Residential Selling: Consider Color, Contractors!

Mina Starsiak (left) and Karen E. Laine started their own company, Two Chicks and a Hammer, to tackle home restoration projects. The duo currently stars in the HGTV series “Good Bones.” Photo: Two Chicks and a Hammer.

Mina Starsiak (left) and Karen E. Laine started their own company, Two Chicks and a Hammer, to tackle home restoration projects. The duo currently stars in the HGTV series “Good Bones.” Photo: Two Chicks and a Hammer.

“You can be a more profitable, more well-liked contractor if you talk to your clients about color.”

Those are the words of Karen E. Laine, the mother half of the mother-daughter team who started second careers rehabbing houses in their neighborhood near downtown Indianapolis. Laine and her daughter, Mina Starsiak, discovered they had a passion for home restoration and started their own company named Two Chicks and a Hammer. Laine and Starsiak also currently star in the HGTV series “Good Bones,” which chronicles their projects repairing and rehabbing houses. They shared their insights on exterior design and the importance of roof color with Roofing.

Laine and Starsiak note that people have strong emotional connections to color. They often use color to express their personality in both the interior and the exterior of the house. Since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial.

Residential roofing contractors can set themselves apart from the competition if they can help homeowners find the right color combination for their home, notes Laine. “If a contactor can say, ‘I see you have a yellow house and a bright red door. I have some roof choices that will go well with that, and allow you to make changes over time,’ your clients are going to think you are a genius.”

Karen E. Laine and Mina Starsiak believe since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial. Their home in the Indianapolis area is shown here. Photo: Owens Corning.

Karen E. Laine and Mina Starsiak believe figuring out how the roof plays into the home’s color palette is crucial. Their home in the Indianapolis area is shown here. Photo: Owens Corning.

Laine urges contractors to make the most of expanded color choices in shingles available today. “If you are contractor, carry samples with you, walk outside the house and show them how the shingle is going to enhance the exterior appearance and the color of the house,” she says. “Because it’s not just one-dimensional color; shingles are multi-dimensional. Some of them have red, and brown, and yellow. Some have blue and brown and yellow. Looked at from a distance, you might not see those distinct colors, but they inform the color spectrum of the roof and how it looks with the house.”

She also recommends using a paint fan to help determine colors for other elements of the home. “There are usually six colors on each blade of a paint fan,” says Laine. “The top one is the lightest and the bottom one is the darkest. If you’re not secure in your color choices, you can just pick the medium color in the paint fan for your siding, the darkest color in the paint fan for your door, and the lightest color for your trim. Then you are guaranteed that they are all going to coordinate, and you’re not going to have something in the end that clashes.”

Others might want to consider contrasting colors. “If you are feeling a bit more adventurous, then pick out a different color for the door,” says Laine. “For each homeowner, it’s a very individual opportunity to be creative and see how color feels to you. And the great thing about the colored roofs out there is because of the way they are made, they complement a wide variety of color combinations on a house.”

Taking the time to explore different roof colors gives the contractor the opportunity to connect with the customer and build trust. Starsiak recommends that contractors take advantage of online tools that can be customized to demonstrate the ways different colored shingles will look on the house. “You can scan in a picture of your house and see how different paint colors and roof colors would look in just a few minutes,” Starsiak says. “If you were thinking of painting your house a different color, you can see which roof would go with it. There are online tools for everything now.”

The right color combination can also make a home easier to sell when the time comes. “From a real estate perspective, there are a lot of things that go into the first impression of the outside of the house, including the siding and the landscaping or lack thereof,” notes Starsiak. “A huge part of that initial impression is the roof, so you don’t want to miss that opportunity.”

Laine agrees. “A prettier house is going to be easier to sell, and the dimension that a colored roof adds to a house makes it prettier,” Laine says. “Aesthetics are important. You have to consider color, all you contractors out there. Look at all that alliteration—consider color, contractors! That’s your title, right there. I’ll give you that for free—it’s not trademarked.”

Karen E. Laine (left) and Mina Starsiak were on hand at the 2017 International Roofing Expo to offer design advice to show attendees. Photo: Chris King.

