DIY Network Launches Webisode Series Featuring Atlas Shingles With Scotchgard Protector By 3M

Mike Holmes Jr. and Sherry Holmes grew up watching their celebrity dad, Mike Holmes, “Make It Right.” Now it’s their turn as they host an exclusive five-part web series, Roof It Right, in which they team up with Atlas Pro contractors to replace ugly, streaky roofs for two lucky homeowners.

“We’re thrilled to partner with the Holmes group on this special project,” says Stan Bastek, director of marketing and sales development for Atlas Roofing Corporation. “And, we’re proud to manufacture shingles with Scotchgard Protector by 3M, which are a HOLMES Approved Product. It’s a win-win relationship for everyone involved.”

While the Holmes siblings usually share the spotlight with their father, they took on this mini-series by themselves — with confidence. 

“Our dad taught us everything we know,” Mike Jr. says. “Because of him, Sherry and I are passionate about what we do and feel honored to be able to help so many people ‘Make It Right’ — in this case, Roof It Right.”

Mike Jr. joined George Boudreaux, owner of Pelican Roofing in Lafayette, LA, at the home of Carl and Ann Leblanc, who began noticing black streaks on their roof about four years ago.

Sherry Holmes met up with Kyle Grasso, president of A-Team Roofing in Collierville, TN, and homeowners Mark and Donna Collinsworth, who have been living with ugly algae stains on their roof for more than five years.

“It’s all about using the right products for the right job,” Sherry Holmes says. “Atlas shingles with Scotchgard Protector by 3M look amazing because they resist unsightly algae and their beautiful color is not going to get covered by black streaks.”

Unlike competitors’ algae-resistant shingles, Atlas shingles with Scotchgard Protector come with a lifetime warranty against the black streaks caused by blue-green algae.

“None of the competition does what Atlas does,” says Boudreaux. “Atlas has a minimum of 10 percent copper granules infused into the shingle and that prevents the algae growth. This warranty is the best in the business in terms of algae resistance.”

Both Roof It Right crews installed an Atlas Signature Select® Roofing System, including Atlas Pinnacle Pristine shingles with Scotchgard Protector by 3M. The Leblancs decided on classic Hearthstone Gray, while the Collinsworth family chose Copper Canyon, one of the new colors available in the Natural Expressions color palette.

“Atlas Pinnacle Pristine is our go-to shingle,” Boudreaux says. “It’s what I put on my personal properties.

“Contractors are only as good as the products they install. We can do a perfect job, but if we’re using an inferior material, it’s just not going to last. Atlas shingles featuring Scotchgard Protector mean quality. I have peace of mind knowing that our customers can enjoy a roof free of the ugly black streaks caused by algae.”

With the power of Scotchgard Protector by 3M, the homeowners’ new roofs will maintain their curb appeal for years. 

“When you choose Atlas shingles featuring Scotchgard Protector, the color you purchase is the color you keep!” Grasso says. “We take pride in standing behind products that are just as beautiful 10 years later as the day of the install.”

Mike Jr. and Sherry Holmes have taken part in countless projects and TV shows over the years, but this one was especially memorable for them.

“We had a lot of fun making this webisode series,” Sherry Holmes says. “Getting to show the homeowners their finished roofs and seeing the smiles on their faces was priceless.”

The first of the five weekly “webisodes” begins airing Feb. 26 on the Mike Holmes YouTube channel.

To learn more about Atlas shingles featuring Scotchgard Protector, visit AtlasRoofing.com/RoofItRight.

CertainTeed Webisode Delves into Integrity Roof System

The fifth installment in the CertainTeed 2013 Living Spaces Facebook Home Makeover Video Contest webisode series delves into the CertainTeed Integrity Roof System, designed to provide optimum performance regardless of weather conditions. The system consists of WinterGuard and DiamondDeck underlayments that offer long-term roof protection in conjunction with SwiftStart starter shingles and CedarCrest hip and ridge shingle caps.

Starring the Bielfelt family of Mentor, Ohio, the webisode details the family’s quest for a new roof to complement the natural appeal of the century-old home. The homeowners selected CertainTeed Landmark Pro Max Def Weathered Wood shingles to create the perfect look of multi-dimensional visual appeal and beautiful shadows. CertainTeed’s Max Def colors tout a richer mixture of surface granules that enhance the dimensional quality of the shingles and lead to a brighter, more vibrant appearance.

