Valspar Launches Website for Coil and Extrusion Division

Valspar recently launched a new website for its coil and extrusion division. Keeping the same domain, the new website provides an easy to navigate layout, that is fresh and functional for visitors. From architects to installers, the new design addresses the needs of all end-users.

With a focus on innovation, Valspar’s new architectural coating website allows users to explore colors, industries, products and projects. An updated project gallery showcases the latest innovative uses for Valspar coatings across a variety of industries. Endless inspiration coupled with educational resources provides users everything they need to transform ideas into a colorful reality.

Visitors have the option to browse by color family or special effect to find the best fit for new projects. With more than 20,000 choices and the ability to create custom colors, the new website displays the wide variety of options in an easy-to-preview format.

The new website also houses a wealth of resources for customers to utilize, along with company news and updates. Visitors will find literature on everything from new coatings to Valspar’s commitment to sustainability. The site also features an education component geared towards AIA certification.

ROXUL Introduces Its Energy Design Center

Insulation manufacturer ROXUL Inc. has introduced its Energy Design Center (EDC) on its website. The EDC will serve as a one-stop hub for building industry professionals to access a wealth of resources, high-quality tools, training and tailored advisory services to unlock the energy savings potential of their buildings. Relevant to the North American market, the Energy Design Center is supported by a panel of international building science and energy-efficiency experts from industry and educational institutions.

In addition to providing direct and customized support to commercial building professionals, the Energy Design Center will provide comprehensive access to the latest third-party building science research, presentations, multi-media, case studies, product and service solutions, specification and application guides, technical and data sheets, industry news, events and more.

“The ROXUL EDC was created in direct consultation with architects, designers and specifiers to meet their real-world needs in an environment of ever-increasing energy targets, tighter building codes and legislation,” says Rockford Boyer, B. Arch. Sc., BSSO, North American manager, Energy Design Center, ROXUL Inc. “It is specifically aimed at helping them achieve the highest energy efficiency requirements without sacrificing other design and performance priorities, all while taking into account sustainability, durability and resiliency. The ROXUL EDC is rooted in science and innovation.”

ROXUL EDC services and resources are offered at no cost and focus on five core competencies:

  • Building Science Expertise: Building enclosure analysis, detailing and material specifications.
  • WUFI Modeling: 1-D transient hygrothermal analysis, heat, air and moisture analysis, roofing heat transfer models (climate-driven R-value).
  • Thermal Bridging: THERM models (2-D) / HEAT 3 Models (3-D), overall U-value analysis, insulation detailing analysis.
  • R-value Calculations: Code and standards compliance, overall effective R-value calculations, dew point analysis.
  • Full Building Modeling: DesignBuilder and IES-VE energy modeling, included HVAC and electricity (default) and building envelope sensitivity analysis.

Plans are in place for the EDC to support a fully integrated education center, offering American Institute of Architects (AIA) accredited training courses that qualify for continuing education credits.

In the meantime, visitors to the ROXUL EDC can find advanced learnings on commercial building construction and building science topics, such as climate-driven R-value, continuous insulation, hybrid roofing systems, the implications of temperature-dependent thermal conductivity for exterior walls and insulated sheathing, draining balance testing and wall comparison, deflection testing of exterior wall attachments, hygrothermal simulations and analysis of solar-driven inward water vapor, the implications of temperature-dependent thermal conductivity for commercial roofing systems, the impact and benefits of membrane colour and roofing strategy on the performance of conventional roofing assemblies, and much more.

ATC, MBMA and AISI Develop Website Providing Ground Snow Load Information

The Applied Technology Council (ATC), with the assistance from the Metal Building Manufacturers Association (MBMA) and the American Iron and Steel Institute (AISI), has developed a website, which provides a way for users to easily obtain an ASCE 7 site-specific ground snow load based on GPS coordinates (latitude and longitude) or a street address.

This website overcomes the challenges in using the snow load map printed in ASCE 7, Minimum Design Loads for Buildings and Other Structures. These challenges include insufficient spatial resolution of the map to determine some site-specific ground snow loads and the lack of reference cities or towns on the map.

On this website, users can obtain values from the ground snow load map printed in ASCE 7-95 through ASCE 7-10 (1995, 1998, 2002, 2005 and 2010). Ground snow load is used with the equations provided in ASCE 7 to determine design snow loads for buildings and other structures.