Karen E. Laine (left) and Mina Starsiak were on hand at the Owens Corning booth during the 2017 International Roofing Expo to offer design advice to show attendees. Photo: Chris King.

Research Underscores the Importance of Roof Color on a Home’s Perceived Value

Since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial. Photo: Owens Corning.

Since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial. Photo: Owens Corning.

Could anything be more ubiquitous in our daily lives than color? From “feeling blue” to “going green,” color is often used to describe feelings, explain behaviors and describe surroundings. As a form of self-expression, color has long been a staple of home design and decor, and the roof is no different. Third-party research and focus groups conducted by Owens Corning makes it clear that consumers are seeking inspiration inside and outside their homes. Color can be a critical tool in making a style statement on the home’s exterior.

But there is often a gap between homeowners’ use of color inside and outside their home—particularly when it comes to the roof. Too often, homeowners and contractors opt for the “safe choice”—choosing black, brown, or gray shingles. What are homeowners looking for when it comes to the exteriors of their homes? Who do they trust to guide them in choosing exterior roofing colors? How does a color-coordinated home impact perceived value?

To glean insights regarding these questions, Owens Corning conducted qualitative and quantitative research with homeowners and real estate professionals. In conversations with homeowners, it quickly became clear that consumers are looking for ways to differentiate their homes’ exteriors and express their personal style. Homeowners told us they want to feel proud of their home and the statement it makes about them when they turn into their driveway. They want the exterior of their home to reflect their personality and distinguish their home from others on the block. In fact, some homeowners joked about their homes, saying things like theirs was “the fifth brown house on the left.”

Return on Investment

Of course, homeowners are also concerned about the return on investment a home improvement—including a new roof—delivers. In the fourth quarter of 2016, Owens Corning retained an independent research firm to better understand how a home’s roof affects perceived value in the minds of consumers and real estate professionals. The conclusion? Color contributes value! Ninety-four percent of consumers and 91 percent of real estate professionals agreed that a color-coordinated exterior increases the value of a home. Additionally, 91 percent of consumers and 87 percent of real estate professionals agreed that a roof with a color coordinating with the rest of the exterior increases a home’s value. Clearly, homeowners are seeking both inspiration and a return on their home improvement investment—and color delivers both.

Owens Corning has created easy-to-use tools to assist contractors and homeowners in selecting a shingle color. The Design EyeQ Visualization Tool makes it easy for homeowners to upload a photo of their home and virtually “try on” different shingle colors.

Owens Corning has created easy-to-use tools to assist contractors and homeowners in selecting a shingle color. The Design EyeQ Visualization Tool makes it easy for homeowners to upload a photo of their home and virtually “try on” different shingle colors.

Despite the power of color to inspire and add value, why are so many roofs black, brown, or gray? Color is personal, and while homeowners confidently make decisions regarding countertop granite or bedroom paint colors, they often defer to the contractor when it comes to their home’s roof. Contractors have historically not been trained to serve as design experts, so it’s easy for a contractor to recommend a “safe” shingle color. But going for a neutral shade can mean a missed opportunity to boost the home’s curb appeal. Representing 40 percent or even more of a home’s exterior, the roof can be a powerful design element.

While roofing contractors are comfortable talking about the functionality of a roof—how the various parts of the system work to seal the home, defend the home and help a home breathe—they have traditionally been reluctant to take on the role of design expert. How can they move the roof conversation beyond functionality to also include curb appeal?

Reaching Homeowners

Owens Corning has created complimentary, easy-to-use tools and resources to assist contractors and homeowners in the shingle color selection process. These free color and design tools help homeowners integrate their personal color preferences into their home’s roof. Style boards on the Owens Corning website can help inspire homeowners to visualize how trending colors might be applied to their homes’ exterior, including the roof. Homeowners can also order sample shingle swatches directly from the Owens Corning website, allowing them to place the various swatches against their current trim, paint, and exterior finishes.

Homeowners can take the online Roofing Color Compass Color Personality Quiz, which features 10 fun questions that help lead a homeowner to their “color personality.” It also offers up the Owens Corning shingle colors that complement their personality.

