Owens Corning Earns 2018 Women’s Choice Award

Owens Corning announced that it earned the 2018 Women’s Choice Award, which recognizes the brand behind America’s Most Recommended Roofing Products. This designation is based on a national survey reflecting responses from thousands of women in the United States who were asked to select brands they would highly recommend to friends and family. The announcement coincides with National Roofing Week, June 3 through June 9.

“We are honored that women have expressed their confidence in Owens Corning Roofing with the Women’s Choice Award. Women have long driven design and style decisions inside and outside the home, including the roof,” says Sue Burkett, marketing manager, Owens Corning Roofing. “Women consider the functional features of a home’s roofing system that help seal and defend a home from the elements, as well as the aesthetic aspects of the roof.”

A new roof consistently ranks among the top home improvements that achieves a strong return on investment. As a home’s roof typically represents about 40 percent of a home’s exterior, the roof can play a significant role in boosting curb appeal. The summer provides an opportunity for consumers considering home improvements to view their roof as both functional and stylish.

The annual Owens Corning Shingle Color of the Year initiative, which highlights the roof as a design element, is informed by women’s influence in coordinating a home’s external color schemes. The company developed color tools, such as online style boards and visualization resources, to help consumers consider the important aesthetic aspect of a new roof.

Delia Passi, Chief Executive Officer and Founder of the Women’s Choice Award stated, “By carrying the Women’s Choice Award seal, brands like Owens Corning signify their commitment to empower women to make smart buying choices, which is important because women’s spending power continues to grow. They currently control the majority of the purchasing decisions for consumer goods in the United States.”

This award can serve as a competitive differentiator in the marketplace.  “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. We are pleased to salute Owens Corning Roofing for its focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi continued.

For more information, visit www.owenscorning.com.

 

FlashCo Adds New Regional Sales Representative

FlashCo Manufacturing, Inc. recently hired Justin Erickson for the position of Sales Representative for their Southeast region. Justin joins FlashCo with over 15 years of sales experience in a variety of manufacturing companies including over 10 years in the roofing industry.

Most recently, Justin was National Sales Manager for Sievert Industries, Inc. in charge of outside sales of professional heating tools and equipment throughout North America. Justin was responsible for managing sales and service for Sievert’s business unit including 25 independent sales agencies. During Justin’s tenure, the unit averaged 10 percent annual growth. Justin holds a Bachelor of Science in Business degree from Eastern Illinois University and a Masters in Business Administration from Rockford University.

“We are very excited to add Justin to our sales team,” says Rick Santolaya, FlashCo Territory Sales Manager. “Justin has a great sales background and he’s been in the roofing industry for over a decade. He’s worked with a number of our same customers and distributors, so he’s going to be able to hit the ground running.”

“Justin is the perfect addition to help us continue to grow the Southeast region,” says Bill Bartell, FlashCo Director of Sales. “FlashCo is in the midst of a major expansion and it’s the people in the company like Justin who have a major impact in helping our contractor customers to save time, get off the roof sooner and reduce their installed costs.”

For more information, visit www.FlashCoMfg.com.

Polyglass Achieves ISO 9001:2015 Certification

Polyglass U.S.A., Inc. announced that it has achieved ISO 9001:2015 certification. This accomplishment validates Polyglass’ commitment to manufacturing quality roofing and waterproofing products, enhancing customer satisfaction, and improving business performance.

“We are proud to receive ISO 9001:2015 for all of our Polyglass locations,” said Polyglass CEO Natalino Zanchetta.  “As a quality-focused company, implementing a Quality Management System is a natural step for Polyglass. It increases our reputation for quality products in the industry and builds trust and confidence in our brand.”

Certification to ISO 9001 requires an accredited registrar (third-party auditing organization) to thoroughly review the company’s policies, processes, and procedures to ensure that they are capable of consistently meeting customer, regulatory requirements and the intent of the ISO 9001:2015 standard.

The ISO 9001 standards are published by the International Organization for Standardization, an international agency composed of the national standards bodies of more than 160 countries. A new version of the ISO 9001 appears about every seven years to ensure organizations continue to adapt to the changing environment in which they operate. ISO 9001:2015 is the latest of the ISO 9001 international standards.

