New Shingles Speed Up Installation Process in First Test in the Field

This residence in the Atlanta area

This residence in the Atlanta area is the first house in the country to have Atlas shingles with HP42” technology installed on its roof. Photos: Atlas Roofing

Atlas shingles with HP42” technology, a new format introduced in July, were recently installed on a home in the Atlanta area. It is the first roof in the country to be installed with the new shingles, and the homeowner, contractor and manufacturer are all pleased with the results.

Larger than any shingle currently made in the United States, the HP42” shingle format results in a faster installation, as well as significant savings in labor and materials for contractors, according to the manufacturer. HP42” format shingles are the new standard for the Atlas StormMaster Shake, Pinnacle Pristine and ProLam shingle lines.

“These new high-performance HP42” format shingles are larger and better engineered, which makes them easier and faster to install,” says Paul Casseri, product manager of Atlas Roofing Shingles and Underlayment Division. “As a result, contractors and crew can expect a drastically improved installation experience.”

Faster on The Roof

Contractor Dirk Gowder of Ryno Roof in Atlanta says the HP42” shingle format made the project a breeze. “The larger shingle sped up installation time by about 10 percent because there’s less waste, more courses per run, and there’s less cutting of the shingles,” Gowder explains.

With the benefit of using fewer shingles and experiencing less waste, this particular job was easily completed in one day, giving Gowder’s guys plenty of time to do the finishing touches and clean up around the home.

The Ryno Roof crew also installed Summit 60 Synthetic Underlayment, Atlas Pro-Cut 10X Starter Shingles and Pro-Cut Hip & Ridge Shingles featuring Scotchgard Protector, which helps a home maintain its appearance by resisting ugly black streaks caused by algae. The project used Atlas Pinnacle Pristine shingles in Pristine Hearthstone, seamlessly mixing both HP and HP42” format shingles on the roof.

Mix and Match

“The install process, even with the mixed shingles, couldn’t have been simpler,” Gowder says. “It was an easy transition from the standard-sized shingles to the 42-inch shingles. The new HP42” format shingle fits the pallet perfectly, so all of the shingles were nice and straight and flat when we opened every single bundle. My guys moved through the install just like they would have if this were a standard roof job with only one type of shingle. The Atlas quick start guide had clear, easy-to-follow instructions that made the job go smoothly.”

The shingle is a full 42 inches wide and 14 inches high

The shingle is a full 42 inches wide and 14 inches high, with a 6-inch exposure. It features an enhanced 1½-inch nailing area. Photos: Atlas Roofing

The old format of the Atlas HP shingles and new HP42” format shingles both have the same 6-inch exposure, which allows them to be mixed on a roof—as long as the products come from the same plant. Shingles made in different plant locations may contain a different granule blend and can vary in color.

For any roof installation, contractors should follow the manufacturer’s printed installation instructions, which include keeping the shingle seams outside 5 inches of each other in relation to the shingles in the previous and proceeding course when mixing the shingle sizes.

“After using HP42” format shingles on the test house, I’m going to start using them on all of my jobs because they make installation easier and faster and save me money because I don’t have to order as many bundles since they produce less waste,” Gowder states.

The roof qualifies for the Atlas Signature Select Roofing System warranty, which comes with a built-in extended protection period.

“The quality Atlas products, backed up by the Signature Select coverage, will protect this home for a long time,” Gowder says.

IKO PRO4 Plus Roofing Components System Promotion Awards New Truck

Idaho-based contractor KD Roofing is the recipient of a Dodge RAM 1500 Tradesman pickup truck as well as $22,500 in cash bonuses, thanks to its performance in the IKO PRO4 Plus Roofing Components System Promotion.

The initial PRO4 promotion was first introduced to encourage contractors to experience the benefits of working with a roofing system by offering rebate incentives. It was upgraded to the PRO4 Plus Promotion in 2016 to include per-square rebates for contractors, along with cash bonuses and the chance to earn a brand-new pickup truck for their fleet — which will continue in 2017.

