CertainTeed Corporation unveils a marketing and reference tool that harnesses the power of the Apple iPad to deliver interactive content. Dubbed iDreamBook, interactive book enables contractors to help homeowners find the right combination of CertainTeed exterior products.
The CertainTeed iDreambook offers users an interactive experience. Individual chapters provide detail about the company’s complete line of siding, decorative trim, roofing, house wrap and outdoor living products (fence, decking, railing and porch). Each section incorporates videos, click-and-view images of exterior design ideas, and pop-up windows to drill down and learn more about specific products. Intuitive navigation allows the user to move from chapter to chapter.
“We wanted to enable contractors to use their MacBooks, iPads or other Apple portable devices to explore our line of exterior products with homeowners,” said Matt Gibson, marketing director for CertainTeed Siding. “The combination of video clips, photography and product detail gives our partners access to technology to showcase designs and product options available from CertainTeed.”
The Idea Gallery section will be valuable to contractors who specialize in complete exterior remodeling. This section highlights the trend toward mixing and matching various styles, colors and textures of siding and other exterior components. Each page features a gallery of photos with details on the specific style, color, etc.
The iDreambook also features information and links to CertainTeed’s interactive home remodeling visualization tools, including ColorView, ColorCoach and CurbAppeal. The company’s sustainability initiatives are also highlighted.
To download the iDreambook, visit the Apple iBooks Store at https://itunes.apple.com/us/book/certainteed-idreambook/id1099304022?mt=11
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