GAF Energy Honored with Renewable Energy Leaders Award by Los Angeles Business Council

GAF Energy was presented with the prestigious “Renewable Energy Leaders Award” by the Los Angeles Business Council (LABC) for the company’s contributions towards innovative financing solutions and progressive support for rooftop PV solar projects in the Los Angeles region. The LABC also recognized the GAF Energy team for bringing financing opportunities within the Los Angeles Department of Water and Power’s (LADWP) Feed-in Tariff, a renewable energy program that allows property owners and developers to generate and sell clean energy to help achieve the city’s renewable energy goals. 

“We are honored to receive this award from one of California’s most influential economic and environmental leaders,” said Jason Barrett, Vice President of Residential & Commercial Sales for GAF Energy. “LABC has been a critical partner for GAF Energy in the Los Angeles area, helping advocate for innovative public-private partnerships that lead to greater clean energy deployment across the state.” 

“The LABC applauds GAF Energy for their ongoing commitment to deliver renewable energy projects to California,” said Mary Leslie, President of the Los Angeles Business Council. “Thanks to GAF Energy’s contributions to innovative financing solutions, the Los Angeles area is now experiencing greater solar adoption that supports a healthy economy and a cleaner environment.”

The award was presented to GAF Energy at the 2020 LABC Sustainability Summit, an annual convening of business, government and nonprofit leaders. The summit seeks to address critical topics like international climate policy, regionalization of the energy grid, and California’s resilience strategy in the face of growing natural disasters. 

For more information on financing opportunities, please contact Charles Yawson, Director Renewable Energy Investments at GAF Energy: charles.yawson@gaf.energy.

For more information, visit www.gaf.energy.

EagleView to Help Solar Professionals Receive Certification at NABCEP 2020 CE Conference

The annual NABCEP CE Conference brings together globally-recognized experts in solar PV, providing advanced-level content for PV industry professionals with experience in PV installation, technical sales, design, operation, maintenance, and system inspection. The event allows NABCEP Board Certified Professionals to obtain all the education units needed to recertify. Non-certified solar professionals can earn up to 18 hours towards certification by attending the conference. EagleView announced that its training session, “Enabling Virtual Workflows,” counts for education units towards NABCEP Board Certification. 

“EagleView is excited to be participating in the NABCEP educational curriculum at the 2020 CE Conference,” said Tim Rochman, EagleView VP for energy sales. “This event brings together the biggest players in residential solar. The fact that EagleView is presenting an NABCEP-approved course is a testament to our growth and expertise in the solar market.” 

EagleView’s high-resolution aerial imagery and property measurements derived from computer vision enable solar installers to bid and plan projects more efficiently and design systems with unprecedented accuracy using remote shading analysis. EagleView’s InformTM Essentials+ solution provides detailed property measurements with 3D models, and InformTM Advanced adds third-party verified remote shading analysis to optimize designs for energy production. 

The live training session, “Enabling Virtual Workflows,” will be taught by NABCEP Certified Associate Product Manager Anders Alexander on Friday, September 18, from 12:00 p.m. to 1:30 p.m. ET. A recording of the session will be available for one year following the event for those who cannot attend the conference, and EagleView will continue to provide the session on a regular basis during that time. 

EagleView is also hosting a live exhibit booth at the conference, and will be staffing the booth live from 11:00 a.m. to 5:00 p.m. on September 9, 16, and 24. Attendees can stop by to learn about EagleView’s solar offerings, speak with solar professionals about the education session and receive promo codes towards their first order. Attendees can also review the booth and request more info regarding EagleView and its products any time during the conference. 

For more information, visit https://www.eagleview.com.

GAF Energy and Sunnova Launch Partnership to Expand Roof-Integrated Solar Options for Homeowners

GAF Energy, and Sunnova Energy International Inc. announced a strategic partnership to provide homeowners with GAF Energy’s DecoTech 2.0 solar roofing system together with Sunnova’s solar service offerings. The partnership leverages both companies’ reach in the new home and re-roof markets and exemplifies the growing convergence between roofing and solar.

