Four New Colors Added to Shingle Line

Owens Corning announces four new shingle colors in its TruDefinition Duration Shingle line. The four new signature shingle colors are part of an updated color palette that removed outdated hues and extended popular regional colors into new areas of the country. The four new shingle colors in the company’s TruDefinition Duration palette are Midnight Plum, Peppercorn, Sand Castle, and Desert Rose. Designed to pair well with a wide range of exterior colors and home designs ranging from coastal cottage to modern farmhouse to a traditional brick home, the new shingle colors help leverage the home’s roof as a design asset.

Regardless of a roof’s slope or a home’s style, the roof offers an opportunity to make a statement and deliver the perfect finishing element to a home’s exterior. Color can add a bold or subtle accent to a home’s aesthetic, and homeowners want more roofing color options.

 “Owens Corning is proud to be a leader with color conversation and explore how design and color continue to evolve in interesting and unexpected ways” said Owens Corning Strategic Marketing Leader Sue Burkett. “Whether a homeowner’s style leans toward classic, contemporary, or some combination of styles, the roof provides an opportunity to add the perfect accent or make a bold and resounding statement.”

For Owens Corning it is not just about adding colors, but more importantly making sure customers have access to the right colors. “To maintain a balanced approach in a year of tight supply, we’ve eliminated outdated colors across product lines,” Burkett said. “The net result is a streamlined, but more visually appealing shingle color portfolio that our distributors, contractors, and homeowners can feel good about.”

“We really made an industry color statement when we added our patented Black Sable and, recently, our Bourbon Duration Designer colors,” said Burkett. “This year we’ve stepped it up again with the introduction of Midnight Plum, a gorgeous shade of gray with rich purple undertones. This new color continues to showcase our leading-edge shingle color design.”

Blending inspiration and technology, Owens Corning offers color resources including the Design EyeQVisualization Experience and design style boards meant to inspire homeowners as they make shingle color decisions. Owens Corning’s 2023 Shingle Color of the Year will be announced in Q4 2022. And to serve a growing Latino community, bilingual marketing resources including print and downloadable brochures are also now available.

 “We know that color has never been more important to homeowners,” said Burkett. “Releasing updated shingle palettes and beautiful new color options allows homeowners to get what they want and provides contractors with a great opportunity to upsell.”

Orders for new colors can be placed effective January 2, 2023. For more information on the new shingle color options available in your area, click here.

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