METALCON Keynote Address to Discuss the Harley-Davidson Brand’s Success

Do you ever consider how your customers perceive your business? You should and you should do it every day, all day long. Clyde Fessler, one-time vice president of business development at Harley-Davidson, is the scheduled keynote speaker at METALCON. He will present his methods of success at the Tampa Convention Center on Wednesday, Oct. 14.

Fessler, often referred to as the man behind the brand, is credited with almost single-handedly rescuing the legendary motor company from near bankruptcy and turning the Harley-Davidson brand into the most sought after on the planet.

“Today I think Harley-Davidson quality and reputation is top notch, but it wasn’t always that way,” says Jay Smith, director of sales at Metl-Span, a manufacturer of insulated metal panels. “Harley-Davidson really struggled in the late ’60s to the early ’80s, but with major management changes and an outstanding marketing strategy, Harley-Davidson has become the premier motorcycle manufacturer in the world. Just ask one of the 350,000 people who bought a Harley worldwide last year.”

Smith owns two Harley-Davidson motorcycles, a 1997 Road King and a 2012 Ultra Classic Limited.

“I grew up mostly riding horses … and bulls, but I always wanted a Harley,” says Rob Haddock, founder and CEO at S-5!, the manufacturer of clamps designed to attach almost anything to standing seam roofing. “I didn’t get one until I was almost 50. It’s a Road King. Harley is iconic and always has been, but the iconic image changed over the years from one of bad-boy gang bikers with an occasional ‘biker bitch’ to just the classic motorcycle to own, which I believe really opened up their market to guys like me who didn’t necessarily want to associate with the bad-boy types.”

Harley-Davidson is the most recognizable motorcycle on the market. Fessler has presented his Harley-Davidson Turnaround Story to more than 100 corporations and international organizations in the past three years. At METALCON, Fessler will share the story of how he made it happen. His message focuses on success at all level, using the principal of The Five P’s: People, Passion, Product, Price and Promotion. Fessler will relate the message to anyone running a business in a competitive environment, looking to break out and become a market leader.

Would you like to build the brand of your business? Visit the METALCON website to register for METALCON and the Keynote Address, scheduled for 10:15 a.m. on Oct. 14.

S-5! Founder and CEO Receives Larry A. Swaney Award

S-5! founder and CEO, Rob Haddock, has been named the 2015 recipient of the prestigious Larry A. Swaney Award, which honors an individual in metal construction who selflessly fosters the growth and betterment of the industry.

S-5! Founder and CEO Rob Haddock has been named the 2015 recipient of the prestigious Larry A. Swaney Award, which honors an individual in metal construction who selflessly fosters the growth and betterment of the industry.

S-5! Founder and CEO Rob Haddock has been named the 2015 recipient of the Larry A. Swaney Award, which honors an individual in metal construction who selflessly fosters the growth and betterment of the industry. The Metal Construction Association (MCA) sponsors the annual award named after the organization’s first president and one of its founders.

The Swaney Award is bestowed at MCA’s Annual Meeting, held this earlier this year in Palm Springs, Calif. Recipients must exhibit generous commitment to the metal construction industry beyond personal gain, be involved in a leadership capacity, and have made significant contributions to the improvement of metal construction and its supporters.

“Rob has dedicated his professional career for the last 40 years to the advancement of metal roofing within the marketplace,” says S-5! Vice President Keith Lipps. “He has been an influential voice in the promotion, research, and technical advancement of the entire industry, and not just his own corporate product line. He has consulted to many major metal roofing suppliers, assisting them to advance their product lines, develop training programs, initiate technology transfers and more.”

Haddock is also a prolific author of dozens of articles, white papers and industry technical documents. His writings have been published in at least five languages, and he has lectured on metal roofing topics in a dozen countries. He is a generous philanthropist, donating his time, talents, and finances to numerous charitable endeavors around the globe.

“With his western hat, friendly smile, candid speak, and willing participation, Rob is one of the most recognizable personalities in the industry,” Lipps continues.

Rob Haddock began his career as a metal building erector before founding S-5! and becoming a sought-after metal roofing consultant, inventor (he holds more than 30 patents), speaker, and author. He serves as an adjunct faculty member at the University of Wisconsin School of Engineering, is the director of the Metal Roof Advisory Group Ltd., and pilots S-5!, which is a manufacturer of metal roof attachment systems. Haddock has been a Lifetime Honorary Member and advocate of MCA since 1985. He is also a member of CSI, MBMA, ASHRAE, ASCE and ASTM. In 2012 he was a charter inductee to the Metal Construction Hall of Fame.