For more information, visit www.polyglass.us.

Boral Roofing Partners With BIMsmith to Create BIM Content for its Roofing Products

Boral Roofing LLC has partnered with BIMsmith to produce Building Information Modelling (BIM) content for its roofing products.

The data-rich digital models produced by the partnership are significant for enabling architects and building professionals to now incorporate Boral Roofing’s clay and concrete tile roofing products directly into their design projects. Each product file is compatible with the industry standard in building design software, Autodesk Revit, making the integration of Boral Roofing into a building project fast and easy for building professionals. Furthermore, the product files include all the data, specifications, and cut sheets that architects and designers need in one place, saving them valuable time and effort in their day-to-day workflow.

In addition to providing standalone BIM content, Boral Roofing has also made its clay and concrete roof tile solutions available on the BIMsmith Forge application, a free cloud tool that allows building professionals to design roofing assemblies layer by layer using real, accurate product data. This integration allows users to build a roofing assembly utilizing any of Boral Roofing’s product lines and add it to their projects in just minutes.

“Boral has long sought to provide roofing solutions with superior performance, durability, energy efficiency, and curb appeal,” said Shannon Delgado, marketing manager at Boral Roofing. “We are excited that the availability of Boral Roofing BIM content through BIMsmith will further aid the architects and designers who commit themselves to these standards of excellence every day.”

“Boral Roofing offers a rare depth of solutions and customization that make them an invaluable resource to the building design process,” said Benjamin Glunz, CEO of BIMsmith. “We are excited to welcome their industry-leading product lines to the BIMsmith platform.”

Boral Roofing’s BIM content can be found at https://market.bimsmith.com/boral. The company’s roofing products may likewise be utilized on the BIMsmith Forge application at https://bimsmith.com.

For more information, visit www.BoralRoof.com.

Keep Guidelines Up to Date and Make Safety Part of Your Company Culture

Safety is a consideration in any type of work, whether in the office, a warehouse or outside. There are many concerns, including personal well-being, liability, regulation, public relations and cost-benefit analysis to keep in mind.

There is nothing more important than safety. Every employee wants to go home at the end of the day uninjured. Injuries inhibit the ability to perform work effectively, affecting both the employer and employee. Fatalities have a permanent impact.

Roofing is a category of special concern, due to height and fall injury potential for both sales and production personnel. There are two primary areas of concern: ladder safety and fall hazards. According to a study by the Center for Construction Research and Training titled “Fatal Falls From Roofs Among U.S. Construction Workers,” fatal falls from roofs accounted for one-third of all fall-related construction fatalities during the time period 1992-2009. In its findings, the study found that employers with 10 or fewer employees had a disproportionate number of fatal falls, and that Hispanic workers were a disproportionate number of those fatalities. U.S. Bureau of Labor Statistics numbers show that roofing workers are three times more likely to be fatally injured as a result of a fall than other construction industry employees.

In an effort to minimize the potential for injury or fatality, the government has instituted various regulations, which are enforced primarily by the U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA). Mandatory roof safety guidelines are an effort to steer the industry towards safer roofing practices.

Implementing Safety Practices That Align With Company Culture

The key components to have in mind are establishing guidelines, training, availability of effective safety equipment, and implementation of procedures that result in a safer work environment. The government, particularly OSHA, has developed guidelines intended to create a safer work environment. Training programs are readily available which interpret the OSHA standards and show how they can be practically implemented, and manufacturers have developed equipment designed to improve worker safety, including new types of ladders, safety harnesses, warning barriers, etc.

None of the above is likely to improve roof safety without a willingness on the part of the employer to mandate utilization of safe roofing practices and incorporate into daily operations a culture of safety.

Proper Safety Training Must Be Practiced Consistently

Employees need to be trained how to safely do their work, they must be provided the tools and equipment which enable them to work safely, and they must be encouraged to implement safe working practices to minimize the chance for injury. With proper training and availability of the proper tools and equipment, safe operations become a matter of “common sense.” Educated workers realize the value of the implementation of safe roofing practices and hence are more likely to incorporate them in their daily work.

