Owens Corning Roofing’s Imagine.Style.Win. Contest Helps Consumers Get Inspired With Shingle Color

Some roofing conversations are more challenging than others. Color is a good example. While roof warranties, wind resistance and ventilation are topics most contractors can talk about with ease, few roofing contractors look forward to venturing into the color selection discussion. After all, color is personal. Thus, it can become easy for roofing contractors to “play it safe” and suggest a neutral shingle color when a homeowner asks for a color recommendation, missing out on the opportunity to utilize shingle color as a design element.

In 2016, Owens Corning Roofing launched the Shingle Color of the Year initiative, highlighting shingle color as a way to express a homeowner’s personal style. The Toledo-based manufacturer also introduced online inspiration and visualization tools to help homeowners virtually experiment with different colors on their home’s roof. 

Now, Owens Corning Roofing is encouraging homeowners to share their color inspirations in the Imagine.Style.Win. contest. Through August 15, 2019, consumers can submit a mood board and enter to win an all-expense paid trip for two to Indianapolis that includes a color consultation with home renovation and design experts, Karen E Laine and Mina Starsiak of the HGTV series, “Good Bones” and owners of Two Chicks and a Hammer. Along with the color consultation, the grand prize winner will receive a behind-the-scenes tour of the historic Indianapolis Bates-Hendricks neighborhood conducted by a member of the Two Chicks and a Hammer team. The neighborhood is featured in many of the Good Bones episodes. Karen and Mina previously teamed up with Owens Corning Roofing to help promote roofing color and developed an online videooffering practical tips for building mood boards.

As contest entrants create their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization toolsto explore shingle colors, coordinate shingles with other exterior accents and express their personal style. In addition to the Grand Prize trip to Indianapolis, Owens Corning Roofing will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. Owens Corning Roofing will award 100 Second Prizewinners an exclusive tote filled with Two Chicks and a Hammer swag. 

Owens Corning online design tools help consumers coordinate their home’s exteriors.

“We developed the Shingle Color of the Year initiative to inspire homeowners to think about roof color as way to tie a home’s exterior together,” said Sue Burkett, strategic marketing manager at Owens Corning. She notes the initiative is particularly targeted toward women. “We know that women are key influencers when it comes to color and style inside and outside the home,” says Burkett. “We are particularly honored to have received the Women’s Choice Award for Most Recommended Roofing Products for the second consecutive year. We are the #1 choice in America for roofing products by women—and that’s really saying something with a design savvy audience.”

The Imagine. Style. Win. Competition is open through August 15. Contest details and information on entering are available at www.imaginestylewin.com.

2019 Owens Corning Roofing Platinum Conference Pays Tribute to America’s Defenders

Nearly 600 contractors and their guests came together in Scottsdale, Arizona, for the 2019 Owens Corning Roofing Platinum Conference, March 25-27, at the Westin Kierland Resort & Spa. Featuring the theme “Next Level,” the conference included intensive educational sessions, panel discussions,an awards ceremony, networking opportunities and inspiring keynote presentations.

Highlighting an expanded educational track, the 2019 Owens Corning Roofing Platinum Conference delivered a breadth of learning sessions led by contractors as well as content masters in areas such as scaling operations, marketing and systems to help drive business performance and profitability. “Supporting the technical and business knowledge of contractors is fundamental to Owens Corning’s relationship with our Platinum roofing contractors,” said Jason Lewinski, Owens Corning Roofing Contractor Network Leader. “Contractor education and business development continue to lie at the heart of the Platinum Conference.”

Beyond education, conference highlights included presentations from celebrities, leaders and design authorities, including award winning actor Gary Sinise, decorated retired Navy Seal veteran Jocko Willink and HGTV Good Bones personality Karen E. Laine.

Gary Sinise, founder of the Gary Sinise Foundation, spoke about his gratitude to America’s defenders and shared how his foundation’s R.I.S.E. (Restoring Independence Supporting Empowerment) program is helping injured and disabled service members and their families through the gift of a mortgage-free home. In an interview following his remarks, Sinise reflected on how small businesses – including roofing contractors – play a role in his Foundation’s mission. “Without their skilled labor, knowledge of the local market, and passion for donating their services, we wouldn’t be able to scale the program the way that we have,” Sinise stated. Remarking on the partners who support the R.I.S.E. program, Sinise added, “Owens Corning understands the importance of serving and honoring the needs of these special individuals. I am one ‘grateful American’ as we work each day to restore independence and support the empowerment of our defenders.”

