RCMA Selects New Executive Director

The Roof Coatings Manufacturers Association (RCMA) has selected Matt Coffindaffer as its new Executive Director. Matt replaces Jim Kirby, who leaves RCMA to pursue his professional interests in architecture and building science.

“RCMA has a management team supporting its members each and every day to bring a unified voice on issues important to the roof coatings industry,” says Kirby. “It has been an honor serving as Executive Director for RCMA, and I am happy to pass the torch to Matt.”

Coffindaffer is a Certified Association Executive and has several years of experience working in Washington, D.C. in association management. Matt has served as Executive Director of the OpenTravel Alliance and led strategic initiatives for a number of associations including the American Society of Association Executives (ASAE), the National Pest Management Association, and the National Council of Agricultural Employers. He is a 2016 recipient of the Association Forum USAE 40 under 40 and an ASAE NextGen alumni.

“I am looking forward to the opportunity to serve the members of RCMA, our constituencies, and our industry,” says Coffindaffer. “I believe in the power of collaboration and in bringing people of all backgrounds and varying levels of experience and expertise to drive consensus, create new opportunities and value, and otherwise further the mission and vision of RCMA and our industry.”

Coffindaffer completed both his undergraduate degree and M.B.A. from West Virginia University in Morgantown, WV. In his free time, he likes to participate in triathlons and play recreational league soccer.

RCMA Presents Industry Awards, Names Two New Board Members

The Roof Coatings Manufacturers Association (RCMA) hosted more than 100 industry attendees at its 2017 Annual Meeting in Las Vegas. The association recognized a number of its members for their exceptional contributions to the roof coatings industry and elected two new individuals to its board of directors.

RCMA’s Martin A. Davis Award, the highest honor bestowed by the RCMA, is presented annually to an individual, selected by his or her fellow RCMA members, who has exemplified outstanding service and made significant contributions to the roof coatings industry. The first Martin A. Davis Award was presented in 1985. The award was designed to honor and serve in memory of Davis, a visionary founding member of the RCMA who served both the Association and industry with distinction and exceptional service.

RCMA awarded Greg Hlavaty, general manager at Western Colloid, the Martin A. Davis Industry Leadership Award for 2016. Hlavaty has been an active member of RCMA, serving on the board of directors and contributing his industry expertise to RCMA’s committees and task forces. The award was presented by fellow RCMA board member Helene Hardy Pierce, GAF, who recognized Hlavaty’s efforts in facilitating RCMA’s merger with the Reflective Roof Coatings Institute (RRCI). “Throughout Greg’s time with the RCMA, he has been a passionate advocate for the Association’s growth and development, and his efforts on behalf of the RCMA-RRCI merger have strengthened the outlook for our industry,” Pierce commented.

RCMA awarded its James “Tim” Nelligan Industry Statesman Award to Matt Lendzinski, field marketing manager at the Dow Chemical Company. Lendzinski is the 10th recipient of the award, a discretionary distinction only designated when deemed appropriate. Industry Statesman Award recipients are honored for outstanding interest and activism in promoting the roof coatings industry and exemplary efforts to achieve significant advancements through the implementation of new technical programming, regulatory or governmental affairs incentives, research activities, technical publications, and RCMA and industry involvement.

Lendzinski serves as the co-chair of the RCMA Communications, Membership, and Education Committee, and has been an invaluable resource for numerous activities and projects undertaken by the association. “Matt is a well-deserved honoree, and has been instrumental in the growth of RCMA’s membership and the development of its communications, educational, and outreach programs,” commented Jim Kirby, RCMA Executive Director.

RCMA presented its Emerging Leader Award to Ryan Blad, national sales manager at 838 Coatings. First awarded in 2016, it serves to recognize an individual, less than 35 years of age or in the industry less than 3 years, who is making strides toward becoming a leader in the roof coatings industry, and who serves as a role model for his or her industry peers. Blad currently serves on the RCMA board of directors and is a co-chair of the RCMA Technical Affairs Committee, and has been consistently active in the development of the association’s technical and research programs.

RCMA also presented a Special Recognition Award during its meeting to Brock Landry, Venable LLP, in acknowledgment of his exceptional service to the industry. Recently retired, Landry served as RCMA’s general counsel for numerous decades, and was well known as a valued advocate on behalf of the roof coatings industry. “Brock is recognized by his peers for his industry knowledge, expertise, and willingness to move the association forward,” commented Reed Hitchcock, RCMA senior advisor and historian.

In addition to the awards that were presented, two new members were elected to the RCMA board of directors for the 2017-2020 term. Will Lorenz, General Coatings Manufacturing Corp., and Josh Poole, Tremco Inc., were elected by the RCMA membership to sit on the Board of Directors.

