Rooftop Attachment Anchor Compatible With All Commercial Roofing Systems

OMG Roofing Products introduces PowerGrip Universal 7 (PGU-7), a rooftop attachment anchor for mounting solar racking systems and other products to virtually any commercial roof. PGU-7 units are designed to reduce or eliminate the need for ballast in solar racking systems, so there’s less weight, material handling and labor on the roof. 

Designed with wind performance in mind, PGU-7units offer up to 2,051 lbf. (9.12 kN) of tensile strength, 1,581 lbf. (7.03 kN) of shear strength, and up to 2,214 lbf. (9.84 kN) of compressive load strength, making it one of the strongest roof anchors on the market today.

Made of heavy-duty cast aluminum, PGU-7 units include a base ring that is secured through the roofing assembly and into the structural roof deck, as well as a waterproof cover plate to prevent water from infiltrating the system. 

“Commercial rooftop solar has continued to grow at a steady pace,” said Kevin Kervick, solar business manager for OMG Roofing Products. “In addition, the prevalence of damaging storms has increased dramatically over the past few years, which has reinforced the market need for stronger roof anchor systems, such as PGU-7s, which are easy-to-install. With our full family of PowerGrip products, OMG Roofing Products can provide appropriate anchors for virtually any rooftop solar installation.”

PGU-7 units transfer wind uplift loads to the structural roof deck for maximum strength and effectiveness. The system does not require any membrane welding, and PGU-7 units are typically installed in less than five minutes, saving both time and labor when compared to alternative options. 

In addition to ballast and rail-based solar racking systems, PGU-7s can be used for many other roof mounted items such as pipe supports, step crossovers, raceways, satellite dishes, small antennas and HVAC applications.

For more information, visit www.OutofTheStoneAge.com or www.OMGroofing.com

S-5! Wins Metal Construction Association Chairman’s Award in Residential Category

S-5! Metal Roof Innovations announced it has been awarded the Metal Construction Association (MCA) Chairman’s Awardfor metal construction projects of 2019 in the residential category.

Each year the MCA recognizes outstanding metal construction projects in North America. The chairman’s award goes to exceptional buildings involving MCA member companies. The criteria include overall appearance, significance of metal in the project, innovative use of metal and the role of metal in achieving project objectives.  

S-5! was recognized at the MCA annual Winter Meeting Awards Dinner in Palm Springs, California, for its metal roof attachment solutions utilized in the Keller Court Commons project in Petaluma, Californiaa tight-knit ”pocket neighborhood” of eight houses with a central grassy courtyard and a small common building. 

Keller Court Commons Developer Jim Soules worked together with Principal, Chris Lynch of MAD Architecture to design a neighborhood that draws on the historic agricultural influences of its surrounding area―delivering a low-maintenance, sustainable community demonstrated in the standing seam metal roofing, corrugated metal wall panels, solar arrays and brilliant color palette.

Since sustainability was a major consideration and metal building components are a significant contributor to the durability, maintenance requirements and sustainability of the community, they chose metal roofing. MAD Architecture selected S-5! attachment solutions to attach the solar panels to the standing seams, including its S-5-N clampswhich featurean angled setscrew and an innovative clamp insert to ensure a superior fit whether placed on older profiles or new and wider nail strip profiles. 

“We chose S-5!’s attachment solutions for the Keller Court Commons project because we liked the idea of eliminating multiple penetrations through the roof to install the PV racks, and we knew S-5!’s zero-penetration clamps, designed to last the life of the roof, would not violate the roof integrity,” said Lynch.  “We are very happy with the results and expect to use S-5! attachment technology again on future projects.” 

The Keller Court Commons project team includes: land developer: Soules Co.; architect: MAD Architecture; general contractor/metal panel installer: Jacobs Classic Construction; metal roof installer: Crandall Roofing; solar panel installer: Suntegrity Solar; solar panels: Enphase Energy Inc.; accessory supplier, roof clamps: S-5! Metal Roof Innovations; and metal roof/wall panel manufacturer: Metal Sales Manufacturing.

