Malarkey Roofing Products Expands #KnowYourRoof Education Series

Malarkey Roofing Products continues to expand its website and social media channels #KnowYourRoof video library to educate customers. Ten educational videos were introduced in the first quarter of 2016 with additional videos being released later this year.

The videos are part of the #KnowYourRoof education series from Malarkey that can be found on their website and social media channels. Recent video topics include the importance of roofing granules, polymer modified asphalt, solar reflective roofing, underlayment, multi-ply built-up roofing, and available product lines. The educational videos range from approximately one to three minutes in length and can be accessed through low slope education and steep slope education video playlists on the Malarkey Roofing Products YouTube channel.

McElroy Metal Announces Website Relaunch

McElroy Metal, a metal roof and wall systems manufacturer serving the construction industry, announces its website relaunch at

McElroy Metal has dedicated sections of the new site to the specific markets it serves: residential, architectural/commercial, post frame, retrofit/recover, green building/solar and insulated metal panels. The site also contains animations highlighting installation sequences and a color visualizer enabling visitors to view their personal homes or businesses with McElroy Metal products and colors. The McElroy University portion of the site has been expanded to feature information on Hands-On Installation Classes, Substrate and Coating Facts, Finish and Substrate Warranty Education and Educational Videos.

MCA Enhances Its Website’s Technical Resources Section

It is now easier for architects, contractors and building managers looking for technical assistance to access a wealth of metal construction resources on the Metal Construction Association’s (MCA) website.

The MCA has reorganized more than 25 technical resources that are available for free download from the association’s website. Resources range from MCM Specifications to Metal Roofing Guides for Cold Climates to best practices guides for Fasteners, Rain Screen and Wall Systems, and Roof Seeming. The technical resources section of the website has been enhanced to display the newest resources at the top, followed by resources grouped by application category. Categories include metal roofing, metal walls, insulated metal panels and an other category, which includes resources related to metal roof and metal wall components, fastening tools, life cycle assessments, roll forming, and more.

“We are continually developing new materials based on needs in the industry,” says MCA Technical Director Scott Kriner. “We are committed to raising the level of expertise among all those that take part in designing, specifying and installing metal building products.”

Valspar Launches Website for Coil and Extrusion Division

Valspar recently launched a new website for its coil and extrusion division. Keeping the same domain, the new website provides an easy to navigate layout, that is fresh and functional for visitors. From architects to installers, the new design addresses the needs of all end-users.

With a focus on innovation, Valspar’s new architectural coating website allows users to explore colors, industries, products and projects. An updated project gallery showcases the latest innovative uses for Valspar coatings across a variety of industries. Endless inspiration coupled with educational resources provides users everything they need to transform ideas into a colorful reality.

Visitors have the option to browse by color family or special effect to find the best fit for new projects. With more than 20,000 choices and the ability to create custom colors, the new website displays the wide variety of options in an easy-to-preview format.

The new website also houses a wealth of resources for customers to utilize, along with company news and updates. Visitors will find literature on everything from new coatings to Valspar’s commitment to sustainability. The site also features an education component geared towards AIA certification.

ROXUL Introduces Its Energy Design Center

Insulation manufacturer ROXUL Inc. has introduced its Energy Design Center (EDC) on its website. The EDC will serve as a one-stop hub for building industry professionals to access a wealth of resources, high-quality tools, training and tailored advisory services to unlock the energy savings potential of their buildings. Relevant to the North American market, the Energy Design Center is supported by a panel of international building science and energy-efficiency experts from industry and educational institutions.

In addition to providing direct and customized support to commercial building professionals, the Energy Design Center will provide comprehensive access to the latest third-party building science research, presentations, multi-media, case studies, product and service solutions, specification and application guides, technical and data sheets, industry news, events and more.

“The ROXUL EDC was created in direct consultation with architects, designers and specifiers to meet their real-world needs in an environment of ever-increasing energy targets, tighter building codes and legislation,” says Rockford Boyer, B. Arch. Sc., BSSO, North American manager, Energy Design Center, ROXUL Inc. “It is specifically aimed at helping them achieve the highest energy efficiency requirements without sacrificing other design and performance priorities, all while taking into account sustainability, durability and resiliency. The ROXUL EDC is rooted in science and innovation.”

ROXUL EDC services and resources are offered at no cost and focus on five core competencies:

  • Building Science Expertise: Building enclosure analysis, detailing and material specifications.
  • WUFI Modeling: 1-D transient hygrothermal analysis, heat, air and moisture analysis, roofing heat transfer models (climate-driven R-value).
  • Thermal Bridging: THERM models (2-D) / HEAT 3 Models (3-D), overall U-value analysis, insulation detailing analysis.
  • R-value Calculations: Code and standards compliance, overall effective R-value calculations, dew point analysis.
  • Full Building Modeling: DesignBuilder and IES-VE energy modeling, included HVAC and electricity (default) and building envelope sensitivity analysis.

Plans are in place for the EDC to support a fully integrated education center, offering American Institute of Architects (AIA) accredited training courses that qualify for continuing education credits.