Finally, Brian Anthony, vice president at the Brewer Company and outgoing RCMA board member, was recognized for his long-term service to the RCMA for his participation on the board of directors over the past 12 years.

The RCMA will next convene June 19-21, 2017 in Washington, D.C., for the association’s 2017 Summer Meeting and Legislative Day.

RCMA, NSF International Create Roof Coating Materials PCR

The Roof Coatings Manufacturers Association (RCMA) and NSF International have created a product category rule (PCR) for roof coating materials. PCRs enable product environmental information to be more transparent and useful to the marketplace. Products covered in this PCR include fluid-applied and adhered coatings used for roof maintenance or roof repair, or as a component of a roof covering system or roof assembly. 
 
Based on international environmental management guidelines (ISO 14025), a PCR defines how to conduct a life cycle assessment for a particular product group and what to include in the resulting report. A life-cycle assessment measures inputs, outputs and environmental impacts of a product across its lifespan. The environmental product declaration (EPD) is the third-party-verified report that explains the data generated from a life cycle assessment. What is included in the EPD is also defined by the PCR.

The NSF International National Center for Sustainability Standards (NCSS) utilized an open consultative process to develop the PCR with participation from an expert panel of RCMA members, suppliers, regulatory agencies, environmental organizations and end users.  RCMA promotes the benefits of roof coatings and represents manufacturers of asphaltic and solar reflective roof coatings as well as suppliers to the roof coatings industry. 

“This product category rule developed by RCMA and NSF International provides our industry a needed guideline for calculating and reporting the environmental attributes of roof coatings,” says Jim Kirby, executive director of RCMA. “The subsequent life cycle analyses developed by our members using the PCR can provide a basis for improvement to enable reductions in environmental impacts over time. We look forward to the positive impact this will have on the industry and those seeking more sustainable building products.”

“As a manufacturer participating in the PCR development, we support our industry in providing transparent and science-based information to our customers,” says Douglas P. Mazeffa, environmental project manager at Sherwin Williams. “Our company is committed to helping customers make informed, environmentally-based purchasing decisions.”
 
“Industries benefit from NSF International’s standards development process that was used to develop the PCR for roof coating materials,” states Jessica Slomka, manager of the NSF International National Center for Sustainability Standards. “By engaging RCMA members and other stakeholders, we help ensure the environmental impacts in the life cycle of a product are represented. The result is a defined set of rules that enable comparative data to be gathered and reported in a standardized fashion. This is crucial in helping builder’s source products that meet their environmental goals.”

Verified environmental product declarations (EPDs) as defined by this PCR may help building projects qualify for points through the LEED v4 Material and Resource credits and comply with the International Green Construction Code (IgCC).   

RCMA Hosts Third Biennial Conference

The Washington, D.C.-based Roof Coatings Manufacturers Association (RCMA) hosted its third biennial International Roof Coatings Conference (IRCC) at the Sonesta Hotel in Philadelphia, July 18-21, 2016. In partnership with 11 industry organizations, the conference offered educational news and updates to a variety of professionals involved in the roofing and building sciences industries.

 International Roof Coatings Conference attendees volunteered to apply reflective roof coatings to 18 row homes in north Philadelphia.

International Roof Coatings Conference attendees volunteered to apply reflective roof coatings to 18 row homes in north Philadelphia.

This year’s IRCC was attended by more than 170 industry representatives, resulting in more than 40 percent growth in attendance compared to 2014. Speakers delivered presentations about industry developments, emerging technologies, sustainability and economics. Speakers also shared research papers with meeting attendees and participated in dialogues about the future of the roof coatings industry. The IRCC concluded with a joint keynote presentation about industry innovation by Robért Hinojosa, president of Raleigh, N.C.-based RCI Inc., and Paul Bromfield, chief marketing officer of GAF, Parsippany, N.J.

Prior to the conference, RCMA members volunteered in a roof coatings activity with the Energy Coordinating Agency (ECA), Philadelphia. Volunteers worked directly with ECA staff to apply reflective roof coatings on 18 row homes on the 1200 block of West Seltzer Street in north Philadelphia. The application of reflective roof coatings is just one part of ECA’s EnergyFit Philly program, which aims to preserve affordable housing in Philadelphia by repairing and providing deep-energy retrofits to low-income homes in extremely poor condition. RCMA members GAF; Arkema Inc., King of Prussia, Pa.; Acrymax Technologies Inc., Media, Pa.; and Palmer Asphalt Co., Bayonne, N.J., donated roof coat- ing products for use in the project. City Council President Darrell Clarke and Director of the Philadelphia Office of Sustainability Christine Knapp joined the RCMA/ECA event to thank volunteers for their contributions to the success of the EnergyFit Philly program.