Award recipients were chosen from projects submitted by MCA members and presented in the following six categories: Overall Excellence and Commercial/Industrial, Education: Colleges & Universities, Institutional, Municipal, Roofing and Residential. This year’s panel of judges included architects: James Theimer, principal architect, Trilogy Architecture; Mark Roddy, lecturer in the department of design, California State University; and Erik Mehlman, partner and design lead at BuildSense | Architecture + Construction.

Accepting on behalf of the S-5! team was CEO and FounderRob Haddock. Haddock, a well-known metal roof consultant, author, speaker and inventor of the non-invasive clamps for fastening accessories to standing seam metal roofs has worked in various aspects of metal roofing for almost five decades. 

“It is an honor to be recognized for our attachment technology utilized on every metal roof in this innovative community and a privilege to be part of a project that values the long-term sustainability of metal building components in construction,” said Haddock.  

For more information, visit www.S-5.com

Roofers Can Bring About the Solar Revolution in ‘Sunshine’ States and Beyond

Photos: GAF Energy

Pennsylvania, Illinois, and Florida are not often the first states that come to mind when discussing the future of solar energy. Many would think of California, the Golden State, with its sunny weather, mild climate, and new regulation mandating solar on all new construction starting in 2020. But at GAF Energy, a remarkable 50 percent of our growing sales opportunities currently come from Pennsylvania, Illinois, and Florida. While these states lag behind the likes of California, New York, and Arizona in installed solar capacity, they — and states like them —could stand to be some of the most critical players in the next growth phase of solar adoption.

California currently boasts over six million solar homes, demonstrating that there is a clear market for residential rooftop solar in the United States. California’s success serves as a harbinger for other states, even ones not known for their sunshine or progressive energy policies. It comes down to pure economics: the price of solar panels has dropped 99 percent in the last four decades. As solar energy becomes more and more affordable, more and more homeowners across the country are considering the financial and social benefits it can provide. Even residents of the South and Midwest — where electricity is cheap and solar rooftops are few and far between — are starting to show signs of embracing solar as a viable energy source for homes and businesses.

The state of Illinois, for example, is setting some aggressive renewable energy standards to boost solar adoption. More than 40 percent of the state’s electricity comes from coal today. The state plans to sunset many coal plants over the next two to five years, in many cases turning to solar instead. In 2017 the state implemented the Future Energy Jobs Act (FEJA), which infused $230 million into solar power and mandated that 25 percent of electric power come from renewable sources by 2025.

By including solar as an offering, roofing contractors can increase customer satisfaction as they boost their bottom line.

In Pennsylvania, solar power is up 47-fold in the past decade, and wind energy has increased by more than 230 percent in that same time frame. And there are now more than 90,000 clean energy jobs across the state, up 60 percent in just five years. Moreover, a two-year planning process called “Finding Pennsylvania’s Solar Future” is just getting off the ground and aims to shift 10 percent of the state’s energy from non-renewables to in-state solar by 2030. Pennsylvania also ranked as one of the locations that offered the highest solar premiums when you are ready to sell your home, increasing the median home value 4.9 percent, or $8,589, when you compare a home with solar to one without. 

Finally, Florida is a prime solar environment: it is the “Sunshine State,” after all. As hardware costs have plummeted, financial tools that have helped grow solar in California and Arizona, like solar leases and power purchase agreements, have been prohibited under a law that forbids entities other than a utility from selling power in the state. Last year, however, the Public Service Commission approved the use of residential solar leases in the state on a limited basis, signaling that Florida homeowners could more readily and affordably elect to install solar on their rooftops. Florida locations like Miami have started to more seriously consider the need for climate mitigation and adaptation; renewable energy increasingly seems like a better idea as the city finds itself spending more and more money to battle sea-level rise each year.

