GE Performance Coatings Adds Wolfe to Increase Support for Roofing Industry

Fred WolfeFred Wolfe

GE Performance Coatings recently welcomed Fred Wolfe as Applications Development Engineer, Commercial Roofing. This new position renews the commitment and level of service GE offers the roofing industry.

With GE, Wolfe will support the GE Enduris 100 percent silicone roof coating product line
while collaborating with the contractor base in North America and providing on-site project and technical assistance. His role represents an increased investment in this segment of
GE solutions.

Wolfe brings more than 20 years of experience in roof coating, manufacturing, installation and consultation. A NACE certified Coating Inspector, he has overseen the specification, development and application of millions of square feet of acrylic, urethane, silicone and other roofing solutions.

“Wolfe is a nationally-recognized roof and protective coating expert, with extensive knowledge of the application and quality control processes,” says Peter Friedli, Marketing Manager at GE. “His invaluable perspective and technical experience will push our products and business further.”

“My career has centered around developing innovative answers that help organizations protect the beauty and performance of their buildings,” says Wolfe. “GE is a proven leader
in this space, and I am eager to begin partnering with our customers. Please get
in touch—I’m here to help you succeed.”

Wolfe’s previous experience includes growing an organization’s roof coating division into
a multimillion dollar business, and principal ownership of a roofing consultancy and installation company.

Wolfe can be reached vie email at or by calling 919-428-8823.

Fred Wolfe

Fred Wolfe

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