Nothing Boosts Lead Generation Like a Strong SEO Plan and Solid Rankings

What better way to attract potential customers for your roofing business than to rank at the top of Google, Bing and Yahoo for your products and services! Ranking organically in “search” is the ultimate form of inbound lead generation.

However, common laments heard in business circles are that SEO, or search engine optimization, is dead, it no longer works or it just costs too much to get results. All three statements couldn’t be further from the truth. Business people know that paid ads are a quick way to show up at the top of the search engine results pages, which are commonly called SERPs. But research shows that most savvy searchers bypass these paid ads at the top and opt to click on the first few organic results.

Many so-called SEO experts have given up on the tried-and-true SEO tactics in favor of other avenues, like social media, to direct relevant traffic. Although social media has its place in an online marketing strategy, nothing truly helps boost lead generation like a strong SEO plan and solid rankings. Every business needs to take advantage of the potential results SEO may achieve by doing what it takes to compete and start collecting that low-hanging fruit of new customers on the web.

Unfortunately, hundreds of thousands of websites are created every single year, making it more difficult to rank well—in the top 10 spots on page one of a SERP. Getting those coveted, top spots on search engines for related searches may seem inaccessible, but there are some SEO strategies that can help.

Because the original algorithms to rank websites on SERPs was easily manipulated, constant changes were made to increase the complexity of the algorithms and weed out SPAM websites that deliver little to no value to users. The constant evolution of these algorithms has made it a real necessity for every business to have a serious, ongoing SEO strategy. As business owners, we all know that worthy achievements rarely come without deliberate and concerted efforts. The good news is there are some basic on-page SEO tactics that can deliver real results in today’s competitive internet landscape.

Focus Keywords

The foundation of ranking well with a website should center around a list of words or phrases that are targeted. These keywords should be relevant to the business, brand or service. It helps to have a specific keyword or phrase in mind for each and every web page that is created. For instance, a roofing company may have a separate page for “roof repairs”, “new roof” and “replacement roof”. By focusing the keywords in each page around each specific topic, the chances of ranking for searches that include those words increases.

Be sure to include information about your service area, naming the towns in which you work. The keywords or phrases that are targeted will ultimately determine the focus of the content, meta tags and the entire architecture of a website. Start with the keywords you hope to rank for and build content around them.

Instead of trying to rank for generic terms, like “roofer” or “roofing”, which have lots of competition, try ranking for long-tail keyword phrases, like “new roof in Stockbridge Massachusetts” or “roofing repair contractor near Chicago” for more achievable results. Long-tail keyword phrases should be highly valued because they give businesses a better chance at reaching customers that are close to the point-of-purchase. Being more specific with keyword phrases will yield less competition and higher results for the pages. Remember, potential customers who use these more specific terms in their search are more likely to convert into paying customers.

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NRCA Updates Online Wind-load Calculator

NRCA has updated Roof Wind Designer, an online wind-load calculator intended to provide roofing professionals with an easy way to determine a roof system’s design wind loads for many commonly encountered building types subject to code compliance. Roof Wind Designer was developed in cooperation with the Midwest Roofing Contractors Association and North/East Roofing Contractors Association. The free Web-based application is based on ASCE 7, “Minimum Design Loads for Buildings and Other Structures”, 2005 and 2010 editions. Roof Wind Designer has also been updated to determine design wind loads applicable to perimeter edge-metal flashing system design, which helps compliance with ANSI/SPRI ES-1 requirements. The application is limited to building heights less than 60 feet and is applicable to roof systems with slopes up to 12:12 and hip roofs with slopes up to 6:12.

Metal Roofing Installation App Gives Instant Access to 3-D Animated Video Tutorials

Union Corrugating Co. has released its MyMetalRoof Install Wizard for iPhone and iPad.

Union Corrugating Co. has released its MyMetalRoof Install Wizard for iPhone and iPad.

Union Corrugating Co. has released its MyMetalRoof Install Wizard for iPhone and iPad. This app will benefit contractors, dealers and homeowners by giving instant access to the 3-D animated, easy-to-follow video tutorial for their metal roofing installation.

Customers are able to see detailed video instructions for each step of an installation, and being able to access this tool ahead of the installation or at the job site provides an advantage.