In the meantime, visitors to the ROXUL EDC can find advanced learnings on commercial building construction and building science topics, such as climate-driven R-value, continuous insulation, hybrid roofing systems, the implications of temperature-dependent thermal conductivity for exterior walls and insulated sheathing, draining balance testing and wall comparison, deflection testing of exterior wall attachments, hygrothermal simulations and analysis of solar-driven inward water vapor, the implications of temperature-dependent thermal conductivity for commercial roofing systems, the impact and benefits of membrane colour and roofing strategy on the performance of conventional roofing assemblies, and much more.

ATC, MBMA and AISI Develop Website Providing Ground Snow Load Information

The Applied Technology Council (ATC), with the assistance from the Metal Building Manufacturers Association (MBMA) and the American Iron and Steel Institute (AISI), has developed a website, which provides a way for users to easily obtain an ASCE 7 site-specific ground snow load based on GPS coordinates (latitude and longitude) or a street address.

This website overcomes the challenges in using the snow load map printed in ASCE 7, Minimum Design Loads for Buildings and Other Structures. These challenges include insufficient spatial resolution of the map to determine some site-specific ground snow loads and the lack of reference cities or towns on the map.

On this website, users can obtain values from the ground snow load map printed in ASCE 7-95 through ASCE 7-10 (1995, 1998, 2002, 2005 and 2010). Ground snow load is used with the equations provided in ASCE 7 to determine design snow loads for buildings and other structures.

Ground snow load information is now available for use free of charge on the ASCE 7 Ground Snow Load website. The site is a companion to ATC’s Windspeed by Location website where users can obtain ASCE 7 site-specific wind speeds from ASCE 7-93 through ASCE 7-10.

GAF Relaunches GAF Style Guide

GAF has relaunched its GAF Style Guide. The web page focuses on “bringing the indoors, outdoors”, a trend in home design today. The resource helps homeowners select shingles that best match their personal style with their exterior home portfolio. It features a streamlined design with a focus on visual images to help homeowners explore shingle colors and styles. The style guide also features expert advice from Nancy Fire, HGTV HOME design director and creative director and founder of Design Works International.

FiberTite Roofing Systems Launches Redesigned Website

FiberTite Roofing Systems, manufactured by Seaman Corp., launches its newly redesigned website.

“The overhaul of the FiberTite website allows for increased functionality and capability,” says Nick Kesslering, director of FiberTite sales. “Seaman Corp. is focused first and foremost on the needs of our customers. This new site will position us for future growth, giving our customers and salesforce the tools they need to access information on their time.”

The new website is designed to be user friendly, and to attract, engage, and inform customers.

“The launch of the FiberTite site is part of a grander plan of improving our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “People rely on the internet more than ever to access documents and information instantaneously. As we continue to focus on our customers’needs, it became apparent that we strengthen our online presence.”

Seaman Corp. selected SyncShow Interactive, a Cleveland-based digital marketing firm, as a partner in the redesign and launch. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

The companies started their partnership in early 2015 and launched a new corporate website in June. They will continue their partnership as they work to redevelop two additional sites that showcase Seaman Corp.’s additional main product lines, including XR Geomembranes and Shelter-Rite fabrics for architectural structure applications. Both sites are scheduled to launch yet this year.

Seaman Corp., manufacturer of FiberTite Roofing Systems, has been a worldwide manufacturer of innovative, high-performance coated fabrics since 1949. Using a unique, four-layer technology providing puncture, UV, chemical and ponding water resistance, FiberTite is the original Elvaloy KEE membrane with a 35-plus year history of performance.

Major Industries Redesigns Its Website for Easier Access to Staff and Independent Representatives

Major Industries, manufacturer of energy-saving skylights and translucent wall systems, redesigns its website to make it easier for architects, designers, specifiers and contractors to find the information they need while incorporating new features that allow for easier access to the staff, as well as its network of independent representatives.

“The new website was developed in response to a changing market,” states Mark Mitchell, marketing manager for Major Industries. “New and current customers want access to materials and information quickly, whether it’s a spec or contact information for their local representative. Finding that information should be as simple as possible.”

The new site features a searchable map to make locating Major’s independent representatives simpler, an “About Us” page with staff pictures and links to members of Major’s team, and a revamped image gallery. The site also features a Rep Portal, designed to allow our outside representatives easy access to training materials, quick sample and promotional item ordering and more.

Air Vent Redesigns Website for Improved Functionality

Air Vent Inc. redesigns website featuring a new look and improved functionality.

Air Vent Inc. redesigns website featuring a new look and improved functionality.

Air Vent Inc. redesigns website featuring a new look and improved functionality. The user-friendly aspects of the website allow for easier and faster navigation. The content has been re-positioned in an easier-to-find format. Examples include:

  • Click on “Installation” to find product Install Sheets along with access to the convenient Contractor Locator that puts homeowners in touch with roofing pros.
  • Click on “Resources” to find an extensive library of product brochures, educational tools, videos and the Online Calculator.
  • Click on “Support” to find a dedicated email for warranty items and product warranty questions.

Located on the website is an annual schedule of free Ask the Expert seminars offered to the industry each first quarter. The 18th season begins in January.