DECRA Roofing Systems Inc., the company that invented the stone-coated steel roofing category, is celebrating 60 years of protecting residential and light commercial projects.
Since 1957, DECRA roofing products have combined durability with classic style and design versatility to withstand some of the harshest climates worldwide. DECRA panels feature an interlocking design to withstand high winds and to add strength.
“We’re proud to celebrate six decades since the first DECRA panel was installed on a roof,” says Bobby Bloom, president of DECRA Roofing Systems Americas. “In those 60 years, DECRA has delivered advancements in manufacturing and production to provide a product that meets the standard for sustainability, quality and innovative product design.”
2017 Brings Slew of Programs and Promotions
DECRA kicked off its 60th year with a focus on the roofing contractor. For example, the company’s JUMPSTART program gives contractors who are new to using DECRA up to $5,000 over three installations, just for trying the product.
DECRA recently hosted a group of contractors and distributors at the company’s Corona-based manufacturing facility to gather feedback directly from those on the front line.
“Customers are very clear with the subjects that concern them for the future and we want to provide solutions that sell more DECRA products, help them create more brand equity in the market and give them training for their crews,” says Chad Colton, vice president of Sales. “While the DECRA sales team has doubled in the past year, we wouldn’t have the growth we are experiencing without the assistance of distribution partners. We intend to provide them with better service, marketing and solutions.”
DECRA Roofing Systems is owned by Fletcher Building Products. DECRA products are manufactured in Corona “by a dedicated team of workers who take pride in their quality and know that each panel manufactured is being installed to protect homes and buildings of customers throughout North and South America,” Bloom states.