Trufast Launches New Website with Enhanced Features

Trufast, a division of Altenloh, Brinck & Co. U.S., Inc., recently launched its new website platform. The improved website provides an easy-to-use resource to access product information quickly in a mobile-friendly environment. Users can find the most current technical information and a robust library of product documentation within two clicks from the home page.

“When developing the new website, we really focused on our customers’ needs,” commented Trufast Marketing Manager, Kara Roth. “Trufast is known for its continued focus on the customer experience and we were committed in developing a website with that same focus.”

In addition to an enhanced website, Trufast can now be found online on social channels Facebook, LinkedIn, Twitter, Instagram and YouTube with the handle @TrufastUSA. Followers of Trufast’s social channels will have access to installation videos, product promotions and other company news and events. The latest Trufast information will be found on their social channels.

For more information, visit www.trufast.com.

FlashCo Announces Updated Website

FlashCo Manufacturing, Inc. recently released an updated version of their website. The new website features an expanded products section, new product information, new navigation system and a faster interface.

“Our products are the centerpiece of our business,” explains Greg Morrow, FlashCo President. “We wanted the website to show our product groups and also allow quick drill downs into the critical information about each individual product. Our company is built around speed and we want our website to do the same thing, save contractors time by putting the information they need right at their fingertips. We are constantly looking for opportunities to deliver on our brand promise and we are working diligently on a number of initiatives to do that. The revamped website is just one of a number of ways we’re helping our contractors, partners and distributors be more efficient and effective.”

For more information, visit www.FlashCoMfg.com.

Ridgeworth Roofing Company Showcases Commercial Roofing Projects on New Website

Ridgeworth Roofing Company has launched a new website, www.ridgeworthroofing.com, to provide an even better user experience and showcase the company’s exceptional commercial, institutional, condominium, and industrial roofing projects.

“All of us at Ridgeworth Roofing are proud to have served the Chicagoland area for 44 years,” said Rodney Petrick, Owner and President. “We’re also proud to announce the launch of our new website, which is designed to provide our current and future customers with a wealth of information about how we can provide them with the best products and service available in the roofing industry today.”

The new website features a project gallery that includes photos and details of a wide range of roofing applications on buildings such as schools, warehouses, commercial buildings, and a 36-story Chicago high rise.

“We’re excited to present in even more detail the extensive skill and expertise of our team,” said Petrick.

Ridgeworth Roofing is a family-owned business, founded in 1974 by Petrick’s father, Robert Petrick. The business continues to thrive today, driven by the same passion and dedication to customer service that Robert Petrick brought to the company at its start.

“Our company is more than a business,” said Rodney Petrick. “It’s a family legacy. Every project we take on advances the tradition of excellence in both craftsmanship and customer service my dad started in 1974.”

Ridgeworth Roofing’s commitment to customer service extends into its dedication to the local community. In addition to offering superior service at a fair price, the company has provided materials and labor for a number of charitable roofing projects.

A leader in the industry, Petrick serves as a member of various professional committees and has held key positions in the National Roofing Contractors Association (NRCA), the Chicago Roofing Contractors Association (CRCA), and the Midwest Roofing Contractors Association (MRCA).

“Our new website is an attractive and engaging starting point for potential customers to see what we can do. We then encourage them to contact us about how we can solve their commercial or industrial roofing problems, no matter how complicated,” said Petrick.

For more information, visit www.ridgeworthroofing.com.

Arrowhead Building Supply Celebrates 21st Anniversary With New Logo, Revamped Website

Arrowhead Building Supply is celebrating the company’s 21st birthday with a new website and branding.

When the family-owned building materials company reached the 20-year milestone, they felt it was time to update their brand with a new logo. Referencing the previous logo of a literal arrowhead pointing to the left inside the roof of a house, Rich Layton, Arrowhead’s Director of Sales, said, “It was time to release the arrowhead from the attic, and point it in the direction of the future. We are proud of how far we’ve come in 20 years, but now it’s time to focus on the next 20 years of growth.”

Arrowhead Marketing Manager, Ryan Ramshaw, designed a dynamic, modern arrowhead that would look at home on a sports jersey, emphasizing Arrowhead’s team spirit. Additionally, the company tagline was changed from “Building supplies for building dreams,” to “Building supplies for building SUCCESS.” Layton explains the significance of altering one word: “Dreams are intangible. Success is tangible. We excel at helping our customers by providing the products and knowledge they need to succeed.”

