Georgia-Pacific Gypsum Redesigns DensDeck Website

With the goal of providing more information and resources, Georgia-Pacific Gypsum has redesigned its website dedicated to its favorite roof board—DensDeck.

The new DensDeck website has targeted information that lets busy professional fine just what they need to know, quickly and effortlessly. Roofing consultants, Architects, Specifiers, Building Owners/Facility Managers or Roofing Contractors can click unto their specific section to find relevant content targeted to the interests and needs of those construction professionals.

The site was also designed to provide the best visual content for tablets and smart phones, making it much more accessible for highly-mobile design and construction personnel.

Visitors can also now sign up for eBlasts, with the option of providing a profile which will allowing Georgia-Pacific Gypsum to provide just that eBlast content which they would be interested in to make their roofing related tasks easier. also offers videos, case studies, technical resources and more on topics made to facilitate the roofing process for professionals.

Atlas Roofing’s Redesigned Website Provides Better Contractor Assistance

Atlas Roofing unveiled a redesign of its website recently. An improved visual design and upgraded functionality combine to deliver a best-in-class online information and contractor assistance portal. The website redesign continues Atlas Roofing’s tradition of delivering a superior customer service experience and implementing technical advancements to better serve their markets.

The new website design offers users an enhanced online experience with efficient navigation, fast access to product information and technical updates to ensure accessibility for as many visitors as possible. Contractors will have continued access to Atlas’ popular selection of apps and online tools:

    • Atlas ProApp
    • Atlas DOCS
    • Atlas Signature Select Roofing System
    • Atlas Select Your Roof App
    • Atlas Shingle Visualizer

“Consumers in general rely on the internet as an important buying-decision tool,” says Brian Short, business unit manager at Atlas. “The website redesign gives residential contractors an always-accessible resource to assist with marketing, sales and customer service.”

Atlas consistently offers residential roofing contractors web-based solutions to augment traditional business development resources. Atlas online tools and apps, such as ProAPP, Atlas Docs and the Atlas Signature Select program, provide everything a roofing contractor needs to run a professional business. By offering contractors mobile-ready solutions, the manufacturer meets the needs of an industry that conducts much of its business in the field.

In accordance with the company’s core commitment to customer service, users can continue to complete warranty registrations via the Atlas website at their convenience. Online warranty registration provides a more efficient and documented process that takes less time to complete.

As an information portal, the newly redesigned website offers industry resources and product details. Atlas intends to do more than simply sell or market products, the company wants to assist visitors with increasing their roofing IQ. From common roof problems, to energy conservation, to various building code standards, the site offers a complete roofing library.

Drexel Metals Updates Its Website

Drexel Metals Inc. has updated its website to better present its products to architects, roofers and even homeowners.

In addition to a photo gallery featuring dozens of Drexel Metals projects, the site has a popular Roof Visualizer Section that allows visitors to upload a photo of their home or building and “try on” any Drexel Metals profile and color. The Roof Visualizer Section has a variety of buildings that could be used to sample roofing products and colors in the absence of a photo.

For architects, the site has the complete Drexel Metals library of products including metals roof systems, edge metals, custom fabrication capabilities, custom cornice, photo gallery and color selectors. It also features all Drexel Metals electronic marketing items like their interactive E-binder, product guides and other useful tools designed to help the design community to select and specify Drexel Metals products.

For roofing installers looking to reduce delivery time, resources include a complete list of product offerings and information about the Drexel Metals Association of Regional Manufacturers (DM-ARM) Program.

Homeowners will find everything they need to make an educated roofing selection, including locating a Drexel Metals contractor.

Birdair Launches a New Website

Birdair, a specialty contractor for custom tensile membrane structures throughout the world, has launched a new website. Designed to educate and inform architects, engineers, general contractors, and building owners and operators, the site details the overall benefits of tensile architectural systems for use in a variety of markets.

“For more than half a century, Birdair has worked collaboratively with every member of the build team to conceptualize, design and construct some the world’s most innovative roofing systems, canopies and skylights,” says David Capezzuto, director of Business Development, North America. “Our project portfolio spans the healthcare, retail, transportation, entertainment and commercial markets and this new site showcases these jobs of all sizes and scopes.”

One of the more dynamic features on the website is the company’s project gallery. Users will be able to view all of Birdair’s projects or filter their selections by market sector, region, completion date, project size or type of tensile membrane material used. A brief description along with photos of the finished product showcase Birdair’s wide range of product applications.

Two particular sections of the website pay particular attention to educating the marketplace on the tensile architecture category. The ‘Why Tensile Architecture?’ section goes into detail about the functional benefits of these structures, the various types of fabric membranes available and the history of the category.

The Resources section contains an information packed library of brochures, technical data, design details and product specifications.

“Our goal in creating this new web destination was to share with our customers that we are an all-in-one solution for them when it comes to anything related to tensile architecture,” added Capezzuto. “No matter what size the project is, architects and engineers can add our eye-catching structures to enhance their overall design.”

As a full-service specialty contractor, Birdair offers complete design build assistance and solutions throughout the design-build process, and has completed more than 1,300 tensile architecture installations worldwide.

ARMA’s Website Now Is More Interactive

With technology changing the way the roofing industry communicates, the Asphalt Roofing Manufacturers Association (ARMA) has made its website more interactive in an effort to keep users better connected in today’s fast-paced world.

The website’s new capabilities will mean convenient access to information for roofing professionals working on job sites and more content on asphalt shingles in the hands of consumers where they are increasingly demanding it—on their smartphones and tablets.

“ARMA makes available industry-leading roofing information to the public through our website,” says Reed Hitchcock, executive vice-president, ARMA. “Now that the site features mobile responsive functionality, roofing professionals and consumers alike will be able to easily access the same resources from their phone or tablet as they do from their desktop or laptop.”