Ground snow load information is now available for use free of charge on the ASCE 7 Ground Snow Load website. The site is a companion to ATC’s Windspeed by Location website where users can obtain ASCE 7 site-specific wind speeds from ASCE 7-93 through ASCE 7-10.

GAF Relaunches GAF Style Guide

GAF has relaunched its GAF Style Guide. The web page focuses on “bringing the indoors, outdoors”, a trend in home design today. The resource helps homeowners select shingles that best match their personal style with their exterior home portfolio. It features a streamlined design with a focus on visual images to help homeowners explore shingle colors and styles. The style guide also features expert advice from Nancy Fire, HGTV HOME design director and creative director and founder of Design Works International.

FiberTite Roofing Systems Launches Redesigned Website

FiberTite Roofing Systems, manufactured by Seaman Corp., launches its newly redesigned website.

“The overhaul of the FiberTite website allows for increased functionality and capability,” says Nick Kesslering, director of FiberTite sales. “Seaman Corp. is focused first and foremost on the needs of our customers. This new site will position us for future growth, giving our customers and salesforce the tools they need to access information on their time.”

The new website is designed to be user friendly, and to attract, engage, and inform customers.

“The launch of the FiberTite site is part of a grander plan of improving our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “People rely on the internet more than ever to access documents and information instantaneously. As we continue to focus on our customers’needs, it became apparent that we strengthen our online presence.”

Seaman Corp. selected SyncShow Interactive, a Cleveland-based digital marketing firm, as a partner in the redesign and launch. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

The companies started their partnership in early 2015 and launched a new corporate website in June. They will continue their partnership as they work to redevelop two additional sites that showcase Seaman Corp.’s additional main product lines, including XR Geomembranes and Shelter-Rite fabrics for architectural structure applications. Both sites are scheduled to launch yet this year.

Seaman Corp., manufacturer of FiberTite Roofing Systems, has been a worldwide manufacturer of innovative, high-performance coated fabrics since 1949. Using a unique, four-layer technology providing puncture, UV, chemical and ponding water resistance, FiberTite is the original Elvaloy KEE membrane with a 35-plus year history of performance.

Major Industries Redesigns Its Website for Easier Access to Staff and Independent Representatives

Major Industries, manufacturer of energy-saving skylights and translucent wall systems, redesigns its website to make it easier for architects, designers, specifiers and contractors to find the information they need while incorporating new features that allow for easier access to the staff, as well as its network of independent representatives.

“The new website was developed in response to a changing market,” states Mark Mitchell, marketing manager for Major Industries. “New and current customers want access to materials and information quickly, whether it’s a spec or contact information for their local representative. Finding that information should be as simple as possible.”

The new site features a searchable map to make locating Major’s independent representatives simpler, an “About Us” page with staff pictures and links to members of Major’s team, and a revamped image gallery. The site also features a Rep Portal, designed to allow our outside representatives easy access to training materials, quick sample and promotional item ordering and more.

Air Vent Redesigns Website for Improved Functionality

Air Vent Inc. redesigns website featuring a new look and improved functionality.

Air Vent Inc. redesigns website featuring a new look and improved functionality.

Air Vent Inc. redesigns website featuring a new look and improved functionality. The user-friendly aspects of the website allow for easier and faster navigation. The content has been re-positioned in an easier-to-find format. Examples include:

  • Click on “Installation” to find product Install Sheets along with access to the convenient Contractor Locator that puts homeowners in touch with roofing pros.
  • Click on “Resources” to find an extensive library of product brochures, educational tools, videos and the Online Calculator.
  • Click on “Support” to find a dedicated email for warranty items and product warranty questions.

Located on the website is an annual schedule of free Ask the Expert seminars offered to the industry each first quarter. The 18th season begins in January.

Coated Metals Group Launches New Website

Madison, Wis.,-based Coated Metals Group has launched a new website, featuring tools and resources to aid both the contractor and the end consumer in the process of selecting metal building products. The new website can be found at www.CMGMetals.com.

By utilizing feedback from staff members across all company departments, along with customer input and requests, CMG focused on building a website to reach three target markets: architects and specifiers, fabricators and installers, and end-use consumers.