Bring in the Roofers

Despite all this great growth in the industry, at the end of the day, no one really needs to put solar on their rooftop, unless, say, they live far off the grid. You can easily and painlessly get power from the grid via your electric company. Humans are creatures of inertia and habit; even many of those inclined to do the right thing and/or save money with solar will put it off indefinitely.

However, every homeowner will need to replace their roof at some point. Turns out, the best time to install rooftop solar is when you are replacing your roof. If you have a roofer install the solar, it becomes one project, one crew, one warranty — and the solar can even help pay for itself, and the roof, over time. How? Homeowners can save money on electric bills by generating clean, renewable energy on their roof. Any excess electricity produced is sent back into the electrical grid for a bill credit, meaning solar can be even more financially rewarding in states with net metering policies. Given all of these benefits, going solar during a re-roofing project just makes sense.

For a roofer, including a solar offering with every new roof will create opportunities to capture a wider set of clients, even in states where solar hasn’t traditionally flourished. By offering solar to those who may have been shopping only for solar but could benefit from a bundled offer, roofers introduce an attractive financial concept to the homeowner, on that also benefits communities and the planet to boot. Furthermore, not only will a roofer make their customers happier by including solar as an offering, but they can also boost their bottom line. A solar attachment rate of just one in four new roofing jobs could increase a roofer’s top and bottom lines by 20-25 percent.

Roofing and solar are at a convergence point: roofers are now able to offer a comprehensive solar roofing product and are the best equipped to sell and install it on a home. By bringing roofers into the equation now, we’re ensuring the same person already on the roof to install shingles is the one installing solar, genuinely protecting what matters most inside the home.

Changing the conversation between roofer and homeowner about what a re-roof means requires changing the entire game, and the impacts have the potential to be immense. Roofers will future-proof their businesses by adding an in-demand product that saves their customers money. The benefits of solar should be front and center in any sales appointment — one project, where roofing installation experts are the ones helping customers save money.

Energy From Every Roof

Solar economics and policy are changing across the country, opening new markets and expanding business opportunities, and the roofing industry must correspondingly adapt. Rooftop solar should be a roofer’s domain. By growing with the solar market and offering bundled re-roof plus solar packages, roofers can bring the benefits of solar to homeowners in states that not only have solar mandates, such as California, but also nontraditional states such as Florida, Pennsylvania, and Illinois. Roof replacement is the perfect time to go solar, and now is the perfect time to start integrating solar with roof replacements. By seizing this opportunity, roofers can begin powering homes across the country, one roof at a time. 

About the author: Martin DeBono is the President of GAF Energy. He previously headed SunPower’s residential North American business and global commercial business and served as President of SunPower Capital. He has held sales and marketing positions at various high technology companies including Cisco, Siebel, Insightful and Pure Networks. DeBono is a decorated naval submarine officer and holds degrees from the University of North Carolina (BS) and Harvard University (MBA).

OMG Roofing Products Names Solar Business Manager

OMG Roofing Products has hired Kevin Kervick as solar products business manager, reporting to Adam Cincotta, director of the company’s Adhesives/Solar Business Unit.

In his new role, Kevin is responsible for developing and implementing a strategic plan for the company’s solar business, as well as for managing solar sales, product development and profitability.

For the past four years, Kevin has been a sales and marketing consultant, most recently working with the Spencer Brewery, a start-up venture. Earlier he was owner and chief marketing officer for the Bassette Company, a commercial printing and marketing company based in Springfield, Mass. 

Kevin holds a bachelor’s degree in business administration from Babson College.

For more information, visit OMGRoofing.com.

A Talented Team and the Right Products Secure Massive 1.32 MW Solar Array

Replacements, Ltd.’s facility in in Greensboro, North Carolina, is topped by a 200,000-square-foot array of photovoltaic panels. Photos: S-5!

