Roofinox Displays Stainless Steel Roofing Products at ATAS Product Expo

Roofinox America recently joined with ATAS International to educate more than 125 contractors, architects, engineers, distributors and building owners about the latest advances in building materials at the ATAS Product & Education Expo. Held at the ATAS headquarters in Allentown, Pa., the event included the display of Roofinox’s full line of stainless steel roofing products designed to offer long-term sustainability and corrosion resistance for virtually all forms of roofing applications. 

“ATAS International was pleased to once again host our annual product expo,” stated Lee Ann M. Slattery, sales support manager for ATAS International.  “In addition to the vendor displays and plant tours, we also offered three AIA continuing education seminars throughout the day.  These seminars were highlighted by numerous topics related to metal roofing, rain screen systems, and sustainable building envelopes applications. It is our goal to increase awareness and knowledge throughout the AEC community for the proper and growing use of metal building components.”

“We were happy to join ATAS in this educational forum,” said Dave Rowe, vice president at Roofinox America. “Architects and engineers are continually searching for the latest ways to enhance the longevity and sustainability of their design projects. Stainless steel is ideal for applications ranging from rural, urban and light industrial sites to locations based in extreme coastal environments.”

The Roofinox product line consists of Roofinox Classic brush-rolled stainless steel, Roofinox Pearl bead-blasted stainless steel, Roofinox Plus ribbed stainless steel, Roofinox Chroma mirror-rolled stainless steel and Roofinox Tin-plated (Terne), the only tin-plated stainless steel product specifically developed and manufactured for roll forming and fabricating, according to the manufacturer. Designed to offer long-term sustainability and corrosion-resistance for wall-cladding, flashing, rainware, interior design and virtually all forms of roofing applications, each Roofinox product is also designed to be very easy to seam, while offering superior aesthetics and reducing machine and tool wear.

ATAS International manufactures metal roofing, metal wall cladding, metal ceiling panels and metal accessories, produces systems for commercial and residential buildings. The ATAS metal roofing and metal wall product line offers more than 20 profiles available in stainless steel, aluminum, steel, zinc and copper.

Roofinox Expands Sales and Distribution of Products in the U.S.

Roofinox International, a European-based, 30-year-old manufacturer of metal roofing materials, has announced plans to expand sales and distribution of three key products in the U.S. through its subsidiary, Roofinox America Inc.

Products include Roofinox Classic, a brush-rolled material designed for roofing and wall cladding, Roofinox Plus .0157, a ribbed surface material for smoother roofing results and economy and Roofinox Terne-Coated with a tin-plated surface that develops a matt grey patina finish over time.

The announcement comes in response to an increasing demand for Roofinox products since 2012 when the only domestic manufacturer of terne-coated steel products went out of business.

“From then on we supplied to various projects all over the U.S. with increasing quantities every year,” notes Pascal Metzler, who with his brother, Marc, own the company. “In 2014 we decided to move to the U.S. by opening an office and warehouse from where we could service the increasing demand,” he notes. Meanwhile, sales in Europe were also continuing to grow with marketing and distribution to Poland, Russia, Slovenia and Sweden. The company also regularly supplied its unique products to various commercial projects in strong markets like Australia, New Zealand, Malaysia and Singapore. Last year, the company started selling the Roofinox product range in Turkey as well. And while Roofinox is currently examining business relations in several more countries, Metzler emphasizes the main efforts are now to grow market share in the U.S.

He notes the technology for his products date back to 1995 with the development of inoxidable (stainless) steel as a roofing material. The idea behind the product was to create a stainless steel specifically designed for roofing and roll-forming. “We found two major features that made it ideal for the application—mechanical properties and surface design with an architecturally distinctive matt finish for rollformed roofing panels. The product features within these two areas differentiated Roofinox from any other product in the roofing market, he contends and the success of Roofinox Classic and Roofinox tin-plated led to the development of several more products available today.

Architectural demand for Roofinox as a natural metal is very high, notes Metzler. “Aging is no problem for Roofinox because the surface is all natural and typically does not change over time.” In addition, he notes that Roofinox products achieve superior results for LEED-related construction and the sustainability of building products. “More and more building owners are looking into long-lasting and environmentally friendly products,” he notes. And there’s the issue of durability.

“Increasing weather extremes require more durable solutions for roofing and Roofinox stainless steel is the best solution for these environments because it was originally developed for Switzerland and Austria in a region known for challenging weather conditions.”

The current goal is to develop nationwide relationships with metal fabricators and installers who need a reliable source for quality architectural grade stainless steel and tin-plated materials the company offers.

Roofinox materials also offer growth potential to contractors who can now differentiate through specializing into more sophisticated work. “Some of the largest institutional building owners, such as the armed forces, school and education authorities, hospitals and churches, are specifying stainless steel for these reasons—it simply is a very high-quality roofing material,” Metzler notes.

One of the brothers’ first steps toward expansion has been the recruitment of David Rowe, a 28-year veteran of the metal roofing and wall panel industry, who has been named vice president-sales of Roofinox America Inc. Rowe joined Roofinox from Englert Inc., an American manufacturer of metal and aluminum roofing and wall panel coil, where he was director of product management responsible for the planning, development and introduction of all new products.

Roofinox America Names Vice President of Sales

David H. Rowe, a 28-year veteran of the metal roofing and wall panel industry, has been named vice president of sales for Roofinox America Inc., a supplier of quality Roofinox stainless steel coil, featuring mechanical properties and an architecturally distinctive matt finish for rollformed roofing panels.

Rowe joins Roofinox from Englert Inc., an American manufacturer of metal and aluminum roofing and wall panel coil, where he was director of product management responsible for the planning, development and introduction of all new products.

At Roofinox America, Rowe will be responsible for the direction and management of all sales and business development operations, including distribution and fabricator and installer relations for the Roofinox stainless steel product line; Roofinox Classic, a brush-rolled material designed for roofing and wall cladding; Roofinox Plus 0.0157, a ribbed surface material for smoother roofing results and economy; and Roofinox Terne-Coated with a tin-plated surface that develops a matt grey patina finish over time.

Rowe’s roots run deep in this market. He joined Englert in ’92 as a member of its sales force and since then held a variety of management positions in regional and national sales, project management and product development. During his career, he was responsible for the development and launch of more than 30 roofing and wall panel products and programs and several strategic partner alliances for related materials.

Among his responsibilities at Roofinox will be the development of alliances with distributors and metal wholesalers, leading manufacturers for roofing and wall-cladding panels and sheet metal workshops—all looking for Roofinox stainless steel’s combination of high longevity with a dull surface without artificial coating. This natural metal was developed in Europe especially for roofing and wall cladding.

Rowe also brings to Roofinox a proven track record for creating, developing and completing architectural detailing and material specifications for high-end commercial, institutional, and residential projects, and will be responsible for counseling, assisting and training customers, including designers, specifiers and roofing contractors.

He is well-known in the roofing fabrication and contracting industry and early on in his career was associated with Bass Associates, a Massachusetts-based contracting company, installing metal roofing and wall panels.