Synthetic Roof Underlayment Institute Is Represented at IBS Show

Synthetic Roof Underlayment Institute (SRUI) had a strong presence at the recent International Builders’ Show. SRUI member companies displayed synthetic underlayments to the over 80,000 IBS attendees. Several board members participated in the show by meeting with potential new SRUI members, answering questions and offering details on the benefits of SRUI membership.

Interest in SRUI continues to grow as the organization builds its influence throughout the underlayment industry.

“I am encouraged by the response and level of interest in the organization,” says SRUI Membership Chair, Bruce Hayden. “As we have expanded our engagement in the standards development process and our outreach to associations representing the various roof cladding materials, people are recognizing SRUI’s influence. That is creating more interest in the organization.”

The overall foot traffic at the show was solid with many companies giving positive reviews on the quality and number of leads.

SRUI members are looking forward to the International Roofing Expo in Las Vegas, NV, March 1-3, 2017. Several member companies will be displaying synthetic roof underlayments as well as meeting with new member candidates to further education and growth of synthetic roofing.

Synthetic Underlayment Can Be Used on Nearly Any Roof

Berry Plastics Co., makers of the TYPAR Weather Protection System, recently launched Surround VR Underlayment, a synthetic roofing underlayment that reduces the amount and weight of material needed for roofing jobs.

Berry Plastics Co., makers of the TYPAR Weather Protection System, recently launched Surround VR Underlayment, a synthetic roofing underlayment that reduces the amount and weight of material needed for roofing jobs.

Berry Plastics Co., makers of the TYPAR Weather Protection System, recently launched Surround VR Underlayment, a synthetic roofing underlayment that reduces the amount and weight of material needed for roofing jobs. One roll of Surround VR covers the same area as five rolls of 30-pound felt, yet weighs seven times less. The waterproof product, which was developed for shingles, shakes, tile, slate and metal roofs, performs in temperatures ranging from -40 to 240 F. In cold temperatures, the material will not crack or wrinkle, which helps ensure smooth installs. In warm temperatures, its heat-reflecting, gray-colored surface reduces heat buildup on the roof. Surround VR withstands up to six months’ exposure to UV light, as well as high winds and storms experienced by coastal regions.