Replacements Ltd., based in Greensboro, North Carolina, touts itself as the world’s largest retailer of china, crystal and silver. The company specializes in locating and supplying hard-to-find and discontinued patterns. Their flagship location houses approximately 12 million items from around 450,000 patterns, and their arena-sized warehouse spans eight football fields.

Always proponents of sustainability, Replacements Ltd. is also an avid practitioner of recycling throughout the facility. The company’s very business model, after all, is predicated on locating and preserving difficult-to-procure fine china and collectibles. Taking this green approach one step further, Replacements Ltd. embraced renewable energy by embarking on a solar panel project for the facility’s rooftop.

Replacements Ltd. had long considered solar power, so when the company expanded into a larger facility, the standing seam metal roof was designed to sustain the additional weight of solar panels.

The Solar Installer and the Distributor

Hoping to offset more than 30 percent of the facility’s total energy use, Replacements Ltd. sought out a company that specialized in large-scale rooftop PV array installation. Such an undertaking meant many qualified companies would be vying for the project. Ultimately though, the competition could not match the stellar reputation, high recommendations, and overall value of Yes Solar Solutions (YSS). The company won the contract.

S-5-H clamps from S-5! were used to support the racking system components and conduit lines on the rail system. The design of the non-penetrating clamp allows it to be installed anywhere along the length of the rib.

Kathy Miller, co-founder and CEO of Yes Solar Solutions in Cary, North Carolina, was enthusiastic about Replacements Ltd.’s plans for solar expansion. To Kathy and her husband Stew, this PV project was yet another opportunity for them to achieve what led them into this business in the first place: “preparing the next generation for a sustainable future.” It was also an opportunity to work side-by-side with a company as dedicated to the environment as they are. YSS fully understands the positive impact solar add-ons can have on companies and on their bottom line.

Never having worked with Replacements Ltd. before was no barrier to efficient operations. The team at Yes Solar includes experts in logistics, industry standards, and sourcing the highest quality materials and equipment. To ensure a smooth project timeline, Yes Solar enlisted the services of a distributor the company had successfully worked with on a number of prior occasions.

Design in hand, Yes Solar Solutions went to a trusted source for material acquisition. CivicSolar, with offices in California, Massachusetts, and Texas, offers a full selection of module, inverters, racking, and storage equipment for solar installation. Having partnered on other projects since 2016, Yes Solar’s director of operations, Rob Smith, reached out to CivicSolar looking for racking solutions for an extensive 1.32 MW rooftop project they had in the works. A solar project of this magnitude would require some logistics magic. Yes Solar arranged for all materials to ship directly to the jobsite. Mary Jane Gilliland, Account Manager from CivicSolar, worked closely with Yes Solar to ensure smooth shipments and consistent timelines.

Mounting the Solar Panels

Yes Solar Solutions provided a bill of materials for the project utilizing the IronRidge rail system and S-5! clamps. In order to provide the most advantageous quote for YSS, CivicSolar cooperated with S-5! and IronRidge to produce a pricing and logistical plan that steered Yes Solar towards success.

CivicSolar supplied all necessary metal roof attachment clamps to secure all racking system components and conduit lines for the rail system. During the installation, a plywood walkway was installed to protect the metal roof.

Coordinating lead times for large material quantities, Civic and Yes Solar Solutions worked closely to ensure smooth and predictable timelines on all deliveries involved in the project. All materials were shipped and delivered according to the anticipated timeline and the project was successfully installed on time. According to Stew Miller, co-founder and president of Yes Solar Solutions, “This project was a result of industry support, as the referral came from a utility scaled solar company. When we got the contract, there was a sudden shortage of solar modules, and another solar company helped us source the materials. It was a good example of how solar companies can work together to the benefit of a customer and the industry.”

The solar array on the Replacements Ltd. building needed an attachment solution that would not only ease installation, but also be low cost and lightweight. S-5! non-penetrating clamps achieved these requirements building a strong foundation of savings across the board for the entire project.