The hard work and commitment of roofing contractors was also recognized by retired Navy SEAL, author and podcaster Jocko Willink during remarks at the conference. Willink drew on lessons gleaned from the battlefield as well as his work coaching teams, companies and organizations. In an interview following his Platinum Conference remarks, Jocko remarked on the parallels between being a roofing contractor and a Navy SEAL, noting, “It is hard work, but you have to get the mission done.” In a tough labor market, he spoke about the importance of teamwork and relationship building. “If everyone on the team is looking out for one another and putting the team ahead of themselves, the team will be strong and that attitude starts at the top,” he said.

Continuing Owens Corning’s commitment to the Shingle Color of the Year initiative, Karen E. Laine of HGTV’s “Good Bones” and co-owner of Indianapolis-based Two Chicks and a Hammer shared her passion for color with Platinum conference attendees. She offered insights and tips for having the “color conversation” with homeowners including Owens Corning’s online resources for homeowners and noting that Owens Corning shingles have topped off roofs on her guest house as well as her clients’ homes.

While learning and networking dominated the Platinum Conference agenda, contractors and their guests also participated in recreational activities which facilitated networking and the strengthening the bond between this exclusive group of roofers. Jason Lewinski said the Platinum Conference continues to grow as a venue for contractors to exchange best practices, discuss challenges and elevate their business. “The 2019 theme ‘Next Level’ really speaks to the continual improvement and passion for excellence that is at the heart of how Platinum contractors engage with their teams, customers and communities,” he said. “Our goal in planning this year’s conference was to celebrate and honor the work ethic and passion for excellence lived out by Platinum contractors every day.”

For more information, visit www.owenscorning.com/roofing

Actor Gary Sinise shares how his foundation’s R.I.S.E. program is partnering with organizations such as Owens Corning to support America’s defenders.

Owens Corning Roofing Introduces ‘Imagine.Style.Win.’ Contest

The Imagine.Style.Win. contest sponsored by Owens Corning Roofing is helping consumers reimagine how an Owens Corning Duration Seriesroof can inspire their home’s exterior. Through August 15, 2019, consumers can enter to win an all-expense paid trip for two to Indianapolis for a color consultation with home renovation and design experts, Karen E. Laine and Mina Starsiak of Two Chicks and a Hammer and HGTV design series, “Good Bones.”

Contest entrants must create and submit online mood boards expressing their personal style through their home’s exterior. One mood board will receive the Grand Prize package, including a one-hour exterior color consultation with Laine and Starsiak at their Indianapolis headquarters. The mother-daughterremodelers and owners of Two Chicks and a Hammer are renowned for their use of exterior color on HGTV’s “Good Bones.” Along with the color consultation, the grand prize includes a behind-the-scenes tour of the Indianapolis Bates-Hendricks neighborhood, featured in many of the Good Bones remodels. 

As contest entrants develop their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization tools to explore shingle colors, combine shingles with other exterior accents and express their personal styles. An online video featuring Laine and Starsiak offers practical tips consumers can use to build a mood board and inspire their homes’ exteriors.

In addition to the Grand Prize, Owens Corning will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. One hundred Second Prizewinners will receive an exclusive Owens Corning tote filled with Two Chicks and a Hammer swag.

According to Sue Burkett, strategic marketing manager at Owens Corning Roofing, the goal of the contest is to entice homeowners to complete a style board — an exercise that helps homeowners visualize their home’s exterior plan prior to a re-roofing project. “Since color is very personal, it’s difficult for a contractor to successfully dictate roofing colors to their clients.  Having the homeowner complete a style board is a useful tool — not so the contractor can judge it — but because it can help speed the color selection process along,” Burkett said. “This contest helps show homeowners how easy it is to create a style board, and they could win some cool prizes, too. Owens Corning feels this is yet another tool to help contractors sell,” Burkett said. 

Partnering with Two Chicks and a Hammer to offer the Grand Prize color consult was a natural choice, according to Burkett. “Karen and Mina use color as a defining element throughout the neighborhoods they remodel,” she said. Laine and Starsiak previously partnered with Owens Corning to announce the 2018 Shingle Color of the Year, Sand Dune, and the recently introduced 2019 Shingle Color of the Year, Black Sable. 

For more information about the contest, visit www.imaginestylewin.com

Owens Corning Roofing and Asphalt Welcomes Four Contractors to Platinum Advisory Board

Owens Corning Roofing and Asphalt, LLC is welcoming four roofing contractors to its Platinum Advisory Board. The prestigious honor is awarded to Owens Corning Roofing Platinum Preferred Contractors who have demonstrated a commitment to sustained excellence in all aspects of their business.

