GAF to Air National Commercial During Duck Dynasty Feb. 19

GAF is excited to announce the inclusion of a national television commercial highlighting GAF Master Elite Contractors as well as GAF Premier Roofing Dealers and Pro-Grade Master Distributors during the Feb. 19 episode of the top-rated show, Duck Dynasty.

Airing on A&E on Wednesdays at 10 p.m. EST, Duck Dynasty is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records—last season’s premiere drew 11.8 million viewers, making Duck Dynasty the most-watched nonfiction cable series in history.

“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”