During clamp installation, a plywood walkway was also installed to help with crew safety as well as installation efficiency. By facilitating navigation, crews could inspect the roof, perform maintenance, and protect the existing metal roof.

S-5! clamps were selected because they met the demanding specs required by installation, and they have the rigorous testing data to back them up. The racking system components and conduit lines on the rail system are supported with S-5-H clamps. The clamps accommodate metal roof panels with a horizontal seam and do not penetrate the roof. The design of the clamp features two pieces, making it a perfect choice for this project, as it can be installed anywhere along the length of the rib.

Long-Term Outlook

The final result of Replacements Ltd. rooftop solar array project is a sight to see. Spanning three-quarters of the entire surface of the arena-sized shopping facility, or 200,000 square feet, the PV system will help the company save around $100,000 per year in electricity costs. The array is divided into four separate systems, all on the same roof. It is also the largest net-metered project in North Carolina, and excess power can be returned to the grid for credit.

TEAM

Owner: Replacements Ltd., Greensboro, North Carolina, www.replacements.com

Solar Installer: Yes Solar Solutions, Cary, North Carolina, https://yessolarsolutions.com

Distributor: CivicSolar, Boston, Massachusetts, www.civicsolar.com

MATERIALS

Clamps: S-5-H clamps, S-5!, www.s-5.com

Mounting System: IronRidge rail system, IronRidge, www.ironridge.com

Kopp Electric Company Joins Ranks of CertainTeed’s Master Solar Installer Program

Kopp Electric Company has received CertainTeed’s premier solar credential – Master Solar Installer. Master Solar Installers demonstrate the highest levels of solar knowledge as well as a commitment to quality and homeowner satisfaction.

Solar installers who achieve CertainTeed’s Master Solar Installer credential are able to offer customers a 25-year installation workmanship warranty on CertainTeed solar products, including the Solstice Solar System. Backed by CertainTeed, the warranty is among the strongest of its kind in the industry and includes end-to-end coverage for both the products and their professional installation.

“Our requirements for Master Solar Installers ensure a more knowledgeable installer and provide customers with the best experience possible, so everyone wins,” said Mark Stancroff, director of solar business for CertainTeed. “Kopp Electric Company has a quality reputation with their customers and community. We’re excited to work with them and provide homeowners with peace of mind knowing that their solar system will be protected for the lifetime of the product.”

Kopp Electric Company has served the New Jersey community for more than 25 years, providing residential and commercial energy solutions, including solar system installation. According to Kopp Electric Director Josh Kopp, all of the company’s work is performed in- house by long-term, experienced employees and craftsmen who value customers and take pride in their workmanship.

“At Kopp Electric, the customer comes first and we are always looking for ways to improve our services,” said Kopp. “We take pride in utilizing the best quality products and the most up-to- date technologies and are proud to have CertainTeed Master Installer status. CertainTeed’s brand, warranties and products have a strong reputation for quality, which further demonstrates our commitment to customers and our promise to deliver excellence.”

For more information about CertainTeed’s solar installer credentialing programs, visit www.certainteed.com/pro-center/education-credentials-master-solar-installer.

Seeing the Light

Nobody’s perfect. We all make mistakes. What hurts the most is when we miss an obvious solution to a problem — when we look back at a difficult time and realize an option we didn’t take advantage of was staring us in the face all along. Picture Homer Simpson smacking his forehead and exclaiming, “D’oh!”

When we look back at this time in history, I think that’s how we’ll feel about adopting solar power. No matter what your opinion is about other forms of energy, including fossil fuels, nuclear power plants, and wind turbines, I think you’d have to admit that we aren’t making enough use of solar. There are a lot of reasons for that, but I think it’s obvious that in the rays of the sun, we have a tremendous renewable resource that is mostly going by the wayside.

I interviewed a plumbing contractor a few years ago who specialized in passive solar hot water systems. He said the inspiration came to him when he picked up a garden hose that had been out in the sun and the water nearly scalded his hand. “It was then I thought, ‘Why am I paying a utility to heat the water in my house?’” he said.