The newly announced Platinum Advisory Board members are: Levi Phillips, Idaho Roofing Contractors, Inc. (Boise, Idaho); Lenny Scarola, DreamHome Remodeling (Springfield, Va.); Wayne Holloway, Best Choice Roofing & Home Improvement (Hendersonville, Tenn.); and John Phillips, ARAC Roof It Forward (Kennesaw, Ga.). These new members join 13 existing members on the Owens Corning Roofing Platinum Advisory Board.

Owens Corning Roofing Platinum Advisory Board members provide in-the-field experience and business insights while collaborating with Owens Corning twice a year to offer perspective from the vantage point of leading contractors. Members of the Platinum Advisory Board also work with Owens Corning to evaluate products and provide suggestions for continuous improvement.

“We are excited to continue to grow our Platinum Advisory Board with roofing contractors who have demonstrated high levels of market leadership and customer service,” said Jason Lewinski, Owens Corning Roofing Contractor Network Leader. “Our Platinum Advisory Board members play an important role in keeping us connected to emerging issues and opportunities that impact both contractors and the homeowners they serve.”

For more information, visit www.owenscorning.com.

Owens Corning Roofing Introduces the OCConnect Resource Center

Owens Corning Roofing launched the OCConnect Resource Center, an online 24/7 resource portal in response to input from members of the Owens Corning Roofing Contractor Network. The all-new OCConnect will replace the previous ProConnect Resource Center to provide contractors with faster, user-friendly navigation features, a streamlined at-a-glance user dashboard and full access to a wide range of communication tools with enhanced capabilities.

A key highlight of the OCConnect Resource Center is the flexible and secure dashboard. The dashboard allows owners to assign multiple users and authorize varying levels of access based on a user’s role. Other enhancements include:

  • Mobile access anytime, anywhere
  • Quickly and easy uploading of multiple invoices, including Drag & Drop feature
  • The ability to view a company’s available promo balance
  • A pre-denominated and reloadable reward process with Mastercard
  • More self-service capabilities to access marketing materials and resources
  • Enhanced support services to facilitate faster resolution
  • An intuitive experience supported by PC and mobile platforms
  • According to Owens Corning Roofing Contractor Network Leader Jason Lewinski, the new portal offers contractors flexibility to customize settings and navigate resources more easily today and into the future. “During research, contractors expressed a need for a system that provided expanded functionality and flexibility,” Lewinski said. “Our goal was to create a system that meets contractors’ needs today and will evolve to meet contractors’ emerging needs in the future.”

    Introduced in phases, the OCConnect Resource Center will continue to expand throughout the year, adding more features designed to enhance contractor engagement. Currently available to all Owens Corning Contractor Network members, the OCConnect Resource Center will eventually expand to support additional audiences including insulation contractors, dealers, architects and other stakeholders in the supply chain.

    The OCConnect portal may be accessed at www.owenscorning.com/connect.

    For more information, please visit www.owenscorning.com/roofing.

    Owens Corning Roofing Introduces 2018 ACCELERATE Sweepstakes

    The 2018 ACCELERATE Sweepstakes is rolling out to members of the Owens Corning Contractor Network, with new prizes and more than 425 chances to win. National prizes range from a 2018 Ford F150 Raptor to custom vacation packages. Regional prizes awarded each quarter include workspace storage solutions, coolers, and Bluetooth speakers. The breadth of prizes and quarterly drawings were selected to help fuel momentum for the Sweepstakes, which runs from January 1, 2018 through December 31, 2018.

    Through the ACCELERATE Sweepstakes, members of the Owens Corning Roofing Contractor Network are eligible for prize drawings based on their qualified purchases of Owens Corning Roofing products. As in 2017, the prizes align with products supporting Owens Corning’s Total Protection Roofing System and the Seal. Defend. Breathe. message.

    Owens Corning Roofing Contractor Network Leader Jason Lewinski said the Seal. Defend. Breathe. message has resonated well with roofing contractors and the homeowners they serve. “The Seal. Defend. Breathe. message helps them convey the rationale for a roofing system in a manner that is easily understood by any homeowner, regardless of their understanding of building science,” Lewinski said. He added that participation in the ACCELERATE Sweepstakes has been robust among members of the Owens Corning Roofing Contractor Network. “In developing the 2018 Sweepstakes prizes and quarterly drawings, we incorporated feedback from contractors in the field, including their interest in a variety of prizes awarded throughout the year,” he said.

    For complete details, see the Official Rules available at www.acceleratepromo.com/rules2018.

    For more information, please visit www.owenscorning.com/roofing.

    Ford F150 Raptor

     

    Owens Corning’s Roof Deployment Project Hits Milestone

    Roof Deployment ProjectAs November observances celebrate military veterans and giving back, Owens Corning Roofing and members of its Platinum Contractor Network continue to team up with Habitat for Humanity to thank American heroes by donating and installing new roofs. Since launching in 2016, the Roof Deployment Project has donated new roofs to 55 military families in 22 states.