Homeowners can take the online Roofing Color Compass Color Personality Quiz, which features 10 fun questions that help lead a homeowner to their “color personality.” It also offers up the Owens Corning shingle colors that complement their personality.

A fun place to start for homeowners is the online Roofing Color Compass Color Personality Quiz, which features 10 fun questions that help lead a homeowner to their “color personality.” It also offers up the Owens Corning shingle colors that complement their personality. From there, the Owens Corning Design EyeQ Visualization Tool makes it easy for homeowners to upload a photo of their home and virtually “try on” different shingle colors. Both resources are available here.

Style-conscious homeowners often await the announcement of spring and fall fashion shades announced by the PANTONE Color Institute. Owens Corning worked with Leatrice Eiseman, global color guru and executive director of the PANTONE Color Institute, to pair popular trending colors with Owens Corning Duration Series shingles to show homeowners how easy it is to coordinate their home’s exterior with popular “fashion” colors used on doors or other exterior accessories, such as shutters.

During the 2017 International Builders Show in Orlando, Owens Corning announced Sedona Canyon as the 2017 Shingle Color of the Year. Sedona Canyon is a good example of a shingle color designed to work with both traditional and fashion-forward exterior colors. A 2018 Shingle Color of the Year will be announced later this year along with inspiring new color pairings.

Owens Corning announced Sedona Canyon as its 2017 Shingle Color of the Year. A 2018 Shingle Color of the Year will be announced later this year along with inspiring new color pairings.

Owens Corning announced Sedona Canyon as its 2017 Shingle Color of the Year. A 2018 Shingle Color of the Year will be announced later this year along with inspiring new color pairings.

While the use of color on homes’ rooftops is still expanding, color has long been recognized as an important design element. Consider the following quote from celebrated Spanish architect Antoni Gaudi, whose style defined many late 19th and early 20th century buildings: “Color in certain places has the great value of making the outlines and structural planes seem more energetic.”

Connecting color to a home’s roof can boost curb appeal and potentially increase the home’s perceived value in the eyes of consumers and real estate professionals.

For More on This Topic

For more advice on the use of color with exterior design, click here for a related article featuring suggestions from the star’s of HGTV’s “Good Bones.”

Owens Corning Announces Shingle Color of the Year

Owens Corning announced Sedona Canyon as the 2017 Shingle Color of the Year. The shingle manufacturer is already known for its revolutionary TruDefinition Duration Designer Colors and now is enhancing the conversation homeowners have about their exterior remodeling.

The color Sedona Canyon was selected for its warmth and resemblance to real wood. It has subtle shades that enhance the dimension of a home’s roof. Its medium and red-toned browns, butterscotch-colored hues and twists of blue-gray are versatile.

The versatility of shingle colors is what makes this program exciting and relevant for the long term, according to Owens Corning.

“We introduced the SHINGLE COLOR OF THE YEAR program because of how important a roof is to the beauty and value of your home,” said Sue Burkett, marketing leader at Owens Corning. “People have incorporated the latest fashion colors into their clothing, furnishings and interiors. They surround themselves with the colors that they love.

“Owens Corning has made it easy for homeowners to apply that to an important part of the outside of their home,” Burkett added. “This specific color was selected because of how it pairs with a variety of colors.”

Since a home’s roof represents up to 40 percent of its exterior, the selection of a color is important. Helping choose a shingle color that complements their home’s exterior, is why in addition to Shingle Color of the Year, Owens Corning joined forces with Leatrice Eiseman, global color expert and executive director of the Pantone Color Institute to pair PANTONE fashion colors with Owens Corning Duration Series shingles.

“By creating an array of shingle pairings, Owens Corning is showing how shingles can work in a coordinated palette of color options for the exterior of the home,” Eiseman said.

As part of this program, Owens Corning has developed a website, focused on helping the homeowner with color decisions. The “Design and Inspire” section of the website is a fresh way to think about a new roof. The company also will introduce additional fashion color and shingle pairings in 2017 and will announce a Shingle Color of the Year annually. All the details are at www.shinglecoloroftheyear.com.
 