At the award ceremony, Haddock made special thanks to his family in attendance: sons Dustin and Shawn, daughter Lara, and their spouses, Rebecca and Jessica Haddock and Shane Dunnam. In addition, Haddock expressed gratitude for his staff and the many MCA friends and peers present.

”I am both honored and humbled to receive such a distinguished award and be recognized among the esteemed previous winners, especially remembering that Larry Swaney was the guy who extended a hand of friendship to me and invited me to speak to the MCA group back in 1985,” Haddock says.

Attach Almost Anything to Corrugated Profiles

CorruBracket 100T from S-5! is designed specifically for corrugated roofing profiles that are common in North America.

CorruBracket 100T from S-5! is designed specifically for corrugated roofing profiles that are common in North America.


CorruBracket 100T from S-5! is designed specifically for corrugated roofing profiles that are common in North America. CorruBracket 100T is affixed to the crest of the corrugation, leaving the drainage plane free of holes to protect against leaks. The bracket can be attached directly to the sheeting, accommodating ancillary attachment anywhere along the corrugation. For heavy-duty applications, the bracket can be fixed into the underlying substrate for additional support without crushing the corrugation. CorruBracket 100T comes with a factory-applied EPDM rubber gasket seal already on the base; the S-5!-patented reservoir conceals the EPDM from UV exposure.

Attach Almost Anything to Select Trapezoidal Roof Profiles

RibBracket from S-5! can be used to mount almost anything onto the most common exposed-fastened, trapezoidal roof profiles marketed in North America.

RibBracket from S-5! can be used to mount almost anything onto the most common exposed-fastened, trapezoidal roof profiles marketed in North America.


RibBracket from S-5! can be used to mount almost anything onto the most common exposed-fastened, trapezoidal roof profiles marketed in North America. The RibBracket comes with a factory-applied EPDM rubber gasket seal already on the base, and the S-5!-patented reservoir conceals the EPDM from UV exposure, preventing drying and cracks. The RibBracket is mounted directly onto the crown of the panel, straddling the profile. No surface preparation is necessary; simply wipe away excess oil and debris, align and apply. RibBracket is economical and facilitates quick and easy installation. The slotted top hole, which accommodates standard M8 nuts and bolts, simplifies alignment and maximizes flexibility in attaching ancillaries.

Clamps Accommodate Metal Roof Panels With a Horizontal Seam

S-5-H clamp and S-5-H Mini clamp

S-5-H clamp and S-5-H Mini clamp

S-5! introduces two clamps for metal roof panels. The S-5-H clamp was developed to securely and cost-effectively accommodate metal roof panels with a horizontal seam. The S-5-H allows for attachment to a horizontal seam on the vertical leg of the seam.

The clamp’s two-piece design allows it to be installed anywhere along the length of the rib, simplifying installation. Just place the clamp on the seam, slide the insert piece into place and tighten the setscrews. After the clamp is installed, affix ancillary items using the top stainless steel bolt provided. The S-5-H can be used with the S-5! ColorGard snow retention system and other heavy-duty applications.

The S-5-H Mini is a bit shorter than the S-5-H and has one setscrew rather than two. The mini can be used for attaching a variety of rooftop accessories, including signs, walkways, satellite dishes, antennas, rooftop lighting, lightning protection systems, solar arrays, exhaust stack bracing, conduit, condensate lines and mechanical equipment. S-5! mini clamps are not compatible with S-5! SnoRail/SnoFence or ColorGard snow retention systems.

One-piece Clamp Fits Standing-seam Panels with Horizontal Seams

The S-5-H90 is a one-piece clamp that was developed to accommodate metal roof panels with a horizontal seam greater than 0.65 inch.

The S-5-H90 is a one-piece clamp that was developed to accommodate metal roof panels with a horizontal seam greater than 0.65 inch.

The S-5-H90 is a one-piece clamp that was developed to securely and cost‑effectively accommodate metal roof panels with a horizontal seam greater than 0.65 inch.

Turning the clamp 90 degrees so that the bolt hole side is facing up, slip the clamp on the seam and tighten the setscrews. Go to the S-5! website for information about properly attaching S-5! clamps. After the clamp is installed, affix ancillary items using either of the two threaded bolt holes and bolt provided. The S-5-H90 is perfect for use with S-5! ColorGard and X-Gard snow retention systems and other heavy-duty applications.