For contractors, CMG’s website focused on providing product information for CMG’s expanding product lines. Products, such as standing-seam panel systems, include information about colors and availability, along with brochures contractors can share with their customers, as well as resources helpful in the process of project submittal preparation. Additionally, tools, such as the Coil Calculator, allow a contractor with an excess coil to determine how many square feet of metal are left on the roll. Online request forms for Warranty Requests and Applications for Credit will allow users to submit and receive requested warranties and information faster and more efficiently than previously available.

CMG has provided a website where contractors can not only access vital product information, but similarly direct their customers to see finished projects utilizing CMG products. The Project Gallery will be updated regularly to showcase new projects and the excellent completed work of CMG customers. CMG’s website also features a tool called “Paint the Panel”, which allows customers to choose between different styles of buildings and view the selected roofing in any of CMG’s standard colors.

Gary Woodward, president at Coated Metals Group calls the new website a strong reflection of the growing brand. “CMG has grown and evolved dramatically over recent years, expanding its existing lines, adding new products and entering new markets. With such dynamic change, we found that we had outpaced our website and it was no longer fully reflective of who we are and what we do. In an effort to update our site, we made every effort to listen and respond to what our customers’ needs are and are very excited and proud to launch our new website. Not only does the new site provide an updated, fresh look but it is very user-friendly, easy to navigate and is filled with tools, resources and information critical to our customers’ success. We believe the end result speaks to CMG’s key strength—customer support and responsiveness.”

Seaman Corp. Redesigns Website

Seaman Corp., an innovator and manufacturer of high-performance industrial fabrics since 1949, announces the launch of its newly redesigned corporate website.

“This is part of a major endeavor to improve our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “Today, buyers are making the majority of their buying decisions online. Before they ever even talk to a human being, they conduct online research and they poll their social networks for advice. It’s imperative that companies like Seaman Corp. have an excellent online presence.”

To accomplish this, the company partnered with SyncShow, a Cleveland-based digital marketing firm to develop the new site. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

“We picked SyncShow as a partner because they demonstrated cutting edge digital marketing expertise and because they could prove to us how their efforts drive results for their clients,” reports Kim Seaman, who collaborated on the project as a marketing specialist for Seaman.

The new website is designed to be user friendly, and to attract and engage customers, vendors and potential new hires. But, the overall goal is grander. John Crum, Seaman’s president and COO, defined it. “Seaman Corp. makes excellent products. But when someone buys from us, they get a lot more than a great product,” he says. “They get our people, our culture and they get the knowledge we’ve gained from being in this business for more than 65 years. We wanted to capture all of this and bring it to life with this new site.”

Seaman also hired Frank Greiner, a digital video strategist, to help. Owner of HD Werks, a video production company based in Alliance, Ohio, Frank worked closely with Seaman’s marketing team to create 10 new videos for the site. Each short video showcases something unique about Seaman Corp.’s expertise, its approach to customer care, its products, its customers and the people who work there every day.

The companies will continue their partnership as they work to redevelop three additional sites that showcase Seaman Corp.’s main product lines, including FiberTite Roofing Systems, XR Geomembranes and Shelter-Rite fabrics for architecture. All sites are scheduled to launch yet this year.

IMETCO Redesigns Website to Improve Navigation and Functionality

IMETCO redesigned its website, improving navigation and functionality throughout and creating a more user-friendly interface.

IMETCO redesigns website to improve navigation and functionality throughout and create a more user-friendly interface.

Innovative Metals Co. Inc. (IMETCO) redesigns website to improve navigation and functionality throughout and create a more user-friendly interface so customers can quickly and easily access technical product information and architectural details.

The sleek new design features a scrolling homepage with links to specifications and details, warranty and product literature requests as well as a growing library of project photos illustrating IMETCO’s wide range of capabilities as a building envelope solutions provider. There is also a navigation bar across the top of the website with links detailing IMETCO’s expansive line of products, services and additional resources.

“During the design process, we were determined to come up with a layout that highlights the beauty and versatility of metal. Additionally, we improved the functionality of the site so that we can continuously evolve this marketing tool moving forward,” explains Josh Younger, marketing specialist at IMETCO.