Keep Safety Eco-Friendly

Safety is not only a physical issue, it is also an economic issue. As an incentive to incorporate safe practices in daily operations, many workers’ compensation providers offer financial incentives in the form of lower rates, rebates and dividends for lower claims history. This adds to profitability. Realizing the economic benefits of decreased liability exposure due to safe operating practices, many insurance providers offer training programs for free to their policyholders. Costs of development have been paid by the insurer, yet the policyholder benefits in the form of structured training being made available to employees at little or no direct cost. This can be a win-win solution to the question of how to develop and implement an effective safety-training program. Even more beneficial, the programs have been developed by experts in the area of risk mitigation, who have an incentive to find cost-effective means to practically incorporate safe practices into the daily roofing operations environment.

Safety Influences Profitability and Success

Employers who orient their company toward safe roofing practices seem more likely to profitably grow their business. Yes, there is a cost to train employees and implement safe roofing practices, but this is more than offset by the additional benefits to be gained by having available a properly trained workforce with a culture for safety. The availability of well-trained employees enables work to progress effectively, providing greater likelihood of profits. Safe and uninjured employees are less likely to pose a legal risk. Lower claims result in lower insurance costs, which directly affects the bottom line.

Keeping safety guidelines up to date is essential. Employee safety must be an integral part of the company culture. Gathering safety updates via e-mail from government websites allow companies to structure employee training programs and updates to the internal safety procedures. This will enable a company to effectively manage in-house safety programs. When companies have an excellent safety record, there are multiple benefits. A company’s e-mod will continue to move downwards, thereby reducing workers’ compensation costs while helping to ensure employees are able to return home safely each night to be with their families.

Retain Loyal Customers

Customers tend to notice poor safety practices implemented by the employees of their roofer. Along with liability risk, this creates a public relations issue. Not addressing customer concerns can result in loss of customers. Why would a customer continue to contract with a company that obviously disregards the safety of its employees? In the current culture, with its emphasis on the individual, safety is an important area of consideration for any employer wishing to profitably expand.

NRCA Urges Participation in National Roofing Week

To increase recognition of the significance of roofs, stress the value of professional roofing contractors, bring attention to the value of a career in roofing and promote the good deeds of the industry, the National Roofing Contractors Association (NRCA) is urging communities throughout the U.S. to recognize National Roofing Week taking place June 4-10.

The roof is one of the components of a structure, yet it often is taken for granted until it falls into disrepair. During National Roofing Week, NRCA encourages its members to participate by engaging in their communities and informing the public about the role roofs and professional roofing contractors play in every community.

Most roof systems last more than 20 years; however, routine evaluation and maintenance is necessary to extend its life and keep overall costs down. NRCA urges consumers to observe National Roofing Week by paying attention to wear and tear on their roof systems and to make informed decisions about roof system maintenance and replacement.

“Professional roofing contractors play a role in every community, and National Roofing Week provides the roofing industry the opportunity to demonstrate the importance of the work we do,” says NRCA Chairman of the Board Dennis Conway. “I look forward to sharing the roofing industry’s stories of professional excellence and charitable giving during National Roofing Week.”

NRCA will recognize National Roofing Week by highlighting the work, training and good deeds of its members and their employees on its various social media outlets. The winners of NRCA’s fourth annual children’s art contest will also be announced. Children in grades 1-8, who are relatives of NRCA members and their employees submitted artwork depicting the importance of roofs and the professional roofing contractor.

Contest winners will have their artwork featured on all National Roofing Week material and additional promotional material to be displayed at industry events throughout the year, including the 2018 International Roofing Expo and NRCA’s 131th Annual Convention in New Orleans.

Additional information about National Roofing Week can be found here.

Mobile Technology Is Changing Online Marketing for Roofing Companies

It seems like the Internet is changing every six months, doesn’t it? The moment you have a marketing strategy worked out, it is thrown into flux by another Google update or market trend.

Right now, that market trend is toward mobile technology. This shouldn’t come as a shock. In fact, I bet you’ve checked your phone since you started reading this article, and we’re only four sentences in!

