Indianapolis-based GenFlex unveiled a new look and messaging recently. With an updated logo, revised color scheme and redesigned trade-show booth, GenFlex rolled out its new brand reminding roofing contractors that GenFlex is a partner to help build their businesses. The new branding also incorporates the tagline, “Above all.”
“We will always stay true to the essence of the GenFlex brand, built on quality products and superior customer support,” says Eric Ziemba, general manager, GenFlex. “We’ve just adopted a more contemporary look and ‘attitude’ for our brand, which we think will resonate with our customers.”
GenFlex has been at the forefront of roofing products and technologies since 1981. More than 1 billion square feet of GenFlex TPO and EPDM membranes have been installed across the country, protecting a wide range of properties from commercial buildings and retail facilities to hospitals, schools and other institutions.