For example, participating contractors have the opportunity to earn up to an $8.00 rebate per square when installed with any three components from the PRO4 Roofing Components System — in addition to up to $22,500 in cash bonuses and a top-tier incentive of a new truck.

Family Success

Located just outside of Boise in Meridian, Idaho, KD Roofing provides a variety of residential and commercial roofing services with a specialty in new construction. Following in the footsteps of their father and KD Roofing’s founder, Kendall Doty, brothers Justin and Jared Doty, office manager and general manager at KD Roofing, helped to drive the company’s success in the promotion.

“We feel blessed to have earned this recognition and are pleased to put the cash bonus and truck back into use for the company,” Justin says.

Additionally, Jared noted that KD Roofing’s Production Manager, David Allen, who has been a long-time employee and friend of the company, also played a role in the success thanks to his continued support in the growth of the company.

“It goes without saying that we have the entire KD Roofing team to thank for this accomplishment,” Jared says.

Distributor and Manufacturer Support

The Doty brothers also noted that support from their distributor, Roofline Supply and Delivery (a division of SRS Distribution), was an element to their success. In fact, the branch manager for Roofline’s Boise location, James Phillips, first introduced the promotion to the KD Roofing team.

“I’ve had a relationship with the KD team almost my entire career in the roofing industry, so when I learned of the PRO4 Plus Promotion, I knew it was a good fit for them,” Phillips says. “But things like this don’t happen overnight; it takes a lot of work and dedication to achieve what the KD Roofing team did. They’ve also built a reputation and trust among their customers by delivering service for more than 20 years.”

IKO Territory Sales Representative, Andrew Buehner, also worked closely with Phillips and the KD Roofing team during the promotion. He helped provide product knowledge and expertise, as well as local service and support to keep the promotion running smoothly for KD Roofing, Phillips added.

“We were onboard with the promotion after discussion with Roofline, but once they introduced us to our IKO rep, Andrew, we knew it was going to be great working with IKO,” Jared says. “IKO is a family-owned business like ours and shares similar valuesplus.”

Coordinating Roofing Components

A roofing components system is engineered to provide more performance than installing just shingles alone.

As such, IKO has developed the PRO4 roofing components system, which includes four multi-layered roofing accessories that protect vulnerable areas of the roof, including eave protection (ice and water protectors), underlayment (for deck protection), roof starters (starter strips to save installation time) and ridge cap shingles (provide protection along a roof’s high-stress areas and accentuate the roof line).

“Our favorite part of working with the PRO4 system is offering our clients a shingle and coordinating components from a single manufacturer,” Jared says. “It’s a benefit for our customers when we assure them it’s one system that’s intended to work together.”

To see a video interview featuring the KD Roofing team and additional details on the IKO PRO4 Plus Promotion, please visit the IKO TV YouTube channel. For more information about IKO’s complete portfolio of residential roofing products and accessories, visit the website.

Atlas Roofing Roadshow Enhances Contractor Business Skills

Atlas Roofing has hit the road with its roadshow, visiting cities across the country. The purpose of this journey is to help contractors enhance the business skills that will increase their job close rate and maximize customer satisfaction.

“Our roadshows are designed to help contractors outshine the competition and maximize closing opportunities,” says Stan Bastek, Atlas director of Marketing and Sales Development. “We have built a rapport with contractors through events like these, and we, in turn, learn a lot from them.

“The main purpose of this roadshow is to share our ideas with everyone while educating contractors about our product line and marketing programs.”

The 2017 Atlas Roofing Roadshow will feature the following sessions:

  • Learn how to become a 3M Scotchgard Shingle Sales Specialist
  • Control your cash flow with Genesis Contractor Solutions
  • Set yourself apart: Sell on value, not on price and land more jobs
  • HP Shingle Technology: How to save both time and money on installation
  • Boost your social impact: Learn how to maximize your social media to gain leads and increase referrals.

