IKO Postpones Upcoming Profit Power Workshops

To prioritize the safety of employees and attendees, IKO has decided to postpone its upcoming Profit Power workshops originally scheduled for the following dates and locations:

  • March 27: Dartmouth, Nova Scotia
  • April 7: Dallas, Texas
  • April 21: Detroit, Michigan

IKO will be rescheduling these events for later dates in 2020. The rescheduled dates will be announced later in the year.

ROOFPRO Profit Power Workshops were established as a means for roofers to glean expert knowledge from industry and business leaders. In addition to technical roofing resources, contractors learn the ins and outs of running a financially successful business. 

For more information, visit www.iko.com

IKO Announces 2020 Dates for ROOFPRO Profit Power Workshop Series

IKO released the 2020 dates for its ROOFPRO Profit Power Workshops, events designed to provide critical insights that attendees can immediately put to work to elevate their company’s profitability and industry knowledge. The workshops will feature Scott Siegal, president of the Certified Contractors Network, who will share insights on how to use customer behavior and neuroscience to develop a company elevator pitch that represents its brand and engages customers.

The events will also cover IKO’s ROOFPRO Contractor Loyalty Program, tips for mastering homeowner meetings, comprehensive business knowledge, and third-party vendor tools and services.

The upcoming ROOFPRO Profit Power Workshops include:

  • February 25: Calgary, Alberta
  • March 3: Anaheim, California 
  • March 27: Dartmouth, Nova Scotia
  • April 7: Dallas, Texas
  • April 21: Detroit, Michigan
  • October 6: Charlotte, North Carolina

 “IKO’s Profit Power Workshops empower construction professionals with some of the tools they need to not only provide the highest-quality roof services, but also help meet their financial growth goals in 2020,” said Nicole Gray, loyalty program manager at IKO. “For professionals in the roofing industry, it’s absolutely critical to be equipped with the highest quality products on the market and have the business know-how to boost their bottom lines. IKO is eager to continue providing this essential support through Profit Power Workshops to selected contractors in 2020.”

Available to members of IKO’s ROOFPRO Loyalty Program or contractors interested in applying, Profit Power Workshops feature a curriculum developed and presented by accomplished roofing professionals and subject-matter experts. Each workshop covers tips ranging from plugging leaks in business profitability to connecting contractors to third-party vendors for business support. 

ROOFPRO Profit Power Workshops were established as a means for roofers to glean expert knowledge from industry and business leaders. In addition to technical roofing resources, contractors learn the ins and outs of running a financially successful business. 

For more information, visit www.iko.com

IKO Launches New North American Residential Roofing Website

IKO announced the launch of its new North American website for residential roofing. Designed with both contractors and homeowners in mind, the easy-to-navigate new site elevates the user experience for those researching roofing options, products and best practices.

Homeowners can “Find a Contractor,” review product and accessory overviews, peruse the design center, access a roof inspection checklist and more. Contractors can “Find a Distributor,” learn more about the new ROOFPRO loyalty program and take advantage of professional tools and support that can help business efficiency and efficacy.

“We’re excited to launch our new residential website,” said Jeff Williams, brand director, North America. “More and more research is being done online and this new site provides a valuable, easy user experience for homeowners and contractors alike.” 

Contractors and customers will also benefit from IKO’s Roofviewer app. The app is a tool to create a mock-up of a home and test a fresh and vibrant selection of roofing colors. Experiment with new colors from IKO’s performance product lines — Dynasty™ and Nordic™ — and see how they complement shutter, railing, door, window and trim colors. IKO consults with roofing design specialists in emerging color trends every year to ensure the colors reflect today’s styles. IKO’s residential website will be continually updated with new product announcements, blog posts, project profiles and more. To learn more, visit https://www.iko.com/na/.