth and expansion, OMG Roofing Products has moved to a new larger facility in Charlotte, N.C. The new facility is located at 10616 A Granite Street in Charlotte, and just a short distance from the old location.

“Demand for OMG Roofing Products has continued to grow during the past few years,” said Web Shaffer, vice president of marketing. “We moved to the new larger facility not only to accommodate this rapid growth, but also to ensure that, once fully stocked, we have sufficient local inventory to better serve our customers throughout the Southeast.”

The new 61,000 square foot facility in Charlotte includes office, warehouse and light assembly space, and is approximately 2/3 larger than the old facility. In addition to being able to accommodate OMG’s expanding product lines, the facility has 15 shipping and receiving docks, three times more than the previous location, for improved traffic efficiency.

For more information, visit OMGRoofing.com.

New and Improved Coping System Achieves High FM Performance Rating

OMG Roofing Products introduces a new and improved PermaSnap Coping line. The redesigned PermaSnap and PermaSnap Plus coping products are ANSI/SPRI/FM4435/ES-1 tested and approved and feature a dual-hook profile for superb wind performance and a clean surface look, according to the manufacturer. PermaSnap products can be installed on parapet walls from 4 to 32 inches wide.

The three-piece PermaSnap System includes self-locating, pre-punched clips with pre-attached springs for high static engagement, concealed splice plates and a snap-on cover. Concealed splices are designed with internal drainage channels that direct water back onto the roof and eliminate the need for caulks or sealants. The snap-on cover accommodates building expansion and contraction to prevent oil-canning and does not require crimping or additional field fabrication. In addition, PermaSnap is available with a full assortment of matching corners, end-caps and other accessories for every roof configuration including radius curves.

“We are very pleased with the performance of the updated PermaSnap line,” said Patrick O’Connor, edge product manager at OMG Roofing. “PermaSnap has FM ratings of up to 1-105 for parapet walls up to 24-inches wide, and PermaSnap Plus has ratings to FM 1-120 for parapet walls up to 32-inches wide, making PermaSnap one of the highest rated coping systems on the market today.”

PermaSnap Coping is available in a wide range of Kynar500 colors and finishes, and comes with a standard 20-year Excel Warranty for wind speeds up to 110 mph. The heavier duty PermaSnap Plus comes with a 25-year, 155 mph, Category 5 wind warranty.

For more information, www.OMGEdgeSystems.com or www.OMGRoofing.com.

Challenging Wintertime Installation Completed on Tight Schedule

Roofing work on the 250,000-square-foot expansion of Chicago Premium Outlets was completed in five months under challenging weather conditions. Photos: Johns Manville

The Chicago Premium Outlets 250,000-square-foot expansion includes 30 new or expanded stores, two new restaurants, 2,200 additional parking spaces, public art, outdoor fireplaces and a large pond. According to Mike Reynolds, senior project manager for Olsson Roofing Company Inc., headquartered in Aurora, Illinois, “Chicago Premium Outlets is more of a pedestrian mall since the expansion.”

Located approximately 40 minutes from downtown Chicago, the complex now features more than 170 stores including Adidas, Coach, Nike, kate spade new york, Movado Company Store, Saks Fifth Avenue Off 5th, Tommy Hilfiger, Vera Bradley, and Restoration Hardware. The reflecting pond is an inviting rest stop for shoppers, and it includes a play area and a pier-like pavilion with tables, chairs and umbrellas. To support the expansion, Olsson Roofing Company, the roofing contractor on the project, selected a TPO roofing system manufactured by Johns Manville.

A Challenging Installation

The project team faced two pressing challenges: weather and an aggressive timeline. The roofing-installation time frame fell between January and May, so the majority of the work needed to be completed during the coldest time of year. “We had our work cut out for us,” Reynolds says.

Photos: Johns Manville

The second challenge was the schedule. “The Olsson Roofing team worked several Saturdays and overtime to get the project finished as quickly as possible,” notes Reynolds. “We even heated the inside of the buildings to melt the snow on the roof and shoveled areas to make room for the product on the roof.”

Olsson Roofing chose to install the roof system using the RhinoBond induction welding attachment system from OMG Roofing Products. “We knew that RhinoBond would contribute to a successful installation of the TPO since we were dealing with below-freezing temperatures for most of the first 90 days,” Reynolds says.

Photos: Johns Manville

The 60-mil TPO was installed over two layers of ENRGY 3 roof insulation (one layer was 2 inches thick and the 2.5 inches). The majority of the roof surface features white TPO, but some EPDM was also used. “Olsson Roofing also used JM EPDM for the parapet walls since rubber is more flexible and quicker to install in cold weather and on vertical surfaces. They appreciated the ability to mix the systems and keep the project moving forward during cold-weather installation,” says JM sales representative Jason Conley. “With such a tight deadline, it was great to have the versatility of two excellent products — the durable 60-mil JM TPO and the flexibility of the JM EPDM, which provided just the right solution for our customer.”

TEAM

Architect/Specifier: FRCH Design Worldwide, Cincinnati, Ohio, www.frch.com
General Contractor: Graycor Inc., Oakbrook Terrace, Illionis, www.graycor.com
Roofing Contractor: Olsson Roofing Company Inc., Aurora, Illinois, www.olssonroofing.com

MATERIALS

Insulation: ENRGY 3, Johns Manville, www.JM.com
Membrane: 60-mil TPO in White, Tan and Light Grey, Johns Manville
Attachment System: RhinoBond, OMG Roofing Products, www.OMGroofing.com