I was reminded of that conversation when I interviewed Martin DeBono of GAF Energy for this issue. Before entering the world of rooftop solar, DeBono had a background as a nuclear engineer and served as a submarine officer in the Navy. “I’ve always been fascinated by solar,” he said. “The sun provides the equivalent amount of energy in one hour as all of the world’s power plants produce in a whole year. You combine that with the fact that I am a huge outdoors person — I love the outdoors —and you can see some of the challenges the world faces by relying on fossil fuels.”

His job also allows him to tap into his love of building things. “Last week I built a mock-up roof in my driveway with a mock-up solar system to show some executives and some family and friends what we do,” DeBono said. “So, solar gives me the opportunity to build, to think, to advance technology and do something I believe in.”

DeBono believes in making the most of technology to harness the power of the sun. He also believes in another obvious point: the roof is the domain of the roofing contractor. “We firmly believe that roofers should be installing the system and ensuring the integrity of the roof,” he said. “You do not want anybody other than a roofing contractor working on your roof.”

GAF Energy Aims to Transform the Residential Solar Industry

Photo: GAF Energy

Earlier this year, Standard Industries launched GAF Energy, a new company with a lofty goal: revolutionizing residential rooftop solar. Working in tandem with GAF, GAF Energy is driving the adoption of integrated and affordable rooftop solar solutions across GAF’s established distribution network. The business model is designed to tap into the strength of GAF’s network of more than 6,000 certified roofing contractors to offer homeowners a comprehensive and economical approach to solar installation.

“We’ve created GAF Energy to take on roof-integrated solar and bring it to the next level,” says Martin DeBono, president of GAF Energy. “By leveraging GAF’s roofing expertise with GAF Energy’s solar expertise, we’ve created a solar kit designed specifically for roofers and their customers during the re-roof and roof construction process.”

The company believes that by standardizing these integrated solar solutions, they can be more easily installed on residential roof replacements and new construction projects. “By putting everything in a kit, we really simplify the process for a roofer,” DeBono says. “In fact, our target roofing contractor is someone who has never done solar.”

Connecting With Contractors

GAF Energy is currently working with GAF sales teams to identify contractors with residential sales teams that would be good candidates for adopting solar. Initially, the company is focusing on nine states, with plans to expand nationwide. The nine states are California, Florida, Illinois, New Jersey, New York, Connecticut, Pennsylvania, Massachusetts, Rhode Island. Key factors in the consideration of these markets included the climate, the price of electricity, and state and local programs for utility rebates and incentives.

The roof-integrated solar kit is designed to function as part of the roof system and be aesthetically pleasing. Photo: GAF Energy

If contractors seem like they will be a good fit, GAF Energy sets up a multi-pronged training program, which includes classroom training and training in the field for both salespeople and installers. “We have full day of classroom sales training with a professional sales trainer,” DeBono explains. “After contractors complete the sales training in the classroom, we provide field resources for in-home sales training and on-the-roof training. We have field resources that we send out with roofing contractors’ salespeople into the field. Once we have a successful sale, we also provide on-the-roof training for the first installation. All of that is done just for being part of the GAF contractor network because it is our belief that we need to enable a new generation of roofers to sell and install solar.”

According to DeBono, GAF Energy is then able to provide all of the services that roofers typically do not have, including electrical services, design services, and connection services. “If the roofing contractors have the wherewithal to continue the project with the electrical and the design, we’re happy to enable that, but what we’ve found is that roofing contractors like GAF Energy to do that. We work with the roofing contractors and their customers to determine which services we provide and which services the roofer provides. It really lowers the barrier for adoption for both the roofing contractor and the homeowner.”

Contractors are already selling and installing the system. “We launched the company in January, we conducted our first sales training sessions in February, and we’ve already received our first purchase orders,” DeBono notes.