Mobile technology has significantly changed the landscape of online marketing. More homeowners are using their mobile phones to search for roofing services than ever before. But between the rapid changes in homeowner behavior, the explosion of mobile devices and the intense local competition most roofing companies have, keeping up with the mobile world can seem daunting, if not impossible.

Fear not! We are going to tackle the five ways mobile technology is changing the residential roofing business, and discuss how each one is going to help you win more business from online homeowners.

1. MOBILE is no longer a millennial phenomenon. It was only a few years ago when we were shrugging off the mobile movement. Mobile obsession was primarily a thing for teens and twenty-somethings, right?

Not anymore. Since mobile devices have become more affordable and accessible, homeowners of all ages are turning to their phones when they have an urgent need, such as a repair or roofing emergency. In fact, that is the first device they turn to.

For homeowners over 50, mobile phones are the central device in their daily lives, and they are likely using them to make phone calls and submit web forms. And while home ownership among millennials is rising, a hefty number of leads tend to come from the 50-plus crowd. Adapting to mobile technology is going to help you drive leads across all demographics.

2. GOOGLE has welcomed mobile with open arms. Google tells us that more than half of the queries on their search engine now come from mobile, and it is only going to increase. As a result, they have revamped their pay-per-click (PPC) advertising to reflect the immediacy of mobile searches. Folks at the top, as they say, get the best fruit.

In PPC campaigns, roofing companies need to optimize for mobile. This requires more than checking the “Mobile” box in your ad campaign. You will want to use extensions that make it easier for homeowners to call from their mobile devices and determine how close you are to their location.

Simply stated: homeowners are making their roofing choices at the top of Google’s mobile search pages. To get to the top, you need to have mobile-optimized ads that appeal to mobile users. Being at the top of the page is one of those lead drivers that growing roofing companies cannot do without.

3. TAP-TO-CALL is exactly what homeowners are looking for. In the time-constrained world that we’re in, Google offers homeowners a number of specific roofing choices immediately. However, being at the top of the page means nothing if a person can’t get in touch with you.

Homeowners with roofing needs want to resolve the issue as soon as possible. That’s why it’s important to have a tap-to-call option on your website pages and ads. But, that is only half the battle.

In home improvement, excellent phone work is still necessary. There is nothing more frustrating to homeowners than going to a roofing contractor’s website, liking what they see, dialing the number … and then getting no answer. Or a long hold time. Or going straight to voicemail. Or not getting a prompt call back.

All of these non-responses drive the homeowner to do the same thing: call your competitor.

Mobile has made it easier than ever to go down a list, contacting company after company until they get a response. Roofing companies that want to grow and scale need to have tap-to-call options and strong phone practices to make the most of their mobile presence.

4. RESPONSIVE WEBSITES are more than the future—they’re the industry standard. Mobile is now a fact of life for roofing companies. And if your company’s website requires customers to zoom in on teeny tiny letters, they’re going to get frustrated and move on.

At the very least, every company needs to have a responsive website that accommodates all sizes and models of mobile phones. Responsive sites are Google-friendly and they display in ways that are easiest for homeowners to navigate and understand.

If you’re not sure if your website is responsive, try to access the URL on your mobile phone. Can you see the words at a glance? Do you have to slide around to find a phone number? If so, you probably need to upgrade to a responsive design.

Having a responsive website boosts your site’s usability, making it more likely that you’ll be there when a homeowner searches for roof replacement. Plus, customers in the 50-plus bracket will sincerely appreciate text that is easy to read.

5. MOBILE WEB FORMS are your key to connection, so get it right. Homeowners are embracing web forms in greater and greater numbers. And it’s easy to see why. With busy routines and packed schedules, many homeowners simply have limited time to solve their roofing issues. A web form shows the homeowner how responsive you are and how much you value their inquiry.

That is why more and more roofing businesses are turning to online appointment scheduling in their web forms. Letting the homeowner select an appointment time has a number of benefits. First, homeowners who can schedule their own appointments are far more likely to complete a web form. Second, it gives you a competitive advantage over other forms that do not offer scheduling. It’s simply more convenient and gives the homeowners a greater feeling of control.