“I’m excited to be working with Sunnova to expand solar roofing choices for homeowners across the country,” said Martin DeBono, President of GAF Energy “This partnership represents a coming together of two complementary powerhouse companies. As our industry continues to grow, this partnership will enable us to optimally monetize opportunities with solar roof products and financing.” 

“This partnership is a strategic win-win-win for Sunnova, GAF Energy and homeowners looking for ways to power their homes with clean energy and a new roof,” said John Santo Salvo, Executive Vice President of Channel Operations and Chief Procurement Officer at Sunnova. “GAF Energy’s excellent solar roofing option, paired with Sunnova’s world-class solar service offerings, will provide increased opportunities for homeowners to go solar, furthering our mission to help power energy independence.”

GAF Energy introduced the updated DecoTech 2.0 earlier this year. The system delivers homeowner value and gives installers a fast, easy, and durable roof-integrated solar solution for customers. The partnership expands homeowner access to best-in-class solar roofing, paired with Sunnova’s world class solar service offerings through its network of high-quality, regional dealers and installers.  

For more information, visit www.gaf.energy.

GAF Energy Announces Promotions Within Leadership Team

GAF Energy, a provider of roof-integrated solar solutions in North America, announced several promotions within its leadership team. Jason Barrett has been named Vice President of Residential & Commercial Sales, taking on additional responsibilities after many successful years leading commercial tax equity efforts at GAF and GAF Energy for large scale renewables projects. Keally DeWitt has been promoted to Vice President of Marketing & Public Policy, directing communications, demand generation, channel marketing, content and brand, and state and federal public policy engagement. Reynolds Holmes has been named Senior Director of Services & Product Management, overseeing software, services, hardware development, design, and customer operations. 

 “GAF Energy is constantly working to become a stronger and better company and these three promotions are important steps,” said Martin DeBono, President of GAF Energy. “Jason has been an important part of our tax equity team from the start and will add depth, experience, and skill as head of our residential and commercial sales efforts. Keally has done a fantastic job leading our marketing and public policy work and positioning GAF Energy as the industry leader. Reynolds has demonstrated strong leadership in system design, services, hardware oversight, and customer operations since joining the team last year. They are all key players and bring their wisdom, knowledge, and determination to the best team in solar.” 

Jason Barrett, Vice President, Residential & Commercial Sales

Jason Barrett joined GAF in 2015 as VP of Renewable Energy, Structured Finance, and Investments (a team incorporated into GAF Energy in 2019). Prior to GAF, he served as Chief Commercial Officer of Sol-Wind and a founding partner of Paladin Strategic Partners. He has held senior positions at Merrill Lynch, Credit Suisse, Fannie Mae, and Morgan Stanley. He has a BBA in Finance and International Business from Howard University and an MBA from Cornell University, where he was a Robert Toigo Fellow. 

Keally DeWitt,Vice President, Marketing & Public Policy

Prior to joining GAF Energy, Keally DeWitt worked in marketing and public policy leadership roles at Sunrun and SunPower. As the National Organizing Director of The Alliance for Solar Choice (TASC), Fortune magazine described the netroots work she pioneered as “radically changing” political advocacy through digital technology. She also served as Head of Marketing at Mosaic. She has a BA from Brown University. 

Reynolds Holmes, Senior Director, Services & Product Management

Prior to joining GAF Energy, Reynolds Holmes held senior leadership positions at both SolarCity and Tesla, where he led launches of new energy products, services, and experiences designed for scale. He earned a BS in Electrical Engineering from Yale University and is currently pursuing an MBA at the University of Oregon.  

For more information, visit www.gaf.energy

Installing Tubular Skylights on Cement and Clay Tile Roofs

Elite Solar Systems installed six tubular skylights and solar-powered attic fans, incorporating them into the existing tile roof of this 3,900-square-foot Gilbert home. Photos: Elite Solar Systems

Installing tubular skylights, or solar tubes, can add a profit niche for any roofing company and provide a lifestyle enhancement for existing and new clients.

