Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.
Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.
In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”
Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”
A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.