Also, self-schedulers are much less likely to become no-shows. As we all know, no-shows are frustrating, costly and a big headache. Letting the homeowner commit to a time that works also shows that your easy to work with and responsive to their needs.

Lastly, web forms are a big hit with Millennials. The 35 and under crowd loves to schedule everything online— haircuts, spin classes, restaurant reservations, vacations, hotel stays. You name it, they are reserving it online. This, too, is becoming an ingrained behavior among the next generation of homeowners, so optimizing your web forms is going to become even more important in the years to come.

Dominate the Mobile Market

Many roofing companies are frustrated with the online world. Roofing is already a very local business, which makes it challenging to grow and expand. By embracing the mobile world, roofing companies can stand out and beat the competition. And for roofers looking for replacement leads, it’s 100 percent worth the time and expense to do it right.

While the mobile world is complex and somewhat confusing, so is the rest of running a business. And I’m guessing your company is already doing that well. If you embrace these mobile trends, you’ll learn how to master them and drive more leads–and more business–to your company.

IKO PRO4 Plus Roofing Components System Promotion Awards New Truck

Idaho-based contractor KD Roofing is the recipient of a Dodge RAM 1500 Tradesman pickup truck as well as $22,500 in cash bonuses, thanks to its performance in the IKO PRO4 Plus Roofing Components System Promotion.

The initial PRO4 promotion was first introduced to encourage contractors to experience the benefits of working with a roofing system by offering rebate incentives. It was upgraded to the PRO4 Plus Promotion in 2016 to include per-square rebates for contractors, along with cash bonuses and the chance to earn a brand-new pickup truck for their fleet — which will continue in 2017.

For example, participating contractors have the opportunity to earn up to an $8.00 rebate per square when installed with any three components from the PRO4 Roofing Components System — in addition to up to $22,500 in cash bonuses and a top-tier incentive of a new truck.

Family Success

Located just outside of Boise in Meridian, Idaho, KD Roofing provides a variety of residential and commercial roofing services with a specialty in new construction. Following in the footsteps of their father and KD Roofing’s founder, Kendall Doty, brothers Justin and Jared Doty, office manager and general manager at KD Roofing, helped to drive the company’s success in the promotion.

“We feel blessed to have earned this recognition and are pleased to put the cash bonus and truck back into use for the company,” Justin says.

Additionally, Jared noted that KD Roofing’s Production Manager, David Allen, who has been a long-time employee and friend of the company, also played a role in the success thanks to his continued support in the growth of the company.

“It goes without saying that we have the entire KD Roofing team to thank for this accomplishment,” Jared says.

Distributor and Manufacturer Support

The Doty brothers also noted that support from their distributor, Roofline Supply and Delivery (a division of SRS Distribution), was an element to their success. In fact, the branch manager for Roofline’s Boise location, James Phillips, first introduced the promotion to the KD Roofing team.

“I’ve had a relationship with the KD team almost my entire career in the roofing industry, so when I learned of the PRO4 Plus Promotion, I knew it was a good fit for them,” Phillips says. “But things like this don’t happen overnight; it takes a lot of work and dedication to achieve what the KD Roofing team did. They’ve also built a reputation and trust among their customers by delivering service for more than 20 years.”

IKO Territory Sales Representative, Andrew Buehner, also worked closely with Phillips and the KD Roofing team during the promotion. He helped provide product knowledge and expertise, as well as local service and support to keep the promotion running smoothly for KD Roofing, Phillips added.

“We were onboard with the promotion after discussion with Roofline, but once they introduced us to our IKO rep, Andrew, we knew it was going to be great working with IKO,” Jared says. “IKO is a family-owned business like ours and shares similar valuesplus.”

Coordinating Roofing Components

A roofing components system is engineered to provide more performance than installing just shingles alone.

As such, IKO has developed the PRO4 roofing components system, which includes four multi-layered roofing accessories that protect vulnerable areas of the roof, including eave protection (ice and water protectors), underlayment (for deck protection), roof starters (starter strips to save installation time) and ridge cap shingles (provide protection along a roof’s high-stress areas and accentuate the roof line).

