CertainTeed Corp. Unveils Interactive Tool for Remodeling

CertainTeed Corporation unveils a marketing and reference tool that harnesses the power of the Apple iPad to deliver interactive content. Dubbed iDreamBook, interactive book enables contractors to help homeowners find the right combination of CertainTeed exterior products.

The CertainTeed iDreambook offers users an interactive experience. Individual chapters provide detail about the company’s complete line of siding, decorative trim, roofing, house wrap and outdoor living products (fence, decking, railing and porch). Each section incorporates videos, click-and-view images of exterior design ideas, and pop-up windows to drill down and learn more about specific products. Intuitive navigation allows the user to move from chapter to chapter.

“We wanted to enable contractors to use their MacBooks, iPads or other Apple portable devices to explore our line of exterior products with homeowners,” said Matt Gibson, marketing director for CertainTeed Siding. “The combination of video clips, photography and product detail gives our partners access to technology to showcase designs and product options available from CertainTeed.”

The Idea Gallery section will be valuable to contractors who specialize in complete exterior remodeling. This section highlights the trend toward mixing and matching various styles, colors and textures of siding and other exterior components. Each page features a gallery of photos with details on the specific style, color, etc.

The iDreambook also features information and links to CertainTeed’s interactive home remodeling visualization tools, including ColorView, ColorCoach and CurbAppeal. The company’s sustainability initiatives are also highlighted.

To download the iDreambook, visit the Apple iBooks Store at https://itunes.apple.com/us/book/certainteed-idreambook/id1099304022?mt=11

GAF Awarded ‘Brand Leader’ Title for Ridge Vent Systems

GAF was awarded the title of “Brand Leader” by the 2015 Remodeling Brand Use Study in all four categories for ridge vent systems.

Readers were asked to rank the industry’s foremost material suppliers to determine who is a true “Brand Leader” and GAF ranked No. 1 for ridge vent systems in the categories of:

  • Brand Familiarity
  • Brand Used in the Past Two Years
  • Brand Used the Most
  • Highest Quality Brand

“We are thrilled to be recognized as a ‘Brand Leader’ in all categories for our ridge vent systems. We focus on the importance of ventilation and always strive to make high-quality products, so this honor serves as support for our efforts,” states Ted Marcopolus, vice president of marketing services at GAF.

The 2015 Remodeling Brand Use Study was conducted by the Farnsworth Group to profile brands used by remodelers in specific areas. Readers were asked about their familiarity, use and opinions about brands in 58 product categories, as well as the importance of factors influencing brand selection within each product category. Seven hundred and twenty-one surveys were completed online with professionals classified as “Remodelers, General Contractors, or Replacement Contractors” whose work consists of at least 50 percent repair/remodel. Another 274 professionals answered at least some of the questions.

CertainTeed Recognizes Remodeler Project of the Quarter

CertainTeed Corp. recently recognized Rogers Development Corp., Babylon, N.Y., with the Remodeler Project of the Quarter award for exemplary craftsmanship in a recent residential remodeling project.

The Remodeler Project of the Quarter is an opportunity for remodelers using multiple CertainTeed products to receive recognition for outstanding renovations. The six-month, complete exterior residential remodel featured Landmark roofing shingles in Moire Black, Cedar Impressions Shake (Gable Wall) in Charcoal Grey and white Restoration Millwork exterior trim.

“Our main focus with this project was the exterior of the 1900s home, which needed a complete overhaul. The façade was deteriorating and we wanted to give the historic Babylon home dimension and curb appeal. For an undeniably durable product with a timeless look, we always direct our customers to CertainTeed products,” said Ken Rogers, owner of Rogers Development. “Our goal with this renovation was for the house to catch your eye as you pass through the village. The home owner is exceptionally pleased with the finished product, as are we.”

“We are proud to congratulate Rogers Development Corporation on their award-winning project performance, along with their strong commitment to homeowner happiness,” said John Violante, manager, residential builder and remodeler programs at CertainTeed. “Rogers Development has been a loyal CertainTeed customer for over a decade and we are pleased to showcase their dedication to customer service and professional, high-quality work by awarding them the Remodeler Project of the Quarter.”

Rogers Development Corporation provides quality home-improvement and new development services to Long Island residents. Established in 1980, Rogers Development Corporation is family-owned and operated and equipped with a staff of professional carpenters. For more information call (631) 376-0665 or visit www.rogersdevelopmentcorp.com.

The Remodeler Project of the Quarter award is an opportunity for remodelers using multiple CertainTeed products to win cash and promote their business. Projects can be submitted on www.certainteedrewards.com, by simply providing basic product information and images. Submissions are posted on CertainTeed’s Facebook page where followers can vote on their favorite.

The award is part of the CertainTeed Building Solutions program that celebrates local, active remodelers who demonstrate excellence in workmanship and creativity using multiple CertainTeed products.