CertainTeed 5-Star Green and Master Shingle Applicator contractor, RJK Construction Co., of Willoughby, Ohio, completed the installation of the durable shingles, which will protect the home for years to come.

Grand prize winner of the $75,000 exterior makeover contest, the Bielfelts, are the subject of a series of CertainTeed Living Spaces webisodes documenting the renovation of their 100-year-old home. The series follows the family, along with CertainTeed 5-Star Green, 5-Star Fence and Master Shingle Applicator contractors, from the planning stages of the renovation through its completion.

In the last webisode, RJK Construction Co. installed WinterGuard and DiamondDeck roofing underlayment, as well as CertaWrap, CertaTape and CertaFlash housewrap products to ensure a water- and wind-tight barrier to protect the century-old home’s original structure.

To view all of the webisodes, music videos and video entries from the 2013 $75,000 Exterior Living Spaces® Home Makeover, visit the CertainTeed Living Spaces Facebook page or YouTube channel.

New CertainTeed Webisode Highlights Attic Ventilation

CertainTeed’s fourth webisode in the 2013 Living Spaces Facebook Home Makeover Video Contest, featuring the Bielfelt family of Mentor, Ohio, dives deep into the importance of superior weather-resistance and proper ventilation as part of a healthy whole-home system.

CertainTeed 5-Star Green and Master Shingle Applicator contractor, RJK Construction Co., of Willoughby, Ohio, installs Winterguard and DiamondDeck roofing underlayment as well as CertaWrap, CertaTape andCertaFlash housewrap products in the webisode to create a water- and wind-tight barrier to protect the century-old home’s original structure.

Grand prize winner of the $75,000 exterior makeover contest, the Bielfelts are the subject of a series of CertainTeed Living Spaces webisodes documenting the renovation of their 100-year-old home. The series follows the family, along with local contractors, from the planning stages of the renovation through its completion.

In the first few webisodes, the homeowner selected multiple products, including Cedar Impressions and Monogram siding, Restoration Millwork trim, EverNew decking and railing, Bufftech fence and Landmark Pro roofing. The homeowner also utilized the CurbAppeal iPad app, ColorCoach virtual swatch book and ColorView design tool, which allows homeowners to visualize how products will look on their home.

To view all of the webisodes, music videos and video entries from the 2013 $75,000 Exterior Living Spaces Home Makeover, visit the CertainTeed Living Spaces Facebook page or YouTube channel.

CertainTeed Launches Second Webisode Featuring Facebook Home Makeover Contest Winner

CertainTeed launched its second webisode in the 2013 Living Spaces Facebook Home Makeover Video Contest featuring the Bielfelt family of Mentor, Ohio. In this webisode, the family is empowered by CertainTeed’s digital design and color tools, allowing them to take a more active role in designing their home’s exterior makeover.

Using the CurbAppeal iPad app, ColorCoach virtual swatch book and ColorView home visualization design tool, the family takes you along as they view and try on roofing, siding and trim color and profile options, and see them applied to a photo of their own home before installation. This, along with guidance from their 5-Star Green and Master Shingle Applicator contractor, RJK Construction Co., of Willoughby, Ohio, helped them choose a winning combination of products to create a vibrant exterior.

Grand prize winner of the $75,000 exterior makeover contest, the Bielfelts are the subject of a series of CertainTeed Living Spaces webisodes documenting the renovation of their 100-year-old home. The series follows the family, along with CertainTeed 5-Star Green, 5-Star Fence and Master Shingle Applicator contractors, from the planning stages of the renovation through its completion. In the first two webisodes, the homeowner selected multiple products, including Cedar Impressions and Monogram siding, Restoration Millwork trim, EverNew decking and railing, Bufftech fence and Landmark Pro roofing.

This summer, yet another lucky homeowner will be eligible to receive $75,000 worth of exterior building products, including installation. To enter the contest, homeowners need to round up their cast of kin, show off their acting talents and upload their most entertaining 30- to 90-second video to the CertainTeed Living Spaces Facebook page. Videos should creatively explain why the home needs a makeover using CertainTeed¹s expansive selection of polymer, insulated and vinyl siding, roofing, housewrap, decking, railing, fence and trim. Find more information and complete contest details.

CertainTeed offers Freedom of Choice through its portfolio of roofing, long-lasting polymer, insulated and vinyl siding as well as fence, railing, decking and exterior trim. CertainTeed offers the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and trim product lines.