Idaho-based contractor KD Roofing is the recipient of a Dodge RAM 1500 Tradesman pickup truck as well as $22,500 in cash bonuses, thanks to its performance in the IKO PRO4 Plus Roofing Components System Promotion.
The initial PRO4 promotion was first introduced to encourage contractors to experience the benefits of working with a roofing system by offering rebate incentives. It was upgraded to the PRO4 Plus Promotion in 2016 to include per-square rebates for contractors, along with cash bonuses and the chance to earn a brand-new pickup truck for their fleet — which will continue in 2017.
For example, participating contractors have the opportunity to earn up to an $8.00 rebate per square when installed with any three components from the PRO4 Roofing Components System — in addition to up to $22,500 in cash bonuses and a top-tier incentive of a new truck.
Located just outside of Boise in Meridian, Idaho, KD Roofing provides a variety of residential and commercial roofing services with a specialty in new construction. Following in the footsteps of their father and KD Roofing’s founder, Kendall Doty, brothers Justin and Jared Doty, office manager and general manager at KD Roofing, helped to drive the company’s success in the promotion.
“We feel blessed to have earned this recognition and are pleased to put the cash bonus and truck back into use for the company,” Justin says.
Additionally, Jared noted that KD Roofing’s Production Manager, David Allen, who has been a long-time employee and friend of the company, also played a role in the success thanks to his continued support in the growth of the company.
“It goes without saying that we have the entire KD Roofing team to thank for this accomplishment,” Jared says.
Distributor and Manufacturer Support
The Doty brothers also noted that support from their distributor, Roofline Supply and Delivery (a division of SRS Distribution), was an element to their success. In fact, the branch manager for Roofline’s Boise location, James Phillips, first introduced the promotion to the KD Roofing team.
“I’ve had a relationship with the KD team almost my entire career in the roofing industry, so when I learned of the PRO4 Plus Promotion, I knew it was a good fit for them,” Phillips says. “But things like this don’t happen overnight; it takes a lot of work and dedication to achieve what the KD Roofing team did. They’ve also built a reputation and trust among their customers by delivering service for more than 20 years.”
IKO Territory Sales Representative, Andrew Buehner, also worked closely with Phillips and the KD Roofing team during the promotion. He helped provide product knowledge and expertise, as well as local service and support to keep the promotion running smoothly for KD Roofing, Phillips added.
“We were onboard with the promotion after discussion with Roofline, but once they introduced us to our IKO rep, Andrew, we knew it was going to be great working with IKO,” Jared says. “IKO is a family-owned business like ours and shares similar valuesplus.”
Coordinating Roofing Components
A roofing components system is engineered to provide more performance than installing just shingles alone.
As such, IKO has developed the PRO4 roofing components system, which includes four multi-layered roofing accessories that protect vulnerable areas of the roof, including eave protection (ice and water protectors), underlayment (for deck protection), roof starters (starter strips to save installation time) and ridge cap shingles (provide protection along a roof’s high-stress areas and accentuate the roof line).
“Our favorite part of working with the PRO4 system is offering our clients a shingle and coordinating components from a single manufacturer,” Jared says. “It’s a benefit for our customers when we assure them it’s one system that’s intended to work together.”
To see a video interview featuring the KD Roofing team and additional details on the IKO PRO4 Plus Promotion, please visit the IKO TV YouTube channel. For more information about IKO’s complete portfolio of residential roofing products and accessories, visit the website.