During the conference, John Ferraro, RCMA executive director, debuted RCMA’s Emerging Leader Award. The inaugural Emerging Leader Award is presented to an RCMA member who has made strides toward becoming a leader in the roof coatings industry and who serves as a role model for his or her industry peers. Benjamin Borns of Cleveland-based Sherwin-Williams was the award re- cipient. Borns currently serves as RCMA treasurer, is a member of the RCMA board of directors, co-chair of the RCMA Sustainability Task Force and spoke at this year’s IRCC. Following the award presentation, RCMA hosted an emerging leader’s reception, welcoming conference attend- ees under 35 years of age and/or with less than three years’ experience in the roof coatings industry.

John Ferraro (left), Roof Coatings Manufacturers Association executive director, awards Benjamin Borns of Sherwin-Williams the inaugural Emerging Leader Award.

John Ferraro (left), Roof Coatings Manufacturers Association executive director, awards Benjamin Borns of Sherwin-Williams the inaugural Emerging Leader Award.

Following the conclusion of the IRCC, RCMA launched its Summer Membership Meeting program to update attendees about the status of RCMA’s projects and activities. Groups that provided updates included the RCMA Technical Affairs Committee, RCMA Reflective Roof Coating Institute and RCMA Government Affairs Committee. An in-person board of directors meeting immediately followed the presentations.

RCMA will continue to host the IRCC biennially; the next conference will take place in 2018. Learn more about RCMA activities, programs and initiatives.

Choosing the Right Roof Coatings for Substrates Can Extend Roof Service Lives, Cool Temperatures and Save Energy

Roof coatings are a fast-growing market segment in the roofing industry—and it makes good sense why that is the case. Application of a roof coating on a new or existing roof can provide
added durability, extend roof service life, save on energy costs, and avoid the hassle and expense of a full tear-off and replacement.

COATING TYPES

Roof coatings come in many formulations and are appropriate for installation over all roof system types. The first question many have is which coating is appropriate for which substrate?

A reflective coating has been applied to a hybrid asphaltic roof. PHOTO: GAF

A reflective coating has been applied to a hybrid asphaltic roof.
PHOTO: GAF

Coatings are most broadly divided into asphaltic- and polymer-based materials. Asphaltic-based coatings are solvent-based “cut backs” or water-based emulsions. They can be black or aluminized. They have the ability to be used in cold and inclement weather. Aluminized coatings are used when a reflective and ultraviolet-, or UV-, stable asphalt coating is needed.

The most common polymer-based coatings include acrylics, polyurethanes and silicone coatings. Acrylic water-based coatings are ideal for high UV environments where a reflective roof is desired. They can be colored but generally are sold in white, tan and gray. Many specialized versions are made to be compatible with specific substrates. Polyurethane coatings are typically solvent-based and come in two main types, aromatic and aliphatic. Urethanes have good mechanical properties and high abrasion resistance. They are suggested for use in hail-prone regions or where a roof is exposed to heavy foot traffic.

Silicone coatings, like acrylic coatings, perform well in high UV environments where a reflective roof is desired. Often silicone is used in locations where rain is a daily occurrence or if the roof is often wet and experiences excessive amounts of ponded water. In addition, butyl, fluoropolymer, PMMA, polyester, STPE, SEBS and styrene-acrylics can be used to formulate roof coatings.

Coating thickness (dry film thickness) has an effect on performance. In general, thicker coatings will have increased service life and will provide additional durability regardless of coating type. Also very important is the specification written for each project. Every project is different and every specification should be tailored to every project to ensure the correct coating and application is appropriate for the roof and coating type. Coating manufacturers’ specifications should be the basis for every coating project and be coordinated with project specifications.

SUBSTRATES

Asphaltic-based coatings are most commonly used on built-up roof (BUR) and modified bitumen (MB) membranes; they are rarely, if ever, used on single-ply roof membranes. All types of polymer-based coatings are used on BUR, MB, metal and single-ply roofs. There is information to assist with the evaluation and preparation of the substrate in the ASTM standard titled, “Standard Guide for Evaluation and Preparation of Roof Membranes for Coating Application”.

From a material-quality standpoint, it is important to use products that meet or exceed their ASTM material standards, which are listed in the International Building Code and International Residential Code. Meeting the building-code requirements provides the minimum safeguards for materials used for construction.