“We want to help homeowners, especially those who are the design influence in the home, consider different color boundaries for their home’s exterior,” Burkett said. “It’s a way for fashion and design conscious homeowners to look at home design.”

To help homeowners visualize how bold shingle colors can create a style statement that reflects the homeowner’s personality, Owens Corning offers complimentary online tools and resources.

The Design EyeQ visualization tool makes it easy for homeowners to ‘try on’ a new roof by uploading a photo and experimenting with color options, effectively providing a risk-free way to experience various shingle colors.

The online Roofing Color Compass Color Personality Quiz uses 10 questions to help determine a homeowner’s color personality as it fits into a shingle color choice for their home. Complementary printed color swatches of the TruDefinition Duration Designer shingles may be ordered online, allowing homeowners to experiment with shingle options before meeting with a contractor.

Jasper Contractors Donates Roofing Labor to Military Family in Need

Kennesaw, Ga.-based Jasper Contractors Inc. representatives believe it’s important to give back to those who serve in our military. As such, the firm joined the Owens Corning Roof Deployment Project. Toledo, Ohio-based Owens Corning began partnering with Support Our Troops, Daytona Beach, Fla., in March. Via the project, military families in need can apply to have a roof installed at no cost to them by an Owens Corning Platinum Preferred Roofing Contractor, such as Jasper Contractors.

From left to right: Bobby Shifteh, Jasper Contractors’ business development manager, and Arielle Dysart, chief operating officer, pose with Paul and Colette Singrossi in front of their newly reroofed home in Winter Springs, Fla.

From left to right: Bobby Shifteh, Jasper Contractors’ business development manager, and Arielle Dysart, chief operating officer, pose with Paul and Colette Singrossi in front of their newly reroofed home in Winter Springs, Fla.

Owens Corning worked with Support Our Troops to locate Paul and Colette Singrossi, who have three children and live within Jasper Contractors’ Florida service area. Paul, an E6 staff sergeant, has served 16 years in the U.S. Army and recently returned home to Winter Springs, Fla., from a deployment in Africa. Paul and Colette both are police officers in their community.

The Singrossis’ existing roof was 11-years old and consisted of a lot of patchwork that was performed to pass inspection when the Singrossis purchased their home. While Paul was in and out of the country, roof repairs were neglected and leaks began appearing and worsening.

The new 2,500-square-foot Owens Corning Oakridge laminated asphalt shingle roof in the color Driftwood was installed in just one day by seven Jasper Contractors crew members.

Carl McNair, president of Jasper Contractors, is happy to help the Singrossi family: “This gave us the opportunity to provide just a small piece of relief to one of our most treasured veterans. Mr. and Mrs. Singrossi have done a wonderful service to our country, so it was a small gesture on our part to provide them with a new roof.”

Jasper Contractors also is committed to hiring veterans. Steven Edwards (left), vice president of Sales, served in the 82nd Airborne Division of the U.S. Army. Jeff Gonzales (right), regional manager, served eight years in the Marine Corps. “It’s an honor to work for an employer that’s veteran friendly and takes care of veterans in the community,” Gonzales says.

Jasper Contractors also is committed to hiring veterans. Steven Edwards (left), vice president of Sales, served in the 82nd Airborne Division of the U.S. Army. Jeff Gonzales (right), regional manager, served eight years in the Marine Corps. “It’s an honor to work for an employer that’s veteran friendly and takes care of veterans in the community,” Gonzales says.

The new roof alleviates the Singrossis’ worries. “There was water seeping through [the roof] so it’s really nice to have peace of mind that we don’t have to worry about trying to find the money for that,” Colette says.

Paul adds: “[Service members] have to come back and reintegrate into society, so there’s not a lot of time to look for things that help us out. It’s nice to have the support to know that what we do is actually cared about.”

PHOTOS: JASPER CONTRACTORS INC.

LEARN MORE

Owens Corning Roof Deployment Project
Jasper Contractors Inc., Kennesaw, Ga.

PetersenDean Joins Owens Corning Roofing Platinum Preferred Contractor Network

PetesenDean Roofing & Solar announced that it has been hand-selected by Owens Corning Roofing and Asphalt LLC to join their Platinum Preferred Contractor Network of top tier roofing professionals based upon its commitment to service, reliability and outstanding craftsmanship.

