IKO Announces 2020 Dates for ROOFPRO Profit Power Workshop Series

IKO released the 2020 dates for its ROOFPRO Profit Power Workshops, events designed to provide critical insights that attendees can immediately put to work to elevate their company’s profitability and industry knowledge. The workshops will feature Scott Siegal, president of the Certified Contractors Network, who will share insights on how to use customer behavior and neuroscience to develop a company elevator pitch that represents its brand and engages customers.

The events will also cover IKO’s ROOFPRO Contractor Loyalty Program, tips for mastering homeowner meetings, comprehensive business knowledge, and third-party vendor tools and services.

The upcoming ROOFPRO Profit Power Workshops include:

• February 25: Calgary, Alberta
• March 3: Anaheim, California 
• March 27: Dartmouth, Nova Scotia
• April 7: Dallas, Texas
• April 21: Detroit, Michigan
• October 6: Charlotte, North Carolina

 “IKO’s Profit Power Workshops empower construction professionals with some of the tools they need to not only provide the highest-quality roof services, but also help meet their financial growth goals in 2020,” said Nicole Gray, loyalty program manager at IKO. “For professionals in the roofing industry, it’s absolutely critical to be equipped with the highest quality products on the market and have the business know-how to boost their bottom lines. IKO is eager to continue providing this essential support through Profit Power Workshops to selected contractors in 2020.”

Available to members of IKO’s ROOFPRO Loyalty Program or contractors interested in applying, Profit Power Workshops feature a curriculum developed and presented by accomplished roofing professionals and subject-matter experts. Each workshop covers tips ranging from plugging leaks in business profitability to connecting contractors to third-party vendors for business support. 

ROOFPRO Profit Power Workshops were established as a means for roofers to glean expert knowledge from industry and business leaders. In addition to technical roofing resources, contractors learn the ins and outs of running a financially successful business. 

For more information, visit www.iko.com.