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RCMA Members Apply Roof Coatings for ECA EnergyFit Program

Twenty-three members of the Roof Coatings Manufacturers Association (RCMA) volunteered to apply reflective cool roof coatings on 18 low-income row homes on the 1200 block of West Seltzer Street in North Philadelphia to support the Energy Coordinating Agency’s (ECA) EnergyFit Philly program.

Under a hot sun and high humidity, volunteers climbed up 32 foot ladders to apply reflective cool roof coatings under the guidance and support of ECA’s staff and contractors. Working on houses on both sides of the street, every roof received the first coating in about three hours.

Cooling down with iced water, volunteers listened to remarks by City Council President, Darrell Clarke – who thanked each volunteer personally – while acknowledging the good work by ECA and noting how energy conservation helps residents save money. The Director of Sustainability, Christine Knapp, drew attention to our prolonged heat wave and focused on the value of cool roof coatings to reduce air conditioning use. Finally, Darlene Pope, “the city’s best block captain,” gave the final remarks of the day. Gracious and thankful, and an advocate for clean energy, Darlene thanked the volunteers from RCMA for helping to make this day possible.

ECA’s EnergyFit Philly program preserves affordable housing by repairing, and providing energy retrofits to low income homes in poor condition. It is an innovative approach to the prevention of homelessness by preserving and stabilizing affordable housing that is currently ineligible for energy conservation programs due to roof leaks and other home repair needs. Applying roof coatings on these homes reduces the cooling load and extends the service life of the roofs.

Roof coatings are designed for protecting and extending the service life of roof assemblies for new construction and more commonly, existing roof coverings. Reflective roof coatings extend the life of the roof by reducing heat transfer into the building, decreasing thermal shock, and helping to mitigate leaks.

Roof coatings reflect visible light as well as infrared and ultraviolet radiation, causing roof surface temperature to drop by up to 55°F and decreasing the amount of heat transferred into a building on hot days. Lower roof temperatures in turn help to reduce cooling costs for buildings with air conditioning units and reduce interior temperatures and relative humidity in buildings with or without cooling units. A building owner can experience an energy savings of up to 15% after using a reflective roof coating, according to information from the U.S. EPA ENERGY STAR Program. When reflective roof coatings are used on a significant portion of a city’s roofs, they will also reduce the urban heat island effect, essentially cooling the entire city.

Several RCMA roof coatings manufacturer and supplier members have donated their products for use in this project, or volunteered their time to apply coatings to a block of low income row homes on West Seltzer Street. The RCMA is partnering with ECA on this project as part of its biennial industry conference, the International Roof Coatings Conference.

Registration Is Open for the International Roof Coatings Conference

Registration is now open for the Washington, D.C.-based Roof Coatings Manufacturers Association’s (RCMA’s) 2016 International Roof Coatings Conference (IRCC), which will take place at the Sonesta Hotel Philadelphia, July 18-21. Offered in partnership with 11 industry organizations, the conference will be the premiere roof coatings event in 2016 and will offer education and industry updates to a variety of professionals involved in roofing and building sciences.

Before the conference, attendees can participate in a golf outing or volunteer in a roof coatings project with the Energy Coordinating Agency, Philadelphia. These activities will take place concurrently on Monday, July 18. The conference will officially begin with an opening reception on Monday eve-ning and will conclude with a keynote presentation from Raleigh, N.C.-based RCI Inc. and Paul Bromfield of GAF, Parsippany, N.J., on Wednesday afternoon, July 20. In addition, speakers will deliver presentations on a range of timely topics, sharing their research papers with meeting attendees and participating in conversations about the future of the coatings industry.

The RCMA Summer Meeting, open to RCMA members and non-member guests, will follow the conclusion of IRCC programming and will continue through the morning of Thursday, July 21. Highlights of the RCMA portion of the event will include presentations from FM Approvals and the Philadelphia Office of Sustainability, detailed reports on RCMA’s committee activities and a roof coating end-user panel discussion.

RCMA Bestows Award, Elects Board Members

The Roof Coatings Manufacturers Association, Washington, D.C., hosted more than 100 industry attendees at its 2016 Annual Meeting, Feb. 15-16, in Orlando, Fla.

During the event, the association named Greg Johnson of The Sherwin-Williams Co. the recipient of the 2015 RCMA Martin A. Davis Industry Leadership Award. The award is the highest honor bestowed by RCMA and is presented annually to an individual, selected by his or her fellow RCMA members, who has exemplified outstanding service and made significant contributions to the roof coatings industry.

Johnson has been an active and integral member of RCMA since 2008 and currently serves as chairman of the RCMA Government Affairs Committee. “Very well-deserved honoree,” comments John Ferraro, RCMA executive director. “Greg has faithfully been involved with the RCMA Government Affairs Committee. He is passionate about key advocacy issues and is a tremendous asset to the industry.”

