At IRE, Owens Corning Spotlights Solutions and Strategies to Propel Roofing Contractors’ Success

Owens Corning is delivering an experience designed to help roofing contractors drive their businesses forward at the 2022 International Roofing Expo (IRE), February 1-3 in New Orleans, Louisiana.

The Owens Corning booth (1619) at IRE highlights roofing products that fuse high-performance with beauty and style, along with practical tools and resources to help contractors grow their businesses and develop their teams. 

The 2022 IRE Owens Corning exhibit includes: 

Products that perform in the extreme and behind the scenes: Certain parts of the roof – particularly the nailing zone – are essential for wind-resistance. Both Oakridge and Duration Series Shingles deliver high-performance in the nailing zone. Oakridge Shingles feature a double-layer nail zone to deliver superior nail pull-through resistance, nail blow-through resistance, and delamination resistance. Bringing an even higher level of performance to the rooftop, Duration Series shingles feature a triple layer of reinforcement in the nailing zone. 

As the spring season approaches, severe storms and intense wind-driven rain are threats to homes’ roofs. 

TruDefinition Duration FLEX shingles are designed to protect homes against stormy weather. The shingles are made with a proprietary blend of SBS polymer modified asphalt to deliver a rubberizing effect and offer the highest impact rating possible: UL 2218 Class 4. TruDefinition Duration FLEX shingles feature outstanding flexibility and enhanced durability and toughness, even under intense storm conditions. Like other Duration Series shingles, Duration FLEX shingles have a limited lifetime warranty and offer a 130-mph wind resistance limited warranty.

Patented SureNail Technology is standard on all Duration Series shingles. This technology features a wide, highly visible engineered fabric strip in the nailing area for a consistent, quality installation and outstanding gripping power. Ease of installation and handling on the jobsite is even more critical given today’s tight labor supply and robust market demand. Details on nailing zone performance tests can be viewed on the Owens Corning website.

Components under the roof also contribute to performance. Synthetic underlayment offers several benefits compared to traditional felt products. Supporting worker safety and walkability on the roof, synthetic underlayments are also lighter, more tear-resistant and repel moisture. New in 2022, Owens Corning is introducing a high-performance synthetic underlayment, DeckDefense, featuring TruTread™ technology for better walkability. The industry is also supporting efforts related to synthetic underlayment. Approved in late 2020, ASTM D8257 has been established for the sole purpose of determining suitability of synthetic underlayment product for use as steep-slope roofing underlayments. This new standard includes many tests and a level of performance that applies specifically to this category of products.

Beauty, style and the continued confidence of women consumers: The 2022 Owens Corning Shingle Color of the Year, Bourbon, brings a transformative effect to a home’s roof. As part of the TruDefinition Duration Designer product line, the shade delivers a versatile, smooth finish and straight-up style to the home’s roof. Like previous Shingle Color of the Year shades, Bourbon integrates unique combinations of saturated colors for a rich, bold and dimensional effect that adds depth and style to the home’s roof. Color and design style boards at IRE will showcase the versatile design options Bourbon inspires.

For the fifth consecutive year, Owens Corning has earned the Women’s Choice Award. The award is based on a national survey with female consumers and honors Owens Corning’s achievement as being the brand for which the most female customers would recommend roofing products to their family and friends. 

 “Given that more than 90% of female customers value the recommendation of others when making purchasing decisions, this award is a powerful indicator of Owens Corning’s commitment to empowering women to make the best consumer choices,” said Sue Burkett, marketing manager.

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