“Tubular skylights allow natural light in to brighten rooms and offices during the day without the need for an electrical light source,” explains Jovane Estrada, general manager for Elite Solar Lighting & Fans, based in Chandler, Arizona, southeast of Phoenix. “They can be retrofitted into any existing roof system and placed where windows or traditional skylights are not options.”

In the desert Southwest, cement or clay tiles on pitched rooftops are a popular choice by owners of upscale homes. Recently, Estrada’s team installed six tubular skylights and solar-powered attic fans on a 3,900-square-foot two-story home built in 2009 with cement tiles in Gilbert, Arizona.

In 2001, the company began offering high-quality residential and commercial tubular skylights, solar-powered attic fans and garage exhaust fans. The parent manufacturing company, Southwest Metal Spinning, was founded 26 years ago by Estrada’s father, Saul, and brother, Juan. The components for the Elite product are made in the same location.

Typical tubular skylight components include a high-impact acrylic dome, which locks into a ring on the 1100-O aluminum flashing; this seals to a flat or pitched rooftop, protecting against rain and cracking. Beneath this, an acrylic diffusing lens connects to highly reflective anodized tubing leading to the ceiling, where it fits into a three-glazed polycarbonate diffuser.

For the Gilbert home, Elite installed a 10-inch-diameter tubular skylight with a bathroom exhaust fan kit and light kit; a 10-inch-diameter tubular skylight through the garage into a downstairs bathroom where the skylight was installed on a wall; four 13-inch-diamter tubular skylights with synchronized dimmers, which open and close the solar lights at the same time and position; two solar-powered attic fans; and a solar-powered garage exhaust fan.

“Experienced professionals can install a tubular skylight with any roof penetration,” Estrada says. “If they can cut and seal roof flashing on the tile roof, they should know or learn how to install the tubular skylight fairly easily, and your clients can enjoy new light and the peace of mind knowing the job has been done right.”

Cement Tile Challenges

The tools required for a cement or clay tile installation are minimal: safety googles; gloves; stud finder; measuring tape; pencil; drill gun; ladder; reciprocating saw to cut wood deck; grinder to cut roof tiles; caulk gun for sealant; drywall saw; tin snips; utility knife; and plumb bob/laser.

Of course, installing tubular skylights through cement tiles requires following the basic steps for any roof breach.

To avoid damage to clay tiles, unless a roofer has a great deal of experience walking on them, Estrada recommends that the tiles be removed from walk areas on the roof up to where the tubular skylight will be installed.

“Make sure the install is possible — and sometimes it isn’t, at least exactly where the client wants it — and have the appropriate tools and materials available,” Estrada says.

Next, mark where the tubular skylight is to be placed and check in the attic or crawl space for plumbing pipes and vents, wires, trusses, HVAC heat pumps and ductwork, water pipes and roof valleys that might be obstructive. “If there is an obstacle, the challenge is determining if using tubular skylight adjustable elbows will allow the install to be completed,” he says.

With the attic inspection and cuts done, an aluminum tile skirt and pitched flashing must be installed properly to the deck. “Most roofers do not use a tile skirt for tile roofs, and later a leak can damage the paper underneath the tiles,” Estrada says. He recommends applying a premium flexible sealant (supplied) to the flashing.

In this home, the central challenge was installing the tubular skylight on the roof through and into the first-floor bathroom, without disturbing the second floor just above it. “We knew we had to go through the side wall of the bathroom, but we had to make sure we had the room in the attic and inside the adjacent garage to install the tube on the sidewall,” he explains.

To do this, the 90-degree adjustable elbows were needed to be able to make the turn from having the tube travel straight down into the inside of the garage and then shift direction into the bathroom, Estrada says.

“This kind of installation requires more effort and time,” Estrada says, “but the result is that a lower level, even a basement, can be enhanced with more natural light.”