Also during the annual meeting, new officers were elected to the RCMA board of directors for 2016. The following officers were ratified by the membership to serve two-year terms:

  • President: John Stubblefield, Polyglass USA
  • Vice President: Jonathan Dietzel, SWT Group
  • Vice President: Greg Hlavaty, Western Colloid
  • Secretary: Ed Buczek, Henry Co.
  • Treasurer: Benjamin Borns, KST Coatings

RCMA Announces Topics and Speakers for the International Roof Coatings Conference

The Roof Coatings Manufacturers Association (RCMA) has recently confirmed 11 topics for its third biennial International Roof Coatings Conference (IRCC) July 18-21, 2016 in Philadelphia.

The 2016 IRCC will feature the following speakers and topics selected by the RCMA IRCC Working Group:

  • “Advanced Elastomeric Cool Roof Coatings for Highly Weatherable Stay-Clean Coatings”
    Rick Miner, Arkema Coating Resins

  • “Development of the Roof Coatings Product Category Rule (PCR)”
    Benjamin Borns and Doug Mazeffa, KST Coatings

  • “Hybrid Silyated Polyurethane Prepolymer Designed for High Performance Roof Coatings”
    Misty Huang, Momentive Performance Materials

  • “Life Cycle Cost Analysis Using Roof Coatings, a Study in Sustainable Roofing”
    William A. Kirn, Roof Technology Management Inc.

  • “Reducing Peak Electrical Demand with Reflective Roofs”
    Jim Hoff, TEGNOS Research Inc. and Andre Desjarlais, Oak Ridge National Laboratory (ORNL)

  • “Roof Preservation or Roof Restoration with Coatings: Thin or Thick Film?”
    Joe Rokowski, Insulating Coatings Corp.

  • “Simulating Three Years of Roofing Material Weathering in a Mere Three Days”
    Carolyn Richter, Cool Roof Rating Council (CRRC)

  • “The Costs and Benefits of Sustainable Roofing on Affordable Housing”
    Keith Glassbrook, Capital E / Global Cool Cities Alliance (GCCA)

  • “The New Green Scene Challenge: Material Health and Ingredient Disclosure”
    Lorraine Ross, Intech Consulting Inc.

  • “Understanding and Improving Ponded Water Performance”
    Victoria Demarest, The Dow Chemical Co.

  • “Your First Step to Success – Substrate Preparation”
    Jim Arnold, Kemper System America

The conference will begin on Monday, July 18 and will continue through noon on Wednesday, July 20. Following the IRCC programming, the RCMA Summer Meeting, open to RCMA members and non-members, will continue through the morning of Thursday, July 21. Discounted “early bird” registration will open in early April 2016.

A list of RCMA IRCC conference partners is available on the RCMA website at the following link. Please contact RCMA Staff Associate Jared Rothstein to be added to the distribution lists to receive conference and registration updates.

RCMA Updates Reflective Roof Coatings and LEED White Paper

The Washington, D.C.-based Roof Coatings Manufacturers Association has updated its reflective roof coatings and LEED white paper, originally issued by the Reflective Roof Coatings Institute (RRCI) in 2012. (RCMA and RRCI announced their merger in early 2015.)

The white paper explores the role of reflective roof coatings in the Washington-based U.S. Green Building Council’s LEED Version 4 green-building program with emphasis on new building structure, existing building operation and maintenance, and LEED v4 prerequisites and credit requirements.

The white paper intends to provide understanding for stakeholders about the cost-effective contributions of roof coatings and the environmentally sound new building and renovation projects that use LEED v4. The white paper also serves as a resource, which outlines the benefits that reflective roof coatings provide to buildings, businesses and the environment. The findings in the LEED white paper apply to any reflective roof coatings that are LEED-compliant.

Bob Kobet of The Kobet Collaborative, Pittsburgh, is the author of the LEED white paper updates, as well as RRCI’s original white paper. Members of the RCMA Reflective Roof Coatings Institute, RCMA Technical Affairs Committee, and RCMA Codes and Standards Task Force collaborated on the project to update and revise the white paper to incorporate LEED’s new version.

The COP21 agreement presents a major opportunity for architects around the globe to provide leadership in designing buildings and communities that help reduce greenhouse-gas emissions. Its call for capacity building for adaptation and mitigation of climate change represents exactly what the architecture profession excels at providing,” says Russell Davidson, FAIA, AIA president, as the COP21 meeting of the United Nations Climate Change conference concluded.

The new “Reflective Roof Coatings and LEED v4” white paper is published online on RCMA’s website.