Heidi J. Ellsworth and Karen L. Edwards Launch Second Marketing Book for Roofing Contractors

Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the pair have teamed up again to publish the next book in the series, Building a Marketing Plan for Roofing Contractors.

The book serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline and other useful tools.

“I think one of the biggest things I took away is the importance of having a plan,” stated Lynne Marie H. Rosado, Marketing Director of Houston, Texas-based R. B. Hash Roofing and Waterproofing. “I was able to work towards the items I felt were most important for R. B. Hash this year, which included re-branding with a new logo and launching a new website. These things take time and you want to do it right the first time, so having a plan with marketing items to focus on this year helped us prevent wasted time and money.”

Both books can be purchased on Amazon or the NRCA bookstore.

Ellsworth and Edwards are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC, respectively. They both also work with several industry manufacturers, service providers and roofing contractors throughout the country. Ellsworth and Edwards are available to speak to contractor audiences as part of training and educational programs.

For more information, visit their RoofersCoffeeShop Directory.

FlashCo Hires New Marketing Coordinator

FlashCo hires Alexander Tabrizi as its new marketing coordinator.

FlashCo hires Alexander Tabrizi as its new marketing coordinator.

FlashCo recently hired Alexander Tabrizi as its new marketing coordinator. Alexander will be responsible for supporting all marketing efforts of FlashCo’s growth and expansion plans, including sales support for FlashCo’s five regional sales and service locations.

“We are excited to add Alex to our team,” says Bill Bartell, director of sales for FlashCo. “FlashCo is currently in a growth phase and it’s important for us to have strong marketing support as we expand into new markets and further develop existing markets. Alex brings a range of digital and traditional marketing skills that will be an asset to our sales team and to the company as a whole.”

Alexander is a graduate of the University of California at Riverside’s School of Business Administration with a concentration in Marketing. Alexander recently completed three years of digital marketing and content creation within the entertainment industry utilizing methods to generate brand awareness.

AkzoNobel Combines Sales and Marketing Teams from Its Liquid and Powder Coatings Businesses

AkzoNobel will combine the sales and marketing teams from its liquid and powder coatings businesses that serve the aluminum architecture and façade and cladding markets. The move reflects the growing importance of powder coatings in that sector, and will help customers and specifiers to make the right coatings choices, says Ben Mitchell, manager, Extrusion Coatings at AkzoNobel.

”Because liquid and powder coatings are not always interchangeable in aluminum applications, it is important for customers to understand which are most appropriate,” he says. “Having a combined team will ensure a unified approach to helping designers, specifiers and fabricators to select the optimal solution for their project.”

The new team builds on an effort to educate industry professionals about powder and liquid coatings choices for aluminum, Mitchell adds. These include an AkzoNobel research paper presented at the Council on Tall Buildings and Urban Habitat 2015 Conference and the AEC Daily continuing education course “High Performance Coatings for Aluminum Fenestration”.

“Specifiers need accurate information on all available products in order to make the best decision for a given application, Mitchell adds. “AkzoNobel prides itself on superior customer service, so our priority is to keep internal experts networked throughout our organization and provide clients with optimal solutions for their specific application, regardless of chemistry or application method.”

AkzoNobel’s products for metal coil and extrusions include TRINAR, CERAM-A-STAR, POLYDURE, ACRA-BOND, INTERPON D3000, INTERPON D2000 and INTERPON D1000.

FlashCo Hires Sales and Marketing Director for Eastern Region

FlashCo is pleased to announce the recent hire of Bill Bartell, director of Sales and Marketing for the Eastern Region. Bill is responsible for the growth of this region’s sales and overseeing its operations. Additionally, Bill will develop the team, reps, and the territory until branch manager(s) are hired after achieving sales objectives. Bill will be working closely with Greg Morrow, the president, to realize and further develop a strategic sales and marketing plan for this new region. The eastern region includes all states east of the Mississippi River, as well as Eastern Canada.

Bill comes to FlashCo with an impressive resume and more than 25 years of sales/marketing experience. During the last 22 years, Bill has held various positions in sales, marketing, and management with Sealed Air Corporation; most recently as director of Sales and Marketing, Systems and Integration. Bill holds a BA degree in Speech Communication from Gonzaga University. Bill will be based out of greater Greenville, S.C., which will be very close to FlashCo’s new facility in South Carolina.

FlashCo is a manufacturer of roof flashings and accessories primarily fabricating parts out of TPO, PVC, Lead, Zinc, and Copper. Established in 2000 in Sonoma County California FlashCo has grown to 6 locations with Piedmont being its 7th. FlashCo’s mission is to “Save the Contractor Time”. FlashCo primarily comes to market via roofing wholesale distribution and private labeling with major single-ply manufacturers.

Customized Report Provides Estimate of Roof Size in About One Hour

EagleView Technologies' QuickSquares Report

EagleView Technologies’ QuickSquares Report

EagleView Technologies Inc., a provider of aerial imagery, data analytics and GIS solutions, has introduced the QuickSquares Report. A sales and marketing tool for roofing sales teams, this report delivers an overall estimate of the roof size within approximately one hour from the time that the order is placed. A customized cover transforms the report into a professional presentation tool that leaves a lasting impression.

The QuickSquares product provides an easy price point for roofing contractors to quickly obtain an overall square count for residential roofs. It works in conjunction with the entire EagleView suite of solutions offering an easy means to upgrade to an EagleView Premium report when more detail is required for ordering materials. After winning the job, contractors can simply upgrade their QuickSquares Report to a Premium Report for industry-leading, precise measurements to be used for material ordering and production planning.

The report is created using EagleView’s patented technology and includes a color aerial image of the property. It is available now and can be ordered online.