All Ups, No Downs, for Roofers, Clients

For the roofer and the homeowner, the best time to install a tubular skylight (other than at construction) is during a roof replacement or repair. The attic space and roof are open and accessible and can be sealed along with the new roof or repair. But as this case study shows, most retrofits can be easily completed, too.

“It’s an extra income stream and an incentive for customers to choose your company,” Estrada says. For example, one of Elite’s roofer clients offers a free 10-inch tubular skylight with each signed re-roofing contract.

With these, home- and business-owners light up their homes, garages, offices, hallways, bathrooms and warehouses. And, tubular skylights also offer lifestyle benefits for pets, plants and people, Estrada says. “They’ve been reported to improve a person’s mood, and the owner of this home in Gilbert told us they’ve simply changed his life.”

About the author: David M. Brown has been writing books and articles for newspapers, magazines, ezines, websites and businesses for many years. A graduate of LaSalle University and Temple University in native Philadelphia, Pennsylvania, he is the father of two grown children, Shaun and Sheena, who live near him in the Phoenix area.

TEAM

Tubular Skylight Installer: Elite Solar Systems, Chandler, Arizona, www.elitesolarsystems.com

MATERIALS

Tubular Skylights: 10-inch Elite Tubular Skylight, 13-inch Elite Tubular Skylight, Elite Solar Systems

Attic Fans: 20-Watt Elite Solar Attic Fan

Tips for Tubular Skylights

Once the vertical pitched flashing is sealed and fastened properly on the roof deck, place the aluminum tile flashing over the pitched flashing, with the EPDM rubber facing down toward flashing. Fold the sides of the aluminum tile flashing and make sure flashing goes over the bottom tiles.

1. Follow the step-by-step instruction manual, supplied with the tubular skylight. Call the manufacturer and ask questions, if necessary.

2. Use all of the parts included with the tubular skylight kit. “Typically, when a part is left out, it is because the installer or roofer does not know its function,” Estrada says. “Leaving out a part can cause condensation issues, dust or bugs to enter the unit, a rainbow (distracting prism) effect on the interior of the home or other issues down the line.”

3. Quality and safety are paramount: Tested and certified products ensure your clients that the units will last through the harshest weather. Check products for certification by the International Code Council (ICC). Secondly, quality products offer UV-protection plastic, which inhibits fading of interiors. And, for installers, find out if the tubular skylights adhere to OSHA fall-protection standards.

The roof install is complete, with the tiles back in place. Notice that you can see the aluminum tile flashing toward the bottom of the tiles. Both the flashing and the aluminum tile flashing can be painted to blend in with roof.

4. For condensation control, the skylight must breathe, so don’t place sealant between the dome assembly and the roof flashing. This will cause condensation buildup.

5. For condensation, dust and bug issues, seal any gaps between the ceiling kit and the light tube as well as the light tube and the flashing with tape or spray-foam insulation, following the manufacturer’s recommendations. 

6. Offer no-leak guarantees to fully back your work for your customers. As a respected roofing company, you offer warrantied materials and installation. Look for that, too, in the tubular skylights you install.

Redesigned Roof-Integrated Solar Kit Is Easier to Install

GAF Energy launches an upgraded version of its solar roof product, DecoTech 2.0. According to the company, the redesigned product will deliver the same homeowner value and give installers a fast, easy, durable solar solution for customers. DecoTech 2.0 will maintain the same excellent aesthetic appeal of all GAF Energy’s products, while simplifying the installation process for installers. The upgraded system features wiring improvements for durability and safety. It also boasts fewer points of attachment and new fastener hardware for quicker and simpler installation.

“GAF Energy offers homeowners highly efficient roof-integrated solar in North America, now with an even more streamlined installation system. We need to be improving and innovating in this moment more than ever, and our new DecoTech 2.0 system delivers on that. Not only does our redesigned system simplify the installation process, but it can reduce costs and save our local roofing contractors time,” said Martin DeBono, President of GAF Energy. “The goal is to provide a product to roofers that is as simple and easy to install as a non-solar roof, while delivering superior value.”

