Just in time for spring home improvement projects, CertainTeed building products are receiving a definitive thumbs up from building professionals through Builder magazine’s 2016 Brand Use Study. Based on input from more than 1,300 builders and general contractors, CertainTeed insulated and vinyl siding products were overall brand leaders for the 20th consecutive year. CertainTeed’s exterior mouldings and columns, synthetic and asphalt roofing shingles and photovoltaic roofing systems enjoyed a near-sweep of their respective categories. And CertainTeed insulation products received top ranking in brand familiarity among the building community.
“Builder magazine’s annual study represents the voice of building professionals and value they place on the various key products. We have a long-standing track record as a brand that building professionals trust for beautiful, innovative and sustainable materials,” says Mara Villanueva-Heras, vice president of Corporate Marketing for CertainTeed Corp. “We value their confidence and loyalty and appreciate their continued support. As a benchmark for the industry, it confirms that CertainTeed offers a credible, one-stop resource for builders looking to boost the curb appeal, energy efficiency and value to the homes they build.”
Each year, Builder magazine publishes its Brand Use Study to provide an in-depth look at the brands that builders, developers, and general contractors recognize and use most. Conducted by The Farnsworth Group, products were ranked by ‘Brand Familiarity,’ ‘Brand Used in Past Two Years,’ ‘Brand Used Most’ and ‘Quality Rating.’
For the 20th year in a row, CertainTeed vinyl siding and CedarBoards insulated siding were selected as the No. 1 choices across the board. A highly engineered alternative to wood siding, vinyl siding offered in more than 40 different colors and the widest selection of lap and vertical siding options. Molded from real cedar boards and backed with polystyrene insulation, CedarBoards insulated vinyl siding can increase overall thermal performance, helping to reduce heating and cooling costs. All CertainTeed siding products offer durability, ease-of-maintenance, and are backed by a lifetime, limited warranty.
In addition, this year CertainTeed exterior mouldings and columns were recognized as No. 1 in familiarity, brands used in the past two years and the brand used most. The product category includes low-maintenance EverNew vinyl porch post columns and Certa-Snap vinyl post wraps; as well as Restoration Millwork cellular PVC post wraps for easy, accurate installation around existing wood load bearing posts and long lasting curb appeal.
For the fifth year running, CertainTeed’s solar systems have been selected as industry leaders in the photovoltaic roofing system category. And in 2015 and 2016, the panels ranked No. 1 in all classifications. Apollo II features 60-watt monocrystalline PV panels that fully integrate with asphalt roofing shingles for a clean, seamless appearance. Apollo Tile II is also available for integration with flat, concrete tile roofs. Solstice, CertainTeed’s rack-mounted solar solution, utilizes 60-cell monocrystalline or polycrystalline panels with power ratings from 260 to 285 watts. All modules are made in the U.S. and backed by the industry’s most comprehensive roof and solar warranty.
CertainTeed offers a wide array of designer, luxury and traditional roofing shingle options with a variety of durable profiles, textures, colors and styles. For two consecutive years, the manufacturer ranked number one across the board in the Synthetic/Concrete/Clay Tile category for Symphony, a specially-engineered composite shingle manufactured to mimic the look and feel of natural slate—but in a lighter and more durable form that is a fraction of the price. And in the highly competitive asphalt shingle category, CertainTeed proudly ranked No. 1 in quality, brand familiarity, and as the brand used most in the past two years.
The company’s interior products also got a big nod this year, with insulation ranking No. 1 in brand familiarity. The comprehensive line of CertainTeed insulation products and equipment include time-tested and trusted fiberglass insulation batts and rolls, fiberglass blow-in insulation, polyurethane spray foam, innovative vapor retarder technology, and highly regarded HVAC products, as well as insulation blowing and foam application equipment. The high-performance product line helps contribute to a family’s complete indoor comfort through advanced thermal performance, moisture management to help prevent mold and mildew growth; air tightness to help reduce energy demand and costs; and acoustics by reducing sound transmission between rooms.