The new branding sets the tone for the company’s revamped website, which makes it easier to understand and engage with all the products, services and information Arrowhead is known for. Both building contractors and homeowners can quickly find exactly what they need and connect with experts at all 6 Arrowhead Building Supply locations throughout Missouri, Illinois and Arkansas.

Another key feature of the new website is mobile optimization. “Everyone lives on their smart phone, including our building contractors,” said Layton. “The new website makes it super easy for a builder on the job site to reach us with a single tap and get the services they need, right now.”

With a new website and branding completed, Arrowhead accelerates its 21st birthday celebration by erecting a new 78,000 sq.ft. facility on Interstate 70 in St. Peters, which will contain the warehouse, corporate office and a 7,000 sq.ft. showroom.

For more information, visit https://arrowheadbuildingsupply.com.

Schöck North America Launches Website

Schöck North America has launched an all-new 88-page website, www.schock-na.com, on its line of Isokorb® structural thermal break (STB) products for high rise construction. Tracy Dacko, Marketing Manager says the new format is designed for easy access to essential information on STBs, which are utilized to thermally insulate concrete and steel structures that penetrate the building envelope.

Four application sections cover STBs for: concrete and steel balconies; concrete slab edges; steel canopies and beams; and concrete parapets and steel rooftop connections. Each section compares applications with and without STBs in terms of energy savings and prevention of condensation, mold and rust.

Corresponding product pages detail 12 STB types categorized by concrete-to-concrete, concrete-to-steel or steel-to-steel connection methods, and offer technical PDF downloads on features, specifications and installation.

Separate case study sections on concrete and steel applications contain in-depth articles from interviews with specifiers involved in completed projects that incorporate STBs in low- to high-rise residences, office complexes, museums, universities and public buildings from four to 30+ stories.

Sections devoted to the individual interests of architects, engineers, developers and contractors/installers are provided with resources including: technical design services, general brochures, application brochures, technical articles, technical manuals, installation instructions, research reports, specifications, approvals/certificates, CAD/BIM library, code requirements, “lunch & learn” sessions, FAQs and “green building” trends.

“The new site adds numerous images, videos, animations and PDFs geared to first-time users of STBs as well as experienced specifiers accessing resources to expedite a project,” says Dacko.

For more information, visit www.schock-na.com.

KM Coatings Unveils New Website

KM Coatings, a manufacturer of quality roof coatings for roofing professionals, announced the launch of its new website. Introduced on Jan. 22, 2018, the new site is dynamic, searchable and improves the web experience for visitors.

The new design is modern with cleaner page layouts featuring hues of blue, gray and white to match the KM Coatings rebranding. From the website, contractors can sign up for the KM Academy, search and download content, and connect with roofing experts.

“We are pleased with the new website which allows for improved online access to our products, people and services,” said Brady Kolden, national coatings manager for KM Coatings. “The website was constructed with the needs of our customers in mind and reflects our dedication and commitment to them. We believe they will find what they need every time they come through our virtual doors.”

For more information visit kmcoatings.us.

 

Polyglass Launches New Q Rewards Website

Polyglass U.S.A., Inc. announced the launch of its newly revamped Q Rewards website. The new platform allows roofing contractors to quickly earn points for Polyglass purchases and redeem them for trips, event tickets and merchandise.

A leading manufacturer of roofing and waterproofing solutions, Polyglass introduced the Q Rewards program in 2013 as a way to say thank you to contractors. From the website, contractors can enroll in the Q Rewards program, manage points and redeem prizes. The newly designed website has improved navigation and functionality and is compatible with mobile devices. It features Snap2Claim Technology, enabling photo capture and faster upload of invoices.

“We are excited about the launch of the new Q Rewards website,” said Director of Strategic Marketing Scott Lelling. “The website has a cleaner design, is user-friendly and improves the overall customer experience. We value our customers and look forward to making more amazing rewards possible through the Q Rewards program.”

Contractors can sign up for Q Rewards now at www.polyglassqrewards.com and earn bonus points at the 2018 International Roofing Expo on Feb. 6-8 in New Orleans, LA.  Stop by booth 701 and play the Spin2Win game.

For more information, visit www.polyglass.us.

Mule-Hide Products Co. Launches Redesigned Website 

Mule-Hide Products Co. Inc. has redesigned its mulehide.com website, making it faster and easier for users to access the information they need when choosing, specifying, installing, maintaining or repairing Mule-Hide low-slope roofing systems.