GAF Energy empowers roofing contractors across the United States with a comprehensive and economical approach to solar installations. Designed to provide a good-looking, low-profile alternative to typical rack-mounted solar panels — which are typically drilled through the roof’s shingles — GAF Energy solar integrates directly with the roofing system and is part of the primary water-shedding layer. New super high-efficiency solar panels optimize power output and maximize aesthetic appeal, combined with robust flashing and a sleek black perimeter shield to help reduce the risk of leaks and animal intrusion.

Homeowners interested in a new solar roof can find out more at: https://www.gaf.energy/homeowners/

Roofing contractors interested in installing GAF Energy products can find out more at: https://www.gaf.energy/roofers/

For more information, visit www.gaf.energy.

Rooftop Attachment Anchor Compatible With All Commercial Roofing Systems

OMG Roofing Products introduces PowerGrip Universal 7 (PGU-7), a rooftop attachment anchor for mounting solar racking systems and other products to virtually any commercial roof. PGU-7 units are designed to reduce or eliminate the need for ballast in solar racking systems, so there’s less weight, material handling and labor on the roof. 

Designed with wind performance in mind, PGU-7units offer up to 2,051 lbf. (9.12 kN) of tensile strength, 1,581 lbf. (7.03 kN) of shear strength, and up to 2,214 lbf. (9.84 kN) of compressive load strength, making it one of the strongest roof anchors on the market today.

Made of heavy-duty cast aluminum, PGU-7 units include a base ring that is secured through the roofing assembly and into the structural roof deck, as well as a waterproof cover plate to prevent water from infiltrating the system. 

“Commercial rooftop solar has continued to grow at a steady pace,” said Kevin Kervick, solar business manager for OMG Roofing Products. “In addition, the prevalence of damaging storms has increased dramatically over the past few years, which has reinforced the market need for stronger roof anchor systems, such as PGU-7s, which are easy-to-install. With our full family of PowerGrip products, OMG Roofing Products can provide appropriate anchors for virtually any rooftop solar installation.”

PGU-7 units transfer wind uplift loads to the structural roof deck for maximum strength and effectiveness. The system does not require any membrane welding, and PGU-7 units are typically installed in less than five minutes, saving both time and labor when compared to alternative options. 

In addition to ballast and rail-based solar racking systems, PGU-7s can be used for many other roof mounted items such as pipe supports, step crossovers, raceways, satellite dishes, small antennas and HVAC applications.

For more information, visit www.OutofTheStoneAge.com or www.OMGroofing.com

S-5! Wins Metal Construction Association Chairman’s Award in Residential Category

S-5! Metal Roof Innovations announced it has been awarded the Metal Construction Association (MCA) Chairman’s Awardfor metal construction projects of 2019 in the residential category.

Each year the MCA recognizes outstanding metal construction projects in North America. The chairman’s award goes to exceptional buildings involving MCA member companies. The criteria include overall appearance, significance of metal in the project, innovative use of metal and the role of metal in achieving project objectives.  

S-5! was recognized at the MCA annual Winter Meeting Awards Dinner in Palm Springs, California, for its metal roof attachment solutions utilized in the Keller Court Commons project in Petaluma, Californiaa tight-knit ”pocket neighborhood” of eight houses with a central grassy courtyard and a small common building. 

Keller Court Commons Developer Jim Soules worked together with Principal, Chris Lynch of MAD Architecture to design a neighborhood that draws on the historic agricultural influences of its surrounding area―delivering a low-maintenance, sustainable community demonstrated in the standing seam metal roofing, corrugated metal wall panels, solar arrays and brilliant color palette.

Since sustainability was a major consideration and metal building components are a significant contributor to the durability, maintenance requirements and sustainability of the community, they chose metal roofing. MAD Architecture selected S-5! attachment solutions to attach the solar panels to the standing seams, including its S-5-N clampswhich featurean angled setscrew and an innovative clamp insert to ensure a superior fit whether placed on older profiles or new and wider nail strip profiles. 