The Solar Kit

The GAF Energy solar roofing kit arrives at the home complete with everything needed for installation, including the integrated photovoltaics (PV), flashings, all of the power and electronics that are necessary, along with the hardware.

The system itself screws into the deck and is flashed in a method similar to a skylight installation. Power electronics plug into each other below the system and out of sight, and leads are connected to the inverter, which can be installed by the roofing contractor or GAF Energy.

The GAF Energy solar roofing kit arrives at the home complete with everything needed for installation. It is flashed in a method similar to a skylight installation. Photo: GAF Energy

The kit — and the business model — are designed to provide synergy with the roofing contractor. “It is our firm belief that the roof is the domain of the roofing contractor,” says DeBono. “You do not want anybody other than a roofing contractor working on your roof. As part of the Standard Industries family, we were founded to tap into this market, but we have a strong heritage from GAF, so we completely subscribe to that. We built a solar offering explicitly for roofers. First and foremost, if the roof is not a waterproof barrier for your home, it’s a failure, and we would never allow that to happen.”

The kit is also designed to be aesthetically appealing. “It is a truly roof-integrated solar system — the solar becomes the roof,” DeBono says. “It’s lower profile to the roof, and it simply looks better. The roof being one of the largest influencers on the physical appearance of one’s house, and the house being one of the largest assets a homeowner owns, homeowners don’t want to put anything ugly on their roof. By making it beautiful, we immediately eliminate the objections of those folks who say ‘I don’t want solar on my roof because it’s ugly.’”

Value for Homeowners

The relationship with GAF Energy is designed to benefit the homeowner as well as the contractor. “The value for the homeowners is they have a local contact who sells and installs our system and will be there if there is ever an issue, and they are working hand-in-hand with a manufacturer to provide an unparalleled level of support,” DeBono says. “The solar kit is covered by the same warranty as the roof. It’s backed by a waterproof guarantee from Standard Industries, which has been around for over 130 years.”

Photo: GAF Energy

DeBono believes that for most customers, the decision to add solar comes down to the bottom line. “The primary reason people go solar is to save money,” says DeBono. “There is this vision that people go solar because they are green. But the tipping point to go solar is really about saving money. As we roll this program out, we’ve been focusing on the nine states that offer the best savings.”

DeBono notes the sales cycle for his company’s solar system is about the same as that for a re-roof. “It’s definitely not longer,” he says. “The reason for that is it’s a very simple sale. With our system, we are turning your roof from a static asset into an energy-generating asset that saves you money every month. The only increase in the sales cycle may be the matter of 15 minutes or 20 minutes in the home where we explain it to the customer. What’s critical about our model — remember we have our heritage as a roofing company — is our approach is perfectly compatible with the way roofing contractors sell and do business today.”

Customers calling for a new roof might be good candidates for solar, whether they know it or not. According to DeBono, contractors handling calls about a roofing estimate first check Google maps to determine if the location will be compatible with a solar application. If so, the discussion could lead to adding the solar kit: “The contractor might say, ‘In the same time frame it will take us to put in your new roof, we can make it a solar roof. Instead of this great asset that lasts for 25 years and keeps you warm and dry, you can have a great asset that lasts for 25 years, keeps you warm and dry — and oh, by the way, it generates electricity every day and saves you money every month.’ We’re seeing that people are really interested in that value proposition.”

With a background as a nuclear engineer, submarine officer in the Navy, and six years in the solar industry, DeBono believes the roofing industry is the key to expanding the rooftop solar market. “We at GAF Energy have this mission: energy from every roof,” he says. “And when you look at the size of the roofing industry compared to the size of the solar industry, if you really want to accomplish energy from every roof, it has to be done from a roofing platform.”

For more information about GAF Energy, visit www.gaf.energy.

GAF Energy Announces Head of Research and Development

GAF Energy, a Standard Industries company focused on transforming solar roofing, announced that Gabriela Bunea has joined the company as Head of Research and Development. In her new role based in the Bay Area, Dr. Bunea will lead development and innovation of solar technology at GAF Energy.

