Atlas Roofing Roadshow Enhances Contractor Business Skills

Atlas Roofing has hit the road with its roadshow, visiting cities across the country. The purpose of this journey is to help contractors enhance the business skills that will increase their job close rate and maximize customer satisfaction.

“Our roadshows are designed to help contractors outshine the competition and maximize closing opportunities,” says Stan Bastek, Atlas director of Marketing and Sales Development. “We have built a rapport with contractors through events like these, and we, in turn, learn a lot from them.

“The main purpose of this roadshow is to share our ideas with everyone while educating contractors about our product line and marketing programs.”

The 2017 Atlas Roofing Roadshow will feature the following sessions:

  • Learn how to become a 3M Scotchgard Shingle Sales Specialist
  • Control your cash flow with Genesis Contractor Solutions
  • Set yourself apart: Sell on value, not on price and land more jobs
  • HP Shingle Technology: How to save both time and money on installation
  • Boost your social impact: Learn how to maximize your social media to gain leads and increase referrals.

The Roadshow provides an opportunity for roofing contractors to learn about product innovations and marketing partnerships that can be leveraged from Atlas Roofing. Professional headshots will be taken of all participants, free of charge. And as always, there will be more than $5,000 in giveaways and prizes for the lucky few who win the fun roadshow-themed game show, What’s That Streaking.

“Stan and his crew of Atlas professionals impressed me,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga. at this past year’s roadshow in Atlanta. “They had product knowledge and presentations. Although I’ve wanted to go to one of these events for a while, this was the first time I was able to attend. And I’m going home with some helpful knowledge,”

Atlas Roadshow events are half-day conventions open to contractors, their staff members and Atlas distribution partners. Registration is required to attend, but admission is free. This year, we will hit these markets:

  • Oklahoma City – Jan. 26
  • Minneapolis – Feb. 1
  • Ann Arbor, Mich. – Spring 2017
  • Nashville, Tenn. – Spring 2017
  • Philadelphia – Spring 2017
  • Pensacola, Fla. – Date TBA
  • Austin/San Antonio – Date TBA
  • Tampa, Fla. – Date TBA
  • Baton Rouge/New Orleans – Date TBA
  • Dallas – Date TBA

Sales Training Program Is Offered for Scotchgard Protected Shingles

Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

Get With The Program

The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

“Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

Contractors On Board

Contractors find the program helpful for their sales calls.

“After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

Confidence in Atlas is a part of why roofing contractors are participating.

Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

“I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

“As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

Sales Support Tools

Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

  • Scotchgard Protector Shingle Sales Specialist designation
  • Building owner sales video
  • Scotchgard Protector sales piece

Curb Appeal. That’s The Power Of Scotchgard Protector.

A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

How To Sign Up

Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

Architectural Shingle Features Recycled Polymers

The Vista Nexgen architectural shingle is fortified for enhanced granule adhesion and extreme weather protection.

The Vista Nexgen architectural shingle is fortified for enhanced granule adhesion and extreme weather protection.

Malarkey Roofing Products has introduced the Vista Nexgen polymer modified laminated architectural shingle, which is fortified for enhanced granule adhesion and extreme weather protection. Nexgen utilizes a blend of Flexor asphalt with reclaimed post-consumer recycled polymers, which improve the shingle characteristics of asphalt flexibility, granule adhesion, cold-weather installation and impact resistance while supporting sustainable product design. Vista includes a UL 2218 Class 3 impact-resistance rating and increased security against algae staining. The product is available in four colors: Midnight Black, Natural Wood, Storm Grey and Weathered Wood.

Ridge Ventilation Includes Hot-dipped Galvanized Nails

Ridge ventilation includes hot-dipped galvanized nails to improve longevity and rust resistance for outdoor applications.

Ridge ventilation includes hot-dipped galvanized nails to improve longevity and rust resistance for outdoor applications.

Benjamin Obdyke Inc. has revitalized its line of ridge ventilation. Now, premium hot-dipped galvanized nails are included in every product to improve longevity and rust resistance for outdoor applications that are subject to extreme elements. The nails also comply with Miami-Dade code. In addition, the entire Ridge Vent family warranty now extends to a Lifetime Limited Warranty when installed with lifetime shingles. The upgrade in nail quality, packaging, and extension of warranty provides value to installers and homeowners.

Dan Worstell of Pyramid Roofing Creates Positive Change in His Community

Dan Worstell (right) is pictured with his dad Jerry (center) and his brother Dave (left).

Dan Worstell (right) is pictured with his dad Jerry (center) and his brother Dave (left).