The extensive and easily navigated product catalog can be searched by roofing system type (single-ply systems, coating systems, modified bitumen systems, vegetative roofing systems, systems for use in modular construction, and maintenance and repair products) or by specific product category (membranes, adhesives, insulation, coatings, accessories, etc.). Overviews of each roofing system type summarize their features and benefits, helping users choose the right system for a given job. Product-specific information includes charts of part numbers, sizes and packaging; detail drawings; installation instructions and videos; code approvals, certifications; specification manuals; estimating worksheets; warranty information and more.

The site was designed with mobile devices in mind, making it easy for users to access the information and services they need, no matter where they are and no matter what type of device they’re using – whether it’s a mobile phone on a rooftop, a tablet in a customer’s conference room or the computer on their own office desk.

The “Find-a-Rep” function enables users to pinpoint the nearest Mule-Hide Products distributor or Territory Manager.

The website also keeps users posted on the latest news from Mule-Hide Products, including product introductions, notable projects, technical updates and upcoming trade shows.

The site’s back-end architecture and content management system are the latest technologies, ensuring that the site and its services load quickly.

The new site design, architecture, security, database integrations and custom applications were provided by Iowa Computer Gurus of West Des Moines, Iowa.

For more information, visit www.mulehide.com.

ARMA Launches New Website

Homeowners and professionals seeking asphalt roofing help can find guidance and technical information easier now that the Asphalt Roofing Manufacturers Association (ARMA) has launched its revamped website.

Asphaltroofing.org has many new design features, including improved functionality and enhanced content that boosts usability and user-friendliness. ARMA’s sleek, new modern website provides:

  • Improvements to navigation and ease of searching
  • A simplified front page to better direct visitors to relevant information
  • Two main entry points for homeowners and professionals
  • A redesigned contractor awards submissions page that saves when visitors exit out
  • A more streamlined bookstore, which is categorized by eBook, Print-On-Demand and Print
  • Enhanced ease of mobile viewing
  • An updated photo gallery that provides entry point into ARMA member company websites
  • The consolidation of informational roofing resources, videos and materials

“The ARMA website is popular with both homeowners and roofing professionals because we are able to provide them with guidance and education on asphalt roofing systems in one easy-to-use place,” said Reed Hitchcock, executive vice president of ARMA. “Whether it’s homeowner tips for choosing the right type of asphalt shingle for their home or providing resource materials to commercial building owners or professionals on installing and maintaining their commercial roofing system, ARMA is the industry authority.”

The website’s main page will primarily feature three main points of entry, the Guide for ProfessionalsGuide for Homeownersand the Quality Asphalt Roofing Case Studies (QARC) awards, making navigation to points of interest and relevant information easier and faster.

Visitors to the ARMA website can also find educational resources and publications for installation, application and other technical matters. In addition, links to ARMA’s LinkedInYouTube and Facebook pages provide visitors additional resources to stay up-to-date on news regarding asphalt roofing.

For more information visit www.asphaltroofing.org

 

Engage With Potential Customers on the Social Media Platform They Use Most

Social media can be an exciting territory for contractors looking to promote their businesses in a relatively inexpensive, but impactful, way. But it can be equally overwhelming with the abundance of social platforms available, as well as the nuances involved for marketing on each one.

If you’re new to marketing your business socially, Facebook is a great place to start. It’s an easy-to-use platform that provides several features for connecting with potential customers locally and nationally. Or, if your business is already active on the platform but not seeing much return, there are simple ways to begin improving your activity today.

Read on to learn simple tips and advice on how to effectively promote your roofing business on Facebook.

Why Focus on Facebook?

It’s important to note why it is relevant to establish and maintain a presence for your business on Facebook.

First and foremost, your customers are already active on the platform. Facebook continues to be the most popular social media platform, as cited by the Pew Research Center, where 79 percent of online adults have a profile. In fact, the number of Facebook users is more than double the number of people who use other social platforms, such as Instagram (32 percent), LinkedIn (29 percent), Twitter (24 percent) or Pinterest (31 percent).

Plus, establishing and maintaining a Facebook page can also be beneficial in driving visitors to your website. In fact, search engines tend to reward businesses with a strong social following through higher organic rankings. In other words, the more people who are engaged with your company on Facebook, the better odds your business will show up sooner in a potential customer’s search results for a local roofing contractor.