“We chose S-5!’s attachment solutions for the Keller Court Commons project because we liked the idea of eliminating multiple penetrations through the roof to install the PV racks, and we knew S-5!’s zero-penetration clamps, designed to last the life of the roof, would not violate the roof integrity,” said Lynch.  “We are very happy with the results and expect to use S-5! attachment technology again on future projects.” 

The Keller Court Commons project team includes: land developer: Soules Co.; architect: MAD Architecture; general contractor/metal panel installer: Jacobs Classic Construction; metal roof installer: Crandall Roofing; solar panel installer: Suntegrity Solar; solar panels: Enphase Energy Inc.; accessory supplier, roof clamps: S-5! Metal Roof Innovations; and metal roof/wall panel manufacturer: Metal Sales Manufacturing.

Award recipients were chosen from projects submitted by MCA members and presented in the following six categories: Overall Excellence and Commercial/Industrial, Education: Colleges & Universities, Institutional, Municipal, Roofing and Residential. This year’s panel of judges included architects: James Theimer, principal architect, Trilogy Architecture; Mark Roddy, lecturer in the department of design, California State University; and Erik Mehlman, partner and design lead at BuildSense | Architecture + Construction.

Accepting on behalf of the S-5! team was CEO and FounderRob Haddock. Haddock, a well-known metal roof consultant, author, speaker and inventor of the non-invasive clamps for fastening accessories to standing seam metal roofs has worked in various aspects of metal roofing for almost five decades. 

“It is an honor to be recognized for our attachment technology utilized on every metal roof in this innovative community and a privilege to be part of a project that values the long-term sustainability of metal building components in construction,” said Haddock.  

For more information, visit www.S-5.com

Roofers Can Bring About the Solar Revolution in ‘Sunshine’ States and Beyond

Photos: GAF Energy

Pennsylvania, Illinois, and Florida are not often the first states that come to mind when discussing the future of solar energy. Many would think of California, the Golden State, with its sunny weather, mild climate, and new regulation mandating solar on all new construction starting in 2020. But at GAF Energy, a remarkable 50 percent of our growing sales opportunities currently come from Pennsylvania, Illinois, and Florida. While these states lag behind the likes of California, New York, and Arizona in installed solar capacity, they — and states like them —could stand to be some of the most critical players in the next growth phase of solar adoption.

California currently boasts over six million solar homes, demonstrating that there is a clear market for residential rooftop solar in the United States. California’s success serves as a harbinger for other states, even ones not known for their sunshine or progressive energy policies. It comes down to pure economics: the price of solar panels has dropped 99 percent in the last four decades. As solar energy becomes more and more affordable, more and more homeowners across the country are considering the financial and social benefits it can provide. Even residents of the South and Midwest — where electricity is cheap and solar rooftops are few and far between — are starting to show signs of embracing solar as a viable energy source for homes and businesses.

The state of Illinois, for example, is setting some aggressive renewable energy standards to boost solar adoption. More than 40 percent of the state’s electricity comes from coal today. The state plans to sunset many coal plants over the next two to five years, in many cases turning to solar instead. In 2017 the state implemented the Future Energy Jobs Act (FEJA), which infused $230 million into solar power and mandated that 25 percent of electric power come from renewable sources by 2025.

By including solar as an offering, roofing contractors can increase customer satisfaction as they boost their bottom line.

In Pennsylvania, solar power is up 47-fold in the past decade, and wind energy has increased by more than 230 percent in that same time frame. And there are now more than 90,000 clean energy jobs across the state, up 60 percent in just five years. Moreover, a two-year planning process called “Finding Pennsylvania’s Solar Future” is just getting off the ground and aims to shift 10 percent of the state’s energy from non-renewables to in-state solar by 2030. Pennsylvania also ranked as one of the locations that offered the highest solar premiums when you are ready to sell your home, increasing the median home value 4.9 percent, or $8,589, when you compare a home with solar to one without. 