Owens Corning Roofing Platinum Preferred Roofing Contractors is considered an exclusive contractor network; less than one percent of Owens Corning Contractors have Platinum Preferred status. To be accepted into the network, PetersenDean was required to meet the following eligibility requirements including passing an installation workmanship inspection, carry at least $1 million in general liability insurance, and be screened for financial stability and customer service.

“As a roofing company with 33 years of industry experience serving Arizona, California, Florida, Nevada, and Texas, PetersenDean is honored to become a member of the Owens Corning Roofing Platinum Preferred Contractor Program,” said Tim Ramage, vice president of consumer sales, PetersenDean Roofing & Solar Corporate Division. “We will launch our partnership with Owens Corning in California and then extend our services into other states.

“Wherever we are consulting with prospective customers, we are aware that purchasing a new roof is a significant decision. We are proud to have Owens Corning Roofing supporting the commitment to excellence that we bring to every project,” Ramage noted. “Additionally, we place value in the fact the Owens Corning roofing products are made in the USA and have a reputation for superior material advancements leading to long term performance.”

Ramage said the Owens Corning roofing products that will be used by PetersenDean will be manufactured in the company’s Compton, Ca., plant and he estimates that PetersenDean will use about 6.5 million square feet of shingles and roofing accessories annually. “We will primarily be installing Owens Corning TruDefinition Duration and Owens Corning Woodcrest shingles,” he added.

“Owens Corning Roofing Platinum Preferred Contractor Network members are chosen based on their proven market and industry leadership,” said Bill Mabry, Owens Corning Roofing Contractor Network leader. “This network underscores Owens Corning Roofing’s commitment to providing value within the building materials industry and ensuring our roofing contractors have the tools and business solutions they need to grow their business.”

Through the Owens Corning Roofing Platinum Preferred Contractor Network, PetersenDean is able to provide peace of mind to its customers, including extended system limited warranties that also offer a limited lifetime workmanship coverage.

Owens Corning Completes Acquisition of InterWrap

Owens Corning has received all regulatory clearances and completed the acquisition of InterWrap, a manufacturer of roofing underlayment and packaging materials.

“It’s an exciting day for our company,” says Brian Chambers, president of Owens Corning’s Roofing and Asphalt business. “This transaction strengthens our capabilities to support the conversion from organic to synthetic underlayments and accelerate our growth in the roofing components market. The acquisition also provides new growth opportunities for us. The people of InterWrap should be extremely proud of the company they have built,” Chambers adds. “We have been impressed with their talent and innovative spirit. In so many ways, they mirror our own employees. We are proud to welcome them to our team.”

Owens Corning Releases Ninth Annual Sustainability Report

Owens Corning announced strong progress in reducing its environmental footprint and improving the environmental impact and transparency of its products. The company released these results in its ninth annual sustainability report.

“We are proud of what we accomplished this past year, further reducing our environmental footprint and expanding our positive handprint by introducing new solutions to the challenges of climate change, energy consumption and infrastructure development,” says vice president and chief sustainability officer, Frank O’Brien-Bernini. “Today, our global enterprise operates with 46 percent less absolute greenhouse gas emissions than our peak in 2007, and we are developing ways to make additional reductions. We are committed to expanding our impact through sustainability and collaborating with others to further our progress.”

The report also highlights the company’s global philanthropic work, joint efforts with customers and suppliers to improve sustainability, and analytics on its handprint. All of these support the goal of becoming a net-positive growth company. All of these support the goal of becoming a net-positive growth company.

“We’ve begun to explore handprint opportunities along the social dimensions of human health and employee well-being,” O’Brien-Bernini says. “Continued safety progress and advances in health and wellness help our employees and their families live to the fullest each day.”

Building on the successes of its first 10-year sustainability goals, this is the fourth year Owens Corning has reported against its 2020 goals.