    On Nov. 21, Owens Corning Roofing celebrated the completion of the 32nd Roof Deployment Project this year. Working with its partners at Habitat for Humanity and Platinum Contractor Network members, the Roof Deployment Project aims to complete several additional roof installations by year’s end.

    The Roof Deployment Project brings together Owens Corning Roofing, members of its independent Platinum Contractor Network, and Habitat for Humanity to identify, honor and protect military veterans and their families. Habitat for Humanity identifies veterans who are in need of roof replacements but cannot afford the costs on their own, Owens Corning donates roofing materials, and independent Platinum Preferred Contractor members donate the installation labor.

    As the Roof Deployment Project builds upon Owens Corning Roofing’s relationship with Habitat for Humanity, it has also facilitated introductions to other organizations serving veterans, such as Purple Heart Homes.

    For more information, visit www.owenscorning.com/roofing.

    Owens Corning Names 2018 Shingle Color of the Year: Sand Dune

    Owens Corning announced that Sand Dune has been chosen as the 2018 Shingle Color of the Year.

    Owens Corning announced that Sand Dune has been chosen as the 2018 Shingle Color of the Year.

    Owens Corning announced Sand Dune as the 2018 Shingle Color of the Year. HGTV “Good Bones” home renovation experts Karen E Laine and Mina Starsiak – renowned for their use of color as a design element – helped unveil the selection and shared their perspectives on the power of color to inspire home exteriors.

    Owens Corning launched the annual roofing color initiative to highlight the roof as a design element that expresses a homeowner’s personal style and contributes to curb appeal. Sand Dune was chosen for its versatile medley of hues embedded in the color, and for how it complements a broad range of exteriors to create a sense of relaxed, natural grandeur.

    “Combining elements of bisque beige and light sky blue with hues of driftwood, charcoal and shale creates a canvas of elegance that enhances today’s exterior colors and styles,” said Sue Burkett, Owens Corning Roofing Strategic Marketing Manager.

    The versatile shingle color has been endorsed by remodeling experts. Home renovator Starsiak shared her perspective on the appeal of Sand Dune. “It’s no secret that we love using color in and on our homes,” Starsiak said. “We’ve used Owens Corning shingles in the color Sand Dune on our home office and think the fun and bright color is complementary to multiple palettes.”

    Complementing the announcement of Sand Dune as the 2018 Shingle Color of the Year, the Owens Corning website offers free, online design tools and visualization resources to help consumers color coordinate their home’s roof and exterior. Resources include a “Design and Inspire” section featuring several style boards, including three new boards created in collaboration with Good Bones’ stars Laine and Starsiak. The newly enhanced Design EyeQ® Roof Visualization Experience is a free tool that allows homeowners to upload a photo of their home and experiment with different color pairings. The mobile-friendly site also includes a series of pre-rendered home images with multiple shingle colors and styles.

    Karen E Laine (left) and Mina Starsiak, home renovation experts and the hosts of HGTV’s “Good Bones,” helped unveil the selection of the 2018 Shingle Color of the Year.

    Karen E Laine (left) and Mina Starsiak, home renovation experts and the hosts of HGTV’s “Good Bones,” helped unveil the selection of the 2018 Shingle Color of the Year.

    “Homeowners – especially women – have told us they are looking for alternatives to traditional roof colors,” said Burkett. “The online style boards and interactive tools available on our website make it easy for homeowners to express their personal style using the TruDefinition® Duration® Designer shingle in Sand Dune, or one of the many other shingle colors available through Owens Corning.

    Beyond aesthetic appeal, as part of the Duration shingle series, Sand Dune incorporates the advanced technology and performance of patented SureNail Technology. Part of the TruDefinition Duration Designer Colors collection, Sand Dune becomes the second shingle designated as the Owens Corning Shingle Color of the Year. The 2017 color was Sedona Canyon.

    Take the Guesswork Out of Nail Placement

    Owens Corning Roofing and Asphalt’s new Dura-Ridge Hip and Ridge Shingles feature patented SureNail Technology.

    Owens Corning Roofing and Asphalt’s new Dura-Ridge Hip and Ridge Shingles feature patented SureNail Technology.

    Owens Corning Roofing and Asphalt’s new Dura-Ridge Hip and Ridge Shingles feature patented SureNail Technology, which adds a layer of reinforcing fabric to a clearly defined nailing zone. Engineered with a multi-layered design that delivers 130-mph wind warranty performance, the hip and ridge shingles feature a limited lifetime warranty when installed with any Owens Corning laminate shingle. The hip and ridge shingles include a precut design and are available in vibrant colors.