Finally, Florida is a prime solar environment: it is the “Sunshine State,” after all. As hardware costs have plummeted, financial tools that have helped grow solar in California and Arizona, like solar leases and power purchase agreements, have been prohibited under a law that forbids entities other than a utility from selling power in the state. Last year, however, the Public Service Commission approved the use of residential solar leases in the state on a limited basis, signaling that Florida homeowners could more readily and affordably elect to install solar on their rooftops. Florida locations like Miami have started to more seriously consider the need for climate mitigation and adaptation; renewable energy increasingly seems like a better idea as the city finds itself spending more and more money to battle sea-level rise each year.

Bring in the Roofers

Despite all this great growth in the industry, at the end of the day, no one really needs to put solar on their rooftop, unless, say, they live far off the grid. You can easily and painlessly get power from the grid via your electric company. Humans are creatures of inertia and habit; even many of those inclined to do the right thing and/or save money with solar will put it off indefinitely.

However, every homeowner will need to replace their roof at some point. Turns out, the best time to install rooftop solar is when you are replacing your roof. If you have a roofer install the solar, it becomes one project, one crew, one warranty — and the solar can even help pay for itself, and the roof, over time. How? Homeowners can save money on electric bills by generating clean, renewable energy on their roof. Any excess electricity produced is sent back into the electrical grid for a bill credit, meaning solar can be even more financially rewarding in states with net metering policies. Given all of these benefits, going solar during a re-roofing project just makes sense.

For a roofer, including a solar offering with every new roof will create opportunities to capture a wider set of clients, even in states where solar hasn’t traditionally flourished. By offering solar to those who may have been shopping only for solar but could benefit from a bundled offer, roofers introduce an attractive financial concept to the homeowner, on that also benefits communities and the planet to boot. Furthermore, not only will a roofer make their customers happier by including solar as an offering, but they can also boost their bottom line. A solar attachment rate of just one in four new roofing jobs could increase a roofer’s top and bottom lines by 20-25 percent.

Roofing and solar are at a convergence point: roofers are now able to offer a comprehensive solar roofing product and are the best equipped to sell and install it on a home. By bringing roofers into the equation now, we’re ensuring the same person already on the roof to install shingles is the one installing solar, genuinely protecting what matters most inside the home.

Changing the conversation between roofer and homeowner about what a re-roof means requires changing the entire game, and the impacts have the potential to be immense. Roofers will future-proof their businesses by adding an in-demand product that saves their customers money. The benefits of solar should be front and center in any sales appointment — one project, where roofing installation experts are the ones helping customers save money.

Energy From Every Roof

Solar economics and policy are changing across the country, opening new markets and expanding business opportunities, and the roofing industry must correspondingly adapt. Rooftop solar should be a roofer’s domain. By growing with the solar market and offering bundled re-roof plus solar packages, roofers can bring the benefits of solar to homeowners in states that not only have solar mandates, such as California, but also nontraditional states such as Florida, Pennsylvania, and Illinois. Roof replacement is the perfect time to go solar, and now is the perfect time to start integrating solar with roof replacements. By seizing this opportunity, roofers can begin powering homes across the country, one roof at a time. 

About the author: Martin DeBono is the President of GAF Energy. He previously headed SunPower’s residential North American business and global commercial business and served as President of SunPower Capital. He has held sales and marketing positions at various high technology companies including Cisco, Siebel, Insightful and Pure Networks. DeBono is a decorated naval submarine officer and holds degrees from the University of North Carolina (BS) and Harvard University (MBA).

OMG Roofing Products Names Solar Business Manager

OMG Roofing Products has hired Kevin Kervick as solar products business manager, reporting to Adam Cincotta, director of the company’s Adhesives/Solar Business Unit.

In his new role, Kevin is responsible for developing and implementing a strategic plan for the company’s solar business, as well as for managing solar sales, product development and profitability.

For the past four years, Kevin has been a sales and marketing consultant, most recently working with the Spencer Brewery, a start-up venture. Earlier he was owner and chief marketing officer for the Bassette Company, a commercial printing and marketing company based in Springfield, Mass. 

Kevin holds a bachelor’s degree in business administration from Babson College.

For more information, visit OMGRoofing.com.