Coated Metals Group Launches New Website

Madison, Wis.,-based Coated Metals Group has launched a new website, featuring tools and resources to aid both the contractor and the end consumer in the process of selecting metal building products. The new website can be found at www.CMGMetals.com.

By utilizing feedback from staff members across all company departments, along with customer input and requests, CMG focused on building a website to reach three target markets: architects and specifiers, fabricators and installers, and end-use consumers.

For contractors, CMG’s website focused on providing product information for CMG’s expanding product lines. Products, such as standing-seam panel systems, include information about colors and availability, along with brochures contractors can share with their customers, as well as resources helpful in the process of project submittal preparation. Additionally, tools, such as the Coil Calculator, allow a contractor with an excess coil to determine how many square feet of metal are left on the roll. Online request forms for Warranty Requests and Applications for Credit will allow users to submit and receive requested warranties and information faster and more efficiently than previously available.

CMG has provided a website where contractors can not only access vital product information, but similarly direct their customers to see finished projects utilizing CMG products. The Project Gallery will be updated regularly to showcase new projects and the excellent completed work of CMG customers. CMG’s website also features a tool called “Paint the Panel”, which allows customers to choose between different styles of buildings and view the selected roofing in any of CMG’s standard colors.

Gary Woodward, president at Coated Metals Group calls the new website a strong reflection of the growing brand. “CMG has grown and evolved dramatically over recent years, expanding its existing lines, adding new products and entering new markets. With such dynamic change, we found that we had outpaced our website and it was no longer fully reflective of who we are and what we do. In an effort to update our site, we made every effort to listen and respond to what our customers’ needs are and are very excited and proud to launch our new website. Not only does the new site provide an updated, fresh look but it is very user-friendly, easy to navigate and is filled with tools, resources and information critical to our customers’ success. We believe the end result speaks to CMG’s key strength—customer support and responsiveness.”