The Roadshow provides an opportunity for roofing contractors to learn about product innovations and marketing partnerships that can be leveraged from Atlas Roofing. Professional headshots will be taken of all participants, free of charge. And as always, there will be more than $5,000 in giveaways and prizes for the lucky few who win the fun roadshow-themed game show, What’s That Streaking.

“Stan and his crew of Atlas professionals impressed me,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga. at this past year’s roadshow in Atlanta. “They had product knowledge and presentations. Although I’ve wanted to go to one of these events for a while, this was the first time I was able to attend. And I’m going home with some helpful knowledge,”

Atlas Roadshow events are half-day conventions open to contractors, their staff members and Atlas distribution partners. Registration is required to attend, but admission is free. This year, we will hit these markets:

  • Oklahoma City – Jan. 26
  • Minneapolis – Feb. 1
  • Ann Arbor, Mich. – Spring 2017
  • Nashville, Tenn. – Spring 2017
  • Philadelphia – Spring 2017
  • Pensacola, Fla. – Date TBA
  • Austin/San Antonio – Date TBA
  • Tampa, Fla. – Date TBA
  • Baton Rouge/New Orleans – Date TBA
  • Dallas – Date TBA

Sales Training Program Is Offered for Scotchgard Protected Shingles

Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

Get With The Program

The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

“Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

Contractors On Board

Contractors find the program helpful for their sales calls.

“After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

Confidence in Atlas is a part of why roofing contractors are participating.

Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

“I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

“As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

Sales Support Tools

Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

  • Scotchgard Protector Shingle Sales Specialist designation
  • Building owner sales video
  • Scotchgard Protector sales piece

Curb Appeal. That’s The Power Of Scotchgard Protector.

A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

How To Sign Up

Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

Architectural Shingle Features Recycled Polymers

The Vista Nexgen architectural shingle is fortified for enhanced granule adhesion and extreme weather protection.

The Vista Nexgen architectural shingle is fortified for enhanced granule adhesion and extreme weather protection.

Malarkey Roofing Products has introduced the Vista Nexgen polymer modified laminated architectural shingle, which is fortified for enhanced granule adhesion and extreme weather protection. Nexgen utilizes a blend of Flexor asphalt with reclaimed post-consumer recycled polymers, which improve the shingle characteristics of asphalt flexibility, granule adhesion, cold-weather installation and impact resistance while supporting sustainable product design. Vista includes a UL 2218 Class 3 impact-resistance rating and increased security against algae staining. The product is available in four colors: Midnight Black, Natural Wood, Storm Grey and Weathered Wood.

Ridge Ventilation Includes Hot-dipped Galvanized Nails

Ridge ventilation includes hot-dipped galvanized nails to improve longevity and rust resistance for outdoor applications.

Ridge ventilation includes hot-dipped galvanized nails to improve longevity and rust resistance for outdoor applications.

Benjamin Obdyke Inc. has revitalized its line of ridge ventilation. Now, premium hot-dipped galvanized nails are included in every product to improve longevity and rust resistance for outdoor applications that are subject to extreme elements. The nails also comply with Miami-Dade code. In addition, the entire Ridge Vent family warranty now extends to a Lifetime Limited Warranty when installed with lifetime shingles. The upgrade in nail quality, packaging, and extension of warranty provides value to installers and homeowners.

Dan Worstell of Pyramid Roofing Creates Positive Change in His Community

Dan Worstell (right) is pictured with his dad Jerry (center) and his brother Dave (left).

Dan Worstell (right) is pictured with his dad Jerry (center) and his brother Dave (left).

Dan Worstell, president of Pyramid Roofing, which has offices in Newport News, Suffolk, Virginia Beach and Williamsburg, Va., believes the biggest changes can be made with small efforts. Worstell lives his belief every day.