Dan Worstell, president of Pyramid Roofing, which has offices in Newport News, Suffolk, Virginia Beach and Williamsburg, Va., believes the biggest changes can be made with small efforts. Worstell lives his belief every day.

For example, after signing up as a volunteer with Big Brothers Big Sisters of Greater Williamsburg, he was quickly paired with 7-year-old Jordan. The plan as to spend a few hours a month with the boy over the course of a year, sharing activities and generally being a positive male role model for Jordan. Recently, the pair celebrated 10 years as “Big” and “Little,” and both their lives have changed for the better as a result of their relationship. Jordan is a smart, popular teen in his senior year of high school. He works after school and on weekends, has his own bank account and buys presents for the Worstell family at Christmas.

Meanwhile Worstell and his family—wife Tammy and sons Derek and Drew—include Jordan in family activities, from holiday celebrations to just hanging out around the house. Worstell also attends Jordan’s sporting events and hangs photos of Jordan along with his own sons on the walls of his office.

Through Big Brothers Big Sisters of Greater Williamsburg, Wortsell has mentored Jordan for the past 10 years.

Through Big Brothers Big Sisters of Greater Williamsburg, Wortsell has mentored Jordan for the past 10 years.

Worstell is not only one of the most prominent roofing contractors in the Hampton Roads area, he’s also a stand-up guy who cares about his employees and community.

For example, Worstell roofed the home of a disabled veteran for free and also supplied the labor to install roofing shingles (donated by Atlanta-based Atlas Roofing Corp.) at the Jamestown 4-H Center. On rain and snow days, Worstell keeps his crews working by posting on Facebook that the roofers are available to do odd jobs around the house. All Worstell asks in return is a $15 minimum donation to the Grove Christian Outreach Center.

On rainy mornings, Worstell often can be found in his company truck in the Chick-fil-A drive-thru in Hampton Roads. He hands his credit card to the cashier and moves to the end of the line, paying for breakfast for everyone originally behind him. Along with the free breakfast, the cashier passes out a chip clip with the Pyramid Roofing name and logo on it. This small investment has led to new business and positive feedback about Pyramid Roofing.

Photos: Atlas Roofing Corp.

Owens Corning Announces Shingle Color of the Year

Owens Corning announced Sedona Canyon as the 2017 Shingle Color of the Year. The shingle manufacturer is already known for its revolutionary TruDefinition Duration Designer Colors and now is enhancing the conversation homeowners have about their exterior remodeling.

The color Sedona Canyon was selected for its warmth and resemblance to real wood. It has subtle shades that enhance the dimension of a home’s roof. Its medium and red-toned browns, butterscotch-colored hues and twists of blue-gray are versatile.

The versatility of shingle colors is what makes this program exciting and relevant for the long term, according to Owens Corning.

“We introduced the SHINGLE COLOR OF THE YEAR program because of how important a roof is to the beauty and value of your home,” said Sue Burkett, marketing leader at Owens Corning. “People have incorporated the latest fashion colors into their clothing, furnishings and interiors. They surround themselves with the colors that they love.

“Owens Corning has made it easy for homeowners to apply that to an important part of the outside of their home,” Burkett added. “This specific color was selected because of how it pairs with a variety of colors.”

Since a home’s roof represents up to 40 percent of its exterior, the selection of a color is important. Helping choose a shingle color that complements their home’s exterior, is why in addition to Shingle Color of the Year, Owens Corning joined forces with Leatrice Eiseman, global color expert and executive director of the Pantone Color Institute to pair PANTONE fashion colors with Owens Corning Duration Series shingles.

“By creating an array of shingle pairings, Owens Corning is showing how shingles can work in a coordinated palette of color options for the exterior of the home,” Eiseman said.

As part of this program, Owens Corning has developed a website, focused on helping the homeowner with color decisions. The “Design and Inspire” section of the website is a fresh way to think about a new roof. The company also will introduce additional fashion color and shingle pairings in 2017 and will announce a Shingle Color of the Year annually. All the details are at www.shinglecoloroftheyear.com.
 
“We want to help homeowners, especially those who are the design influence in the home, consider different color boundaries for their home’s exterior,” Burkett said. “It’s a way for fashion and design conscious homeowners to look at home design.”

To help homeowners visualize how bold shingle colors can create a style statement that reflects the homeowner’s personality, Owens Corning offers complimentary online tools and resources.

The Design EyeQ visualization tool makes it easy for homeowners to ‘try on’ a new roof by uploading a photo and experimenting with color options, effectively providing a risk-free way to experience various shingle colors.

The online Roofing Color Compass Color Personality Quiz uses 10 questions to help determine a homeowner’s color personality as it fits into a shingle color choice for their home. Complementary printed color swatches of the TruDefinition Duration Designer shingles may be ordered online, allowing homeowners to experiment with shingle options before meeting with a contractor.

