GAF Will Be on ‘Ellen’ Today

GAF will participate in today’s (Jan. 30) episode of the popular NBC daytime television show, “The Ellen DeGeneres Show”.

The show and its host, Ellen DeGeneres, have collectively won 33 Emmy Awards, including Outstanding Talk Show in 2013, and average 4 million viewers per episode. Combining comedy, celebrity, musical guests and human-interest stories, the show has been helping consumers make choices for 11 seasons—and the brands that Ellen names on the show have proven to become known and trusted by her viewers.

“Being a part of a segment on The Ellen DeGeneres Show is an incredible opportunity,” explains Alyssa Hall, marketing communications manager at GAF. “She is so beloved by her viewers and they truly value any recommendations that she makes on products. And as a company that invests in our branding efforts, we know at GAF that aligning with a force like Ellen DeGeneres will only support our position as the industry’s premium brand, helping our contractors to create pull-through sales.”

After this initial airing, GAF will be featured in several follow-up episodes, which will each be mentioned on the GAF Facebook page.

ARMA Releases Educational Video

The Asphalt Roofing Manufacturers Association has produced a short, educational video, titled “Asphalt Roofing and the Science of Color”. It explains how manufacturers create different color shades and combinations. The video is designed to help homeowners choose the color that works best for their home. Watch the video on the association website or YouTube channel.

Shingles Feature Scotchgard

Atlas Pinnacle Pristine Shingles

Atlas Pinnacle Pristine Shingles

Atlas Roofing has introduced Pinnacle Pristine Shingles featuring Scotchgard Protector. Designed with the roofing contractor in mind,the shingles are oversized: 39 3/8 by 14 inches with a 6-inch exposure. They feature a true 1 1/4-inch-wide nailing area. Two FASTAC sealant lines adhere quickly and ensure a strong, long-lasting seal. The shingles have a 130-mph wind warranty with a standard four-nail application.