Further, the platform is also a great way to create a sense of connection with your internal team. For instance, Facebook can be used to showcase your company culture, share news and engage with your own employees—especially if you’re a large contractor with multiple locations.

Useful Strategies to Grow Your Page

Profile setup: Building a solid foundation of followers begins with setting up your profile correctly. Be sure to set up a Business Page instead of a personal Facebook page. This way, current and future customers can “like” your page, or become a fan, and keep up-to-date on the latest news from your company.

Also, it’s important to have a profile image and cover art (the large image at the top of the page), as well as complete details about your business on the “About” page, including a description of your business, location, contact information, services offered, hours, website and more.

Tip:

If you already have an existing account that was set up as a personal profile, you can convert it into a business page at facebook.com/business.

Content sharing: Once your page is set up, it’s time to start sharing content. Begin with one or two posts per week, and then gradually start increasing your posting schedule as you gain a more established following.
Think of Facebook as an extension of your website to tell customers more about your business in an inviting and personal, but still professional, atmosphere.

Looking for content ideas? Think about sharing your knowledge and expertise: your project work! Take before-and-after photos of projects that showcase a new roof installation or repair. Or if it’s a long-term project, document it each day with photos or videos that explain the installation process you’re undergoing, the products you’re using and more. Make sure you have your customer’s consent before posting details or pictures about any project.

Also, do you have a company blog on your website? If so, share out individual posts with a “teaser” on the details the article contains, along with a link back to the specific post. This helps to establish your credibility as a knowledgeable professional, but can also help to drive potential customers back to your website to learn more. If you’re still working to set up your company blog, another option is to publish a “Note” from the left sidebar of your Facebook business page. This long-form Facebook post is a great alternative while you work toward setting up your blog online.

You can also consider sharing links to blog posts from a manufacturer whose products you use. They often provide helpful blog articles with tips and advice for both contractors and homeowners—so you may even find something of value to you in the process!

Lastly, you can use your page as a way to share positive customer testimonials in the form of photos and videos. Again, it’s important to ensure you first have your customer’s consent before sharing their testimonials. Be sure to also encourage your satisfied customers to submit their own Facebook reviews for a job well done. These reviews allow them to share their experiences and rate your performance directly on your Facebook page, which can help facilitate future business and leads.

Tip:

Facebook can also be used as a means to share company promotions, special holiday or seasonal incentives, and events you may be hosting or attending.

Page promotion: As you start to proactively post useful content, you’ll begin to establish a following on your page. However, there are also several paid promotion tactics you can use to increase your page’s reach and engagement.
One popular paid tactic is a pay-per-click (PPC) campaign, which is a form of advertising where you pay a set amount each time someone clicks on an ad you’ve produced. Determine what you would ultimately like users to do, and create a post or simple ad that prompts them to take that action. For example, you can drive homeowners to visit your company website, provide their contact information for a free quote, like your Facebook page, download a coupon and more.

If you have a particularly interesting post that has been performing well on your page (maybe it has received a lot of positive comments, for example) and you’d like it to reach even more people, consider “boosting” or sponsoring that post. This means putting a set amount of money behind promoting a post, say $100, to expand its reach. Geo-targeting, or selecting a specific audience and geography you’d like to reach, helps amplify your message to the right people—your targeted customers.

Tip:

Avoid using text in your images for paid posts or campaigns. Facebook guidelines reduce the reach of these images as the system considers them too “spammy” or ad-centric and cluttered. In many cases, image text could prevent your promotion from running entirely.

Highlighted Contractor Examples

Wondering how to apply some of these strategies? Learn more from a couple of roofing contractors who are part of IKO’s ShieldPRO plus+ Contractor Program and are already successfully using them on Facebook:

Chad’s Roofing, Gilroy, Calif.:

  • Frequently posts project testimonials and before-and-after photos, along with job site videos that explain roofing processes to homeowners.
  • Consistently responds to questions/comments posted on the page.
  • Uses Facebook (and linked Instagram account) to promote business rather than a traditional website.

Able Roofing, Columbus, Ohio:

  • Collects and displays several homeowner reviews on its Facebook page (more than 50 at the time of writing).
  • Shares links to blog posts on the Able Roofing website, which include helpful tips for homeowners related to home improvement, trends and renovation projects.
  • Promotes company news and local events, as well as national holidays.

If you’re looking to grow your leads and engage with future customers, using these strategies on Facebook is a great place to start. Also, be sure to check out the IKO blog for even more helpful business tips and advice!