Technology Love-Hate

My husband is addicted to social media. Bart’s not posting; he’s just a voyeur, constantly ob- serving what others are doing and talking about. I don’t think he feels like he’s missing out on
anything. Instead, I think during quiet moments, Facebook and Snapchat help him fill the silence. Apparently, Bart is not the only one. We just celebrated the holidays with our families and, at one point on Christmas, I looked up and saw my father, my two brothers and my husband with their noses buried in their phones. Meanwhile, my two- and six-year-old nieces were squealing with glee over gifts they had opened. I couldn’t help but wonder whether the men in my family were enjoying their moment or someone else’s.

I know my family isn’t the only group of individuals addicted to social media, so this issue is packed full of selfie-worthy venues. If you’ve ever wanted to visit Banff, Alberta, Canada, the Moose Hotel & Suites, our “Cover Story” is Banff’s latest destination hotel. It was designed so visitors wouldn’t feel like they’re in any hotel room anywhere. Ted Darch, owner of Calgary, Alberta-based E.J. Darch Architect Ltd., designed the hotel to resemble a village with a courtyard in the middle. Visitors can experience the drama of the mountains surrounding Banff from nearly any vantage point within the hotel. (They’re already posting about it on TripAdvisor!) And when guests are outside, the hotel itself is photo-worthy with its bright red concrete tile roof. “Other roofing options were nice but they didn’t have the snap that the red tile does,” Darch said when he explained his choice to me. There are many more captivating hospitality and entertainment projects with beautiful, innovative roofs throughout the issue.

A colleague once told me he thought I was afraid of technology. Maybe that’s true when it comes to social media (I rarely personally Facebook or Tweet and all my Pinterest boards are “secret”), but I definitely embrace technology that makes life and work easier. In “On My Mind”, Brian Schaible, operations general manager at Indianapolis-based Hoosier Contractors LLC, explains new technology that provided a more efficient way for him to order materials for different jobs. His building materials supplier offered Schaible an online program that connects with the software he already was using. Learn about Schaible’s experience and then read our “Online Exclusive” that explains more about the program.

In every issue of Roofing, we provide interactive content. On page 8, we show you how to download a free app that will bring our magazine to life. In this issue, open the app with your smartphone or tablet over page 16 and watch the Washington, D.C.- based Asphalt Roofing Manufacturers Association’s short video about roof algae. In our digital edition, the video will automatically play when you land on page 16. Our Roofing team is pretty proud of this capability. We’d love to hear what you think!

Malarkey Roofing Products Expands #KnowYourRoof Education Series

Malarkey Roofing Products continues to expand its website and social media channels #KnowYourRoof video library to educate customers. Ten educational videos were introduced in the first quarter of 2016 with additional videos being released later this year.

The videos are part of the #KnowYourRoof education series from Malarkey that can be found on their website and social media channels. Recent video topics include the importance of roofing granules, polymer modified asphalt, solar reflective roofing, underlayment, multi-ply built-up roofing, and available product lines. The educational videos range from approximately one to three minutes in length and can be accessed through low slope education and steep slope education video playlists on the Malarkey Roofing Products YouTube channel.

Arkema Celebrates 50 Years of Kynar 500 Weatherable Resin

Kynar 500 resin is used in long-life coatings that protect some of the world's iconic buildings, including The Pyramid of Louvre in Paris.

Kynar 500 resin is used in long-life coatings that protect some of the world’s iconic buildings, including The Pyramid of Louvre in Paris.

Arkema Inc. has launched an integrated marketing campaign to commemorate 50 years of Kynar 500 resin-based coatings.

Introduced in 1965, Kynar 500 is a weatherable resin for creating long-life coatings with the capability to retain color and gloss. Today, coatings formulated with this pioneering fluoropolymer chemistry provide billions of square feet of protection against weathering, aging and pollution on commercial, industrial, institutional and residential buildings around the globe.

The integrated marketing program, “Kynar 500—The Best Get It,” includes a commemorative 50th anniversary logo, an email campaign, promotions at industry trade shows, public relations, and advertisements in print and online media outlets. Central to the 50th anniversary celebration is an anniversary microsite on kynar500.com that greets visitors with a series of videos showcasing iconic buildings around the world that, with the help of Kynar 500 architectural coatings, have stood the test of time. On the microsite’s landing page, users can download the augmented reality app Aurasma to stay connected to the celebration all year long by scanning the Kynar 500 50th anniversary logo wherever it appears. The anniversary celebration also includes a social media presence on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google+ that will allow followers to engage with the brand in new and exciting ways.
Kynar 500

Petersen Aluminum Introduces a Marketing Tool for Construction Professionals

Petersen Aluminum's marketing tool is called Publicize Your Project.

Petersen Aluminum’s marketing tool is called Publicize Your Project.

For construction professionals who have wondered how to get their projects pictured in manufacturer advertisements, on manufacturer web sites, social media pages or published in industry magazines, Petersen Aluminum has built the tool to make it happen. The new marketing tool is called Publicize Your Project, and it’s simple, fast and free. The tool can be accessed on the Publicize Your Project Web page.

Construction professionals who have worked on a project completed in the past two years that includes Petersen Aluminum products are encouraged to submit their project for publicity. All that’s required to submit a project is basic details such as location, building type, products used, completion date plus contact information and at least one photo of the project. Project types can include commercial, educational, medical, office, public/government, retail, mixed-use or residential structures.

Photos of the structures can be amateur in style and taken with a smartphone or point-and-shoot camera. Professional photography also will be accepted. To upload photos and submit a project for consideration, visit http://www.pac-clad.com/publicizeyourproject. The Publicize Your Project page also can be accessed via the Petersen Aluminum home page by clicking on Gallery then Publicize Your Project.

Rigid Global Components Updates Website

Rigid Global Components, a manufacturer of metal roof and metal wall panels and componentized metal buildings, recently launched its new website, which features a complete listing of the company’s metal roof and metal wall profiles, including soffit panels. It also offers an interactive building color selector to allow customers the opportunity to try out different Energy Star-rated roof and wall colors before ordering.

Keeping up with today’s technological advances, the decision was made for the new site to be built on a new responsive platform allowing all users regardless of media platform—computer, tablet or mobile device—to see the same information on the website.

In addition, the site links to Rigid’s social marketing tools, such as Facebook, LinkedIn and Google Plus. Rigid Global Components uses social media as another tool to keep engaged with customers and inform them about new products, specials or changes in building codes.

Rigid Global Components General Manager Royce Schneider says: “It is important to have a website that our customers can go to for information. Our website is another extension of our sales team that works 365 days a year.”