Roofing Sponsorship Secures Contractors More Jobs

An exclusive roofing category sponsorship between IKO and HomeAdvisor, members of IKO’s contractor programs now have access to project leads in their local regions to help them land additional jobs.

“In addition to offering a full suite of roofing products and accessories, one of the best ways to help our contractors close more sales is to connect them directly with people who are looking for a new roof or repairs in their area,” says Jeff Williams, brand director, IKO North America. “That’s what our partnership with HomeAdvisor is intended to do, help our contractors secure more leads to close more jobs locally.”

Current and new members who enroll in IKO’s contractor programs, IKO ShieldPRO plus+ (SPP) and IKO Shield, can enjoy exclusive membership perks and special benefits on HomeAdvisor, including discounts and rebates on real-time leads, a customizable profile, and verified ratings and reviews, among other benefits. When an owner searches for a roofing project, IKO is presented as the exclusive roofing sponsor in the initial category results on the HomeAdvisor website, giving the brand increased awareness among a number of consumers seeking local contractor professionals.

“HomeAdvisor offers pros the ability to reach project-ready owners via mobile, smart phone devices and Facebook,” says Scott Weigel, vice president of business development for HomeAdvisor. “And, by using HomeAdvisor’s on-demand scheduling tools, owners can speak with pros or book appointments directly on their calendars, providing value for IKO and its members.”

The sponsorship is expected to help build IKO’s brand and product awareness through a custom content hub where homeowners can view photos, watch videos, learn about products or redeem special offers. Additionally, IKO branding will also be featured in HomeAdvisor’s home and building partner network, including sites such as Build.com, 1800Contractor, Realtor.com, ImproveNet.com and more. 

Drexel Metals Sponsors Valentine Basketball Camps

Robbie Valentine instructs campers during the annual Valentine Basketball Camps in Louisville.

Robbie Valentine instructs campers during the annual Valentine Basketball Camps in Louisville.

Taking advantage of an opportunity to give back to its hometown Louisville community, Drexel Metals is a sponsor for the Valentine Basketball Camps, scheduled for four week-long sessions this summer.

Robbie Valentine, a member of the 1986 University of Louisville men’s national championship team, has been conducting the basketball camps for kids ages 6-16 for more than 30 years. Some of the guests who will be dropping by during the camps include former Louisville coach Denny Crum, 1986 Louisville team members Milt Wagner and Chris West and 1980 Louisville national championship teammates Tony Branch and Wiley Brown.

“We’ve been doing the camps for over 31 years and this will be our first year at the KFC Yum Center here in Louisville,” Valentine says. “And it’s not just about basketball. It’s about the kids making better decisions in their lives and maybe getting a job at Drexel Metals someday.”

Other local sponsors include Papa John’s and Vision Works.

“This was an opportunity for us to be involved with a program that does so much for our kids and families here in Louisville,” says Brian Partyka, president of Drexel Metals. “Robbie is an inspiration and he’s been doing great work for a long time. He’s got a lot of fans here in Kentucky. If you know anything about the state of Kentucky, there is a passion for the game of basketball, horses, bourbon and a special pride in being from the Bluegrass State. There is nothing better than to help kids in and around the communities where Drexel Metals has locations. This year Drexel Metals sponsored 40 kids that were required to maintain good grades and had parent engagement that otherwise would not have been able to afford or attend Robbie’s basketball camp. We’re excited to be a part of the program for Louisville youth.”