PetersenDean Joins Owens Corning Roofing Platinum Preferred Contractor Network

PetesenDean Roofing & Solar announced that it has been hand-selected by Owens Corning Roofing and Asphalt LLC to join their Platinum Preferred Contractor Network of top tier roofing professionals based upon its commitment to service, reliability and outstanding craftsmanship.

Owens Corning Roofing Platinum Preferred Roofing Contractors is considered an exclusive contractor network; less than one percent of Owens Corning Contractors have Platinum Preferred status. To be accepted into the network, PetersenDean was required to meet the following eligibility requirements including passing an installation workmanship inspection, carry at least $1 million in general liability insurance, and be screened for financial stability and customer service.

“As a roofing company with 33 years of industry experience serving Arizona, California, Florida, Nevada, and Texas, PetersenDean is honored to become a member of the Owens Corning Roofing Platinum Preferred Contractor Program,” said Tim Ramage, vice president of consumer sales, PetersenDean Roofing & Solar Corporate Division. “We will launch our partnership with Owens Corning in California and then extend our services into other states.

“Wherever we are consulting with prospective customers, we are aware that purchasing a new roof is a significant decision. We are proud to have Owens Corning Roofing supporting the commitment to excellence that we bring to every project,” Ramage noted. “Additionally, we place value in the fact the Owens Corning roofing products are made in the USA and have a reputation for superior material advancements leading to long term performance.”

Ramage said the Owens Corning roofing products that will be used by PetersenDean will be manufactured in the company’s Compton, Ca., plant and he estimates that PetersenDean will use about 6.5 million square feet of shingles and roofing accessories annually. “We will primarily be installing Owens Corning TruDefinition Duration and Owens Corning Woodcrest shingles,” he added.

“Owens Corning Roofing Platinum Preferred Contractor Network members are chosen based on their proven market and industry leadership,” said Bill Mabry, Owens Corning Roofing Contractor Network leader. “This network underscores Owens Corning Roofing’s commitment to providing value within the building materials industry and ensuring our roofing contractors have the tools and business solutions they need to grow their business.”

Through the Owens Corning Roofing Platinum Preferred Contractor Network, PetersenDean is able to provide peace of mind to its customers, including extended system limited warranties that also offer a limited lifetime workmanship coverage.

Atlas Roofing’s Roadshow Aims to Strengthen Business Skills

Atlas Roofing is on the road, connecting with contractors in six major markets across the country to help them strengthen business skills.

“We want to help contractors stand out in a crowded market and close more jobs,” Stan Bastek, director of marketing and sales development/shingles and underlayment division, said of the 2016 Roadshow. “We’ve got some differentiating products, some marketing programs and ideas. Most of those ideas came from doing events like this and talking to roofing contractors and listening to what we can do to help their businesses.”

In this year’s sessions, participants can discover:
• How to become a 3M Scotchgard Specialist.
• How HP Shingle Technology saves time and money.
• How Atlas shingles compare to other brands.
• How Atlas Class 4 Impact Resistant Shingles and premium underlayment can benefit any application.
• How Atlas shingles featuring Scotchgard Protector can help land more jobs.
• 10 tips to boost your social impact.

Residential contractors can learn about the latest in shingle and roofing system innovations from Atlas. Rounding out the event are FREE professional headshots and a game show that encourages everyone to get involved – plus great giveaways and roadshow-themed prizes.

Atlas Roadshows are half-day sessions open to contractors, their employees and distributors. Admission is free, but registration is required.

A Coastal Home Is Built to Withstand the Severe Weather that Destroyed Its Predecessor

Dave Caldwell doesn’t have to travel into the future to see how a sustainable beach house—a complete rebuild of a home destroyed by Hurricane Sandy—in Westerly, R.I., will survive the next major storm. Half an hour northeast along the coastline, on the ocean side of Narragansett Bay, stands a testament to resiliency, another new home that Caldwell built in October 2012, just two weeks before Sandy swept in.

The Westerly, R.I., coastal home features an asphalt laminate shingle and integrated solar shingle roofing system.

The Westerly, R.I., coastal home features an asphalt laminate shingle and integrated solar shingle roofing system.

Featuring the same asphalt laminate shingle and integrated solar shingle roofing system, the Narragansett Bay home weathered the worst storm to hit the Ocean State in more than half a century, emerging unscathed while 1,000 other coastal Rhode Island properties incurred a combined $35 million in damage. The home’s survival demonstrated the power of construction techniques used to protect against the forces of nature—techniques that Caldwell repeated in the re-creation of the Westerly home.

