Sales Training Program Is Offered for Scotchgard Protected Shingles

Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

Get With The Program

The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

“Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

Contractors On Board

Contractors find the program helpful for their sales calls.

“After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

Confidence in Atlas is a part of why roofing contractors are participating.

Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

“I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

“As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

Sales Support Tools

Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

  • Scotchgard Protector Shingle Sales Specialist designation
  • Building owner sales video
  • Scotchgard Protector sales piece

Curb Appeal. That’s The Power Of Scotchgard Protector.

A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

How To Sign Up

Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

Malarkey Roofing Products Celebrates 60 Years of Asphalt Roofing Advancements

Malarkey Roofing Products is proud to mark sixty years of asphalt roofing manufacturing by celebrating their history of innovation across multiple campaigns in 2016. Since its establishment in 1956, Malarkey has been a family owned business with a focus on quality products providing long-term solutions for customers.

Headquartered in Portland, Oregon, Malarkey Roofing Products has expanded over the years to include production facilities in South Gate, California and Oklahoma City, Oklahoma. Throughout the company history, Malarkey has been an innovator of roofing industry advances including the first polymer modified asphalt roofing shingle in 1986, the first Scotchgard Protector shingle in 1994, and the creation of The Zone patented nailing area for improved architectural shingle installation in 2001.

The sixtieth anniversary of Malarkey Roofing Products is being celebrated throughout 2016 with a focus on historical innovations of the company as well as looking to the future of sustainable manufacturing practices. Anniversary promotions will be held throughout the year at trade shows, on social media, and during special events.

To mark the milestone anniversary, the video “The History of Malarkey Roofing Products” was created to highlight the company focus on innovation and how they have laid a foundation for future products that are mindful of environmental needs. The video focuses on the collaboration of customers, employees, products, and continual innovation for a company to succeed. Malarkey takes this concept into the slogan “A Bunch of Malarkey” to highlight the groups of customers, employees, and products that celebrate what it is to be a part of the Malarkey team.

“Malarkey is a family company and we want our employees and customers to feel like part of that family,” states Malarkey Roofing Products President Jim Fagan. “I’m proud to be part of a company with such a long history of innovations that focus on quality. We are looking forward to continuing that tradition with roofing solutions that will take us into the future of sustainable roofing.”