All of the features available on the ARMA website are now optimized for viewing on Apple or Android mobile and tablet devices. ARMA’s popular resources, including Technical Bulletins, Fast Facts, commercial and residential photo galleries, FAQs and videos, have been formatted to fit on the screen of the device with which they are being viewed.

“Whether you are a roofing contractor who’s looking for shingle installation tips while working on a home or a homeowner who wants to see different design options while shopping at the store, visitors to the site will benefit greatly from the more easily accessed information that ARMA’s upgraded website will offer,” adds Hitchcock.

ARMA redesigned its website a year ago to provide visitors with both enhanced user-friendly features which improved navigation and online shopping for roofing publications. ARMA offers a wide variety of general, educational and specialized design and installation guides for both residential and commercial asphalt roofing systems.

American WeatherStar Redesigns Website

American WeatherStar has redesigned its website.

The six-month project was an effort to improve navigation and drive more building owners and managers to the site. American WeatherStar believes the new site design will accomplish the goals with a more intuitive presentation based on presenting its three core product divisions—Coatings, Spray Foam and Single-Ply—within a clean, easy-to-use and search-engine friendly environment.

The site has also been relocated to a new server, which may require frequent site visitors to clear their browser’s cache and history before the new site is visible. Be sure to update your bookmarks, too.

As a work in progress, American WeatherStar constantly strives to improve upon how the organization is presented. The company requests you share suggestions about its site, services and products.

The Tapco Group Enhances Its Website

The Tapco Group has enhanced its website. With easy navigation and interactive elements, Tapco’s website is geared to help builders, architects, remodelers, homeowners, distributors, and contractors easily find the in-depth information they need to choose premium products that meet their unique needs. Creating a compelling online experience, Tapco’s site has tools customers and prospects can use to learn about product applications and trends, design home exteriors using “virtual remodeling,” and find out where to purchase products.

Built for intuitive navigation, Tapco’s website features 10 main pages for its flagship brands, from Inspire Roofing and Foundry Siding to Kleer Trimboard and Mid-America Siding Components. Tapco covers home building and remodeling needs from the ground up—and so does its new site. Unlike the catalog-style websites of many companies, Tapco’s site is as innovative as its products. Each Tapco brand page is a window into a world of information—from product features, benefits, and options to application ideas, detailed literature, and valuable resources—all designed to help visitors select the right residential and commercial solutions. While giving customers a clear view of the many benefits their brands offer, Tapco’s engaging site also lets them experience the beauty and authenticity of Tapco’s low-maintenance products up-close.

To help people achieve their goals, Tapco’s site offers useful online tools and resources and allows navigation by brand, product, or audience—including architect, contractor, homeowner, and distributor—so finding what’s relevant to each visitor is a breeze. The site also shows how Tapco products work together to enhance homes. Tapco’s Idea Gallery and Resource Corner showcase product applications, highlight trends and news, and offer access to helpful product videos on YouTube’s “Tapco TV” channel. Customers can also register product warranties online in a snap.

Tapco’s interactive Virtual Remodeler empowers everyone—from homeowners to builders—to create their own signature look for any home exterior by just viewing the screen for design choices. To get started, anyone can upload photos of their home or choose from Tapco’s House Gallery of pre-formatted images to create a dream home. The exciting Idea Portfolio displays Tapco products on a range of real homes to assist in creative project planning and implementation.

A wealth of information is at everyone’s fingertips on Tapco’s site. Architects, contractors, and distributors can quickly learn about continuing education from Tapco and instantly access ARCAT 3-Part specs, technical bulletins, CAD details, testing information, installation instructions, and video playlists for Tapco brands. To see product innovations firsthand, website visitors can learn where Tapco Vans are touring and where tradeshows and conferences are happening. In addition, the enhanced, updated “Where to Purchase” feature directs visitors on where to purchase the products. Tapco is dedicated to making communication with stakeholders, from customers to partners, a top priority. Their fresh, innovative website is another way Tapco is working progressively to enhance communication worldwide. With continuous updates and enhancements planned into the future, Tapco promises to make its website content even more valuable, enriching every customer’s learning and purchasing experiences.

Rigid Global Components Updates Website

Rigid Global Components, a manufacturer of metal roof and metal wall panels and componentized metal buildings, recently launched its new website, which features a complete listing of the company’s metal roof and metal wall profiles, including soffit panels. It also offers an interactive building color selector to allow customers the opportunity to try out different Energy Star-rated roof and wall colors before ordering.

Keeping up with today’s technological advances, the decision was made for the new site to be built on a new responsive platform allowing all users regardless of media platform—computer, tablet or mobile device—to see the same information on the website.

In addition, the site links to Rigid’s social marketing tools, such as Facebook, LinkedIn and Google Plus. Rigid Global Components uses social media as another tool to keep engaged with customers and inform them about new products, specials or changes in building codes.

Rigid Global Components General Manager Royce Schneider says: “It is important to have a website that our customers can go to for information. Our website is another extension of our sales team that works 365 days a year.”

The Bilco Co. Redesigns Website

The Bilco Co. has redesigned its website to provide information about Bilco’s history and detailed information and images for the company’s lines of commercial and residential products. The wider screen format better displays images on the homepage, and a new fixed, right-hand tool bar includes links to most-visited items, such as the sales contact finder and download center, to allow for quicker and easier information access.

Mule-Hide Redesigns Website

Mule-Hide Products has launched its newly redesigned website,, which makes it easier for contractors, architects, building owners, facility managers, modular manufacturers/dealers, and distributors to find the product and system information they need. It also offers a variety of user-friendly tools designed to help warranty-eligible contractors manage their Mule-Hide-warranted jobs.