Available now for its MasterRib product, Union plans to make this available for all of its roofing systems.

New Tech Machinery Offers Webinar for Product Information

New Tech Machinery offers a line of portable roof panel and gutter equipment. To learn more about New Tech Machinery’s products, join NTM for a webinar from the comfort of your own computer screen on July 22, 2015 at 10 a.m. MDT. Product information will be provided and questions will be answered.

Click here to sign up for the New Tech Machinery webinar.

Topics to be included:

  • An in-depth look at the SSQ Roof Panel Machine.
  • What comes standard on NTM roof panel machines.
  • Information on the MACH II Gutter Machine.
  • Resources available to you, from NTM.

CENTRIA Launches Blog About Metal Building Products

CENTRIA launched its blog, The Reveal. With this new outlet, CENTRIA will utilize its expertise in exterior metal building products and services to provide key audiences—architects, building owners and contractors—with engaging, educational and relevant information.

“We’re very excited about The Reveal. It complements our content-rich website, nicely,” says Julie Pawuk, marketing communications manager. “The Reveal blog provides us an online forum and gives us yet another medium to reach architects and building professionals. Our goal is to elaborate and expound upon our technical expertise on exterior wall technology and building science.”

Posts on The Reveal are separated into several categories. The first section, dedicated to CENTRIA’s projects, includes eye-catching photos and narrative surrounding recent completed projects. Each project will feature a technical challenge or aspect that the build team encountered and overcame utilizing CENTRIA products and personnel. Readers will also find information about which CENTRIA products were used and which companies (architectural firms, contractors, etc.) were involved in the project.

The “Panel Discussion” section, written by CENTRIA’s product and technical experts, offers a behind-the-scenes look at CENTRIA’s product technology and focuses on the technological advancements that are solving today’s exterior building challenges.

The third section provides reader with past articles and expert columns from CENTRIA’s Metalmag magazine and e-newsletter publications, educating building owners, architects and contractors. Posts include product spotlights, in-depth case studies, and the latest industry news and trends.

Safety Today Websites Offer Safety Training Information

Safety Today's new sites provide overviews of available safety training initiatives.

Safety Today’s new sites provide overviews of available safety training initiatives.

Safety Today Inc. has launched websites for U.S. customers and Canadian customers. Product libraries deliver results in line with relative national standards, including ANSI and CSA International. The new sites provide overviews of available safety training initiatives. The sites’ product libraries are comprised of leading vendor-supported safety products, as well as the company’s own manufactured brands marketed under the Brass Knuckle and Body Armor trade names.

Petersen Aluminum Introduces a Marketing Tool for Construction Professionals

Petersen Aluminum's marketing tool is called Publicize Your Project.

Petersen Aluminum’s marketing tool is called Publicize Your Project.

For construction professionals who have wondered how to get their projects pictured in manufacturer advertisements, on manufacturer web sites, social media pages or published in industry magazines, Petersen Aluminum has built the tool to make it happen. The new marketing tool is called Publicize Your Project, and it’s simple, fast and free. The tool can be accessed on the Publicize Your Project Web page.

Construction professionals who have worked on a project completed in the past two years that includes Petersen Aluminum products are encouraged to submit their project for publicity. All that’s required to submit a project is basic details such as location, building type, products used, completion date plus contact information and at least one photo of the project. Project types can include commercial, educational, medical, office, public/government, retail, mixed-use or residential structures.

Photos of the structures can be amateur in style and taken with a smartphone or point-and-shoot camera. Professional photography also will be accepted. To upload photos and submit a project for consideration, visit http://www.pac-clad.com/publicizeyourproject. The Publicize Your Project page also can be accessed via the Petersen Aluminum home page by clicking on Gallery then Publicize Your Project.

Glove Selector Tool Available Online

DuPont SafeSPEC Glove Selector Tool

DuPont SafeSPEC Glove Selector Tool

DuPont Protection Technologies has introduced the DuPont SafeSPEC Glove Selector Tool at www.safespecgloves.dupont.com. It enables users to quickly and easily search more than 300 gloves from 10 glove manufacturers that have met the strict criteria established to become licensees of DuPont Kevlar. The latest innovations from these licensees are featured.