Shingles Available in Four New Colors

Two years after introducing TruDefinition Duration FLEX shingles, Owens Corning is adding four new vibrant, dimensional colors to the Duration FLEX shingle portfolio. Black Sable, Sand Dune, Storm Cloud and Summer Harvest are the newest shingle colors to join the Duration FLEX  family, fusing the power of color with high-performance. The new color offerings expand upon the existing classic palette of rich, sophisticated hues.

As spring home improvement season gets underway, the expanded shingle color options are inspiring new ideas for leveraging the roof to boost exterior curb appeal. The Duration FLEX line is designed to deliver beautiful performance and protection season after season, even in extreme weather conditions. Pairing style with strength, the new shingles stand up to harsh environmental conditions while delivering everyday protection. 

Featuring a rubberizing effect that delivers greater flexibility than conventional shingles,  Duration FLEX is manufactured to support enhanced durability and performance in all environmental conditions. The SBS polymer modified shingle is equipped with patented SureNail Technology to deliver premium performance and added confidence as it gives a 42 percent better nail-pull resistance against the wind versus standard shingles. Built-in flexibility helps resist cracking and tearing, in all-weather installation conditions while offering over 10 percent stronger tear strength than traditional shingles. The rubber-like flexibility allows  Duration FLEX  shingles to withstand expansion and contraction stresses and helps minimize loss of granules which help to protect the shingle against UV.

While performance is front and center with the Duration FLEX line, homeowners are also turning to the roof as an opportunity to enhance their home’s exterior curb appeal and express personal style. 

The TruDefinition Duration FLEX shingles support performance in extreme weather while bringing beautiful new color options to the rooftop. Owens Corning has curated a selection of online shingle pairings to provide color inspiration and help homeowners express their personal style on their home’s exterior.  

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XAP 360 and Owens Corning Introduce Touchless Roofing Inspection Platform to U.S. Contractors

XAP 360 is collaborating with Owens Corning to offer Owens Corning Roofing Contractor (OCCN) members an advanced inspection and reporting tool, OC ProScan. The new business service is designed to deliver transparent and accurate roof inspection experience for homeowners, helping claim payouts occur rapidly while also educating and protecting the contractor’s customer base.

XAP 360 and Owens Corning are working together to provide roofing contractors with a drone-based roofing inspections platform that offers a fully autonomous, touchless technology providing objective third party professional reporting.

“Owens Corning is proud to team up with innovative business services like XAP 360 whose innovative platform will enable Owens Corning Roofing Contractor Network members to differentiate themselves in this virtual selling environment and take their business to the next level,” said Jon Gardner, Contractor Training Leader, Owens Corning.

“With XAP 360 powered by Kespry, roofing professionals and property owners can finally sit at the same table physically or virtually, and communicate honestly and openly,” said Phil Pratt, partner, XAP 360. “We can now bridge the existing uncertainty gap with transparency as XAP 360 is guided by sophisticated technological innovations in aerial intelligence from Kespry. We’ve pushed the roofing industry out of the shadows and into the information age, giving our contractors tools to allow them to seamlessly work in today’s  new business environment.”

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Owens Corning’s Expanded ‘Business Building Days’ Connect Contractors With a Range of Resources Under One Roof

As roofing contractors plan to grow their business in 2020 and beyond, education is a critical investment. Owens Corning Roofing is helping contractors take their business to the next level by hosting a series of “Owens Corning University (OCU) Business Building Days” in 12 regions across the United States. Beginning in December 2019 and running through early December 2020, Business Building Days equip contractors with education, resources, insights and practical how-to’s to help build their business.

According to the company, the 2019-20 Business Building Day experience has been expanded to include new tools and services engineered to drive growth. Resources help contractors evaluate their business, target growth goals, and implement strategies to achieve key performance metrics such as higher conversions and revenues, help lower costs and strategies to help convert more leads into closed business.

“Contractors can expect a highly interactive day where they can take advantage of a wide variety of resources first-hand and enjoy one-on-one conversations with industry-leading solution providers,” said Jon Gardner, National Training and Education Leader at Owens Corning.  

According to Gardner, Owens Corning, in partnership with numerous Owens Corning’s business service vendors like JobNimbus, Podium, Socius, ApexChat and more, offer some of the most innovative business building solutions and technology in the industry. “Our goal was to make OCU Business Building Days a one-stop shop where contractors can speak with a range of experts under one roof and be ready to put the content to good use when the busy spring season arrives,” Gardner said. 

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Owens Corning Names ‘Pacific Wave’ the 2020 Shingle Color of the Year

Owens Corning announced Pacific Wave as the 2020 Shingle Color of the Year. Pacific Wave is part of the Owens Corning TruDefinition Duration Designer Colors Collection. According to the manufacturer, the proprietary shingle collection integrates unique combinations of saturated colors for a rich, high-contrast dimensional effect bringing depth and style to the home’s roof. 

“Pacific Wave is a color that people unexpectedly fall in love with,” said Sue Burkett, Owens Corning Roofing Strategic Marketing Manager. “Blue is a calming and serene color, yet it’s also strong and powerful. Many people who love blue hesitate to use it as a roof color choice, but they soon discover how exciting and versatile Pacific Wave is with a wide range of architecture and style. It’s a surprise and delight when they see all of the possibilities Pacific Wave brings to a home’s exterior.” 

Disrupting conventional approaches to blue and gray shingles, Pacific Wave was inspired by the deep, powerful and constantly shifting hues of the ocean. Pale blue mixed with dark and light gray granules add dimension that can achieve a relaxed, coastal vibe or a strong, stately look. Pacific Wave elevates standard gray shingles to a whole new level. 

“Pacific Wave was chosen based on its versatility and how it complements present and emerging housing and interior trends,” Burkett added. “Whether topping off a cozy ranch in the Pacific Northwest, a modern farmhouse in the Midwest or the stately elegance of a brick colonial home in the South, Pacific Wave brings curb appeal and style to America’s home exteriors.”

To celebrate the announcement of Pacific Wave, Owens Corning Roofing is adding three new style boards featuring Pacific Wave as the central design element. Meant to inspire homeowners’ exterior color decisions, the new boards along with 30 other style boards, can be found at

Homeowners can explore other “design and inspire” tools on the site. New in 2020, Owens Corning will introduce a design partner, Chad Esslinger, to share exterior design insights via online tips, blog posts and a curated mood board. “The addition of a nationally recognized design personality using color in daily practice is a new resource that will help homeowners explore possibilities and make a personal style statement. We are excited about introducing this element soon,” said Burkett.

The Shingle Color of the Year initiative recognizes and engages women influencers in roofing decisions. Owens Corning earned the Women’s Choice Award as America’s most recommended roofing products for the second consecutive year.

Pacific Wave becomes the fourth Owens Corning® Shingle Color of the Year following Black Sable in 2019, Sand Dune in 2018, and Sedona Canyon in 2017. It is commercially available nationwide now. 

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The Roofers Show Podcast Talks Leads, Conversions and Margins With Owens Corning Roofing

Owens Corning Roofing stepped into the podcast-space on August 23, as National Training Leader Jon Gardner joined Dave Sullivan, host of The Roofer Show, for a podcast conversation about critical challenges contractors face, including generating more leads, converting leads into sales, and achieving margins.

In Edpisode 125 of The Roofer Show, “Why You Should Develop Strategic Partnerships With Your Suppliers,” Sullivan discuss topics includingdifferentiate their business in a highly competitive marketplace through on-demand education, field training and networking with other contractors across the country. 

For more information or to listen to the episode, click here