For example, after signing up as a volunteer with Big Brothers Big Sisters of Greater Williamsburg, he was quickly paired with 7-year-old Jordan. The plan as to spend a few hours a month with the boy over the course of a year, sharing activities and generally being a positive male role model for Jordan. Recently, the pair celebrated 10 years as “Big” and “Little,” and both their lives have changed for the better as a result of their relationship. Jordan is a smart, popular teen in his senior year of high school. He works after school and on weekends, has his own bank account and buys presents for the Worstell family at Christmas.

Meanwhile Worstell and his family—wife Tammy and sons Derek and Drew—include Jordan in family activities, from holiday celebrations to just hanging out around the house. Worstell also attends Jordan’s sporting events and hangs photos of Jordan along with his own sons on the walls of his office.

Through Big Brothers Big Sisters of Greater Williamsburg, Wortsell has mentored Jordan for the past 10 years.

Through Big Brothers Big Sisters of Greater Williamsburg, Wortsell has mentored Jordan for the past 10 years.

Worstell is not only one of the most prominent roofing contractors in the Hampton Roads area, he’s also a stand-up guy who cares about his employees and community.

For example, Worstell roofed the home of a disabled veteran for free and also supplied the labor to install roofing shingles (donated by Atlanta-based Atlas Roofing Corp.) at the Jamestown 4-H Center. On rain and snow days, Worstell keeps his crews working by posting on Facebook that the roofers are available to do odd jobs around the house. All Worstell asks in return is a $15 minimum donation to the Grove Christian Outreach Center.

On rainy mornings, Worstell often can be found in his company truck in the Chick-fil-A drive-thru in Hampton Roads. He hands his credit card to the cashier and moves to the end of the line, paying for breakfast for everyone originally behind him. Along with the free breakfast, the cashier passes out a chip clip with the Pyramid Roofing name and logo on it. This small investment has led to new business and positive feedback about Pyramid Roofing.

Photos: Atlas Roofing Corp.

Owens Corning Announces Shingle Color of the Year

Owens Corning announced Sedona Canyon as the 2017 Shingle Color of the Year. The shingle manufacturer is already known for its revolutionary TruDefinition Duration Designer Colors and now is enhancing the conversation homeowners have about their exterior remodeling.

The color Sedona Canyon was selected for its warmth and resemblance to real wood. It has subtle shades that enhance the dimension of a home’s roof. Its medium and red-toned browns, butterscotch-colored hues and twists of blue-gray are versatile.

The versatility of shingle colors is what makes this program exciting and relevant for the long term, according to Owens Corning.

“We introduced the SHINGLE COLOR OF THE YEAR program because of how important a roof is to the beauty and value of your home,” said Sue Burkett, marketing leader at Owens Corning. “People have incorporated the latest fashion colors into their clothing, furnishings and interiors. They surround themselves with the colors that they love.

“Owens Corning has made it easy for homeowners to apply that to an important part of the outside of their home,” Burkett added. “This specific color was selected because of how it pairs with a variety of colors.”

Since a home’s roof represents up to 40 percent of its exterior, the selection of a color is important. Helping choose a shingle color that complements their home’s exterior, is why in addition to Shingle Color of the Year, Owens Corning joined forces with Leatrice Eiseman, global color expert and executive director of the Pantone Color Institute to pair PANTONE fashion colors with Owens Corning Duration Series shingles.

“By creating an array of shingle pairings, Owens Corning is showing how shingles can work in a coordinated palette of color options for the exterior of the home,” Eiseman said.

As part of this program, Owens Corning has developed a website, focused on helping the homeowner with color decisions. The “Design and Inspire” section of the website is a fresh way to think about a new roof. The company also will introduce additional fashion color and shingle pairings in 2017 and will announce a Shingle Color of the Year annually. All the details are at www.shinglecoloroftheyear.com.
 
“We want to help homeowners, especially those who are the design influence in the home, consider different color boundaries for their home’s exterior,” Burkett said. “It’s a way for fashion and design conscious homeowners to look at home design.”

To help homeowners visualize how bold shingle colors can create a style statement that reflects the homeowner’s personality, Owens Corning offers complimentary online tools and resources.

