Atlas Roofing Kicks Off 2019 Roof It Right Sweepstakes

Atlas Roofing announced the launch of its 2019 Roof It Right sweepstakes. This year, contractors can earn points by employing Atlas marketing tools and resources and engaging in the Asphalt Life community. The more they participate, the more chances they’ll have to win the grand prize — an all-expense-paid trip to Canada to indulge in an ultimate Asphalt Life weekend. While there, they’ll get to meet with professional contractor and TV host Mike Holmes, as well as his children, Mike Jr. and Sherry, who are also professional contractors and TV hosts.

“We had a blast last year giving away our Asphalt Life classic pickup truck, but we upped our game for 2019,” said Stan Bastek, national sales director for Atlas. “Not only will the winning contractors score a weekend in Toronto, they will also get exclusive access to the knowledge and experience of the Holmes team, which can help them elevate their brand and business.”

Atlas has made it easy for contractors to accrue points. Ways to earn include becoming a Scotchgard Protector Shingle Sales Specialist, installing an Atlas Signature Select Roofing System and attending Atlas events, to name a few. They’re also eligible to win bi-annual prizes, including Apple iPads and watches, Asphalt Life hats, Mike Holmes cornhole sets and a YETI Roadie 20 cooler.

At the end of the year, five eligible contractors will be randomly selected to travel to beautiful Toronto — home to the Holmes family — where they’ll get to film a 30-second video with Mike Holmes to promote their business. They’ll also visit the Holmes headquarters, tour the facilities and have a roundtable discussion with the HGTV and DIY Network star.

“Mike Jr., Sherry and I look forward to meeting the five finalists and sharing our business philosophies and strategies,” Holmes said. “My dad instilled in me the idea that if you’re going to do something, do it right the first time. My passion is to ‘Make It Right’ on all my jobsites, which is how I’ve gained the confidence of countless homeowners.”

Atlas Roofing is a trusted manufacturer of shingles with Scotchgard Protector by 3M, which are a HOLMES Approved Product. In fact, shingles with Scotchgard Protector are the only HOLMES Approved roofing solution for algae protection. Copper-containing granules on the shingles help prevent the ugly black streaks caused by algae, allowing roofs to look newer longer. Scotchgard Protector is available in Atlas StormMaster Shake, StormMaster Slate, Pinnacle Pristine and Legend shingles. 

“I only partner with companies that share my philosophy,” Holmes said. “It’s always been about the whywith me. Nowadays, homeowners are more interested in learning about better products and building techniques, and I like working with professionals who take the time to educate their customers. I love working with Atlas Roofing and I love the ‘Life, Roof, Play’ philosophy. When you have a team of professionals who are dedicated to their work, believe in the products they are selling and are passionate about teamwork, you are really making a difference in the industry.”

For all of the details and official rules of the Roof It Right sweepstakes, contractors should log into their Atlas Pro account at www.AtlasRoofing.com/Pro.

Roof It Right’s Famous Roofing Dogs

Roofis was Roof It Right's original roofing dog.

Roofis was Roof It Right’s original roofing dog.

James Guindon and his husky, Roofis, moved to Las Vegas from Palm Springs, Calif., in 1994 for the construction boom. Guindon was accustomed to bringing Roofis—who actually climbed ladders to join crews on the roof—to work, but he met some resistance from Las Vegas roofing contractors when he sought a job. “Some companies wouldn’t hire me because of Roofis, saying there were insurance reasons or they can’t bring their kids to work so I should play with my dog at home,” Guindon remembers. “I finally was hired by a company that only cared that I showed up and was a good roofer, and some of their customers thought Roofis on a roof was the cutest thing they ever saw.” Those customers called the local media outlets and suddenly Roofis was famous.

In 1997, Guindon established Roof It Right, which has five human employees and focuses 70 percent of its efforts on residential projects. Naturally, Guindon made Roofis the star of the company. Roofing spoke with Guindon about Roofis (who passed away in 2006) and Roofis’ son, Bullet, who has taken over as Roof It Right’s resident roofing dog.

Roofing: How did Roofis and Bullet become comfortable with ladders and on roofs?

Guindon: Roofis would follow me around wherever I would go. When he was 4-months old, I went up on my house’s roof and he climbed up the ladder behind me.

Roof It Right's owner James Guindon, who is also an artist, includes his dogs in marketing materials, including this Christmas card.

Roof It Right’s owner James Guindon, who is also an artist, includes his dogs in marketing materials, like this Christmas card he illustrated.

I took Bullet to a job site when he was a puppy. We tried to get him to follow Roofis up the ladder but he wouldn’t do it. I kept bringing Bullet to job sites anyway. One day, I went up on a roof and I heard a dog coming up the ladder. I assumed it was Roofis but it was Bullet. Six months later, Roofis died. The day after Roofis died, Bullet filled Roofis’ “shoes”.

Roofing: How do you keep Bullet away from dangerous situations?

Guindon: I have been careful of what roofs I let him onto. If I think Bullet’s going to get hurt, I won’t let him up. We did a job on a 3-story building recently and Bullet was climbing up the 32-foot ladder to get to us. If the ladder is straight up and down, I won’t let him go up because he can fall backward.

Roofing: Do you use your dog(s) in your marketing materials?

Guindon: I’m an artist, so I created our logo with Roofis in it. The last three or four years, I’ve included Bullet on the custom Christmas cards I create and send to my clients. Both dogs are on the company website. My TV commercials include Bullet. My answering machine’s outgoing message starts out with ‘woof woof’. I’m having some fun with it.

Also, when people drive by and see a dog on the roof it’s definitely a headturner. They often stop and ask how the dog got up there. It blows their minds when they see him climb the ladder.

Bullet is Roof It Right's current roofing dog.

Bullet is Roof It Right’s current roofing dog.

Roofing: Do you get jobs specifically because of Bullet?

Guindon: I get calls from animal lovers. They don’t usually tell me they’re going to hire me right away because they’re afraid about how I might price the job. I’ve also been in business for 17 years, so I’m established around here, but I have to admit some of my business is probably because of the dogs.

Roofing: Do you plan to continue using dogs in your business?

Guindon: I got Roofis’ sperm frozen so when Bullet, who is 9 years old, goes to doggie heaven I’ll probably get one more roofing dog and after that I’m going to retire. Then I’ll have hunting dogs instead of roofing dogs.

View Bullet’s TV appearances on Roof It Right’s website.

IMAGES: Roof It Right