The S-5-H90 Mini is a bit shorter than the S-5-H90 and has one setscrew and one threaded bolt hole rather than two. The mini is the choice for attaching all kinds of rooftop accessories: signs, walkways, satellite dishes, antennas, rooftop lighting, lightning protection systems, solar arrays, exhaust stack bracing, conduit, condensate lines, mechanical equipment—just about anything!*

The S-5-H90 and S-5-H90 Mini clamps are each furnished with the hardware shown to the right. Each box also includes a bit tip for tightening setscrews using an electric screw gun. The structural aluminum attachment clamp is compatible with all common metal roofing materials excluding copper. All necessary stainless steel hardware is included. Please visit www.S-5.com for more information including CAD details, metallurgical compatibilities and specifications.

The S-5-H90 clamp has been tested for load-to-failure results on a variety of horizontal standing seam roof profiles from leading panel manufacturers. The independent lab test reports can be found on the company’s website.

Clamp Fits Vertically Folded Seam Profiles

The S-5-V clamp from S-5!

The S-5-V clamp from S-5!

The S-5-V clamp from S-5! is a versatile clamp that fits vertically folded seam profiles manufactured in North America, including most structural and architectural profiles. Its simple design and generous dimensioning are what make the S-5-V clamp usable with S-5! snow-retention products, such as ColorGard, and other heavy-duty applications. Installation includes setting the patented roundpoint setscrews into the clamp, placing the clamp on the seam and tightening them to the specified tension. Then, affix ancillary items using the stainless-steel bolt provided.

Add Components to Your ColorGard Snow Retention System

S-5!'s SnapClip II

S-5!’s SnapClip II

SnapClip II or SnapClip III are optional components that can be added to your S-5! ColorGard snow retention system to further retard the migration of snow. It has a special integrated rubber “foot” to prevent abrasion of the panel’s finish. SnapClip snaps onto the back of the crossmember and extends down to the flat of the roofing panel.

Snap the SnapClip onto your ColorGard crossmember after installation. One or two clips are used between seams (please visit www.S-5.com for details). Mount the SnapClip to the back of the crossmember using the lock that results with the rubber “foot” resting properly on the panel surface. When applying downward pressure on the part, the “toe” should engage the surface of the panel just before the “heel.” Screw SnapClip into place utilizing the provided stainless steel self-tapping screw.

SnapClip II has two locks and is especially made for seam heights of 1 inch (25 mm) and 1 3/4 inch (44.5 mm) snap. It will also fit 2-inch (51-mm) vertical seams but not 2 inch (51 mm) horizontal.

SnapClip III has three different locks and will work on seam heights of 1 3/4 inch (44.5 mm) up to 3 inches (76 mm).

Mount Snow-retention Systems and Solar Panels

S-5!'s VersaGard

S-5!’s VersaGard

VersaGard is a strong, versatile and affordable exposed-fastened solution for mounting snow retention and solar panels. It is compatible with almost any trapezoidal, exposed-fastened profile. VersaGard comes with factory-applied butyl sealant already in the base; the S-5!-patented reservoir conceals the sealant from UV exposure, preventing drying and cracks. A VersaGard pipe snow-retention system functions without cluttering the lines of the roof. It also can be used in lieu of an L-foot to support the installation of photovoltaic panels. VersaGard works with most rail or racking systems and can be oriented parallel or perpendicular to the roof line.

Snow-retention Components Further Slow Snow from Sliding Off a Roof

SnapClip II from S-5!

SnapClip II from S-5!

SnapClip, SnapClip II or SnapClip III are optional components that can be added to your S-5! ColorGard snow retention system to further retard the migration of snow. It has a special integrated rubber “foot” to prevent abrasion of the panel’s finish. SnapClip snaps onto the back of the crossmember and extends down to the flat of the roofing panel.

Snap the SnapClip onto your ColorGard crossmember after installation. One or two clips are used between seams. Mount the SnapClip to the back of the crossmember using the lock that results with the rubber “foot” resting properly on the panel surface. When applying downward pressure on the part, the “toe” should engage the surface of the panel just before the “heel.” Screw SnapClip into place utilizing the provided stainless steel self-tapping screw.

SnapClip II has two locks and is especially made for seam heights of 1 inch (25 mm) and 1 3/4 inch (44.5 mm) snap. It will also fit 2-inch (51 mm) vertical seams but not 2-inch (51 mm) horizontal.

SnapClip III has three different locks and will work on seam heights of 1 3/4 inch (44.5 mm) up to 3 inches (76 mm).

SnapClip should not be used on copper roofs.