“Gabi is a world class leader in solar technology, and we are thrilled for her to direct our R&D efforts at GAF Energy,” said David Winter, co-CEO of Standard Industries. “Her technical expertise and creative approach to energy-efficient solutions will be central in driving innovation and helping us achieve our mission to generate energy from every roof.”

Led by Martin DeBono, GAF Energy is driving the next frontier of integrated solar technology directly into rooftop materials. Given the scale of investment and GAF’s broad customer base, GAF Energy is in a prime position to accelerate the adoption of affordable residential rooftop solar, delivering high quality products at scale. With Dr. Bunea at the helm, GAF Energy’s research and development team will design the solar roof of the future.

“Gabi has a proven track record in the solar industry, and she brings unparalleled technical expertise to GAF Energy,” added David Millstone, co-CEO of Standard Industries. “Combining our strategic focus and the scale of our roofing businesses with Gabi’s innovative leadership will pioneer new and affordable solar solutions for our customers around the world.”

Dr. Bunea brings 20 years of extensive technical experience and leadership in the solar and microelectronics industries to GAF Energy, most recently as Vice President of Research, Development and Deployment at SunPower Corporation. Prior to that, she held multiple roles managing Module Research, Development, Deployment and Product Design at SunPower, and previously worked as a Member of the Technical Staff in the Microelectronics Division at Lucent Technology. She holds a Ph.D. in Physics from Boston University and is an active member in IEEE Women in Engineering.

For more information, visit www.gaf.energy.

Standard Industries Launches GAF Energy to Focus on Rooftop Solar Industry

Standard Industries announced the launch of GAF Energy, a new company that aims to revolutionize the adoption of rooftop solar for everyday consumers.Working in partnership with GAF, a Standard Industries company and the largest roofing and waterproofing manufacturer in North America, GAF Energy will drive scalable adoption of integrated and affordable rooftop solar solutions across GAF’s established distribution network. Customers will benefit from a streamlined, turnkey approach to going solar when selecting GAF Energy, from planning and financing, to installation and permitting with utilities.

“As the largest global player in roofing and waterproofing, we will reshape the way clean solar energy becomes a reality for everyone,” said David Millstone, co-CEO of Standard Industries. “We believe that roofing is real estate and we see a future with energy from every roof. GAF Energy’s offerings will empower people to put their roofs to work with technology that is attractive, accessible and affordable.”

GAF Energy empowers roofing contractors across the United States with a comprehensive and economical approach to solar installations, bypassing the high-cost of customer acquisition most pure solar technology companies face today. With dedicated support teams and training for project management, design, permitting and installation of GAF Energy’s integrated solar roofs, local and regional contractors can effectively grow their businesses while meeting demand for more clean and sustainable sources of energy.

“We are best positioned to accelerate the growth of residential solar with over a century of waterproofing experience and the largest network of roofing distributors and contractors in the world.  Our team is in the kitchen with the homeowner at the moment a new roof is required: the most perfect time to provide the opportunity to go green. We couldn’t be more excited to have Martin DeBono and a world class team lead the evolution of rooftop solar for years to come,” said David Winter, co-CEO of Standard Industries.

“GAF Energy capitalizes on the historic challenges facing the rooftop solar industry — acquisition and installation costs — and turns them into demonstrable strengths, making it easy for customers to say ‘yes’ to solar rooftops,” said Martin DeBono, President of GAF Energy. “Our product is smart, integrated and economical, and we hope it will mark a fundamental shift in rooftop solar adoption around the world.”

With offices in the San Francisco Bay Area and New York Metro Area, GAF Energy is building a world-class team to generate Energy From Every Roof. Learn more about some of the new opportunities at GAF Energy by visiting our careers page, and join us in forging the future of rooftop solar.

For more information, visit www.gaf.energy, www.standardindustries.com and www.gaf.com.