“Our favorite part of working with the PRO4 system is offering our clients a shingle and coordinating components from a single manufacturer,” Jared says. “It’s a benefit for our customers when we assure them it’s one system that’s intended to work together.”

To see a video interview featuring the KD Roofing team and additional details on the IKO PRO4 Plus Promotion, please visit the IKO TV YouTube channel. For more information about IKO’s complete portfolio of residential roofing products and accessories, visit the website.

Antis Roofing & Waterproofing Receives Community Involvement Award

In recognition of its continuous efforts to help the people of Orange County by keeping roofs over their heads and helping dozens of local charitable organizations, Antis Roofing & Waterproofing, Irvine, Calif., has been presented with the fifth annual CNA/NRCA Community Involvement Award co-sponsored by the National Roofing Contractors Association (NRCA) and CNA.

The award honors charitable works performed by NRCA contractor members.

Antis Roofing & Waterproofing was selected for its nonprofit organization The Antis Foundation. Founded in 2016, the Antis Foundation actively supports many local charities, including Habitat for Humanity, Orange County Ronald McDonald House, Pediatric Cancer Research Foundation and Alzheimer’s Orange County.

The Antis Foundation helps these organizations through its employee volunteer program, charitable grants, corporate and nonprofit collaborations, and pro-bono roofing work.

CNA awarded Antis Roofing & Waterproofing with $7,500 to be used in support of The Antis Foundation.

Additionally, second-place winner Advanced Roofing Inc., Fort Lauderdale, Fla., will receive $5,000 for its ongoing support of the Sonrise Mission, a faith-based rehabilitation program for adults with life-controlling dependency issues.

Third-place winner, Academy Roofing, Aurora, Colo., will receive $2,500 for its work with the Rose Andom Center, which assists victims of domestic violence.

The awards were presented March 2 during NRCA’s Awards Ceremony and Cocktail Reception held during NRCA’s 130th Annual Convention in Las Vegas.

To view CNA’s video featuring Antis Roofing & Waterproofing and its work with its nonprofit organization The Antis Foundation, click here.

Coating System Makes Roofing and Cladding Appear Aged, Weathered

McElroy Metal's Cor-Ten AZP Raw offers the look of aged or weathered roofing and cladding.

McElroy Metal’s Cor-Ten AZP Raw offers the look of aged or weathered roofing and cladding.

Bossier City, La.-based McElroy Metal’s Cor-Ten AZP Raw is new to the company’s product line, offering the look of aged or weathered roofing and cladding.

Cor-Ten AZP Raw is a fluoropolymer coating system that uses cool pigment technology that McElroy Metal applies over Galvalume-coated steel sheet. It’s available in a variety of McElroy Metal standing-seam and through-fastened panel profiles. The look of aged or weathered roofing and wall cladding is growing in popularity and used in commercial, residential and industrial applications. Cor-Ten AZP Raw provides the appearance of rusted metal with the advantages of a highly reflective PVDF coating.

Cor-Ten AZP Raw is a fluoropolymer coating system that McElroy Metal applies over Galvalume-coated steel sheet.

Cor-Ten AZP Raw is a fluoropolymer coating system that McElroy Metal applies over Galvalume-coated steel sheet.


“We’re offering the appearance of weathered steel without having to wait for time and Mother Nature,” says Ken Gieseke, vice president of Marketing at McElroy Metal. “As soon as it’s installed, the weathered aesthetic is evident, attractive and durable. It’s sure to become a popular choice of architects and building owners seeking the look of weathered steel.”

In 2005, U.S. Steel introduced Cor-Ten AZP prepainted steel sheet to provide architects, building owners and homeowners with an enhanced performance product to its Cor-Ten steel. McElroy Metal offers the moderately weathered Cor-Ten AZP Raw, a carefully crafted and engineered system to provide any roofing or cladding project with the authentic look of timelessness.

Raw is produced by McElroy Metal in collaboration with Valspar and U.S. Steel.

To learn more, visit here or call (318) 747-8000.

PHOTOS: McElroy Metal