Other highlights of 2014 progress include:

  • Industry-leading track record of safety performance, which earned Owens Corning the 2014 Green Cross for Safety medal from the National Safety Council.
  • Sustained environmental footprint progress, including intensity reductions of 34 percent in greenhouse gas and 65 percent in toxic air emissions from its 2010 baseline.
  • Facilitated 2.4 billion pounds of end-of-life recycled shingles and consumed 1.3 billion pounds of recycled glass, year-over-year increases of 33 percent and 15 percent respectively.
  • Launch of the WindStrand high-performance glass fiber roving and Ultrablade fiberglass reinforcement fabric products, which enable longer and lighter wind blades. This advancement supports the continued growth of economical wind energy for low-wind sites.
  • Participation in community programs at more than half of our worldwide facilities. This included increasing access to basic health and educational needs for more than 19,000 children in India, China and Mexico.
  • Collaboration with the Harvard School of Public Health to strengthen its wellness programs.
  • Placement in the Dow Jones Sustainability World Index for the fifth consecutive year and named Industry Leader in Sustainability for the second consecutive year.
  • Perfect score on the Human Rights Campaign Corporate Equality Index for the 11th consecutive year.

Owens Corning’s 2014 Sustainability Report is consistent with Global Reporting Initiative (GRI) guidelines known as GRI-G3.1. GRI’s Sustainability Reporting Guidelines set a globally applicable framework for reporting the economic, environmental and social dimensions of an organization’s activities, products and services.

Owens Corning Has Chosen Professional Building Services as a Platinum Contractor

Professional Building Services announced that it has been selected as a member of the Owens Corning Roofing Platinum Preferred Contractor Network. Owens Corning and Asphalt LLC invited Professional Building Services to join this premier network of top tier roofing professionals based upon its commitment to service, reliability and craftsmanship.

Owens Corning Platinum Preferred Roofing Contractors represent less than one half percent of the roofing contractors in the industry. To be accepted into the network, Professional Building Services met high standards including a minimum of three years experience, a clean profile with the Better Business Bureau, $1 million in general liability insurance, endorsements from distributors as well as all required state and local licenses.

“As a roofing company with decades of industry experience serving New England, Professional Building Services is honored to become a member of the Owens Corning Roofing Platinum Preferred Contractor Program,” says Pete Ciaraldi, manager of Professional Building Services. “We appreciate that purchasing a new roof is a significant decision and are proud to have Owens Corning Roofing backing the commitment to excellence we bring to our customers.”

“Owens Corning Roofing Platinum Preferred Contractor network members are chosen based on their proven market and industry leadership,” says Matt Lawver, contractor services leader, Owens Corning. “This network underscores Owens Corning Roofing’s commitment to providing value within the building materials industry and ensuring our roofing contractors have the tools and business solutions they need to grow their business.”

Through the Owens Corning Roofing Platinum Preferred Contractor Network, Professional Building Services is able to provide exclusive benefits and peace of mind to its customers, including extended system warranties that offer lifetime workmanship coverage. Professional Building Services is also a multi-year recipient of the Owens Corning Guild Quality Outstanding Customer Excellence Award.

RCMA Awards Members and Announces Appointees to Board of Directors

The Roof Coatings Manufacturers Association (RCMA), the international trade association representing manufacturers of cold-applied coatings and cements used for roofing and waterproofing and suppliers of industry products, held its 2015 annual meeting in New Orleans.

In addition to featuring association activity updates and a panel discussion of industry experts, this meeting was an opportunity to recognize the outstanding contributions of two RCMA members with industry awards and to announce two new appointees to the RCMA Board of Directors.

The RCMA Industry Statesman Award, recently renamed the James “Tim” Nelligan Industry Statesman Award in memory of a longtime RCMA member, was awarded to Steve Heinje. Heinje, technical service manager for Quest Construction Products, is an active and dedicated RCMA member; he serves as the association’s vice president, is a member of the RCMA Board of Directors, and co-chairs both the Sustainability Task Force and the Codes and Standards Task Force.

The James “Tim” Nelligan Industry Statesman Award is not awarded every year, but rather is an award that is presented when deemed appropriate to acknowledge a member’s special efforts on behalf of the RCMA in advancing the mission of the roof coatings industry. The late James Tim Nelligan, the award’s namesake, was active in the coatings industry and played an integral part in the creation of the RCMA back in 1982. He started his career in the roofing industry at Owens Corning, served as president of Henry Co., and would go on to start his own reflective roof coatings business, United Cool Roof Systems. The RCMA recognized Tim’s leadership and contributions to the industry by awarding him with the Martin A. Davis Award in 1995, and later honored him with the very same Industry Statesman Award in 2011.

