Technology Love-Hate

My husband is addicted to social media. Bart’s not posting; he’s just a voyeur, constantly ob- serving what others are doing and talking about. I don’t think he feels like he’s missing out on
anything. Instead, I think during quiet moments, Facebook and Snapchat help him fill the silence. Apparently, Bart is not the only one. We just celebrated the holidays with our families and, at one point on Christmas, I looked up and saw my father, my two brothers and my husband with their noses buried in their phones. Meanwhile, my two- and six-year-old nieces were squealing with glee over gifts they had opened. I couldn’t help but wonder whether the men in my family were enjoying their moment or someone else’s.

I know my family isn’t the only group of individuals addicted to social media, so this issue is packed full of selfie-worthy venues. If you’ve ever wanted to visit Banff, Alberta, Canada, the Moose Hotel & Suites, our “Cover Story” is Banff’s latest destination hotel. It was designed so visitors wouldn’t feel like they’re in any hotel room anywhere. Ted Darch, owner of Calgary, Alberta-based E.J. Darch Architect Ltd., designed the hotel to resemble a village with a courtyard in the middle. Visitors can experience the drama of the mountains surrounding Banff from nearly any vantage point within the hotel. (They’re already posting about it on TripAdvisor!) And when guests are outside, the hotel itself is photo-worthy with its bright red concrete tile roof. “Other roofing options were nice but they didn’t have the snap that the red tile does,” Darch said when he explained his choice to me. There are many more captivating hospitality and entertainment projects with beautiful, innovative roofs throughout the issue.

A colleague once told me he thought I was afraid of technology. Maybe that’s true when it comes to social media (I rarely personally Facebook or Tweet and all my Pinterest boards are “secret”), but I definitely embrace technology that makes life and work easier. In “On My Mind”, Brian Schaible, operations general manager at Indianapolis-based Hoosier Contractors LLC, explains new technology that provided a more efficient way for him to order materials for different jobs. His building materials supplier offered Schaible an online program that connects with the software he already was using. Learn about Schaible’s experience and then read our “Online Exclusive” that explains more about the program.

In every issue of Roofing, we provide interactive content. On page 8, we show you how to download a free app that will bring our magazine to life. In this issue, open the app with your smartphone or tablet over page 16 and watch the Washington, D.C.- based Asphalt Roofing Manufacturers Association’s short video about roof algae. In our digital edition, the video will automatically play when you land on page 16. Our Roofing team is pretty proud of this capability. We’d love to hear what you think!

About Christina A. Koch

Christina A. Koch is editor in chief of Roofing.

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