The Design EyeQ visualization tool makes it easy for homeowners to ‘try on’ a new roof by uploading a photo and experimenting with color options, effectively providing a risk-free way to experience various shingle colors.

The online Roofing Color Compass Color Personality Quiz uses 10 questions to help determine a homeowner’s color personality as it fits into a shingle color choice for their home. Complementary printed color swatches of the TruDefinition Duration Designer shingles may be ordered online, allowing homeowners to experiment with shingle options before meeting with a contractor.

PetersenDean Joins Owens Corning Roofing Platinum Preferred Contractor Network

PetesenDean Roofing & Solar announced that it has been hand-selected by Owens Corning Roofing and Asphalt LLC to join their Platinum Preferred Contractor Network of top tier roofing professionals based upon its commitment to service, reliability and outstanding craftsmanship.

Owens Corning Roofing Platinum Preferred Roofing Contractors is considered an exclusive contractor network; less than one percent of Owens Corning Contractors have Platinum Preferred status. To be accepted into the network, PetersenDean was required to meet the following eligibility requirements including passing an installation workmanship inspection, carry at least $1 million in general liability insurance, and be screened for financial stability and customer service.

“As a roofing company with 33 years of industry experience serving Arizona, California, Florida, Nevada, and Texas, PetersenDean is honored to become a member of the Owens Corning Roofing Platinum Preferred Contractor Program,” said Tim Ramage, vice president of consumer sales, PetersenDean Roofing & Solar Corporate Division. “We will launch our partnership with Owens Corning in California and then extend our services into other states.

“Wherever we are consulting with prospective customers, we are aware that purchasing a new roof is a significant decision. We are proud to have Owens Corning Roofing supporting the commitment to excellence that we bring to every project,” Ramage noted. “Additionally, we place value in the fact the Owens Corning roofing products are made in the USA and have a reputation for superior material advancements leading to long term performance.”

Ramage said the Owens Corning roofing products that will be used by PetersenDean will be manufactured in the company’s Compton, Ca., plant and he estimates that PetersenDean will use about 6.5 million square feet of shingles and roofing accessories annually. “We will primarily be installing Owens Corning TruDefinition Duration and Owens Corning Woodcrest shingles,” he added.

“Owens Corning Roofing Platinum Preferred Contractor Network members are chosen based on their proven market and industry leadership,” said Bill Mabry, Owens Corning Roofing Contractor Network leader. “This network underscores Owens Corning Roofing’s commitment to providing value within the building materials industry and ensuring our roofing contractors have the tools and business solutions they need to grow their business.”

Through the Owens Corning Roofing Platinum Preferred Contractor Network, PetersenDean is able to provide peace of mind to its customers, including extended system limited warranties that also offer a limited lifetime workmanship coverage.

Atlas Roofing’s Roadshow Aims to Strengthen Business Skills

Atlas Roofing is on the road, connecting with contractors in six major markets across the country to help them strengthen business skills.

“We want to help contractors stand out in a crowded market and close more jobs,” Stan Bastek, director of marketing and sales development/shingles and underlayment division, said of the 2016 Roadshow. “We’ve got some differentiating products, some marketing programs and ideas. Most of those ideas came from doing events like this and talking to roofing contractors and listening to what we can do to help their businesses.”

In this year’s sessions, participants can discover:
• How to become a 3M Scotchgard Specialist.
• How HP Shingle Technology saves time and money.
• How Atlas shingles compare to other brands.
• How Atlas Class 4 Impact Resistant Shingles and premium underlayment can benefit any application.
• How Atlas shingles featuring Scotchgard Protector can help land more jobs.
• 10 tips to boost your social impact.

Residential contractors can learn about the latest in shingle and roofing system innovations from Atlas. Rounding out the event are FREE professional headshots and a game show that encourages everyone to get involved – plus great giveaways and roadshow-themed prizes.

Atlas Roadshows are half-day sessions open to contractors, their employees and distributors. Admission is free, but registration is required.