The RCMA’s Martin A. Davis Award, first presented in 1985, is the highest honor bestowed by RCMA. Named for one of RCMA’s founding members, this award recognizes outstanding service and significant contributions to the roof coatings industry. At its Annual Meeting, RCMA awarded the 2015 Martin A. Davis Award to Jeff Blank. Blank, vice president of research and development and purchasing at SR Products, served as president of the RCMA from 2012-13. He has been an active member in RCMA, serving on the board of directors for 14 years, and contributes his expertise to various committees and task forces.

During the meeting, the RCMA members approved the proposed board of directors slate. John Stubblefield, Polyglass USA, was selected to fill a regular member seat, and Steve Hollman, Univar USA Inc., will fill an associate member seat on RCMA’s Board of Directors. The terms for Stubblefield and Hollman begin in 2015 and expire in 2018. The RCMA thanked the two outgoing members of the board of directors, Debra Light and Jon Shaffer, for their time and dedication during their terms as board members.

Owens Corning Earns Place on Dow Jones Sustainability World Index for Fifth Year in a Row

For the fifth year in a row, Owens Corning has earned placement in the Dow Jones Sustainability World Index (DJSI World) in recognition of its sustainability initiatives. For the second straight year, Owens Corning was named the Industry Leader for the DJSI World Building Products group. Composed of global sustainability leaders, the DJSI World Index is an elite listing of the world’s largest companies based on long-term economic, environmental and social criteria.

“We are proud to have earned a place on this list again this year,” said Chairman and Chief Executive Officer Mike Thaman. “Our employees are working every day to make homes more energy efficient, roofs more durable and weather-resistant, cars more fuel efficient, and renewable energy more cost effective. Our sustainability strategy is realized every day at Owens Corning, through the products we produce and the way we produce them.”

“In addition to our continued work to dramatically reduce our environmental footprint, what has our company most excited about sustainability right now is our work toward understanding, measuring and expanding our handprint – striving to achieve a net-positive impact of our company and its products,” said Owens Corning Chief Sustainability Officer Frank O’Brien-Bernini. “We have accomplished much, but we have more to do on the path to becoming a net-positive company. That’s where our current efforts are focused.”

Owens Corning is devoted to delivering sustainable solutions across both of its business segments: Building Materials and Composites. The company recently reported its sustainability progress in its eighth Sustainability Report. Some highlights include:

  • Received the highest honor of the National Safety Council, the 2014 Green Cross for Safety medal, recognizing leadership and progress in safety.
  • Commissioned the largest on-site solar PV system in the state of New York at the Delmar EcoTouch™ Insulation plant.
  • Recycled one million tons of asphalt shingles in North America, representing approximately 10 percent of the market.
  • Doubled our freight miles driven on natural gas (converted from diesel); the goal is 50 percent by 2020.
  • Signed the Climate Declaration calling on the U.S. policymakers to address climate change and joined the Business for Innovative Climate & Energy Policy (BICEP) advocacy organization.
  • Assisted nearly 4,000 families through the donation of insulation and roofing materials for their homes.
  • Impacted the lives of more than 5,500 children in China by constructing nutritional food kitchens in rural schools.

Launched in 1999, the DJSI World is the first global index to track the financial performance of the leading sustainability-driven companies worldwide based on an analysis of financially material economic, environmental, and social factors. The DJSI follow a best-in-class approach, including companies across all industries that outperform their peers in numerous sustainability metrics. Each year over 3,000 companies, including 800 companies from emerging markets, are invited to participate in RobecoSAM’s Corporate Sustainability Assessment, which provides an in-depth analysis of financially material economic, environmental, and social practices. (Source: S&P Dow Jones Indices)

An in-depth look at Owens Corning’s sustainability efforts can be found in the company’s 2013 Sustainability Report and on the company’s website.