For Caldwell, the second-generation owner of North Kingstown, R.I.-based Caldwell & Johnson, a design-build firm founded in 1968, the construction industry’s response to Hurricane Sandy only validates an approach to sustainable building that emphasizes long-term value over one-time costs. He says the owners of the Westerly home, a retired couple from South Carolina, were not afraid to put a little money into making the building stout and durable after their previous home was destroyed by the storm. “The goal,” he says, “was to sit and watch the next category 5 hurricane blow through.”

HURRICANE DESTRUCTION AND ITS AFTERMATH

It’s a good thing nobody was at the Westerly home in late October 2012 when 15-foot waves carrying softball-sized stones and tons of sand crashed onto Misquamicut State Beach. The structure there at the time was a bedrock of family tradition, an annual summer destination for the owners and their children and grandchildren. But without insulation to even keep out cold air in winter, it was no match for flooding and gale-force winds. Caldwell describes the storm’s impact in neat and peaceful terms. “After the tidal surge, not much of the house was left,” he says. “Where the living room used to be, there was a 4-foot pile of sand.”

Commissioned to rebuild using the maximum footprint allowed by regulatory agencies, Caldwell designed a flood-resistant foundation using concrete footings and pilings reinforced with rebar and breakaway walls at ground level so the rest of the house will not be compromised by the next big storm. The whole house received airtight insulation, efficient heating and cooling systems, and a third-party-verified air quality measurement that combined to achieve a silver rating by the National Green Building Standard, which is maintained by the National Association of Home Builders, Washington, D.C.

Caldwell gets a lot of customer requests to add rooftop solar panels. Many times he says no because of shading impacts or suboptimal roof orientation that can limit energy production. When site conditions allow for solar, Caldwell usually brings in a subcontractor for the installation. For high-end projects with an aesthetic that requires preserving the architectural integrity of the roofline, Caldwell has his own construction crew, led by foreman Dwayne Smith, install solar shingles that integrate with traditional shingles to form a seam- less roof system. Smith went through a manufacturer’s training program to become a certified roof shingle and solar shingle installer, making Caldwell & Johnson eligible for warranty protection from the supplier and demonstrating to customers that the firm is serious about the product.

Traditional solar panels would not have been suitable for the Westerly beach home, because durability was a principal concern for the client, a retired physicist.

Traditional solar panels would not have been suitable for the Westerly beach home, because durability was a principal concern

Traditional solar panels would not have been suitable for the Westerly beach home, because durability was a principal concern.

“Durability is a key component of sustainable green building,” Caldwell explains. “Oceanfront homes in our region are exposed to some pretty harsh elements throughout the year, including high winds, ice, salt and more. Fortunately, the individual components of the integrated solar system are up to task, and the fastening system allows the entire array to be secured directly to the roof deck as an integral unit.”

Caldwell was able to easily dispel the concern by referring to the Narragansett Bay project that survived Hurricane Sandy, where his team had installed solar shingles for the first time. “That home came through the storm with no problem at all. The solar energy system turned on and hasn’t had a problem since,” he says.

If the conditions in Rhode Island don’t provide enough assurance that solar shingles can withstand the worst that Mother Nature has to offer, Caldwell can also point to an installation he’s put on his own ski house in the White Mountains of New Hampshire, about 4,000 feet above sea level. “If you wanted to test this stuff, that’s getting on the outer edge of the bell curve,” he says. “I wouldn’t put traditional solar panels there. It would be too dangerous. But in pretty harsh conditions, the solar shingles work great.”

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Shingles Offered in Cool Colors

IKO’s residential roofing shingles now include IKO Cambridge Cool Colors, architectural laminate shingles that are engineered to meet the California Energy Commission Building Standards Code, Title 24.

IKO’s residential roofing shingles now include IKO Cambridge Cool Colors, architectural laminate shingles that are engineered to meet the California Energy Commission Building Standards Code, Title 24.

IKO’s residential roofing shingles now include IKO Cambridge Cool Colors, architectural laminate shingles that are engineered to meet the California Energy Commission Building Standards Code, Title 24. IKO Cambridge Cool Colors feature a shingle coating embedded with special granules that reflect a greater amount of solar energy than standard roofing shingles. This high-reflectance technology allows less solar radiation, or heat, to enter a home through the attic and also allows absorbed radiation to be released back into the atmosphere. IKO Cambridge Cool Colors are offered in four color options: Arctic White, Desert Gold, Dual Grey and Valley Oak. All four colors are available throughout California with additional limited availability in surrounding West Coast states while Dual Grey is offered nationwide.